RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE ABRIL DE 2017 TELEVISION
COBERTURA
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
CINEMARK S.A. ESTRELLACORP S.A. CONTINEGOCIOS S.A.
LOCAL LOCAL LOCAL
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE) RADIO CARAVANA S.A. K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA) GOLFCORP S.A. (RADIO ATALAYA) MORENA TELESCUCHA S.A. RADIO MORENA SPIN S.A. RADIO TROPICANA 96.5 FM VIP GOLDEN (RADIO CENTRO) NERITAR S.A. RADIO IMPACTO FM FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A. FUNDASEN RADIO SANTIAGO ECUADORADIO S.A. (RADIO QUITO) ECUADORADIO S.A. (RADIO PLATINIUM) RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO PROFUEGO S.A. RADIO FUEGO
DIAL
830 AM 700 AM 750 AM 830 AM 680 AM 640 AM 96.5 FM 101.3 FM 99.7 FM 92.5FM 98.9FM 540 AM 960 AM 90.9 FM 97.7 FM 106.5 FM
COBERTURA
Regional Nacional Nacional Nacional Nacional Local Local Local Local Local Local Regional Local Nacional Local Regional
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE) GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2) FERNANDO FEDERICO AGUAYO (RADO ATALAYA) AYALA SERRA JULIO OSWALDO (RADIO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS JORGE RUBEN GARCÍA MUÑOZ SHIRLA CHIRIBOGA ZURITA DANIEL ENRIQUE SOLORZANO SALAZAR GARCIA SALGUERO ROBERTO COLON GINO FREIRE BONIOFACINI CARLOS ABRAHAM LOPEZ SALUSTIO CLEMENTE GARCÉS RENDON GUAYAQUIL SALAZAR JORGE LUIS
DIAL
700 AM 1.080 AM 680 AM 680 AM 680 am 680 AM 93.3 FM 101.3 FM 580 AM 640 AM 830 AM 107.3 FM 680 AM 830 AM 92.1 FM
COBERTURA
Nacional Local Local Local Local Local Regional Local Nacional Local Regional Local Local Regional Local
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A. GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
ARQUIDICOESANA JUSTICIA Y PAZ TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL
QUIDEST S.A. VIP GOLDEN S.A CATALINA RODRIGUEZ ADELA MACHARE-LIGANDO FRONTERA PPC REVISTA ENCONTEXTO
COBERTURA
Local Nacional Nacional Local Local Local Local Nacional Nacional Regional Nacional Regional
TOTAL IMPRESOS
DIGITALES
ALFONSO PEREZ TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
1,150.00
7.30
12.00
1,150.00
7.30
12.00
0.72%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
5,000.00 2,700.00 5,000.00
988.00 2,340.00 27,000.00
494.00 9,360.00 -
3.11% 1.68% 3.11%
12,700.00
30,328.00
9,854.00
7.91%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
3,395.00 4,000.00 4,714.00 3,035.67 3,380.11 9,434.00 3,401.07 3,751.05 801.40 4,362.00 800.00 3,000.00 650.00 650.00 1,000.00 1,500.00
160.08 121.00 156.47 138.72 172.72 318.20 176.07 192.33 39.08 161.12 31.00 201.23 28.60 28.60 108.55 59.45
89.00 4.00 96.00 51.00 111.00 412.00 120.00 164.00 26.00 87.00 1.00 170.00 44.00 44.00 167.00 123.00
2.11%
47,874.30
2,093.22
1,709.00
19.98%
9.82%
2.49% 2.93% 1.89% 2.10% 5.87% 2.12% 2.34% 0.50% 2.72% 0.50% 1.87% 0.40% 0.40% 0.62% 0.93%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
901.97 1,000.00 112.00 154.88 600.00 1,000.00 1,000.00 500.00 300.00 250.00 600.00 1,200.00 700.00 500.00
54.62 69.12 7.73 10.63 41.57 69.12 31.90 30.45 29.00 15.47 41.57 83.13 48.33 33.83
113.00 143.00 16.00 22.00 86.00 143.00 66.00 63.00 60.00 32.00 86.00 172.00 100.00 70.00
8,818.85
566.47
1,172.00
3.27%
2.22%
56,693.15
2,659.69
2,881.00
23.25%
12.04%
0.56% 0.62% 0.07% 0.10% 0.37% 0.62% 0.62% 0.31% 0.19% 0.00% 0.16% 0.37% 0.75% 0.44% 0.31%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
17,766.00 12,969.65 40,194.10 1,750.00 2,166.67 700.00 250.00 3,750.00 5,000.00 450.00 500.00 1,500.00 86,996.42
COBERTURA
0.72% -
5,953.00 15,030.00 23,209.99 26.60 30.00 623.70 165.00 2,494.80 2,494.80 275.50 275.50 623.70 51,202.59
10.00 9.00 22.00 5.00 5.00 1.00 1.00 1.00 4.00 1.00 1.00 1.00 61.00
11.06% 8.07% 25.02% 1.09% 1.35% 0.44% 0.16% 2.33% 3.11% 0.28% 0.31% 0.93% 15.61%
38.54%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.00
3,220.0
1.93%
3,100.00
-
160,639.57
1,150.00 56,693.15 86,996.42
46.77%
95.83 4,724.43 7,249.70
1.93% 53.23%
144,839.57
12,069.96 ######### #########
1,150.00 56,693.15 86,996.42 144,839.57
95.83 4,724.43 7,249.70 12,069.96
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
MINUTOS
1,150.00
7.30
12
1,150.00
7.30
12.00
5,000.00 2,700.00 5,000.00
988.00 2,340.00 27,000.00
494.00 9,360.00
12,700.00
30,328.00
9,854.00
VALOR
MINUTOS
IMPACTOS
VALOR
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
595.00
41.08
85
714.00 235.67 580.11 5,434.00 601.07 951.05 101.40 762.00
44.47 22.72 51.72 197.20 56.07 77.33 12.08 40.12
92 47 107 408 116 160 25 83
1,000.00 650.00 650.00 1,000.00 1,500.00
80.23 28.6 28.6 108.55 59.45
166 44.00 44.00 167 123
14,774.30
848.22
1,667.00
901.97 1,000.00 112.00 154.88 600.00 1,000.00 1,000.00 500.00 300.00
54.62 69.12 7.73 10.63 41.57 69.12 31.90 30.45 29.00
113.00 143.00 16.00 22.00 86.00 143.00 66.00 63.00 60.00
250.00 600.00 1,200.00 700.00 500.00
15.47 41.57 83.13 48.33 33.83
32.00 86.00 172.00 100.00 70.00
8,818.85 23,593.15
566.47 1,414.69
1,172.00 2,839.00
56,693.15
2,659.69 2659.68 0.01
100.00%
ENLACES
2,800.00 4,000.00 4,000.00 2,800.00 2,800.00 4,000.00 2,800.00 2,800.00 700.00 3,600.00 800.00 2,000.00
119 121 112 116 121 121 120 115 27 121 31 121.00
33,100.00
1,245.00
33,100.00
1,245.00
2,881.00 2881 -
IMPACTOS ENLACES
IMPACTOS ENLACES
4 4 4 4 4 4 4 4 1 4 1 4
42.00
42.00
#¡REF!
