RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 HASTA EL 30 DE NOVIEMBRE DEL 2016 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
64,031.63
65.67
164.00
11.93%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
72,362.52
67.83
167.00
13.48%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO)
Nacional Nacional
44,484.09 31,550.00
43.33 27.50
109.00 73.00
8.29% 5.88%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
9,703.22
16.00
42.00
1.81%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
1,150.00
6.10
13.00
0.21%
OMD (TELERAMA)
Nacional
2,166.67
4.33
11.00
0.40%
MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )
Nacional
3,951.50
11.50
30.00
TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS
Nacional
1,500.00
9.40
20.00
230,899.63
251.66
629.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
0.74% 0.28%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CINEMARK S.A.
LOCAL
5,000.00
511.50
1,023.00
0.93%
ESTRELLACORP S.A.
LOCAL
2,700.00
2,340.00
9,360.00
0.50%
GRAN COMERCIO S.A.
LOCAL
CONTINEGOCIOS S.A. (TELEBUS)
LOCAL
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
43.02%
7,253.00
3,960.00
8,100.00
1.35%
11,666.66
65,700.00
653,400.00
2.17%
26,619.66
72,511.50
671,883.00
4.96%
0.00%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
4,672.66
314.05
274.00
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
8,093.00
317.87
285.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
2,100.00
327.93
474.00
0.39%
TECFORMATIC S.A. (RADIO CUPIDO)
95.3 FM
Local
2,772.00
329.23
476.00
0.52%
RADIO CARAVANA S.A.
750 AM
Nacional
7,854.00
384.78
397.00
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
5,187.13
372.73
364.00
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
4,365.59
279.93
228.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
12,330.50
610.57
708.00
2.30%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
5,078.04
396.08
399.00
0.95%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
5,338.46
392.60
395.00
0.99%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
5,148.00
393.76
394.00
0.96%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
6,532.00
328.03
293.00
1.22%
RADIOELITE 99.7 S.A.
98.9FM
Local
5,700.00
310.38
270.00
1.06%
CORPORACION INTERNACIONAL CORINT S.A. (CITY)
89.3 FM
Local/regional
1,484.00
148.73
217.00
0.28%
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
2,967.00
221.27
324.00
0.55%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
2,967.00
221.27
324.00
0.55%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
2,967.00
221.27
324.00
0.55%
RADIODIFUSORA AYAX S.A. ALFA
104.1 FM
Nacional
2,656.50
197.80
288.00
RADIO CANAL CIENTO SIETE S.A. RADIOSA (RUMBA)
107.3 FM
Nacional
2,632.00
280.75
407.00
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
2,320.50
185.15
271.00
0.43%
PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA
92,1 FM
Local
1,669.42
221.20
323.00
0.31%
FUNDASEN RADIO SANTIAGO
540 AM
Regional
3,000.00
235.77
171.00
0.56%
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
1,000.00
113.58
167.00
98,834.80
6,804.73
7,773.00
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
COBERTURA
0.87% 1.51%
1.46% 0.97% 0.81%
0.49% 0.49%
0.19%
11.02%
7.39%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
902.00
74.27
113.00
Local
976.00
76.92
122.00
Nacional
1,173.00
108.17
174.00
0.22%
680 AM
Nacional
1,000.00
90.82
142.00
0.19%
680 AM
Nacional
1,250.00
108.80
178.00
0.23%
WILLIAM EDUARDO LUDEÑA ARIAS
560 am
Nacional
0.19%
JORGE RUBEN GARCÍA MUÑOZ
101.3 FM
SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO)
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
LOPEZ LEON CARLOS ABRAHAN (RADIO ATALAYA)
680 AM
AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) FERNANDO FEDERICO AGUAYO (RADO ATALAYA)
0.17% 0.18%
1,000.00
41.67
66.00
Local
500.00
39.78
62.00
580 AM
Nacional
300.00
36.87
60.00
MOREIRA CACERES ANA MARILU
870 am
Regional
288.00
13.20
18.00
0.05%
ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM 640 AM
Local Local
500.00 1,500.00
42.98 78.70
63.00 125.00
0.09% 0.28%
SORIA YUPANQUI EGUNDO LAUTARO
1230 AM
Local
300.00
39.82
60.00
0.06%
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
250.00
22.87
36.00
0.05%
SHIRLA CHIRIBOGA ZURITA
580 AM
Nacional
300.00
36.18
60.00
PROFUEGO S.A. RADIO FUEGO
106.5 FM
Regional
1,500.00
78.23
118.00
GINO FREIRE BONIOFACINI
107.3 FM
Nacional
600.00
37.93
66.00
0.11%
CENTRAL DE RADIOS
Nacional
10,000.00
736.00
1,104.00
1.86%
CENTRAL DE RADIOS
Regional
4,000.00
217.00
407.00
26,928.28
1,921.94
3,039.00
1.10%
3.92%
125,763.08
8,726.67
10,812.00
12.12%
11.31%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
IMPRESOS
METROECUADOR S.A. GUIASA S.A.
COBERTURA
Local
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
AVISOS
LOCAL/REGIONAL
NACIONAL
26,478.00
16,277.40
13.00
179,623.05
128.00
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
27,543.50
19,590.07
23.00
VIPGOLDEN SEMANARIO EL OBSERVADOR
Nacional
5,000.00
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
Local
1,400.00
TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA
Local Local
GRUPO EL COMERCIO ADELA MACHARE -LIGANDO FRONTERAS
700.00 250.00
21.28
4.00
0.40%
Nacional
0%
Local
2,166.67
26.60
5.00
Nacional
2,520.00
328.70
1.00
275.50
1.00
800.00
623.70
1.00
6,000.00
2,494.80
4.00
Nacional
TOTAL IMPRESOS
TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
0.93% 0.13% 0.05%
Nacional
TOTAL DIGITALES
5.13% 0.26%
1.00 1.00
Regional
WILKA CHEME DANNY RAUL
14.70%
165.00 98.00
PPC REVISTA ENCONTEXTO
ALFONSO PEREZ
4.93%
5.00
FATIMA ALVARADO-IMPACTO DEL MUNDO
DIGITALES
0.75%
CENTIMETROS
78,907.71
ARQUIDICOESANA JUSTICIA Y PAZ
0.06% 0.28%
TOTAL
Nacional
QUIDEST S.A.
0.06%
INVERSION
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
PARROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL
0.09%
500.00
152,265.88
COBERTURA
219,524.10
187.00
0.47% 0.09% 0.15% 1.12%
6.89%
21.48%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
200.0
0.04%
1,000.00
0.19%
1,200.00 536,748.25
0.22% 23.97%
76.03%
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
IMPACTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
64,031.63
65.67
164
72,362.52
67.83
167
44,484.09 31,550.00
43.33 27.50
109 73.00
9,703.22
16
42
1,150.00
6.10
13
2,166.67
4.33
11
3,951.50
11.50
1,500.00
9.40
230,899.63
251.66
629.00
5,000.00
511.50
1,023.00
2,700.00
2,340.00
7,253.00
3,960.00
8,100.00
11,666.66
65,700.00
653,400.00
14,953.00
20
9,360.00
671,883.00
#¡REF!
#¡REF!
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
IMPACTOS ENLACES
1,872.66
184.05
270
2,800.00
130
4
4,093.00
191.87
281
4,000.00
126
4
2,100.00
327.93
474
2,772.00
329.23
476
3,854.00
267.78
393
4,000.00
117
4
2,387.13
245.73
360
2,800.00
127
4
1,565.59
151.93
224
2,800.00
128
4
8,330.50
478.57
704
4,000.00
132
4
2,278.04
269.08
395
2,800.00
127
4
2,538.46
267.60
391
2,800.00
125
4
2,348.00
263.76
390
2,800.00
130
4
2,932.00
196.03
289
3,600.00
132
4
2,500.00
179.38
266
3,200.00
131
4
1,484.00
148.73
217
2,967.00
221.27
324
2,967.00
221.27
324
2,967.00
221.27
324
2,656.50
197.80
288
2,632.00
280.75
407
2,320.50
185.15
271
1,669.42
221.20
323
1,000.00
103.77
167
1,000.00
113.58
167
61,234.80
902.00
100.00%
72,511.50
30
5,267.73
7,725.00
74.27
113.00
976.00
76.92
122.00
1,173.00
108.17
174.00
1,000.00
90.82
142.00
1,250.00
108.80
178.00
1,000.00
41.67
66.00
500.00
39.78
62.00
300.00
36.87
60.00
288.00
13.20
18.00
500.00 1,500.00
42.98 78.70
63.00 125.00
300.00
39.82
60.00
250.00
22.87
300.00
36.18
60.00
1,500.00
78.23
118.00
600.00
37.93
66.00
10,000.00
736.00
1,104.00
4,000.00
217.00
407.00
2,000.00
132.00
4
37,600.00
1,537.00
48.00
37,600.00
1,537.00
48.00
36.00
22,928.28
1,921.94
2,632.00
84,163.08 58,734.60 (25,428.48)
7,189.67 4,941.04 (2,248.63)
10,357.00 7,234.14 (3,122.86)
#¡REF!
