RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 HASTA EL 31 DE JULIO DEL 2016 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
56,392.55
48.00
144.00
12.71%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
61,891.12
60.67
182.00
13.95%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO)
Nacional Nacional
29,092.14 41,690.83
27.33 29.67
82.00 89.00
6.56% 9.39%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
11,563.80
20.67
62.00
2.61%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
1,150.00
7.20
16.00
0.26%
OMD (TELERAMA)
Nacional
2,500.00
62.00
1.00
0.56%
MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )
Nacional
1,148.00
3.33
10.00
205,428.44
258.87
586.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
0.26%
0.00%
46.29%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CINEMARK S.A.
LOCAL
5,000.00
687.50
1,375.00
1.13%
ESTRELLACORP S.A.
LOCAL
2,700.00
2,418.00
9,672.00
0.61%
GRAN COMERCIO S.A.
LOCAL
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
7,253.00
4,200.00
8,370.00
1.63%
14,953.00
7,305.50
19,417.00
3.37%
0.00%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
4,685.00
278.50
163.00
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
8,112.00
292.00
181.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
1,250.00
238.50
318.00
0.28%
TECFORMATIC S.A. (RADIO CUPIDO)
95.3 FM
Local
1,372.00
183.00
244.00
0.31%
RADIO CARAVANA S.A.
750 AM
Nacional
6,920.00
298.50
207.00
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
2,400.00
153.75
127.00
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
4,900.00
309.00
205.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
11,846.00
565.49
540.00
2.67%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
4,536.00
285.50
171.00
1.02%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
3,500.00
155.00
5.00
0.79%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
4,878.00
293.47
193.00
1.10%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
5,780.00
263.50
143.00
1.30%
RADIOELITE 99.7 S.A.
98.9FM
Local
3,557.00
256.50
143.00
0.80%
CORPORACION INTERNACIONAL CORINT S.A. (CITY)
89.3 FM
Local/regional
1,248.00
147.00
196.00
0.28%
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
2,070.00
169.50
226.00
0.47%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
1,725.00
138.00
184.00
0.39%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
1,794.00
147.00
196.00
RADIO CANAL CIENTO SIETE S.A. RADIOSA (RUMBA)
107.3 FM
Nacional
1,104.00
129.00
172.00
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
1,104.00
129.00
172.00
0.25%
PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA
92,1 FM
Local
910.00
124.50
166.00
0.21%
FUNDASEN RADIO SANTIAGO
540 AM
Regional
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
COBERTURA
3,500.00
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
Local
LOPEZ LEON CARLOS ABRAHAN (RADIO ATALAYA)
680 AM
Nacional
AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)
680 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA
172.00
111.06
158.00
4,941.29
4,282.00
1.83%
1.56% 0.54% 1.10%
0.40% 0.25%
0.79% 0.23%
11.08%
6.54%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
273.52
1,000.00
78,191.00
1.06%
78.22
113.00
1,000.00
87.08
125.00
1,200.00
117.37
170.00
Nacional
1,000.00
98.90
142.00
680 AM
Nacional
1,250.00
120.77
178.00
680 am
Local
576.00
50.92
75.00
0.13%
WILLIAM EDUARDO LUDEÑA ARIAS VILLAMAR CUADRARO DAYSI CECILIA
560 am 99.7 fm
Nacional Local
999.89 900.00
70.47 69.67
100.00 100.00
0.20%
SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO)
580 AM
Nacional
300.00
41.27
60.00
GUAYAQUIL SALAZAR JORGE LUIS
92.1 fm
Local
500.00
49.65
71.00
0.11%
ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA)
640 AM
Local
500.00
45.62
62.00
0.11%
DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM
Local
1,500.00
86.95
125.00
0.34%
SALUSTIO CLEMENTE GARCES RENDON
1.350 AM
Regional
700.00
68.33
100.00
0.16%
SORIA YUPANQUI EGUNDO LAUTARO
1230 AM
Local
300.00
44.25
60.00
0.07%
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
11,625.89
1,029.47
1,481.00
1.35%
1.27%
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
89,816.89
5,970.76
5,763.00
12.43%
7.81%
IMPRESOS
METROECUADOR S.A. GUIASA S.A.
COBERTURA
Local
900.00
0.20% 0.23% 0.27% 0.23% 0.28% 0.23% 0.07%
0.00%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
31,342.00
21,697.70
10.00
7.06%
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
39,183.93
21,251.61
32.00
8.83%
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
47,589.05
28,999.34
22.00
10.72%
VIPGOLDEN SEMANARIO EL OBSERVADOR
Nacional
5,000.00
3,118.50
5.00
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
Local
1,400.00
21.28
4.00
ARQUIDICOESANA JUSTICIA Y PAZ
Local
TOTAL IMPRESOS
DIGITALES
2,166.67
126,681.65
COBERTURA
26.60
75,115.03
5.00
1.13% 0.32% 0.49%
78.00
7.87%
20.68%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
ALFONSO PEREZ
4,500.0
1.01%
JIBRILCORP S.A.
1,400.00
0.32%
WILKA CHEME DANNY RAUL
1,000.00
TOTAL DIGITALES
TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
0.23%
6,900.00
443,779.98
1.55%
23.66%
76.34%
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
IMPACTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
1,150.00
687.50
1,375.00
2,700.00
2,418.00
9,672.00
7,253.00
4,200.00
7,305.50
8,370.00
19,417.00
#¡REF!
#¡REF!
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
IMPACTOS ENLACES
1,185.00
118.5
158
3,500.00
160
5
3,112.00
132
176
5,000.00
160
5
1,250.00
238.5
318
183
244
151.5
202
5,000.00
147
5
125
1,400.00
60
2
1,372.00 1,920.00 1,000.00
93.75
1,400.00
150
200
3,500.00
159
5
6,846.00
410.49
535
5,000.00
155
5
1,036.00
124.5
166
3,500.00
161
5
3,500.00
155
5
1,378.00
136.47
188
3,500.00
157
5
1,280.00
103.5
138
4,500.00
160
5
1,100.00
103.5
138
2,457.00
153
5
1,248.00
147
196
2,070.00
169.5
226
1,725.00
138
184
1,794.00
147
196
1,104.00
129
172
1,104.00
129
172
910.00
124.50
1,000.00
115.52
1,000.00
111.06
34,834.00
900.00
3,156.29
166 167
78.22
113.00
87.08
125.00
1,200.00
117.37
170.00
1,000.00
98.90
142.00
1,250.00
120.77
178.00
576.00
50.92
75.00
999.89 900.00
70.47 69.67
100.00 100.00
300.00
41.27
60.00
500.00
49.65
500.00
45.62
62.00
1,500.00
86.95
125.00
700.00
68.33
100.00
300.00
44.25
60.00
250.00
15.97
985.22 4,141.51
2,500.00
158.00
5
158
4,225.00
1,000.00
11,875.89 46,709.89 39,744.72 6,965.17
100.00%
16
5,000.00
14,953.00
2,494.80
7.20
43,357.00
1,785.00
57.00
43,357.00
1,785.00
57.00
71.00
22.00
1,421.00 5,646.00
5,703.00
#¡REF!
