Paul Goode SVP, Strategic Partnerships comScore 1
The challenge Offering in Spain Methodology Products – Audience Products - Campaigns
2
Cross Media: Core TV
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window*
Core TV
TV CONTENT outside broadcast reporting window
NATIVE DIGITAL CONTENT
* Time from initial transmission to be agreed by market, e.g. a month 3
Cross Media: Core TV
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
TV CONTENT within broadcast reporting window*
Core TV
TV CONTENT outside broadcast reporting window
Page & App Content
e.g. Includes a viewer watches Game of Thrones on TV, via a Sky Digital Box. They do so within 2 days of broadcast.
NATIVE DIGITAL CONTENT
* Time from initial transmission to be agreed by market, e.g. a month 4
Cross Media: Extended TV
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
Extended TV
* Time from initial transmission to be agreed by market, e.g. a month 5
Cross Media: Extended TV
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
e.g. viewers who watch Bad on a Tablet. NATIVEBreaking DIGITAL CONTENT
Extended TV
They do so within a month of initial broadcast. * Time from initial transmission to be agreed by market, e.g. a month 6
Cross Media: Extended TV
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
e.g. viewers who watch Bad Season 1 on a NATIVEBreaking DIGITAL CONTENT Tablet. They do so 7 years after broadcast.
Extended TV
* Time from initial transmission to be agreed by market, e.g. a month 7
Cross Media: Core TV + Extended TV
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window*
Core TV
TV CONTENT outside broadcast reporting window*
Extended TV NATIVE DIGITAL CONTENT
* Time from initial transmission to be agreed by market, e.g. a month 8
Cross Media: Total Video
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
NATIVE DIGITAL CONTENT
Total Video * Time from initial transmission to be agreed by market, e.g. a month 9
Cross Media: Total Video
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
NATIVE DIGITAL CONTENT
e.g. adding viewers who watch House of Cards on Netflix via Smart TV or Tablet.
Total Video * Time from initial transmission to be agreed by market, e.g. a month 10
Cross Media: Total Video
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
NATIVE DIGITAL CONTENT
Total Video
e.g. adding viewers who watch User Generated Content on YouTube via Desktop or Games Console.
* Time from initial transmission to be agreed by market, e.g. a month 11
Cross Media: Total View
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window* TV CONTENT outside broadcast reporting window*
NATIVE DIGITAL CONTENT
Total View * Time from initial transmission to be agreed by market, e.g. a month 12
Cross Media: Total View
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window*
e.g. adding viewers who visit the TV CONTENT Guardian homepage onoutside desktop broadcast reporting window* (or smartphone / tablet). NATIVE DIGITAL CONTENT
Total View * Time from initial transmission to be agreed by market, e.g. a month 13
Core TV > Extended TV > Total Video > Total View
VOD & Time-shifted TV
Divided by Viewing Device
Linear TV
Digital-Only Video Content
Digital includes YouTube & Facebook, Video +1 month* TV Content
Page & App Content
TV CONTENT within broadcast reporting window*
Core TV
TV CONTENT outside broadcast reporting window*
Extended TV
NATIVE DIGITAL CONTENT
Total View * Time from initial transmission to be agreed by market, e.g. a month 14
USA
15
NETHERLANDS
16
SPAIN
17
Offering in Spain
18
Extended TV Panel TV Panel TV con VirtualMeter Panel Online Tags de Programas Tags de Anuncios
Extended TV Audience
Total Video
Total View
Extended TV
Total Video
Panel TV Panel TV con VirtualMeter Panel Online Tags de Programas Tags de Anuncios
Total Video Audience
Total View
Extended TV Panel TV Panel TV con VirtualMeter Panel Online Tags de Programas Tags de Anuncios
Extended TV Campaigns
Total Video
Total View
Extended TV
Total Video
Panel TV Panel TV con VirtualMeter Panel Online Tags de Programas Tags de Anuncios
Total Video Campaigns
Total View
Extended TV
Total Video
Panel TV Panel TV con VirtualMeter Panel Online Tags de Programas Tags de Anuncios
Total View
Total View
Methodology
24
Fusion Process Online Panel
cS
Panel fusionado con datos Offline y Online El panel de TV de Kantar Media actúa como receptor de los datos Online provenientes del panel de cS a través de un proceso de fusión.
Perfiles Demográficos
Datos Online
Puntos de Fusión
TV Panel
KM
Perfiles Demográficos
Datos Offline
Datos Online
FUSIÓN
Panel Cross-Media
Perfiles Demográficos
Datos Offline
Datos Online (Fusionados)
Products - Audience
26
Extended TV Overview
TV Offline y Online side by side Por primera vez, se podrán comparar los datos de audiencia de Tv tanto en Offline como en Online Este producto preliminar será mensual y basado en los actuales tags existentes de VMX Las métricas estaran basadas a nivel de “Periodos” y por grupos editoriales.
Extended TV Ratings
Audiencia a nivel de Programas En este primer producto, se dispondrán de datos diarios de rating agregados a nivel de programas reportados en Instar Analytics
Métricas Disponibles A partir de la duración del programa original, se podrán calcular datos de miles AM(000) y minutos que agreguen la audiencia de Tv y la audiencia Online.
Extended TV Audience
Panel de TV con datos fusionados de consumo Online Mediante fusión, cada individuo del Panel de TV tendrá atribuida también su audiencia online.
Métricas Disponibles Utilizando toda la potencia de cálculo de Infosys, se podrán hacer análisis de Reach conjunto o incremental Cross-Media utilizando simplemente una nueva dimensión de análisis.
Products - Campaigns
30
Extended TV Campaigns Ratings
Verificación de Campañas Cross-Media Este producto permitirá medir todos los impactos (GRP’s e impresiones) de una misma campaña que se produzcan tanto Offline como Online.
Pre-roll
Alcance de campañas Inicialmente disponible únicamente para las campañas tagueadas y emitidas en Tv -> Campañas Premium
Emisión Tv
Extended TV Campaigns Panel de TV con datos fusionados de publicidad digital Además de la medición de impactos, se podrán conocer también su distribución por targets y soportes.
Métricas disponibles Contactos, GRP’s e impresiones
Pre-roll Emisión Tv
Cobertura conjunta e incremental R&F por campaña OTS por medio y/o soporte
Panelista KM
Total Video Campaigns
Exposición publicitaría en cualquier soporte vídeo. La exposición a los mismos vídeos publicitarios se podrán medir también en otros soportes digitales no-TV.
Métricas disponibles
Pre-roll Emisión Tv
Las mismas métricas que en el producto anterior (GRP’s, Cobertura incremental, R&F, OTS, etc). El producto es el mismo con un incremento de los soportes medidos
Banner Vídeo Panelista KM
Thank you 34
