OBJETIVO Y ALCANCE DEL DOCUMENTO El OBJETIVO de este documento es mostrar el servicio de Online Clipping y su impacto económico. Servicio que puede aportar The Box Populi a una agencia de medios, prensa o comunicación a modo de colaboración. De forma práctica se presenta un informe a modo de demo para el proyecto “Imagine Express”. El servicio que se presenta a continuación tiene en cuenta el siguiente alcance: El ALCANCE de ambos estudios está sujeto a los siguientes parámetros analizados: • • • • •
Temática: Menciones sobre Imagine Express Países: Todos los países Idiomas: Todos los idiomas Periodo: Del 17 de diciembre (pre-evento a prensa) al 11 de Marzo 2014 tras difusión conseguida Canales: Todos los canales online: REDES SOCIALES Facebook Twitter Youtube
The Box Populi
WEBS/BLOGS de CONTENIDO Blogs Foros Revistas online
1. ONLINE CLIPPING WEB/BLOGS DE CONTENIDO (114 conversaciones) Se presentan 10 conversaciones únicamente. El informe completo adjunto en documento anexo
1. ONLINE CLIPPING · ECONOMIC IMPACT A continuación se hace una valoración económica de las conversaciones generadas sobre Imagine Express en los distintos canales online: NÚMERO DE CONVERSACIONES
ALCANCE
VALOR CPM
VALOR TOTAL
Web/Blogs contenido
114
12.246.283
€ 0,60
€ 7.348
Noticias Online
126
6.815.017
€ 0,60
€ 4.089
(periódicos nacionales principales)
22
20.800.400
Adhoc según tarifa de periódico
€ 112.470
Facebook
76
725.876
€ 0,33
€ 239,5
1.331
6.523.664
€ 2,50
€ 16.309
21
2.771
€ 0,17
€ 471
Noticias Online
Twitter Youtube
€ 140.927 •
ALCANCE: Web/blogs contenido y Noticias Online: Nº de visitas potenciales. Facebook: Nº de amigos ó fans potencialmente impactados con posts sobre Imagine Express Twitter: Nº de followers potencialmente impactados con tweets sobre Imagine Express Youtube: Nº de visitas a videos relacionados con Imagine Express
•
VALOR CPM (coste por 1.000 impactos) Basado en metodología propia Valores calculados según precios de mercado para poner un anuncio en cada uno de los diferentes canales online Valores actualizados a marzo 2014 y segmentado para sector “emprendedor”
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menciones en canales digitales. Análisis cuantitativo y cualitativo de información recogida. Listado de conclusiones obtenidas. Propuesta de recomendaciones.
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2 oct. 2018 - that their wheat automatically receives the lowest price under Canada's grading system. DAIRY. Canada agreed to provide U.S. dairy farmers ...
4 oct. 2018 - U.S. Ambassador Dennis Shea told a packed audience at the WTO that the United States could not accept EU ideas for reforming the WTO's ...
29 oct. 2018 - “When he gave evidence to my committee in July, Dr. Fox assured me that this was all going fine. But his plan is now in tatters after the UK's ...