CANNES LIONS

FOR CLIENTS

21 - 27 JUNE 2015 | CANNES, FRANCE WWW.CANNESLIONS.COM

CANNES LIONS FOR CLIENTS CREATIVITY MATTERS

Each year, for one week in June, tens of thousands of people flock to Cannes for the Cannes Lions International Festival of Creativity – the world’s biggest exploration and celebration of inspiring, innovative communications. A decade ago, the Festival was chiefly considered the domain of creatives and advertising agencies. Then something interesting happened; the two biggest advertisers in the world, Unilever and Procter & Gamble started coming too, paving the way for an influx of clients. Now, 25% of delegates are from client companies; part of an eclectic mix that also includes strategists, analysts, entertainers, content creators, publishers, technology providers and financiers. Now, more than at any other point in the history of the Festival, we can truly say that Cannes Lions brings together the entire industry – in one place, at one time. But what is it that brings them there? And why, in particular, do so many clients come? Many come to Cannes Lions seeking insight into the campaigns and trends that are transforming the communications landscape. They also come to connect with peers and network with new collaborators. But increasingly, they’re coming because they know that creativity has become a business-critical power. Independent research has shown, conclusively and compellingly, that great work really works. It increases return on investment, impacts share price performance and is tied to market share growth. In other words, it drives business success. Our own research has also shown that clients who attend not only understand this, but are also inspired to infuse their work with what they learn at the Festival and are winning more awards as a result. In turn, we are seeing more and more ground-breaking campaigns which have transformed the way brands interact with customers and the world, sometimes making it a better place. It’s a benevolent circle in which creativity becomes a force for business, for change and, ultimately, for good. That’s why we say “creativity matters”, and why, as the home of creativity, we think there is no better place than Cannes Lions to see it in action. Following is some more information about the Festival and its special relevance for clients. So please take a moment to find out more about what we stand for and what we can offer you – I hope it will encourage you to join us. Philip Thomas CEO Lions Festivals

ABOUT US What is Cannes Lions?

Cannes Lions is, was and always will be about creativity. For 62 years we have been dedicated to showcasing, awarding and, above all, inspiring new ideas. Each June the famous Palais des Festivals on the French Riviera in Cannes is the setting for a week-long programme that is as comprehensive as it is concentrated. Attending the Festival is a time-efficient business trip for anyone involved in client-side communications and an unrivalled opportunity to learn, network, celebrate and be inspired. Inspiration Hundreds of talks by world-class speakers – including thought leaders, visionaries, leaders, celebrities, artists, innovators and inventors – will leave you enthused and energised with ideas and strategies to improve communications and add value to your brand. Learning Combining curated programme content from the main stages with exclusive, intimate classroom-based talks, workshops and practical sessions, training at Cannes Lions is a life-changing experience designed to develop talent at all levels – from junior marketers to senior management. Networking Make contacts, share ideas and do business at the numerous programmed social and professional events throughout the Festival that connect you with global colleagues or introduce you to new collaborators that can help move your ideas forward. Celebration Benchmark world-leading creativity by attending the interactive exhibitions that shortlist thousands of entries from all corners of the globe, before applauding the creators at show-stopping Awards Ceremonies where winners are announced.

“Cannes rewards creativity that makes an impression; not that just delivers impressions. For McDonald’s, we’ve seen ROI 54% higher with creative that wins Lions than creative that doesn’t.” Matt Beispiel Global Brand Development McDonald’s Corporation

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TALKS WE IGNITE Illumination leads to innovation, so Cannes Lions includes inspiring sessions designed to kindle the spark of creativity that allows the best ideas to catch fire. Some of the creative world’s most exciting thinkers and doers can be found at the Festival. Last year there were 165 talks, 456 speakers and 150 hours of content to choose from, including main-stage seminars exploring big picture topics, more intimate forums allowing interaction with speakers, and practical, handson workshops teaching new skills. Each stream provides a different experience and each session explores a different perspective. Here are just some of the speakers from the 2014 programme:

Wendy Clark

Coca-Cola North America

Sir Martin Sorrell WPP

David Droga Droga5

Matt Biespeil McDonald’s

Maurice Levy Publicis Groupe

Sheryl Sandberg Facebook

Marc Pritchard P&G

Joe Pytka Pytka

Jonathan Ive Apple

Keith Weed Unilever

Bono (RED)

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“We view Cannes Lions as the epicenter of creativity in our industry. We want to be inspired, we want to be educated and then we want to take back what we’ve learnt from the Festival to our entire organisation, so we can apply it.” Marc Pritchard Global Marketing & Brand Building Officer P&G

TRAINING WE ENLIGHTEN

Knowledge is the key to development, so Cannes Lions broadens your mind with unique, intense learning experiences. Our Executive Training and Academies are run by industry experts and feature exclusive sessions with some of the Festival’s most inspiring speakers. Many are specifically for client marketers and designed to provide the richest and most rewarding Festival experience as well as practical job skills. CMO Accelerator Programme This customised two-day learning programme allows a select group of senior global marketers to focus on the key issues they and their brands face, and prepares them to deliver value in a shifting communications landscape. Drawing on the extraordinary mix of experience and talent at Cannes Lions, the CMO Accelerator Programme delegates attend seminars, see the work and network, before coming together under the mentorship and guidance of legendary former P&G Global Marketing Officer, Jim Stengel. Young Marketers Academy Award-winning work requires clients who can develop collaborative and trusting relationships between themselves and their agency and who understand that a brief can unlock the power of creativity. Also led by Jim Stengel, the Young Marketers Academy curriculum addresses the importance of creativity in communications and provides a bigger picture of a marketer’s role as a future leader in their organisation. Delegates leave with new insights and skills, different ways to work with agencies, an understanding of what great work looks like, how to get there and the common errors to avoid.

“You get a super-concentrated verse of knowledge that is very relevant for what we do on a daily basis.” Ian Hardgrove SVP Marketing & Sales 3M

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NETWORKING WE CONNECT Contacts help you grow, so Cannes Lions brings together the people you know and those you want to know – peers, collaborators and catalysts for your career. In 2014, the Festival attracted over 12,000 people from 94 countries, making it the only truly global meeting place for creative communications professionals. The who’s who of the industry is here, and we provide countless formal and informal opportunities to help you meet up, share ideas and do business.

On the Beach

Online

The Beach is a new location for 2015 where delegates can reflect on what they’ve seen and heard on stage and in the exhibitions, watch live-streamed seminars, buy light refreshments and enjoy the Riviera sunshine.

Cannes Connect is a vital digital networking tool allowing you to see who else is attending the Festival, get in touch and schedule meetings. Accessible via the Cannes Lions app, it’s available for all delegates to use before, during and after the Festival.

The BeachClub is a ‘pop-up’ private networking club, open daily for breakfast and lunch to Club members and Networking pass holders seeking a convenient, casual but professional space to conduct meetings or take time out from the crowds.

Bespoke Events Our Concierge service allows you to create your own networking opportunities at the Festival. Let us help arrange a drinks reception, meeting, get-together or party. Our expert team can assist in organising events, including liaison with local partners, providing extensive knowledge of the local area and working with your chosen venue, including onsite assistance and destination management for delegates.

Inside the Palais The ClubHouse is a private workspace in the heart of the Palais for Gold Club members and Platinum Pass holders who need to catch up on emails, make calls or recharge between sessions and meetings during the day. By night, the Cannes Connect Bar on the Palais rooftop, with its stunning views across the bay, is the place to catch up with fellow delegates and enjoy complimentary drinks.

“The question used to be ‘Who’s at Cannes Lions and why?’ The question now is ‘Who’s not at Cannes Lions and why?’” Julie Thompson Global Digital Director Dove

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AWARDS WE CHAMPION Recognition inspires greatness, so Cannes Lions sets a benchmark for creative excellence, rewarding the best work and brightest thinking. Each year, game-changing campaigns from more than 90 countries are entered into the awards before being judged by our global Juries, showcased in a series of exhibitions and finally celebrated at our Awards Ceremonies, offering delegates a unique opportunity to gain concentrated insights and inspiration from the world’s most creative communications. The Work Some of the most precious hours you can spend at the Festival are with The Work. There are multiple ways to research the world’s most creative advertisers, agencies and mediums or just absorb the bold and beautiful work on show and find inspiration for the year ahead. Take a guided tour of the Shortlist Exhibitions, watch the Screenings and Innovation Lions Presentations, get a wealth of Insights with Jury, or browse the work at your leisure via one of the many Interactive Kiosks across the Palais.

The Awards The four Awards Ceremonies of Festival week are the heart of Cannes Lions. Winners are revealed live to the audience, the best work recognised and the impact of creativity acknowledged and celebrated. Two categories have a special significance for clients. The Creative Effectiveness Lions honour creativity that has had a measurable and proven impact on an advertiser’s business – creativity that has not only won awards, but also generated real return on investment and business growth. While the Creative Marketer of the Year recognises advertisers that have distinguished themselves by the quality of their campaigns, or inspire innovative marketing of their products or services.

V/Line ‘Guilt Trips’ – 2014 Creative Effectiveness Grand Prix

“Lions’ Juries are best and toughest in the world, so being shortlisted or winning is meaningful and immensely motivating for our people. It builds confidence, which in turn drives boldness and makes a cultural statement about being a winning organisation” Alexis Nasard Global Chief Marketing Officer Heineken 7

HOW TO CANNES

With so much to do and see at Cannes Lions, how can clients make the most of their time at the Festival? We asked a seasoned delegate, Mathilde Delhoume-Debreu, Director for Brand Building Integrated Communications, EMEA & Asia at P&G for her top tips to help you learn, network, be inspired and celebrate. 1. Make time for Cannes Lions

4. Be ready for inspiration

Business as usual + emails do not mix well in Cannes. Come well-rested and don’t multitask so that when you arrive in Cannes, you can live the Festival to its fullest.

Visit the shortlist exhibitions early in the week with a creative you know, compare your reactions and gain an understanding of the work that excites them. Tour the exhibitions again on your own after the winners have been announced and spend time with Grand Prix and Gold Lions winners to compare your preference with the juries’. Attend the Film shortlist viewing on Friday morning and join in the booing and clapping – it’s a great way to immerse yourself and calibrate your gut feel with the creative crowd, beaches, villas and penthouses and yachts.

2. Plan your schedule The week before the Festival, look at the full programme online and design your own schedule. You need to find time for shortlist viewings, a tour of the exhibitions, attending seminars, panels, debates and awards ceremonies. Don’t choose sessions based on the ‘fame’ of speakers – choose relevant topics that you’re passionate about. Every morning, grab a copy of the Cannes Lions Daily from your hotel lobby or the Palais and make any adjustments to your schedule over breakfast.

5. Come with an open mind Leave your preconceived idea at home. Be ready for wonderment, surprise, disgust – there will be a lesson in every experience.

3. Network and celebrate Use dinners and late-night drinks for networking, as long lunches take you away from the Festival. Parties are the part of the Festival where you’ll hear the truth from your agencies about your work and you as a client, but they’re also for celebrating – remember winning in Cannes for your creatives is like winning the World Cup, so make the time to congratulate them on their success and share the moment. 8

HOW TO CANNES

9. Bring a Cannes Lions souvenir to those in your team who could not attend!

6. Capture your thoughts After each experience, write down at least one bullet point of what you learned, your impressions, reactions and key take-aways. At the end of each day, ask your colleagues what struck them the most and write it down.

Don’t bring back a magnet or a postcard of the Croisette – the best gift is to share your learnings with the organisation. 10. Keep Cannes alive all year round

7. Smell the trends I have my Cannes Lions badge on my desk to remind me every day of the goal to reach. And if that’s not enough, revisit the winning work and the seminars online whenever you want to by subscribing to the Cannes Lions Archive.

Remember that Cannes Lions is a good predictor of the future of communication. 8. Recalibrate in Cannes The Cannes Lions magic vanishes if you wait to debrief with your group back in the office. Do it at the end of the Festival. What were their biggest “ah-ha” moments? How does your work benchmark against the best in the world? What you should keep doing, start doing or stop doing, to be Cannes Lions-worthy?

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KEY DATES

CONTACT US

THE FESTIVAL Registration opens

15 January 2015

Entries open

22 January 2015

Creative Effectiveness entries deadline

6 March 2015

All other entries deadline

27 March 2015

Lions Health Festival

19 – 20 June 2015

Lions Innovation Festival

23 – 24 June 2015

Cannes Lions Festival

21 – 27 June 2015

Opening Gala

22 June 2015

Closing Gala

27 June 2015

If you’d like to learn more about Cannes Lions for Clients, visit www.canneslions.com or get in touch with us today. Philip Thomas CEO [email protected] Terry Savage Chairman [email protected] Simon Cook Head of Entries Development [email protected] Lisa Berlin Jury Director [email protected]

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