RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE SEPTIEMBRE DE 2017 TELEVISION
COBERTURA
Nacional Nacional Nacional Nacional Nacional Nacional Nacional
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN) CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA) OPTIMIZACION DE MEDISO DIRECTOS DEL ECUADOR OMD (TELERAMA) TORRES AGUILAR LILIAN (VIDA NUEVA) TC-AMERICA VISION TV CABLE TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
CINEMARK S.A. ESTRELLACORP S.A. CONTINEGOCIOS S.A.
LOCAL LOCAL LOCAL
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE) TECFORMATIC S.A. (RADIO CUPIDO) RADIO CARAVANA S.A. GOLFCORP S.A. (RADIO ATALAYA) MORENA TELESCUCHA S.A. RADIO MORENA SPIN S.A. RADIO TROPICANA 96.5 FM NERITAR S.A. RADIO IMPACTO FM FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A. CORPORACION INTERNACIONAL CORINT S.A. (CITY) TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE ANDIVISION S.A. RADIO TROPICALIDA-RED TV MEGACOMUNICATIONS S.A. RADIO FABU FUNDASEN RADIO SANTIAGO ECUADORADIO S.A. (RADIO QUITO) ECUADORADIO S.A. (RADIO PLATINIUM) RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO RADIODIFUSORA AYAX S.A. ALFA PROFUEGO S.A. RADIO FUEGO CANAL CIENTO SIETE S.A. RADIOSA RUMBA LESHOTO S.A. LA OTRA LESHOTO S.A. CANELA
DIAL
830 AM 700 AM 95.3 FM 750 AM 680 AM 640 AM 96.5 FM 99.7 FM 92.5FM 98.9FM 89.3 FM 88,5 FM 91,3 FM 104,5 FM 540 AM 960 AM 90.9 FM 97.7 FM 104.1 FM 106.5 FM 107.3 FM 94.9 FM 90.5 FM
COBERTURA
Regional Nacional Local Nacional Nacional Local Local Local Local Local Local/regional Nacional Nacional Nacional Regional Local Nacional Local Nacional Regional Local Regional Local
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE) GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2) FERNANDO FEDERICO AGUAYO (RADO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) VILLAMAR CUADRARO DAYSI CECILIA DANIEL ENRIQUE SOLORZANO SALAZAR CARLOS ABRAHAM LOPEZ LEON SALUSTIO CLEMENTE GARCÉS RENDON NERITAR (ME TIME) SORIA YUPANQUI EGUNDO LAUTARO SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO) JAVIER COELLO ULLOA
DIAL
Nacional Local Local Local Local Local Regional Local Local Local Local Regional Local Local Nacional Local
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
30,679.30 30,813.76 20,090.00 1,150.00 1,750.00 1,500.00 5,000.00
33.00 28.50 23.50 6.29 3.50 19.56 42.50
66.00 57.00 47.00 13.00 7.00 32.00 85.00
90,983.06
156.85
307.00
10.73% 10.77% 7.02% 0.40% 0.61% 0.52% 1.75% -
31.81%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
5,000.00 2,700.00 3,333.34
680.50 2,340.00 17,100.00
1,361.00 9,360.00 -
1.75% 0.94% 1.17%
11,033.34
20,120.50
10,721.00
3.86%
#¡REF!
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
2,842.00 4,763.96 1,249.20 3,482.00 2,818.82 8,939.98 2,846.77 2,155.24 3,241.00 2,687.00 840.00 1,311.00 1,311.00 1,311.00 2,000.00 650.00 650.00 1,000.00 1,311.00 1,500.00 1,083.00 1,440.00 1,538.46
204.57 144.88 145.40 173.65 192.08 400.73 213.42 129.23 133.87 135.45 96.25 84.88 84.88 84.88 167.43 30.67 30.67 120.53 84.88 85.55 84.88 53.17 53.17
210.00 118.00 222.00 177.00 205.00 509.00 239.00 110.00 117.00 119.00 157.00 143.00 143.00 143.00 168.00 172.00 44.00 44.00 143.00 131.00 143.00 90.00 90.00
0.99%
50,971.43
2,935.12
3,637.00
11.89%
5.93%
1.67% 0.44% 1.22% 0.99% 3.13% 1.00% 0.75% 1.13% 0.94% 0.29% 0.46% 0.46% 0.46% 0.70% 0.23% 0.23% 0.35% 0.46% 0.52% 0.38% 0.50% 0.54%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
900.00 1,000.00 1,250.00 1,000.00 500.00 1,000.00 1,000.00 500.00 700.00 1,500.00 1,200.00 700.00 321.68 300.00 300.00 900.00
73.28 83.58 116.87 90.20 47.07 93.48 43.52 39.92 51.15 81.80 111.53 64.37 30.08 39.12 39.12 95.35
113.00 129.00 180.00 138.00 72.00 143.00 66.00 62.00 78.00 125.00 172.00 100.00 46.00 60.00 60.00 147.00
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
13,071.68
1,100.44
1,691.00
2.84%
1.73%
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
64,043.11
4,035.56
5,328.00
14.73%
7.66%
IMPRESOS METROECUADOR S.A. GUIASA S.A. GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS ARQUIDICOESANA JUSTICIA Y PAZ TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL VIP GOLDEN S.A ADELA MACHARE-LIGANDO FRONTERA PPC REVISTA ENCONTEXTO FATIMA ALVARADO-IMPACTO DEL MUNDO FERNANDO ENGRACIA (PERIODICO NUEVO HORIZONTE)
700 AM 1.080 AM 680 AM 680 AM 680 am 680 AM 93.3 FM 640 AM 99.7 fm 640 AM 680 AM 830 AM 99.7 FM 1230 AM 580 AM 640 AM
COBERTURA
TOTAL INVERSION
COBERTURA
Local Nacional Nacional Local Local Local Local Nacional Nacional Regional Nacional Local
TOTAL IMPRESOS
DIGITALES
ALFONSO PEREZ LUIS EDUARDO VIVANCO ROBERTO CHAVEZ LA MOFLE TV TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
0.44% 0.35% 0.17% 0.35% 0.35% 0.17% 0.24% 0.52% 0.42% 0.24% 0.11% 0.10% 0.10% 0.31%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
20,892.00 35,907.00 35,796.50 1,400.00 2,166.67 700.00 250.00 5,000.00 500.00 1,500.00 800.00 2,949.99 107,862.16
COBERTURA
0.31% 0.35%
13,977.00 42,751.10 23,022.04 26.60 26.00 623.70 165.00 2,494.80 275.50 623.70 275.50 18,270.00 102,530.94
8.00 39.00 24.00 4.00 4.00 1.00 1.00 4.00 1.00 1.00 1.00 3.00 91.00
7.30% 12.55% 12.52% 0.49% 0.76% 0.24% 0.09% 1.75% 0.17% 0.52% 0.28% 1.03% 10.89%
26.82%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.00 4,000.00 5,000.00
1.08% 1.40% 1.75%
12,100.00 286,021.67
29.48%
4.23% 70.52%
100.00%
90,983.06 64,043.11 107,862.16 262,888.33
7,581.92 5,336.93 8,988.51 21,907.36 388,000.00 #########
90,983.06 64,043.11 107,862.16 262,888.33
7,581.92 5,336.93 8,988.51 21,907.36
IMPACTOS
IMPACTOS
CAMPAÑAS
ENLACES 66 57 47 13 7 32 85
307.00
1,361.00 9,360.00
10,721.00 IMPACTOS
IMPACTOS
CAMPAÑAS
ENLACES 208.00
2.00
116.00
2.00
222.00 175.00
2.00
203.00
2.00
507.00
2.00
237.00
2.00
108.00
2.00
115.00
2.00
117.00
2.00
157.00 143.00 143.00 143.00 166.00
2.00
172.00 44.00 44.00 143.00 131.00 143.00 90.00 90.00
3,617.00
20.00
113.00 129.00 180.00 138.00 72.00 143.00 66.00 62.00 78.00 125.00 172.00 100.00 46.00 60.00 60.00 147.00
1,691.00 5,308.00
20.00
5,328.00
4035.93
-
0.37
7337 2,009.00
21
29
6090
983.33
