2
3
4
5
7
8
9
10
11
12
13
50 49
# 37 US $1,479 Mil.
# 42 US $1,118 Mil.
Banks
Banks
# 38 US $1,411 Mil.
# 41 US $1,197 Mil.
Retail
# 46 US $1,069 Mil.
Beer
#7 US $4,315 Mil.
Communication Providers
Brand Value Change 2014-2015
+28%
Banks
+28%
Banks
TOP 10 MOST VALUABLE LATIN AMERICAN BRANDS
+25%
Banks
Banks
Retail
Communication Providers
US $8,500 Mil.
US $8,476 Mil.
US $6,174 Mil.
US $5,202 Mil.
US $4,709 Mil.
+20%
+6%
+16%
+25%
-23%
Banks
Beer
Beer
Beer
US $4,423 Mil.
US $4,315 Mil.
US $4,185 Mil.
US $3,672 Mil.
US $3,604 Mil.
+22%
+28%
+17%
+3%
+4%
#4 US $5,202 Mil.
46
Communication Providers
21
Beer
20
# 40 US $1,236 Mil.
Beer
19
2015
+43%
Banks
Banks
# 49 US $997 Mil.
# 30 US $1,859 Mil.
18
48
# 36 US $1,533 Mil.
NEWCOMERS
+62%
Beer
17
+2%
15
% - Brand Value Change 2014-2015 # - Ranking Position $ - Brand Value
Bil. 9 . 1 3 1 $ US
2014
14
HIGHEST RISERS
TOTAL VALUE OF LATIN AMERICAN TOP 50 BRANDS
Bil. US$ 129
47
6
16
TOP 1 50
Communication Providers
45
COLOMBIA
MEXICO
PERU
2 brands in the Top 50
11 brands in the Top 50
7 brands in the Top 50
9 brands in the Top 50
17 brands in the Top 50
4 brands in the Top 50
US$ 2,644 Mil.
US$ 32,017 Mil.
US$ 19,398 Mil.
US$ 19,339 Mil.
US$ 49,385 Mil.
US$ 6,073 Mil.
(2% of Total LatAm Value)
(24% of Total LatAm Value)
(37% of Total LatAm Value)
+5%
-23%
-4%
+15%
Top 3 Argentinian Brands
Top 3 Brazilian Brands
Top 3 Chilean Brands
Top 3 Colombian Brands
Top 3 Mexican Brands
% Brand Value Change 2014-2015
% Brand Value Change 2014-2015
% Brand Value Change 2014-2015
#1 US $8,500 Mil.
(5% of Total LatAm Value)
# 39 US $1,309 Mil.
+15%
% Brand Value Change 2014-2015
% Brand Value Change 2014-2015
Banks
# 34 US $1,636 Mil.
US $1,575 Mil.
1
US $8,500 Mil.
1
US $4,709 Mil.
1
US $3,672 Mil.
1
US $8,476 Mil.
1
US $1,808 Mil.
2
US $1,069 Mil.
2
US $5,202 Mil.
2
US $3,107 Mil.
2
US $3,476 Mil.
2
US $6,174 Mil.
2
US $1,678 Mil.
3
US $4,315 Mil.
US $2,845 Mil.
3
US $2,436 Mil.
3
3
US $4,423 Mil.
+17%
Banks
# 31 US $1,808 Mil.
US $1,479 Mil.
Download the full report at www.brandz.com Download the Mobile app www.brandz.com/mobile
41
Source: Millward Brown and BrandZ™
40
39
38
37
36
35
34
33
32
31
30
29
28
27
26
25
3
+19%
Top 3 Peruvian Brands
1
US $729 Mil.
+20%
Beer
24
43
(15% of Total LatAm Value)
+71%
% Brand Value Change 2014-2015
42
(15% of Total LatAm Value)
+20%
Beer
23
44
CHILE
22
MOST VALUABLE COUNTRY BRANDS BRAZIL ARGENTINA
3
+22%
#6 US $4,423 Mil.
% Brand Value Change 2014-2015
