Desarrollo del talento en un modelo de negocio en constante cambio. Best Practice Caso Buongiorno. Docomo Digital
Profesor: Pilar Viñas Navarro
Introduction Pilar Viñas •
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• •
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HR Manager Iberia and Latam Region, Buongiorno Group, a NTT Docomo company HR Manager, Grupo ITouch Movilisto, Directora de Delegación y Responsable de Selección, Grupo Adecco PDG, IESE Business School, Universidad de Navarra Psicóloga, Universidad Complutense de Madrid
Casada, madre de gemelas de tres años
Main Telcos in the world
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Buongiorno & Docomo Digital
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Docomo Digital
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Enabling Connected Life www.isdi.es
All rights reserved by @2015 DOCOMO Digital
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Do you remember when…?
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Do you remember when…?
2001
2000 www.isdi.es
More than 15 years ago Mobile phone 15 years ago
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Now
Areas of transformation
2000
2006
Conglomerate
Group
Exponential grow
Unification platforms policies
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2010
Conglomerate Buongiorno Net-Mobile Loviit
2016
Group Docomo Digital
Constant Change: challenges Business: constant evolution
B
A RRHH Talent management
attract
People: needs & profiles www.isdi.es
Retain/ rellocate
Areas of transformation Conglomerate
Group
2000
2006
Start up • •
Informal mood Avge age 25y
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Conglomerate
2010
Group
2016
Areas of transformation Conglomerate
Group
2000
2006
Conglomerate
2010
Merging of competitors in Spain: • • • •
Start up • •
Informal mood Avge age 25y
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Duplicities Different management & cultures Phisycal integration Bidirectional Plan of Integration: o Common values o Proud
Group
2016
Offices & Culture transformation
+
c/ Cinca (Colonia El Viso)
Parque empresarial San Fernando =
c/ Pradillo www.isdi.es
Areas of transformation Conglomerate
Group
2000
2006
Conglomerate
Group
2010
2016
New Culture
Merging of competitors in Spain: • • • •
Start up • •
Informal mood Avge age 25y
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Duplicities Different management & cultures Phisycal integration Bidirectional Plan of Integration: o Common values o Proud
•
Breakfast & Meet ups
•
Interns
•
Job rotations
•
B! ventures
•
Cocapa values
•
B! lead
•
Engagement plan
B! Breakfasts
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B! Meet ups
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Job rotations and Trainees
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b-ventures
INCUBATION 3 months
ACCELERATION
INTERNATIONALIZATION
* This phase is open only to already formed companies.
9 months
24 months
60K EUR
250K EUR
10K EUR We offer a 10K Euro package that consists of: 3 months office space in a collaborative work environment in Parma. a suite of professional services. vs call option for 10% of the (potential) Newco constitution
Early stage/Concept startups
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Validation Feasibility Team tuning Newco constitution
We offer a 60K Euro package that consists of: 30K Euro in cash; 30K Euro package composed of a suite of logistics and advanced professional services. vs call option for additional 10%
Startups selected upon INCUBATION or mature startups
Product realization Product launch Fundraising
We offer a 250K Euro package that consists of: 50K Euro in cash; 200K Euro package composed of a suite of logistics and premium professional services. vs co-financing according to VC evaluation
Startups selected upon ACCELERATION or locally well established startups looking for internationalization.
Collective Capabilities - co#capa values
Digital Leadership at B!
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B! Lead Programme LEADERSHIP
ACCOUNTABILITY
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EXPOSURE
DEVELOPMENT
Engagement plan Let’s lead our talents all the way up
OBJECTIVE www.isdi.es
Vibrant environment thanks to the employees engaged
Conclussions Docomo Digital is… 1. 2. 3. 4. 5.
Constant change = Constant challenge Adaptation needed New Communication ways Employees = Partners Give Leadership to employees
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Environment
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Gracias
[email protected]
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