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A DV E R T I S I N G I N F O R M A T I O N 2 016

Did you know: •

The Washington region is gaining minorities at an even faster rate than the rapidly diversifying nation, according to census data with Hispanic families leading the way. The District of Columbia saw a 14.6 percent increase in its Hispanic population from 2010 to 2012, jumping from 54,749 to 62,726, according to census data.

•

The buying power of Hispanics will exceed $860 billion in 2007 and is expected to reach more that $1.2 trillion by 2013.

•

Projections indicate that by 2050 Hispanics will make up 30% of the total population of this country totalling 132.8 million Latinos. Readership total: 95,000 weekly. Audited Distribution: 100% Free Rack in Washington and Maryland Median ages: 25 – 50 50%, 15 – 24 = 25%, 25 – 49 = 50% and 25% for 50 years old + more. Married 65% - Single = 35% Education level: Technical degree 30%, Bachelor’s degree 45% and 25% with no educational background. Annual Income: Less than 34,000 a year = 40%, 35,000 – 69,000 = 40% and more than 70,000 = 20% Sources: U.S. Census Bureau, University of Georgia’s Selig Center for Economic Growth.

Reaching all of of Washington, D.C., Montgomery, Prince George’s, Charles, Calvert & St. Mary’s Counties in Maryland

Spanish

38% own their homes 25% rent home | 38% rent apartment 6% own vacation home or condo

Growing Hispanic market counts on El Pregonero

Average reader age is 44

70% are Catholics

By gender: 24% Female; 76% Male

More than a third own a home

77% traveled

by plane last year

But have been in the U.S. less than a generation, so the a local paper helps in navigating their lives

63% traveled by train in the last year

LATEST STATISTICS ADW

PARISHES ADW

HISPANIC MINISTRY PARISHES & MISSIONS

# OF MASSES

District of Columbia Montgomery Prince George’s St. Mary’s Charles Calvert

39 38 33 15 12 6

9 16 9 1 2 1

17 27 15 1 2 1

TOTALS

140

+38

63

**277,988 Hispanic Catholics in the Archdiocese of Washington (If 70% of Hispanics remain Catholic) Sources: *US Census-2011 Estimates. ***Office of Latino Affairs, District of Columbia +34 parishes, two missions, the Basilica and the Franciscan Monastery

TOTAL HISPANIC POPULATION ***77,884 *173,214 *132,429 *4,299 *6,711 *2,589 **397,126

PICTURE THIS Distribution by City/Town and ZIP Code WASHINGTON DC

El Pregonero’s circulation of 25,000 copies bi- weekly, serves a population that lives in urban and suburban neighborhoods throughout the D.C. Our newspapers are on the streets, in the neighborhoods, and in our distribution boxes a day before any other Spanish-language weekly paper! Our unique position as the official newspaper publisher of the Catholic Archdiocese of Washington, gives us an exclusive presence in more than 60 parishes in D.C., and Maryland that minister to Spanish-speaking parishioners. The Church has deep spiritual and cultural roots within the Hispanic population, a majority of which comes to the D.C. area looking for a spiritual home and for reinforcement of their faith-based values and services that will enable success in a new land.

25,000 audited copies distributed by-weekly!

Total distribution:

9,500 copies

20001 / 20002 / 20003 / 20005 20006 / 20008 / 20009 / 20010 20011 / 20012 / 20015/20016 20017 /20018/20020/20024 20032/20036/20037

MARYLAND

Total distribution: 15,500 copies

Bethesda

20813 / 20814 / 20816 / 20817

Burtonsville

20866

Derwood

20855

Gaithersburg

20877 / 20878 / 20882

Garret Park

20895

Germantown

20874 / 20876

Kensington

20895

Montgomery Village

20886

Poolesville

20837

Potomac

20854

Rockville

20850 / 20851 / 20852 / 20853

Silver Spring

20901 / 20902 / 20903 / 20904 20906 / 20910 / 20912

Bladensburg

20710

Bowie

20719 / 20720

Clinton

20735

College Park

20740

Hyattsville

20781 / 20782 / 20783 20785 / 20786

Laurel

20707

Mount Rainier

20712

Riverdale

20737

Suitland

20746

RETAIL RATES OPEN$21 3 insertions 6 insertions 12 insertions 24 insertions

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PROCESS COLOR Full page 3/4 page 1/2 page 1/4 page or smaller

INSERTS $39 per thousand (Min. 5,000) ZIP code zoning available

Dimensions:

Deadlines: Display Space: FRIDAY 5 p.m. prior to publication

Copy: MONDAY 12 noon prior to publication

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DISPLAY DIMENSIONS Full page 9.75” x11.25” 1 column 1.52” wide 2 columns 3.15” wide 3 columns 4.8” wide 4 columns 6.5” wide 5 columns 8.1” wide 6 columns 9.75” wide CLASSIFIED DIMENSIONS Full page 9.75” x11.25” 1 column 1.31” wide 2 columns 2.71” wide 3 columns 4.11” wide 4 columns 5.51” wide 5 columns 6.92” wide 6 columns 8.72” wide 7 columns 9.72” wide

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HALF PAGE 6 col. x 5.5 inches

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EIGHTH PAGE 3 col. x 3 inches

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$100 $ 75 $ 50 $ 25

Sign a contract for more frequency and pay even less! *Cost of ad space is based on El Pregonero’s retail “open rate.” B/W

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Home Page Banner 728 X 90 pixel $400.00

Inside Page Square 300 X 250 pixel $175.00 Inside Page Square 728 X 90 pixel $175.00

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SIZE Single sheet 4 page tab 8 page tab 12 page tab 16 page tab

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Minimun billing on all inserts: 10,000 flyers You select our favorite cities 25,500 copies full Run

JANUARY

FEBRUARY

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APRIL We Th

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JULY We Th

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OCTOBER

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Fr 5 12 19 26

Sa 6 13 20 27

Su 1 8 15 22 29

Mo 2 9 16 23 30

Tu 3 10 17 24 31

We 4 11 18 25

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Fr 6 13 20 27

Sa 7 14 21 28

We Th

2 9 16 23 30

5 12 19 26

4 11 18 25

Su Mo 1 7 8 14 15 21 22 28 29

We 3 10 17 24 31

Th 4 11 18 25

Fr 5 12 19 26

Sa 6 13 20 27

Th 3 10 17 24

Fr 4 11 18 25

Sa 5 12 19 26

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Su Mo Tu 1 6 7 8 13 14 15 20 21 22 27 28 29

We 2 9 16 23 30

Th 3 10 17 24 31

Fr 4 11 18 25

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We 1 8 15 22 29

Th 2 9 16 23 30

Fr 3 10 17 24

Sa 4 11 18 25

Fr 2 9 16 23 30

Sa 3 10 17 24

Fr 2 9 16 23 30

Sa 3 10 17 24 31

JUNE

Tu 2 9 16 23 30

Su Mo Tu 1 6 7 8 13 14 15 20 21 22 27 28 29

Su Mo Tu 5 12 19 26

6 13 20 27

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SEPTEMBER

NOVEMBER

Su Mo Tu 3 10 17 24 31

We 3 10 17 24

AUGUST

Su Mo Tu 4 11 18 25

MARCH

Tu 2 9 16 23

MAY

Su Mo Tu 4 11 18 25

Su Mo 1 7 8 14 15 21 22 28 29

We 2 9 16 23 30

Su Mo Tu 4 11 18 25

5 12 19 26

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DECEMBER Su Mo Tu 4 11 18 25

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SPECIAL ISSUES 2016 Health Education & Finance Springbreak Summer Guide

January February March May

21 18 31 12

Back to School Hispanic Heritage Thanksgiving Christmas Guide

July October November December

21 21 17 15

EL PREGONERO Contact our sales team

CALL: 202.281.2406 [email protected] www.elpreg.org