resumen inversion medios audiovisuales, impresos y digitales desde

30 abr. 2017 - TELEVISION. COBERTURA. TOTAL. TOTAL ... TOTAL TELEVISION. 1,150.00. 7.30. 12.00. -. 0.73% ... Regional. 3,395.00. 160.08. 89.00.
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RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE ABRIL DE 2017 TELEVISION

COBERTURA

ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

Nacional

TOTAL TELEVISION

OTROS SERVICIOS (AUDIOVISUALES)

COBERTURA

1,150.00

7.30

12.00

1,150.00

7.30

12.00

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

LOCAL

1,250.00

ESTRELLACORP S.A.

LOCAL

2,700.00

CONTINEGOCIOS S.A.

LOCAL

RADIOS

DIAL

COBERTURA

0.73%

INVERSION

CINEMARK S.A.

TOTAL OTROS SERVICIOS AUDIOVISUALES

0.73%

-

2,340.00

5,000.00

27,000.00

8,950.00

29,340.00

834.00

0.80%

9,360.00

1.72%

-

10,194.00

3.19%

5.71%

-

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE)

830 AM 700 AM

Regional Nacional

3,395.00 4,000.00

160.08 121.00

89.00 4.00

RADIO CARAVANA S.A.

750 AM

Nacional

4,714.00

156.47

96.00

3.01%

K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)

830 AM

Nacional

3,035.67

138.72

51.00

1.94%

GOLFCORP S.A. (RADIO ATALAYA)

680 AM

Nacional

3,380.11

172.72

111.00

MORENA TELESCUCHA S.A. RADIO MORENA

640 AM

Local

9,434.00

318.20

412.00

6.02%

SPIN S.A. RADIO TROPICANA 96.5 FM

96.5 FM

Local

3,401.07

176.07

120.00

2.17%

VIP GOLDEN (RADIO CENTRO)

101.3 FM

Local

3,751.05

192.33

164.00

2.39%

NERITAR S.A. RADIO IMPACTO FM

99.7 FM

Local

801.40

39.08

26.00

0.51%

FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A.

92.5FM 98.9FM

Local Local

4,362.00 800.00

161.12 31.00

87.00 1.00

2.78% 0.51%

Regional

2.17% 2.55%

2.16%

FUNDASEN RADIO SANTIAGO

540 AM

3,000.00

201.23

170.00

1.91%

ECUADORADIO S.A. (RADIO QUITO)

960 AM

Local

650.00

28.60

44.00

0.41%

ECUADORADIO S.A. (RADIO PLATINIUM)

90.9 FM

Nacional

650.00

28.60

44.00

RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO

97.7 FM

Local

1,000.00

108.55

167.00

0.64%

PROFUEGO S.A. RADIO FUEGO

106.5 FM

Regional

1,500.00

59.45

123.00

0.96%

47,874.30

2,093.22

1,709.00

SUBTOTAL RADIOS

ESPACIOS Y/O PROGRAMAS COMUNICACIONALES

DIAL

VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)

700 AM

GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)

1.080 AM

FERNANDO FEDERICO AGUAYO (RADO ATALAYA)

680 AM

AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)

COBERTURA

0.41%

20.48%

10.07%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

Nacional

901.97

54.62

113.00

Local

1,000.00

69.12

143.00

Local

112.00

7.73

16.00

0.07%

680 AM

Local

154.88

10.63

22.00

0.10%

ALCIDES EZEQUIEL MONTILLA GARCIA

680 am

Local

600.00

41.57

86.00

CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS

680 AM 93.3 FM

Local Regional

1,000.00 1,000.00

69.12 31.90

143.00 66.00

JORGE RUBEN GARCÍA MUÑOZ

101.3 FM

Local

500.00

30.45

63.00

SHIRLA CHIRIBOGA ZURITA

580 AM

Nacional

300.00

29.00

60.00

GARCIA SALGUERO ROBERTO COLON

830 AM

Regional

250.00

15.47

32.00

0.16%

GINO FREIRE BONIOFACINI

107.3 FM

Local

600.00

41.57

86.00

0.38%

CARLOS ABRAHAM LOPEZ

680 AM

Local

1,200.00

83.13

172.00

0.77%

SALUSTIO CLEMENTE GARCÉS RENDON

830 AM

Regional

700.00

48.33

100.00

0.45%

GUAYAQUIL SALAZAR JORGE LUIS

92.1 FM

Local

285.71

19.33

40.00

0.18%

8,604.56

551.97

1,142.00

3%

2%

56,478.86

2,645.19

2,851.00

23.70%

12.35%

SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES

TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A.

COBERTURA

0.58% 0.64%

0.38% 0.64% 0.64% 0.32% 0.19%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

CENTIMETROS

AVISOS

LOCAL/REGIONAL

NACIONAL

Local

17,766.00

5,953.00

GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)

Nacional

12,969.65

15,030.00

9.00

8.28%

COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)

Nacional

40,194.10

23,209.99

22.00

25.65%

ARQUIDICOESANA JUSTICIA Y PAZ

Local Local

1,750.00 2,166.67

26.60 30.00

5.00 5.00

1.12% 1.38%

TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA

Local

700.00

623.70

1.00

0.45%

PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL

Local

250.00

165.00

1.00

0.16%

EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS

10.00

11.34%

QUIDEST S.A.

Nacional

3,750.00

2,494.80

1.00

VIP GOLDEN S.A

Nacional

5,000.00

2,494.80

4.00

CATALINA RODRIGUEZ

Regional

450.00

275.50

1.00

0.29%

ADELA MACHARE-LIGANDO FRONTERA

Nacional

500.00

275.50

1.00

0.32%

PPC REVISTA ENCONTEXTO DEL MUNDO FATIMA ALVARADO-IMPACTO

Regional Nacional

1.00

0.96%

TOTAL IMPRESOS

DIGITALES

ALFONSO PEREZ

TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES

1,500.00

86,996.42

COBERTURA

623.70

51,202.59

2.39% 3.19%

61.00

16%

40%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

PIXELES

VISITAS

LOCAL/REGIONAL

NACIONAL

3,100.00

3,220.0

1.98%

3,100.00

-

156,675.28

1,150.00 56,478.86 86,996.42

45.42%

95.83 4,706.57 7,249.70

1.98% 54.58%

144,625.28

12,052.11 ######### #########

1,150.00 56,478.86 86,996.42 144,625.28

95.83 4,706.57 7,249.70 12,052.11

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

MINUTOS

1,150.00

7.30

1,150.00

#¡REF!

#¡REF!

7.30

12.00

#¡REF! 2,700.00

2,340.00

5,000.00

27,000.00

7,700.00

9,360.00

29,340.00

9,360.00

VALOR

MINUTOS

IMPACTOS

VALOR

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

595.00

41.08

714.00

44.47

235.67

22.72

580.11

51.72

5,434.00

197.20

601.07

ENLACES

85

2,800.00 4,000.00

119 121

92

4,000.00

112

47

2,800.00

116

107

2,800.00

121

408

4,000.00

121

56.07

116

2,800.00

120

951.05

77.33

160

2,800.00

115

101.40

12.08

25

700.00

27

762.00

40.12

83

3,600.00 800.00

121 31

1,000.00

80.23

166

2,000.00

650.00

28.6

44.00

650.00

28.6

44.00

1,000.00

108.55

167

1,500.00

59.45

123

14,774.30

848.22

1,667.00

901.97

54.62

113.00

1,000.00

69.12

143.00

112.00

7.73

16.00

154.88

10.63

22.00

600.00

41.57

86.00

1,000.00 1,000.00

69.12 31.90

143.00 66.00

500.00

30.45

63.00

300.00

29.00

60.00

250.00

15.47

600.00

41.57

86.00

1,200.00

83.13

172.00

700.00

48.33

100.00

285.71

19.33

8,604.56 23,378.86

551.97 1,400.19 56,478.86

100.00%

12

121.00

33,100.00

1,245.00

33,100.00

1,245.00

32.00

40.00

1,142.00 2,809.00

IMPACTOS ENLACES

IMPACTOS ENLACES 4 4 4 4 4 4 4 4 1 4 1 4

42.00

42.00

#¡REF!

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