RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 31 DE AGOSTO DE 2017 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
TORRES AGUILAR LILIAN (VIDA NUEVA) TC-AMERICA VISION
Nacional
1,500.00
20.16
32.00
TV CABLE
Nacional
5,000.00
34.00
85.00
6,500.00
54.16
117.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
CINEMARK S.A.
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
ESTRELLACORP S.A.
LOCAL
CONTINEGOCIOS S.A.
LOCAL
DIAL
COBERTURA
508.00
1,016.00
2,700.00
2,418.00
9,672.00
5,000.00
27,900.00
12,700.00
30,826.00
-
10,688.00
2.48% 1.34% 2.48%
6.31%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
830 AM
Regional
5,383.00
374.95
324.00
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
7,940.00
256.53
149.00
TECFORMATIC S.A. (RADIO CUPIDO) RADIO CARAVANA S.A.
95.3 FM 750 AM
Local Nacional
1,249.20 6,916.00
156.72 303.00
237.00 233.00
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
4,338.71
246.40
125.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
11,604.89
496.88
516.00
5.76%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
2,800.00
134.00
4.00
1.39%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
3,471.30
167.00
5.00
1.72%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
4,213.29
234.10
107.00
2.09%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
6,207.00
255.25
142.00
3.08%
RADIOELITE 99.7 S.A.
98.9FM
Local
5,290.00
250.42
132.00
2.63%
FUNDASEN RADIO SANTIAGO
540 AM
Regional
3,500.00
278.43
171.00
1.74%
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
650.00
34.47
44.00
0.32%
ECUADORADIO S.A. (RADIO PLATINIUM) PROFUEGO S.A. RADIO FUEGO
90.9 FM 106.5 FM
650.00 1,500.00
34.47 87.03
44.00 132.00
0.74%
65,713.39
3,309.65
2,365.00
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
Nacional Regional
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)
COBERTURA
-
INVERSION
RADCRISTAL (RADIO CRISTAL)
SUBTOTAL RADIOS
3.23%
TOTAL
5,000.00
RADIOS
2.48%
-
INVERSION
LOCAL
TOTAL OTROS SERVICIOS AUDIOVISUALES
0.74%
2.67% 3.94% 0.62% 3.43% 2.15%
0.32%
22.78%
9.85%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
900.00
74.82
113.00
Local
1,000.00
86.18
129.00
680 AM
Local
1,250.00
119.40
180.00
680 AM
Local
1,000.00
91.47
138.00
ALCIDES EZEQUIEL MONTILLA GARCIA
680 am
Local
600.00
56.43
86.00
CONSUELO LORENA CRIOLLO VALLEJO
680 AM
Local
1,000.00
95.52
143.00
WILLIAM EDUARDO LUDEÑA ARIAS
93.3 FM
Regional
1,000.00
43.17
66.00
ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) VILLAMAR CUADRARO DAYSI CECILIA JORGE RUBEN GARCÍA MUÑOZ
640 AM 99.7 fm 101.3 FM
Local Local Local
500.00 700.00 500.00
41.30 51.30 47.60
62.00 78.00 72.00
0.25% 0.35%
DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM
Local
1,500.00
82.25
125.00
0.74%
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
GINO FREIRE BONIOFACINI
107.3 FM
CARLOS ABRAHAM LOPEZ LEON SALUSTIO CLEMENTE GARCÉS RENDON
680 AM 830 AM
Local Regional
NERITAR (ME TIME)
99.7 FM
Local
PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA
92,1 FM
Local
SORIA YUPANQUI EGUNDO LAUTARO
1230 AM
Local
SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO) GOMEZ CAMPOZANO TANIA MERCEDES JAVIER COELLO ULLOA
580 AM 580 am 640 AM
Nacional Regional Local
0.50% 0.30% 0.50% 0.50%
0.25%
-
0.00%
600.00
56.27
86.00
0.30%
114.97 67.67
174.00 100.00
0.60% 0.35%
251.75
23.10
36.00
0.13%
300.00
39.20
60.00
0.15%
300.00
39.20
60.00
900.00
96.68
147.00
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
14,201.75
1,226.52
1,855.00
4.30%
2.76%
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
79,915.14
4,536.17
4,220.00
27.07%
12.61%
METROECUADOR S.A. GUIASA S.A.
Local
COBERTURA
-
0.62%
1,200.00 700.00
IMPRESOS
-
0.45% 0.50%
0.15% 0.45%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
Local
25,116.00
14,785.00
13.00
12.47%
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
16,544.74
14,175.78
26.00
8.22%
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
35,386.65
17,690.33
36.00
17.57%
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
Local
1,750.00
26.60
5.00
0.87%
ARQUIDICOESANA JUSTICIA Y PAZ
Local
2,166.67
30.00
5.00
1.08%
TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL
Local Local
700.00 250.00
623.70 165.00
1.00 1.00
0.35% 0.12%
VIP GOLDEN S.A
Nacional
5,000.00
2,494.80
4.00
CATALINA RODRIGUEZ
Regional
450.00
275.50
1.00
0.22%
ADELA MACHARE-LIGANDO FRONTERA
Nacional
500.00
275.50
1.00
0.25%
PPC REVISTA ENCONTEXTO
Regional
1,500.00
623.70
1.00
0.74%
FATIMA ALVARADO-IMPACTO DEL MUNDO
Nacional
800.00
275.50
1.00
0.40%
FERNANDO ENGRACIA (PERIODICO NUEVO HORIZONTE)
Local
TOTAL IMPRESOS
DIGITALES
0.00%
90,164.06
COBERTURA
2.48%
51,441.41
95.00
16.50%
28.27%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
ALFONSO PEREZ
3,100.00
1.54%
LUIS EDUARDO VIVANCO ROBERTO CHAVEZ LA MOFLE TV
4,000.00 5,000.00
1.99% 2.48%
TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
12,100.00 201,379.20
49.88%
6.01% 50.12%
6,500.00 79,915.14 90,164.06 176,579.20
541.67 6,659.60 7,513.67 14,714.93 ######### #########
6,500.00 79,915.14 90,164.06 176,579.20
541.67 6,659.60 7,513.67 14,714.93
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
IMPACTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
IMPACTOS
1,500.00
20.16
5,000.00
34.00
6,500.00
508.00
1,016.00
2,418.00
9,672.00
5,000.00
27,900.00
30,826.00
10,688.00
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
205.95
319.00
3,500.00
169.00
5.00
2,940.00
93.53
144.00
5,000.00
163.00
5.00
1,249.20 1,916.00
156.72 151.00
237.00 228.00
5,000.00
152.00
5.00
838.71
78.40
120.00
3,500.00
168.00
5.00
6,604.89
335.88
511.00
5,000.00
161.00
5.00
2,800.00
134.00
4.00
3,471.30
167.00
5.00
713.29
65.10
102.00
3,500.00
169.00
5.00
1,707.00
89.25
137.00
4,500.00
166.00
5.00
1,290.00
83.42
127.00
4,000.00
167.00
5.00
1,000.00
109.43
166.00
2,500.00
169.00
5.00
650.00
34.47
44.00
650.00 1,500.00
34.47 87.03
44.00 132.00
22,942.09
1,524.65
2,311.00
900.00
74.82
113.00
1,000.00
86.18
129.00
1,250.00
119.40
180.00
1,000.00
91.47
138.00
600.00
56.43
86.00
1,000.00
95.52
143.00
1,000.00
43.17
66.00
500.00 700.00 500.00
41.30 51.30 47.60
62.00 78.00 72.00
1,500.00
82.25
125.00
600.00
56.27
86.00
1,200.00 700.00
114.97 67.67
174.00 100.00
251.75
23.10
36.00
300.00
39.20
60.00
300.00
39.20
60.00
900.00
96.68
147.00
14,201.75
1,226.52
1,855.00
37,143.84
2,751.17
4,166.00
79,915.14
4,536.17
4,220.00
6969.3 2,433.13
100.00%
117.00
2,700.00
1,883.00
6.65
85
54.16
5,000.00
12,700.00
26.6
32
7337 3,117.00
42,771.30
1,785.00
54.00
42,771.30
1,785.00
54.00
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