RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 HASTA EL 31 DE DICIEMBRE DEL 2016 TELEVISION
COBERTURA
Nacional Nacional Nacional Nacional Nacional Nacional Nacional Nacional Nacional
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN) CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO) CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA) OMD (TELERAMA) MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU ) TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS TOTAL TELEVISION OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
CINEMARK S.A. ESTRELLACORP S.A. GRAN COMERCIO S.A. CONTINEGOCIOS S.A. (TELEBUS)
LOCAL LOCAL LOCAL LOCAL
TOTAL OTROS SERVICIOS AUDIOVISUALES RADIOS
RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE) TECFORMATIC S.A. (RADIO SISTEMA DOS) TECFORMATIC S.A. (RADIO CUPIDO) RADIO CARAVANA S.A. K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA) GOLFCORP S.A. (RADIO ATALAYA) MORENA TELESCUCHA S.A. RADIO MORENA SPIN S.A. RADIO TROPICANA 96.5 FM VIP GOLDEN (RADIO CENTRO) NERITAR S.A. RADIO IMPACTO FM FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A. CORPORACION INTERNACIONAL CORINT S.A. (CITY) TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE ANDIVISION S.A. RADIO TROPICALIDA-RED TV MEGACOMUNICATIONS S.A. RADIO FABU RADIODIFUSORA AYAX S.A. ALFA FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA FUNDASEN RADIO SANTIAGO ECUADORADIO S.A. (RADIO QUITO) ECUADORADIO S.A. (RADIO PLATINIUM) RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
DIAL
830 AM 700 AM 1.080 AM 95.3 FM 750 AM 830 AM 680 AM 640 AM 96.5 FM 101.3 FM 99.7 FM 92.5FM 98.9FM 89.3 FM 88,5 FM 91,3 FM 104,5 FM 104.1 FM 94.1 FM 92,1 FM 540 AM 960 AM 90.9 FM 97.7 FM
COBERTURA
Regional Nacional Local Local Nacional Nacional Nacional Local Local Local Local Local Local Local/regional Nacional Nacional Nacional Nacional Local Local Regional Local Nacional Local
SUBTOTAL RADIOS ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE) GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS VILLAMAR CUADRARO DAYSI CECILIA JORGE RUBEN GARCÍA MUÑOZ SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO) ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) DANIEL ENRIQUE SOLORZANO SALAZAR SORIA YUPANQUI EGUNDO LAUTARO GARCIA SALGUERO ROBERTO COLON SHIRLA CHIRIBOGA ZURITA PROFUEGO S.A. RADIO FUEGO GINO FREIRE BONIOFACINI
DIAL
700 AM 1.080 AM 680 am 680 am 560 am 99.7 fm 101.3 FM 580 AM 640 AM 640 AM 1230 AM 830 AM 580 AM 106.5 FM 107.3 FM
COBERTURA
Nacional Local Local Local Nacional Local Local Nacional Local Local Local Regional Nacional Regional Nacional
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
IMPRESOS
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
217,820.30 210,815.51 161,697.54 91,055.00 39,979.29 1,150.00 7,583.33 11,298.00 1,500.00
181.33 169.17 150.33 71.83 54.67 5.40 16.33 34.00 7.20
495.00 482.00 415.00 193.00 147.00 15.00 40.00 95.00 20.00
18.05% 17.47% 13.40% 7.54% 3.31% 0.10% 0.63% 0.94% 0.12%
742,898.97
690.26
1,902.00
61.55%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
5,000.00 2,700.00 7,253.00 5,000.00
522.00 2,418.00 4,200.00 27,900.00
1,044.00 9,672.00 8,370.00 1,112,400.00
0.41% 0.22% 0.60% 0.41%
19,953.00
35,040.00
1,131,486.00
1.65%
0.00%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
11,333.98 19,304.85 1,155.00 6,895.00 18,561.00 11,461.98 9,661.82 24,786.00 10,509.81 11,260.13 9,077.25 13,790.00 13,545.00 3,916.00 7,567.40 7,900.50 7,739.50 7,590.00 8,031.50 6,694.14 2,500.00 650.00 650.00 1,000.00
993.67 954.85 162.25 788.77 1,118.43 1,079.95 863.55 1,535.10 1,044.45 1,073.15 894.42 837.95 870.23 380.05 582.42 593.93 585.73 566.92 632.08 822.15 204.53 29.88 29.88 113.58
1,269.00 1,228.00 251.00 1,146.00 1,439.00 1,394.00 1,107.00 2,087.00 1,363.00 1,396.00 1,144.00 1,074.00 1,119.00 563.00 849.00 813.00 854.00 823.00 918.00 1,171.00 170.00 44.00 44.00 167.00
0.94%
215,580.85
16,757.92
22,433.00
10.37%
7.49%
2.05% 0.87% 0.93% 0.75% 1.14% 1.12% 0.32% 0.63% 0.65% 0.64% 0.63% 0.67% 0.55% 0.21% 0.05% 0.05% 0.08%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
902.00 1,000.00 600.00 1,000.00 1,000.00 589.28 500.00 300.00 500.00 1,500.00 300.00 250.00 300.00 1,500.00 600.00 13,091.28
77.42 84.22 51.28 99.43 44.72 45.25 43.37 40.50 43.95 85.07 40.68 24.70 34.63 84.17 51.42 1,068.57
113.00 125.00 75.00 142.00 66.00 65.00 62.00 60.00 63.00 125.00 60.00 36.00 50.00 124.00 75.00 1,561.00
228,672.13
17,826.49
23,994.00
0.07% 0.08% 0.05% 0.08% 0.08% 0.05% 0.04% 0.02% 0.04% 0.12% 0.02% 0.02% 0.02% 0.12% 0.60%
0.05% 0.48%
10.97%
7.98%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
Local Nacional Nacional Nacional Local Local Local Local
57,789.61 40,832.63 98,750.84 5,000.00 1,400.00 700.00 250.00 2,166.67
22,765.68 105,913.64 45,602.23 21.28 165.00 98.00 26.60
26.00 11.00 10.00 5.00 4.00 1.00 1.00 5.00
EDICENTRAL DIARIO LA HORA
Nacional
1,653.25
442.00
1.00
ADELA MACHARE -LIGANDO FRONTERAS
Nacional
500.00
275.50
1.00
FATIMA ALVARADO-IMPACTO DEL MUNDO
Nacional
800.00
623.70
1.00
PPC REVISTA ENCONTEXTO TOTAL IMPRESOS
Regional
1,500.00 211,343.00
623.70 176,557.33
1.00 67.00
DIGITALES
COBERTURA
TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
1.54% 0.95% 0.80%
INVERSION
METROECUADOR S.A. GUIASA S.A. GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) VIPGOLDEN SEMANARIO EL OBSERVADOR EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PARROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL ARQUIDICOESANA JUSTICIA Y PAZ
ALFONSO PEREZ WILKA CHEME DANNY RAUL TOTAL DIGITALES
1.60% 0.10% 0.57%
4.79% 3.38% 8.18% 0.41% 0.12% 0.06% 0.02% 0.18% 0.14% 0.04% 0.07% 0.12% 5.29%
12.22%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.0 1,000.00 4,100.00 1,206,967.10
0.26% 0.08% 0.34% 17.91%
82.09%
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
IMPACTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
217,820.30
181.33
210,815.51
169.17
161,697.54 91,055.00 39,979.29
495 482
150.33 71.83
415 193
54.67
147
1,150.00
5.40
15
7,583.33
16.33
40
11,298.00
34.00
95
1,500.00
7.20
742,898.97
690.26
1,902.00
5,000.00
522.00
1,044.00
2,700.00
2,418.00
7,253.00
4,200.00
8,370.00
5,000.00
27,900.00
1,112,400.00
14,953.00
35,040.00
20
9,672.00
1,131,486.00
#¡REF!
#¡REF!
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
IMPACTOS ENLACES
9,233.98
899.67
1,266.00
2,100.00
94
3
16,304.85
861.85
1,225.00
3,000.00
93
3
1,155.00
162.25
251
6,895.00
788.77
1146
15,561.00
1,043.43
1436
3,000.00
75
3
9,361.98
987.95
1391
2,100.00
92
3
7,561.82
770.55
1104
2,100.00
93
3
21,786.00
1,441.10
2084
3,000.00
94
3
8,409.81
954.45
1360
2,100.00
90
3
9,160.13
984.15
1393
2,100.00
89
3
6,977.25
801.42
1141
2,100.00
93
3
11,090.00
743.95
1071
2,700.00
94
3
11,145.00
777.23
1116
2,400.00
93
3
3,916.00
380.05
563
7,567.40
582.42
849
7,900.50
593.93
813
7,739.50
585.73
854
7,590.00
566.92
8,031.50
632.08
918
6,694.14
822.15
1171
1,000.00
113.53
650.00
29.88
44.00
650.00
29.88
44.00
1,000.00
187,380.85
113.58
15,666.92
823
167
902.00
77.42
113.00
84.22
125.00
600.00
51.28
75.00
1,000.00
99.43
142.00
1,000.00 589.28
44.72 45.25
66.00 65.00
500.00
43.37
62.00
300.00
40.50
500.00
43.95
63.00
1,500.00
85.07
125.00
300.00
40.68
60.00
250.00
24.70
36.00
300.00
34.63
50.00
1,500.00
84.17
124.00
600.00
51.42
1,068.57 16,735.49
91.00
3
167
22,397.00
1,000.00
13,091.28 200,472.13
1,500.00
28,200.00
1,091.00
36.00
-
-
28,200.00
228,672.13
36.00
#¡REF!
-
17,826.49
23,994.00
60.00
75.00
1,561.00 23,958.00
-
-
