SHADES EQ Cream

SHADES EQ Cover Plus

EQUALIZING CONDITIONING COLOR

Brightening Conditioning Color Cream

Shades EQ CREAM Shades DESCRIPTION & LEVEL OF DEPOSIT

Shades EQ Cover Plus Shades

Natural GREEN

Natural Ash

WARM Natural

Warm Beige

Gold IRIDESCENT

Gold

Gold Copper

Brown Copper

Brown Red

Copper

Copper RED

Red REd

violet

MOCHA

TONE: Green

TONE: Blue/Violet

TONE: Gold

TONE: Gold/Violet

TONE: Gold/Iridescent

TONE: Gold

TONE: Gold/Orange

TONE: Copper/Gold

TONE: Mahogany/Red

TONE: Orange

TONE: Orange/Red

TONE: Red

ONE: Violet

TONE: Violet/Gold

Brown to Tan BACKGROUND COLOR

NATURAL

No Background Color

WARM MOCHA

Gold BEIGE

Gold

Copper Copper

Red REd

TONE: Gold/Violet

TONE: Gold/Mauve

TONE: Gold

TONE: Orange

TONE: Red

Brown to Tan BACKGROUND COLOR

No Background Color

9 VERY LIGHT BLONDE

09NA

09WN

09WB

09GC

09V

Slate Blonde

Summer Wheat

Golden Vanilla

Golden Sienna

Soft Lilac

8 LIGHT BLONDE

08GI

08C Persimmon

Iced Gold

08CR Candle Flame

8M

8N

8WM

Frosted Latte

Almond Cream

Caramel Latte

8CC NEW

Fire Rush

7 MEDIUM BLONDE

07NGr

07WN

NEW

Chai Tea

Moon Sparkle

07G

07GC

NEW

Burnished Copper

Sequin Chic

07RR Strawberry Lemonade

7GB

7G

NEW

Honeycomb

Golden Dune

6 DARK BLONDE

06NA

06GI

06BC

06C

Cool Cocoa

Antiqued Gold

Rich Amber

Shiny Penny

06CR Firecracker

06V

6M

6N

6WM

6CC

6RR

Fresh Lavender

Iced Coffee

Toasted Almond

Rich Coffee

Firelight

Lipstick Red

5 LIGHT BROWN

05NGr

05WN

05WB

NEW

Sandy Sable

Golden Hazel

Starlight

05G

05BR

05RR

5GB

5G

NEW

Garnet Sand

Polished Ruby

Soft Russet

NEW

Maple Syrup

Gilded Age

4 MEDIUM BROWN

04V

4M

4N

4WM

4RR

Rich Iris

Cool Mocha

Chocolate Mousse

Dark Mocha

Crimson

3 DARK BROWN

03NA

03BR

Dark Chocolate

Burgundy Wine

03RR

3G

Chocolate Cherry

Golden Mocha

2 Darkest Brown

2N Double Espresso

1 BLACK

CLEAR

Shade contains Rubilane® copper dye

CLEAR

Shade contains R5 red dye

Shades EQ Cream

Shades EQ Cover Plus

DEVELOPER

Mix 1:1

10 volume Pro-oxide Cream Developer

Mix 1:1

10 or 20 volume Pro-oxide Cream Developer

LEVELS OF LIFT None

1–1 ½

USAGE Glaze, Refresh, Correct and more! Blend Gray, Brighten, Correct and more!

MINUTES 20 (up to 30 for optimal gray blending) 20

Shades EQ Cream and Shades EQ Cover Plus each have a unique base, not recommended to mix these two lines together. When to Use CLEAR: Use Shades EQ Cream Clear for added shine or to lock in previous color. Mix with other Shades EQ Cream shades for less color deposit. Use Shades EQ Cover Plus Clear for added shine with a subtle brightening effect. Mix with other Shades EQ Cover Plus shades for less color deposit.

SHADES EQ Level System

MIXING & PROCESSING

COLOR GELS LEVEL SYSTEM CHART

MIXING RATIO COLOR: DEVELOPER

LEVEL

DESCRIPTION

10

Ultra Pale Blonde

Pale Yellow

Violet

9

Very Light Blonde

Yellow

Violet

8

Light Blonde

Yellow/Orange

Blue/Violet

7

Medium Blonde

Orange

Blue

6

Dark Blonde

Red/Orange

Blue/Green

5

Light Brown

Red

Green

4

Medium Brown

Red/Violet

Yellow/Green

3

Dark Brown

Violet

2

Darkest Brown

Blue/Violet

1

Black

Blue

GET INSPIRED. BE PART OF IT. REDKEN.COM

UNDERTONE

CORRECTIVE TONE

·· Dilute color intensity ·· Dilute level density

·· Dilute color intensity ·· Dilute level density

All rights reserved. U1149900 6/13

Log-on to Redken.com and click on Education On Demand for an easy step-by-step video!

4. Use a timer to ensure accurate timing. Do not over or under process.

3. Use the opposite diagonal to cross-check your application to ensure proper application.

2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings.

1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair.

HAIRCOLOR APPLICATION BEST PRACTICES

3. Select the Shades EQ shade to enhance, balance or cool to achieve the target color.

2. Determine the target color desired by your client.

1. Determine your client’s natural hair color level using the Shades EQ Neutral Brown/Blonde (NB) family swatches found in the swatch book. Remember to consider percentage of gray, hair texture, condition, and hair density.

FORMULATION GUIDELINES

*N and G are superior gray coverage families

·· Soften the base

·· Deposit shine only

CLEAR

·· Up to 1–1 ½ levels of lift depending on shade and hair type ·· Soften the base prior to a highlight service ·· Add reflect and shine to dull or faded color

·· No lift

BRIGHTENING

·· Blend up to 75% gray*

·· Blend gray with richer color and without lifting the hair’s natural pigment

·· Color block and add contour with precise placement

·· Add dimension with lowlights

·· Harmonize tone from scalp to ends ·· Lessen banding

·· Correct uneven, brassy or overly vibrant tones

·· Harmonize tone from scalp to ends

·· Not recommended due to lifting Alkaline technology— refer to Shades EQ Gloss or Shades EQ Cream

·· Correct uneven, brassy or overly vibrant tones

·· Add color immediately following a Redken texture service, to restore any color loss that may have occurred

·· Restore color to highlights

·· Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth (Zone 1)

·· Enhance, enrich, change, match tone down or intensify natural or color-treated hair while harmonizing contrast

ShadeS EQ Cover Plus

COVER GRAY

DEFINE

CORRECT

REfresh

GLAZE

ShadeS EQ cream

SHADES EQ Cream EQUALIZING CONDITIONING COLOR

SHADES EQ Cover Plus Brightening Conditioning Color Cream

SERVICES FORMULATION & TIPS