Money Wise Mortgage Identity, Branding, & Website July 24, 2007
© 2007 matt george & kyle poff
Direction 01 / “Foundation” Colorful and structurally sound, this Identity is very accesible on many levels. It portrays Moneywise as a forward thinking, well read, yet engaging company. The Four Quadrants within the Brick logo give way to the concept of the four tiers of the Moneywise financial foundation. Those being : Purchase, Refinance, Cash-out, & Consolidation. *The website shown is for us to begin a conversation about the look and feel and not for any specific content. July 24, 2007
moneywise \^acVPVT
moneywise \^acVPVT
Primary Lock-Up © 2007 matt george & kyle poff
moneywise
\^acVPVT
wise
VT
moneywise \m ^ aoc n V PeVyTw i s e \^acVPVT
moneywise
^ai c VsP e VT m o n e y\w
\^acVPVT
Alternate Lock-Ups © 2007 matt george & kyle poff
moneywise
\^acVPVT
spiro p. georgelos senior broker
moneywise m o rtg ag e
moneywise
o 630.529.910o c 312.593.6777 f 630.351.8421
m o rtg ag e
moneywise
490 west lake street, suite 104 roselle, illinois 60172
mortgage
[email protected]
January 1, 2008 Dear Valued Customer, spiro georgepolis integrated communications
11013 west broad street glen allen, virginia 23060-5937
To delisim autet praestio del ullametum ing el etueril irillaorero odiamcorpero dit lummodolorem vulput la conulla orerit et nos exer in venit dolore faciduisl delit wisl ullaor si bla feui erit wisl dolore dunt nosto doloborper am ing erosto delis am nibh ea faccum dolorpe riustie tat. Cillum zzriure consed modolor sectem quam, veleniamcon euisi.
moneywise mortgage 490 west lake street, suite 104 roselle, illinois 60172
o 804.327.6380 c 804.201.5725
[email protected] moneywisemortgage.com
Iliquat, quam, quam, sed ming ercillaore deliquis num ver in utpat niat, quiscidunt ex ex estie ea adiat. Giamconsent ea commodolore esectem inibh eliquatet, sumsand ionsed eu facil ulla feuguer cillaor si esto odiamcommod magnibh euisit aut il ulla consenit wisisl ut adignibh erat dipsum nonsequat. Duiscid uissisim aut nullan eros accummodipit del ut prat, quisis ad ea cortissequis endreriure modit ut at autpat. Percil do eugiamc onsequat, sequam qui et, sequat, corper sisi. Minis ex ex eugiam illa feumsan dreet, consecte magnis dunt num exerci blam, quis dui blaor ilit irilit erat aliquis nibh et aute tion exerit nonulla faci blandre exer si eril do dolorer senisci tis accum autpat wisci bla commy nulput prat. Vulla feuguerit verat incidunt praestio dit adion vel ullut volore faciduis. Iquis exer irit vel ulla feu feum nibh ea feuissecte essisi exeraesectem vullaortisl ero do odoluptat autatis nulputem nit vent alit ate essis dolorem et, con euguera esequisse dolortie elit nonse magnit eugiat, sum del etum dit lortie elit nonse magnit eugiat, sum del etum dit aliquipit ulputat aliquamet luptatie consequ ipisi lorem ipsum dolres. Rud minis dunt adipis nit wisit ipit nisis nostion eu feuis nim zzrit praesequam, quip ea facinis enisse vulluta tumsan venim ad min exerciniatue digna alit volortin ercipisl eugiamet la facidunt ullandre do odolort iscilla core feuguero od tet wiscil. Iquis exer irit vel ulla feu feum nibh ea feuissecte essisi exeraesectem vullaortisl ero do odoluptat autatis nulputem nit vent alit ate essis dolorem et, con euguera esequisse dolortie elit nonse.
moneywise
Sincerely,
m o rtg ag e
S p i r o P. G e o r g e l o s Senior Broker
490 west lake street, suite 104
o 630.529.910o
roselle, illinois 60172
f 630.351.8421
moneywisemortgage.net
Letterhead & Stationery © 2007 matt george & kyle poff
moneywisemortgage.net
51.8421
http://www.moneywisemortgage.com/
http://www.moneywisemortgage.com/
about us
contact
careers
about us
GO
SEARCH
contact
careers
moneywise
moneywise mortgage
mortgage
t r u s t. l e a d e r s h i p . w i s d o m .
t r u s t. l e a d e r s h i p . w i s d o m . purchase
refinance
GO
SEARCH
cash-out
c o n s o l i d at i o n
Section title goes here
purchase
moneywise news
refinance
cash-out
c o n s o l i d at i o n
moneywise news 09.18.07 | Lorem issup a este jsud asld thgh lorem si ipsum dorles et lore ... READ MORE
09.18.07 | Lorem issup a este jsud asld thgh lorem si ipsum dorles et lore ... READ MORE
Title goes here Title goes here title goes here
purchase
09.06.07 | Lorem issup a este jsud asld thgh ... READ MORE
Title goes here
cash-out
09.06.07 | Lorem issup a este jsud asld thgh ... READ MORE 08.20.07 | Sup a este jsud asld thgh lorem si ipsum dorles et lore ... READ MORE
08.20.07 | Sup a este jsud asld thgh lorem si ipsum dorles et lore ... READ MORE
moneywise
08.12.07 | Lorem issup a este jsud asld thgh ... READ MORE
At moneywise mortgage , we feel that sharing wisdom and building relationships upon trust and character is just as valuable as your money & mortgage.
refinance
08.12.07 | Lorem issup a este jsud asld thgh ... READ MORE
c o n s o l i d at i o n
Lorem issupm este jsud asld thgh lorem si ipsum dorles isn times se tuy. Ins guyer lorem ispu a sm
Ins guyer lorem ispusm lof tuy grks likd. Lorem issupm este jsud asld thgh lorem si ipsum
lof tuy grks likd. Lorem issup a este jsud asld thgh lorem si ipsum dorles isn times se tuy.
dorles isn times se tuy. Ins guyer lorem ispu a sm lof tuy grks likd.
Ins guyer lorem ispusm lof tuy grks likd. Lorem issupm este jsud asld thgh lorem si ipsum dorles isn
Lorem issup a este jsud asld thgh lorem si ipsLorem issup a este. Lorem issup a asld thgh
times se tuy. Ins guyer lorem ispu a sm lof tuy grks likd. Lorem issup a este jsud asld thgh lorem si ipsum dorles isn times se tuy. Ins guyer lorem
lorem si ipsLorem issup a este.
Lorem issupm este jsud asld thgh lorem si ipsum
Ins guyer lorem ispusm lof tuy grks likd. Lorem
CONTACT A RESPRESENATIVE ...
dorles isn times se tuy. Ins guyer lorem ispu a sm lof tuy grks likd. Lorem issup a este jsud asld thgh lorem si ipsum dorles isn times se tuy.
issupm este jsud asld thgh lorem si ipsum dorles isn times se tuy. Ins guyer lorem ispu a sm lof tuy grks likd.
Ins guyer lorem ispusm lof tuy grks likd. Lorem issupm este jsud asld thgh lorem si ipsum dorles isn
Lorem issup a este jsud asld thgh lorem si ipsLorem issup a este. Lorem issup a asld thgh
times se tuy. Ins guyer lorem ispu a sm lof tuy grks likd. Lorem issup a este jsud asld thgh lorem si ipsum dorles isn times se tuy. Ins guyer lorem
CONTACT A RESPRESENATIVE ...
Lorem issupm este jsud asld thgh lorem si ipsum dorles isn times se tuy. Ins guyer lorem ispu a sm lof tuy grks likd. Lorem issup a este jsud asld thgh lorem .
refinance resources 09.18.07
| Lorem issup a este jsud asld thgh lorem si ipsum dorles et lore... READ MORE
09.06.07
| Lorem issup a este jsud asld thgh ... READ MORE
USER AGREEMENT
COPYRIGHT
lorem si ipsLorem issup a este.
USER AGREEMENT
EMPLOYEE LOGIN
COPYRIGHT
EMPLOYEE LOGIN
spiro p. georgelos
senior broker
Web Site Homepage & Second Tier moneywise
moneywise m o rtg ag e
mortgage
© 2007 matt george & January kyle1, 2008 poff
moneywise m o rtg ag e
490 west lake street, suite 104 roselle, illinois 60172 o 630.529.910o c 312.593.6777 f 630.351.8421
[email protected]
Dear Valued Customer, spiro georgepolis integrated communications
To delisim autet praestio del ullametum ing el etueril irillaorero odiamcorpero dit lummodolorem vulput la conulla orerit et nos exer in venit dolore faciduisl delit wisl ullaor si bla feui erit wisl dolore
moneywise mortgage
m
Direction 02 / “ Beacon of Wisdom ” This direction is based on the idea of ever sought after wisdom. Housed within the points of the burst, or star, contain the letterforms MW. The Nautical color range hints at this Guiding Light. Using elegant & sophisticated typography and subdued colors, this portrays Moneywise in a classic conservative manner. *The website shown is for us to begin a conversation about the look and feel and not for any specific content. July 24, 2007
dfe\pn`j\ dfe\pn`j\ dfik^X^\
Primary Lock-Up © 2007 matt george & kyle poff
dfik^X^\
dfe\pn`j\
\pn`j\
dfik^X^\
k^X^\
Alternate Lock-Up © 2007 matt george & kyle poff
dfe\pn`j\ dfik^X^\
= $!# '' 4 $!Â!#Â&" "'E:OYSAb`SSbAB3" @]aSZZSWZZW\]Wa$% eeedfe\pn`j\dfikX^\%e\k
Letterhead Front & Back © 2007 matt george & kyle poff
dfe\pn`j\ dfik^X^\
"'E:OYSAb`SSbAB3" @]aSZZS7:$%
dfe\pn`j\ dfik^X^\
A^W`]>5S]`USZ]a AS\W]`0`]YS` "'E:OYSAb`SSbAB3"
= $!# '' 1 ! #'!$%%% 4 $!!#&"
nnn%dfe\pn`j\dfikX^\%e\k
@]aSZZSWZZW\]Wa$%
jg`if 7dfe\pn`j\dfikX^\%e\k
Business Card & Envelope © 2007 matt george & kyle poff
ARCHIVE
Spiro Georgelos
http://www.moneywisemortgage.com/
http://www.moneywisemortgage.com/
SEARCH SITE
SEARCH SITE
> CAREERS & CONTACT
> CAREERS & CONTACT
> TOOLS & ADVICE
> TOOLS & ADVICE
> FREE CREDIT SCORE
dfe\pn`j\
> FREE CREDIT SCORE
dfe\pn`j\
CALL US NOW TO SPEAK WITH AN AGENT!
dfik^X^\
CALL US NOW TO SPEAK WITH AN AGENT!
dfik^X^\
-*'%,)0%0(''
-*'%,)0%0(''
Fm\i),p\Xijf]c\e[`e^\og\i`\eZ\ PURCHASE
REFINANCE
CASH–OUT
DEBT CONSOLIDATION
AVATAR LEVAL DOLOR ISIU DE "'E:OYSAb`SSbAB3" @]aSZZS7:$%
e\pn`j\
HUNAT ES DEJA RECOMEND AT LES
Fm\i),p\Xijf]c\e[`e^\og\i`\eZ\
Kn\ekpk\idjpfldljk befnY\]fi\pflj`^e f]]fepflidfik^X^\%
PURCHASE
REFINANCE
CASH–OUT
15%
48%
fik^X^\
2
ND QTR
READ MORE
nnn%dfe\pn`j\dfikX^\%e\k
>
NEWS
Xkdfe\pn`j\dfik^X^\#n\]\\ck_Xkj_Xi`e^ n`j[fdXe[Yl`c[`e^i\cXk`fej_`gjlgfekiljk Xe[Z_XiXZk\i`jaljkXjmXclXYc\Xjpflidfe\p Xe[dfik^X^\%
07.12.07 dfasProin eu felis nec libero porttitor ARCHIVE
Spiro Georgelos
http://www.moneywisemortgage.com/
Bi Annual Lorum Reduction Delores
After creating the Cingular positioning, name and visual identity, VSA worked with the wireless company to choose its first national ad agency. VSA’s involvement ensured that the Cingular brand was launched and sustained in a manner consistent with its original intent. Backed by a $300 million mediaenormous competitive asset in an undifferentiated sector. porttitor viverra. Nam ultrices mauris lobortis arcu. Maecenas eget eros pellentesque turpis cursus sollicitudin.
> CAREERS & CONTACT > TOOLS & ADVICE > FREE CREDIT SCORE
CALL US NOW TO SPEAK WITH AN AGENT!
>
07.12.07 dfasProin eu felis nec libero porttitor viverra. Nam ultrices mauris lobo rtis arcu. Maecenas eg et eros pellentesque tur pis cursus sollicitudin. 07.12.07 dfasProin eu felis nec libero porttitor viverra. Nam ultrices mauris lobo rtis arcu. Maecenas eg et eros pellentesque tur pis cursus sollicitudin. 07.12.07 dfasProin eu felis nec libero porttitor ARCHIVE
>
Website Homepage & Second Tier
-*'%,)0%0(''
Annual lorum
37%
`ek\i\jkXZZflek`e^#n`efjcfi\d`gjld [fcfij`k\Xd\k+,'Xdfi\jg\iifj[\cXj hl`ie\j_fc[Xj%8mXkXielY`fj_\ekXg[\mXiX\j d\iZfXm`e[XjcXmXeYifd`%
SEARCH SITE
dfik^X^\
;fcfi@gjldDXj;\cCX M\e`j?leXd@e
07.12.07 dfasProin eu felis nec libero porttitor viverra. Nam ultrices mauris lobo rtis arcu. Maecenas eg et eros pellentesque tur pis cursus sollicitudin.
After creating the Cingular positioning, name and visual identity, VSA worked with the wireless company to choose its first national ad agency. VSA’s involvement ensured that the Cingular brand was launched and sustained in a manner consistent with its original intent. Backed by a $300 million medi-
dfe\pn`j\
>
© 2007 matt george & kyle poff
>