RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 HASTA EL 31 DE AGOSTO DEL 2016 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
54,126.44
44.33
133.00
13.84%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
54,587.60
45.00
135.00
13.96%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO)
Nacional Nacional
27,727.91 32,400.00
27.33 23.00
82.00 69.00
7.09% 8.29%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
10,532.00
12.00
36.00
2.69%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
1,150.00
7.30
20.00
0.29%
OMD (TELERAMA)
Nacional
1,666.67
3.33
10.00
0.43%
MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )
Nacional
1,386.00
4.00
12.00
0.35%
TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS
Nacional
1,500.00
5.30
15.00
185,076.62
171.59
512.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
CINEMARK S.A.
0.38%
0.00%
47.33%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
LOCAL
5,000.00
515.00
1,030.00
1.28%
ESTRELLACORP S.A.
LOCAL
2,700.00
2,418.00
9,672.00
0.69%
GRAN COMERCIO S.A.
LOCAL
7,253.00
4,200.00
8,370.00
1.85%
14,953.00
7,133.00
19,072.00
3.82%
0.00%
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
4,130.00
204.60
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
6,300.00
206.60
89.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
600.00
81.60
144.00
0.15%
TECFORMATIC S.A. (RADIO CUPIDO)
95.3 FM
Local
840.00
81.60
144.00
0.21%
RADIO CARAVANA S.A.
750 AM
Nacional
5,996.00
212.47
117.00
1.53%
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
4,252.00
208.27
99.00
1.09%
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
4,074.00
204.47
87.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
9,317.00
328.17
303.00
2.38%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
3,997.00
198.23
76.00
1.02%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
3,815.00
209.83
100.00
0.98%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
4,257.00
215.23
106.00
1.09%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
5,420.00
209.67
105.00
1.39%
RADIOELITE 99.7 S.A.
98.9FM
Local
4,340.00
212.40
101.00
1.11% 0.20%
89.00
1.06% 1.61%
1.04%
CORPORACION INTERNACIONAL CORINT S.A. (CITY)
89.3 FM
Local/regional
800.00
79.33
140.00
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
1,046.50
65.17
115.00
0.27%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
1,046.50
65.17
115.00
0.27%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
1,150.00
72.53
128.00
RADIO CANAL CIENTO SIETE S.A. RADIOSA (RUMBA)
107.3 FM
Nacional
728.00
65.17
115.00
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
910.00
65.17
115.00
0.23%
PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA
92,1 FM
Local
FUNDASEN RADIO SANTIAGO
540 AM
Regional
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
ECUADORADIO S.A. (RADIO PLATINIUM)
90.9 FM
Nacional
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
COBERTURA
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
Local
LOPEZ LEON CARLOS ABRAHAN (RADIO ATALAYA)
680 AM
Nacional
AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)
680 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA) VILLAMAR CUADRARO DAYSI CECILIA
0.19%
468.00
47.03
83.00
0.12%
3,500.00
257.43
172.00
0.90%
-
-
0.00%
-
-
-
1,000.00
-
90.17
158.00
67,987.00
3,380.31
2,701.00
0.00% 0.26%
11.10%
6.29%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
0.29%
67.63
113.00
1,000.00
75.43
125.00
1,200.00
101.13
170.00
Nacional
1,000.00
85.87
142.00
680 AM 99.7 fm
Nacional Local
1,250.00 675.00
107.27 123.75
178.00 75.00
SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO)
580 AM
Nacional
300.00
90.17
60.00
GUAYAQUIL SALAZAR JORGE LUIS
92.1 fm
Local
500.00
43.23
71.00
0.13%
ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA)
640 AM
Local
500.00
37.33
62.00
0.13%
DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM
Local
1,500.00
76.23
125.00
0.38%
SALUSTIO CLEMENTE GARCES RENDON
1.350 AM
Regional
700.00
61.67
100.00
0.18%
SORIA YUPANQUI EGUNDO LAUTARO
1230 AM
Local
300.00
36.00
60.00
0.08%
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
250.00
21.80
36.00
0.06%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
10,075.00
927.51
1,317.00
1.39%
1.19%
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
78,062.00
4,307.82
4,018.00
12.48%
7.48%
IMPRESOS
METROECUADOR S.A. GUIASA S.A.
COBERTURA
Local
900.00
0.23% 0.26% 0.31% 0.26% 0.32% 0.17% 0.08%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
24,334.00
15,203.16
11.00
6.22%
|
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
13,692.40
12,726.98
21.00
3.50%
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
46,396.95
21,971.33
28.00
11.87%
VIPGOLDEN SEMANARIO EL OBSERVADOR
3,118.50
5.00
21.28
4.00
Nacional
5,000.00
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
Local
1,400.00
TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA
Local Local
700.00
Local
PARROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL
ARQUIDICOESANA JUSTICIA Y PAZ
165.00
0.18% 0.00% 0.55%
2,166.67
26.60
5.00
GRUPO EL COMERCIO
Nacional
811.25
172.42
1.00
EDICENTRAL DIARIO LA HORA
Nacional
12,930.00
17,472.00
12.00
TOTAL IMPRESOS
DIGITALES
ALFONSO PEREZ WILKA CHEME DANNY RAUL
TOTAL DIGITALES
TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
107,431.27
COBERTURA
70,877.27
1.28% 0.36%
1.00
88.00
0.21% 3.31%
7.31%
20.16%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
4,500.0
1.15%
1,000.00
0.26%
5,500.00
391,022.89
1.41%
23.62%
76.38%
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
IMPACTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
1,150.00
7.20
5,000.00
515.00
1,030.00
2,700.00
2,418.00
9,672.00
7,253.00
4,200.00
14,953.00
7,133.00
#¡REF!
#¡REF!
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
IMPACTOS ENLACES
630.00
47.60
84
3,500.00
157
5
1,300.00
47.60
84
5,000.00
159
5
600.00
81.60
144
840.00
81.60
144
996.00
63.47
112
5,000.00
149
5
752.00
53.27
94
3,500.00
155
5
574.00
46.47
82
3,500.00
158
5
4,317.00
171.17
298
5,000.00
157
5
497.00
40.23
71
3,500.00
158
5
315.00
53.83
95
3,500.00
156
5
757.00
58.23
101
3,500.00
157
5
920.00
56.67
100
4,500.00
153
5
840.00
54.40
96
3,500.00
158
5
800.00
79.33
140
1,046.50
65.17
115
1,046.50
65.17
115
1,150.00
72.53
128
728.00
65.17
115
910.00
65.17
115
468.00
47.03
83
1,000.00
99.43
167
1,000.00
900.00
90.17
1,505.31
67.63
113.00
75.43
125.00
1,200.00
101.13
170.00
1,000.00
85.87
142.00
1,250.00 675.00
107.27 123.75
178.00 75.00
300.00
90.17
60.00
500.00
43.23
71.00
500.00
37.33
62.00
1,500.00
76.23
125.00
700.00
61.67
100.00
300.00
36.00
60.00
250.00
21.80
869.71 2,375.02
2,500.00
158.00
5
158
2,641.00
1,000.00
10,075.00 31,562.00 39,744.72 (8,182.72)
46,500.00
1,875.00
60.00
46,500.00
1,875.00
60.00
36.00
1,221.00 3,862.00
3,922.00
78,062.00
100.00%
8,370.00
19,072.00
VALOR
21,487.00
2,494.80
16
#¡REF!
