RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 31 DE ENERO DEL 2017 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
68,994.36
92.27
251.00
17.65%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
72,856.06
93.80
256.00
18.63%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA PUBLITOP S.A. /BERNABEUCORP S.A. (CANAL UNO)
Nacional Nacional
38,176.73 20,846.37
55.00 21.64
165.00 60.00
9.76% 5.33%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
16,959.85
28.66
79.00
4.34%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
920.00
5.10
15.00
0.24%
OPTIMIZACION DE MEDISO DIRECTOS DEL ECUADOR OMD (TELERAMA)
Nacional
1,650.00
3.30
9.00
0.42%
MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )
Nacional
1,085.70
4.40
12.00
0.28%
TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS
Nacional
1,200.00
7.10
20.00
222,689.07
311.27
867.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
0.31%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CINEMARK S.A.
LOCAL
5,000.00
652.50
471.00
1.28%
ESTRELLACORP S.A.
LOCAL
2,700.00
2,418.00
9,672.00
0.69%
GRAN COMERCIO S.A.
LOCAL
7,253.00
4,200.00
8,370.00
CONTINEGOCIOS S.A.
LOCAL
5,000.00
27,000.00
19,953.00
34,270.50
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
56.96%
-
18,513.00
1.86% 1.28%
5.10%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
4,597.75
317.85
300.00
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
8,143.00
316.35
297.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
1,735.00
279.60
422.00
0.44%
TECFORMATIC S.A. (RADIO CUPIDO)
95.3 FM
Local
2,429.00
279.60
422.00
0.62%
RADIO CARAVANA S.A.
750 AM
Nacional
7,115.00
340.97
341.00
1.82%
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
4,829.82
310.97
297.00
1.24%
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
4,666.13
312.97
289.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
11,703.00
576.87
674.00
2.99%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
4,585.83
310.97
289.00
1.17%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
4,513.90
301.80
279.00
1.15%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
4,576.84
312.30
288.00
1.17%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
6,388.00
307.13
288.00
1.63%
RADIOELITE 99.7 S.A.
98.9FM
Local
6,094.50
309.13
288.00
1.56%
CORPORACION INTERNACIONAL CORINT S.A. (CITY)
89.3 FM
Local/regional
1,750.00
151.62
214.00
0.45%
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
3,254.50
238.47
350.00
0.83%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
3,254.50
238.47
350.00
0.83%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
3,254.50
238.47
350.00
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
2,852.00
215.47
304.00
0.73%
FUNDASEN RADIO SANTIAGO
540 AM
Regional
3,000.00
242.27
170.00
0.77%
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
1,000.00
114.62
167.00
0.26%
ECUADORADIO S.A. (RADIO PLATINIUM)
90.9 FM
Nacional
650.00
30.25
44.00
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
650.00
30.25
44.00
0.17%
RADIODIFUSORA AYAX S.A. ALFA PROFUEGO S.A. RADIO FUEGO
104.1 FM 106.5 FM
Nacional Regional
1,725.00 1,500.00
102.70 93.60
183.00 124.00
0.38%
94,268.27
5,972.70
6,774.00
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO
COBERTURA
1.18% 2.08%
1.19%
0.83%
0.17% 0.44%
14.67%
9.44%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
901.97
84.48
113.00
Local
1,000.00
93.63
125.00
680 AM
Nacional
1,250.00
130.40
176.00
680 AM
Nacional
1,000.00
106.28
143.00
680 am
Local
600.00
57.25
75.00
680 AM
Nacional
1,000.00
93.03
125.00
WILLIAM EDUARDO LUDEÑA ARIAS
93.3 FM
Nacional
1,000.00
49.33
66.00
ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) VILLAMAR CUADRARO DAYSI CECILIA
640 AM 99.7 fm
Local Local
500.00 589.28
47.20 48.97
63.00 65.00
Local
500.00
47.10
63.00
Nacional
300.00
44.65
60.00
0.23% 0.26% 0.32% 0.26% 0.15% 0.26% 0.26% 0.13% 0.15%
JORGE RUBEN GARCÍA MUÑOZ
101.3 FM
SHIRLA CHIRIBOGA ZURITA
580 AM
DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM
Local
1,500.00
95.38
125.00
0.38%
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
250.00
26.80
36.00
0.06%
GINO FREIRE BONIOFACINI
107.3 FM
Nacional
600.00
39.00
51.00
10,991.25
963.50
1,286.00
1.24%
1.57%
105,259.52
6,936.20
8,060.00
15.91%
11.01%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A.
COBERTURA
0.13% 0.08%
0.15%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
Local
4,368.00
1,753.36
2.00
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
15,192.76
5,935.13
11.00
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
15,823.60
3,906.19
12.00
Local
1,400.00
26.60
5.00
0.36%
Local
2,166.67
30.00
5.00
0.55%
Nacional
1,036.00
150.49
1.00
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
ARQUIDICOESANA JUSTICIA Y PAZ GRUPO EL COMERCIO
TOTAL IMPRESOS
DIGITALES
ALFONSO PEREZ
TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
39,987.03
COBERTURA
11,801.77
1.12% 3.89% 4.05%
0.26%
36.00
2.03%
8.20%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.00
3,210.0
0.79%
3,100.00 390,988.62
23.04%
0.79% 76.96%
222,689.07 105,259.52 39,987.03 367,935.62
18,557.42 8,771.63 3,332.25 30,661.30 ######### #########
222,689.07 105,259.52 39,987.03 367,935.62
18,557.42 8,771.63 3,332.25 30,661.30
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
MINUTOS
68,994.36
92.27
72,856.06
93.80
256
38,176.73 20,846.37
55.00 21.64
165 60.00
16,959.85
28.66
79
920.00
5.10
15
1,650.00
3.30
9
1,085.70
4.40
12
1,200.00
7.10
20
222,689.07
311.27
652.50
471.00
2,700.00
2,418.00
9,672.00
7,253.00
4,200.00
8,370.00
5,000.00
27,000.00
34,270.50 MINUTOS
IMPACTOS
VALOR
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
200.85
296
2,800.00
117
4,143.00
199.35
293
4,000.00
117
1,735.00
279.60
422
2,429.00
279.60
422
3,115.00
225.97
337
4,000.00
115
2,029.82
195.97
293
2,800.00
115
1,866.13
191.97
285
2,800.00
121
7,703.00
458.87
670
4,000.00
118
1,785.83
191.97
285
2,800.00
119
1,713.90
183.80
275
2,800.00
118
1,776.84
191.30
284
2,800.00
121
2,788.00
188.13
284
3,600.00
119
2,894.50
188.13
284
3,200.00
121
1,750.00
151.62
214
3,254.50
238.47
350
3,254.50
238.47
350
3,254.50
238.47
350
215.47
304 166
114.62
167
650.00
30.25
44
650.00
30.25
44
1,725.00 1,500.00
102.7 93.60
183.00 124
4,356.40
6,419.00
901.97
84.48
113.00
1,000.00
93.63
125.00
1,250.00
130.40
176.00
1,000.00
106.28
143.00
600.00
57.25
75.00
1,000.00
93.03
125.00
1,000.00
49.33
66.00
500.00 589.28
47.20 48.97
63.00 65.00
500.00
47.10
63.00
300.00
44.65
1,500.00
95.38
125.00
250.00
26.80
36.00
600.00
39.00
#¡REF! #¡REF!
#¡REF! #¡REF!
#¡REF!
#¡REF!
de menos (5,935.13) (3,906.19)
100.00%
123.27
1,000.00
#¡REF!
(39,987.03)
ENLACES
1,797.75
1,000.00
3.8
18,513.00
VALOR
2,852.00
2.00
867.00
5,000.00
19,953.00
de menos 105,259.52
251
1.4 3.00
2,000.00
37,600.00
119.00
1,420.00
60
51
#¡REF!
1,420.00
IMPACTOS ENLACES
IMPACTOS ENLACES 4 4
4 4 4 4 4 4 4 4 4
4
48.00
48.00 #¡REF!
#¡REF!
