RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 HASTA EL 30 DE ABRIL DEL 2016 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
27,583.19
10.00
30.00
10.19%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
41,604.14
22.00
66.00
15.37%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA PUBLITOP S.A. (CANAL UNO)
Nacional Nacional
27,866.67
15.33
46.00
0.00% 10.30%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
7,248.67
3.33
10.00
2.68%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
287.50
1.30
6.00
104,590.17
51.96
158.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
CINEMARK S.A.
LOCAL
GRAN COMERCIO S.A.
LOCAL
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
3,750.00 2,699.90
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
38.65%
INVERSION
LOCAL
ESTRELLACORP S.A.
0.11%
0.00%
374.00 2,340.00
748.00
1.39%
9,360.00
1.00%
7,253.00
4,080.00
8,100.00
2.68%
13,702.90
6,794.00
18,208.00
5.06%
0.00%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
3,139.34
170.03
102.00
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
4,491.00
156.83
104.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
575.00
91.83
155.00
0.21%
TECFORMATIC S.A. (RADIO CUPIDO)
95.3 FM
Local
805.00
91.83
155.00
0.30%
RADIO CARAVANA S.A.
750 AM
Nacional
3,780.00
148.63
102.00
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
2,780.00
153.83
104.00
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
2,835.00
158.20
108.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
10,034.00
289.34
335.00
3.71%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
2,835.00
165.78
126.00
1.05%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
2,892.00
163.78
126.00
1.07%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
1,130.00
132.48
64.00
0.42%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
3,580.00
156.28
105.00
1.32%
RADIOELITE 99.7 S.A.
98.9FM
Local
2,852.00
153.28
105.00
1.05%
CORPORACION INTERNACIONAL CORINT S.A. (CITY)
89.3 FM
Local/regional
696.00
68.22
115.00
0.26%
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
1,058.00
68.77
116.00
0.39%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
1,057.50
68.77
116.00
0.39%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
1,058.00
68.77
116.00
0.39%
RADIO CANAL CIENTO SIETE S.A. RADIOSA (RUMBA)
107.3 FM
Nacional
736.00
68.77
116.00
1.16% 1.66%
1.40% 1.03% 1.05%
0.27%
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
736.00
68.77
116.00
0.27%
PARRALES QUIJIJE ECUADOR BENITO RADIO ESTEREO FM ESTRELLA
92,1 FM
Local
679.00
63.45
107.00
0.25%
FUNDASEN RADIO SANTIAGO
540 AM
Regional
2,500.00
201.43
170.00
0.92%
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
650.00
57.05
91.00
0.24%
ECUADORADIO S.A. (RADIO PLATINIUM)
90.9 FM
Nacional
650.00
57.05
91.00
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
593.41
90.09
151.00
52,142.25
2,913.26
2,996.00
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
COBERTURA
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
LOPEZ LEON CARLOS ABRAHAN (RADIO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) FERNANDO FEDERICO AGUAYO (RADO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA
680 am
Local
WILLIAM EDUARDO LUDEÑA ARIAS VILLAMAR CUADRARO DAYSI CECILIA
560 am 99.7 fm
Nacional Local
GUAYAQUIL SALAZAR JORGE LUIS
92.1 fm
Local
MOREIRA CACERES ANA MARILU
870 am
Regional
ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA)
640 AM
Local
DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM
Local
SALUSTIO CLEMENTE GARCES RENDON
1.350 AM
12.45%
6.82%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
0.24% 0.22%
912.00
72.00
114.00
Local
1,000.00
80.95
125.00
0.34%
680 AM
Nacional
1,200.00
96.37
150.00
0.44%
680 AM
Nacional
1,000.00
76.63
116.00
0.37%
680 AM
Nacional
1,248.00
99.33
156.00
0.37%
0.46%
500.00
38.88
62.00
0.18%
1,000.00 900.00
64.07 64.85
100.00 100.00
0.33%
500.00
46.73
71.00
0.18%
400.00
21.35
31.00
0.15%
500.00
39.75
63.00
0.18%
1,500.00
79.08
125.00
0.55%
700.00
68.42
104.00
0.26%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
11,360.00
848.41
1,317.00
2%
2%
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES
63,502.25
3,761.67
4,313.00
14.67%
8.80%
IMPRESOS
METROECUADOR S.A. GUIASA S.A.
Regional
COBERTURA
0.37%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
Local
10,084.00
3,240.00
5.00
3.73%
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
19,078.15
15,755.64
24.00
7.05%
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
45,524.11
24,041.36
28.00
16.82%
VIPGOLDEN SEMANARIO EL OBSERVADOR
Nacional
5,000.00
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
Local
1,400.00
TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PARROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL
Local Local
700.00 250.00
165.00 98.00
1.00 1.00
0.26% 0.09%
ARQUIDICOESANA JUSTICIA Y PAZ
Local
2,166.67
26.60
5.00
0.80%
TOTAL IMPRESOS
DIGITALES
84,202.93
COBERTURA
5.00 21.28
43,347.88
4.00
73.00
1.85% 0.52%
5.40%
25.72%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
ALFONSO PEREZ
1,600.0
0.59%
JIBRILCORP S.A.
2,000.00
0.74%
WILKA CHEME DANNY RAUL
1,000.00
0.37%
TOTAL DIGITALES
TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
4,600.00
270,598.25
2%
25.13%
74.87%
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
IMPACTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
ENLACES
27,583.19
10.00
41,604.14
22
27,866.67
10
1.30
104,590.17
6
51.96
158.00
3,750.00
374.00
748.00
2,699.90
2,340.00
9,360.00
7,253.00
4,080.00
8,100.00
13,702.90
6,794.00
18,208.00
-
-
#¡REF!
#¡REF!
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
-
IMPACTOS ENLACES
539.34
58.03
98
2,600.00
112
4
1,491.00
59.83
101
3,000.00
97
3
575.00
91.83
155
805.00
91.83
155
780.00 680.00
58.63 59.83
99
3,000.00
90
3
101
2,100.00
94
3
735.00
62.2
105
2,100.00
96
3
7,034.00
194.34
332
3,000.00
95
3
735.00
72.78
123
2,100.00
93
3
792.00
72.78
123
2,100.00
91
3
430.00
37.48
61
700.00
95
3
880.00
60.28
102
2,700.00
96
3
752.00
60.28
102
2,100.00
93
3
696.00
68.22
115
1,058.00
68.77
116
1,057.50
68.77
116
1,058.00
68.77
116
736.00
68.77
116
68.77
116
736.00 679.00
63.45
107
1,000.00
106.43
167
650.00
57.05
91
650.00
57.05
91
1,000.00
25,548.84
90.09
1,766.26
912.00
72.00
114.00
80.95
125.00
1,200.00
96.37
150.00
1,000.00
76.63
116.00
1,248.00
99.33
156.00
500.00
38.88
62.00
1,000.00 900.00
64.07 64.85
100.00 100.00
500.00
46.73
71.00
400.00
21.35
95.00
3
27,000.00
1,147.00
37.00
27,000.00
1,147.00
37.00
31.00
500.00
39.75
63.00
1,500.00
79.08
125.00
700.00
68.42
104.00
848.41 2,614.67
1,500.00
-204.6
151
2,959.00
1,000.00
11,360.00 36,908.84
100.00%
46.00
3.33
287.50
2,494.80
66
15.33
7,248.67
23%
30
1,317.00 4,276.00
#¡REF!
