LA NUEVA ERA DEL ECOSISTEMA DE LA ORGANIZACIONES
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¿POR QUE UN CLIENTE DEBE COMPRAR O REFERIR MI PRODUCTO O SERVICIO?
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¿POR QUE UN EMPLEADO DEBERIA TRABAJAR EN MI EMPRESA?
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EL PROBLEMA CLIENTES ALIADOS
EMPLEADOS
¡NO HAY FIDELIDAD! THE ENGAGEMENT COMPANY www.gluky.co
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¿POR QUE DEBEN SER FIELES A NUESTRO NEGOCIO?
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LOS PUBLICOS HAN CAMBIADO!!! THE ENGAGEMENT COMPANY https://www.linkedin.com/in/juanjosemesa/
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QUIEREN SER PARTE DE ALGO QUE VALGA LA PENA!!
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¿QUÉ BUSCAN LOS PAÍSES?
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¿QUE ESTAN LOGRANDO?
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PIB vs FELICIDAD
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PIB vs SUICIDIOS
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¿QUÉ BUSCAN LAS EMPRESAS?
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¿QUE ESTAN LOGRANDO?
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EL 60% DE LAS PERSONAS MENORES DE 30 AÑOS EN LOS ESTADOS UNIDOS SE
AUTO-EMPLEAN
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LA PRIMERA OPCIÓN #1 DE UN EGRESADO UNIVERSITARIO ES
EMPRENDER
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Global human trends
70% Cultura
76% Liderazgo
70% Conocimiento
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UVP
UNIQUE VALUE PROPOSITON
Por qué los clientes compran un producto
vs
EVP
EMPLOYEE VALUE PROPOSITON
Por qué los empleados escogen una empresa
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¿COMO CLIENTE NO COMPRAS LOS PRODUCTOS DE LA EMPRESA DONDE QUISIERAS TRABAJAR?
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CLIENTES NUEVOS
CLIENTES ACTUALES
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ESTUDIOS MUNDIALES DE GALLUP DICEN QUE SI INCREMENTAS LA AFINIDAD CON TUS EMPLEADOS, INCREMENTARÁS DIRECTAMENTE LA DE TUS CLIENTES.
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THE ENGAGEMENT LIFE-TIME
EMPLEADOS ENGAGE
9%
EMPRESAS ENGAGE
CLIENTES ENGAGE
6%
3%
ESTUDIOS MUNDIALES DE GALLUP DICEN QUE SI INCREMENTAS EN LA FELICIDAD DE TUS EMPLEADOS, INCREMENTARÁS DIRECTAMENTE LA DE TUS CLIENTES.
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MY PLACE
MY PURPOSE IN LIFE
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1. 2. 3. 4. 5.
CREAN SU ENTORNO DEFINEN SU PROPOSITO IDENTIFICAN PROBLEMAS A SOLUCIONAR VALIDAN SOLUCIONES DESPLIEGAN - METODOLOGIAS AGILES (MVP)
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PROPÓSITO: Organizar la información del mundo y lograr que sea útil y accesible para todo el mundo.
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33% higher profitability (Gallup)
43% more productivity (Hay Group) 37% higher sales (Shawn Achor) 300% more innovation (HBR) 51% lower turnover (gallup)
50% less safety incidents (Babcock Marine Clyde) 66% decrease in sick leave (forbes) 125% less burnout (HBR) 177% more likely to stay (HBR)
53% work harder (HBR) 93% more engaged (HBR)
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1. 2. 3. 4. 5.
CREAN SU ENTORNO DEFINEN SU PROPOSITO IDENTIFICAN PROBLEMAS A SOLUCIONAR VALIDAN SOLUCIONES DESPLIEGAN - METODOLOGIAS AGILES (MVP)
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MAS DEL 50% DE LA POBLACION MUNDIAL ES MENOR A 30 AÑOS!
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LA MISION DE LAS EMPRESAS EN EL TIEMPO SIGLO IX
MARKETING 1.0
SIGLO XX
MARKETING 2.0
MARKETING 3.0
BIOLÓGICA SUPERVIVENCIA MASLOW
EXTRÍNSECA PREMIO Y CASTIGO PAVLOV
INTRÍNSECA HUMANIZACIÓN DAN PINK
PRODUCCIÓN
RENTABILIDAD
SER
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LIMPIADORES DE VENTANAS
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1. 2. 3.
PRECIO: ¡VALORACIÓN ESTÁ EN EL PRECIO! PRODUCTO: ¡ POCA DIFERENCIACIÓN! COSTOS: ¡ MANO DE OBRA CON ALTA ROTACIÓN!
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PROBLEMA 1
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PROBLEMA 2
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PROBLEMA 3
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ESTO NO ES COPIABLE!
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A TODOS NOS LLEGARA UN UBER! THE ENGAGEMENT COMPANY https://www.linkedin.com/in/juanjosemesa/
“LAS MARCAS Y LAS EMPRESAS DEBEN
TENER UN PROPOSITO MAS ELEVADO QUE SIMPLEMENTE HACER DINERO”
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COMO ENCONTRAR NUESTRO
PROPOSITO? THE ENGAGEMENT COMPANY https://www.linkedin.com/in/juanjosemesa/
¿Que quieren los consumidores?
¿Tendencias de la Industria? OBJETIVOS DE LA MARCA
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¿Tendenciasde laIndustria?
¿Quequierenlos consumidores?
¿QUE NECESITA EL MUNDO?
¿EN QUE SOMOS BUENOS? OBJETIVOS DE LA MARCA
PROPOSITO DE LA MARCA
¿CualesLa estrategiade laempresa?
¿CUAL ES NUESTRA PASION?
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QUE VENDES? VS QUE HACES?
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COMUNICACION DESDE LOS BENEFICIOS DEL PRODUCTO
COMUNICACION DESDE EL PROPOSITO DE LA MARCA
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TU YA SABES A QUE VINISTE AL MUNDO? THE ENGAGEMENT COMPANY https://www.linkedin.com/in/juanjosemesa/
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ACASO TODOS VINIMOS AL MUNDO A LO MISMO?... ESTUDIAR CARRO CASA FINCA PAJARO PERROGATO HIJOS ABUELO THE ENGAGEMENT COMPANY https://www.linkedin.com/in/juanjosemesa/
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EL MUNDO NECESITA LIDERES QUE SEPAN, QUE ES REALMENTE IMPORTANTE Y QUE VALE LA PENA CONTAR, SI NUMEROS O PERSONAS!
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