2016 BERENICE MONTES ENRIQUEZ (442) 22859-11/(442) 2076138 [email protected] Skype anamon6

PROFILE 24 years of experience Retail & Channel Distribution, Marketing and Market Analytics for Mexico and Latin America. Commitment to overachieving and exceeding corporate and individual goals through strategic decision-making and intensive customer relationship building. Ambitious and goal-oriented Sales and Marketing professional with solid background developing high-tech/massive product lines in highly competitive territories,

Education Universidad Marista de Queretaro Master in Education Universidad Tecnológica de México SC (UNITEC) Master in Marketing Bachelor Degrees: Business Administration / Finance Languages International House (TKT & Initial Teacher Training Courses Extensive) English Certification English ILI, Halifax, Canada (Advance English) Portuguese Language School Ole, México (Basic) French Universidad Marista de Querétaro (Basic)

PROFESSIONAL EXPERIENCE

HTTPS://WWW.LINKEDIN.COM/IN/BERENICEMONTES?TRK=HP-IDENTITY-NAME

LOGITECH INC Sr Market Analyst for Latin America Jul 2011 – Jan 2016 http://www.logitech.com/en-us/home Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Responsible/owner for managing the Sell in, Sell out and Shipments information within Logitech Latin-America: Served as business users’ primary contact for any point of sale (POS) reporting issues in AMR and conducted research on IT’s systems to promptly address the issues Collaborated with the global POS team to standardize, document, and continuously improve WW internal processes (such as partner management, SKU exceptions, and data reload) Built and automated dashboards to visualize and solve complex problems (such as inventory reconciliation with tens of thousands of SKUs for top partners). Results-driven, hands–on professional with expertise in customer service, account management and customer relationship management offering progressive career and proven record in the Latin-American technology market with roles spanning vendor management, service delivery and client relationship management. Keen business acumen with a demonstrated ability to forge relationships with senior executives and decision-makers, grasp client challenges and develop and deliver superior business solutions.  Performance Reporting Financial Needs Analysis Supplier/Partner Audit

Achievements: 2011 vs 2012: 43 Direct Accounts to 78 ones: 81% more & 2011 vs 2012: 28 Indirect Accounts to 40: 42% more 2014-2015 projects: Platform Migration from Logic to R12 enhancing the data performance for AMR and Latin America Development of a full Training Program for the Latam Sales Team on all Analytics tools

2016 BERENICE MONTES ENRIQUEZ (442) 22859-11/(442) 2076138 [email protected] Skype anamon6

Responsible/owner for managing the Sell in, Sell out and Shipments info within Logitech for: AMR (USA and Canada) Indirect channel & Latin America (22 countries/215 accounts) resulting in accurate information 2012-2015 with an increase in accounts per year of 60% avg, supporting the Sales, Logistics, Finance and Marketing teams. Worked as a lead in the development and implementation of the Gpos process that includes Compile POS Reports, Data Analysis, Data structure for 1st and 2 tier, Marketing Analysis, Assistance to the Sales & Marketing teams, Strategic Sales Forecasting 24/7 Customer Service for internal and external clients. Manage and properly size event driven unconstrained statistical Sell Thru (accounting for seasonality and market trends) and POS forecast in conjunction with Sales and Marketing, in turn generating Conversion based Sell In forecast using channel partner inventory targets. GMDM Worldwide project for Latam, Overall Compliance, Quality,Completeness and Timeliness rates were improved in 43% YoY. Programs and Platforms

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Hyperion Tableau Smart view MDM Logic/Oracle Excel Certified/ Excel Pro Advanced Partner web Allegis/ Logitech web page

Sales and Marketing Assistant for Latin America Oct 2009 – June 2011 http://www.logitech.com/en-us/home Achievements: Marketing budgets management, recovery of portfolio, POP material translations, Trainings, Event Coordinator, Legal Dept. Support Development of Latin Intranet Pweb with Marketing Materials and Sales Information for more than 100 accounts /users Worked as a lead in the development and implementation of the Gpos process that includes Compile POS Reports, Data Analysis, Data structure for 1st and 2 tier, Marketing Analysis, Assistance to the Sales & Marketing teams, Strategic Sales Forecasting 24/7 Customer Service for internal and external clients. Goal: Built mutually beneficial customer relationships offering, full time service to internal and external clients. Liaison between Customer – Finance – Marketing – Sales – Logistics and Legal functions.

VIVITAR INC (SAKAR INTERNATIONAL) Sales Director México License and Toy Products Dec 2008 – Oct 2009 http://www.vivitar.com/ Vivitar is a Company evolved alongside technology – from selling lenses for SLR cameras, to being the #1 supplier of digital cameras and accessories around the world Responsible for driving profitability & growth within Mexico -new market- for Licensed Computer and Toy products such as: Sanrio (Hello Kitty), Star Wars, Crayola, Disney, Marvel. Achievements: Direct business to fulfill 3 containers to distributors (Global Computer Systems & Gpv) and Retailers (Comercial Mexicana, Palacio de Hierro & Soriana) throughout Mexico. Generated the simultaneous opening of 3 Mass for BTS/Christmas.

2016 BERENICE MONTES ENRIQUEZ (442) 22859-11/(442) 2076138 [email protected] Skype anamon6

Managed new product launches, forecasting, sales out and account logistics within account base including marketing funds to increment sales in. Liaison between customer and supply chain functions. Built mutually beneficial customer relationships offering strategic input, relationships with Buyers, Marketing Managers, Merchants and Executives. Negotiated the distribution contract with one of Mexico’s experts retail distributor to penetrate the retail market throughout major accounts: Price Shoes, Mercería del Refugio, Tony Papelerías, Wal-Mart, Corporación Control (Woolworth y Tiendas del Sol), Coppel & Franchises

LOGITECH INC Direct Marketing Specialist Sept 2006 – Dec 2008 http://www.logitech.com/en-us/home Partner Web (Intranet).- Responsible for a new Latin site with 100 accounts, developing and maintaining, training thru webinars, “Tropicalizing” Marketing & Sales POP materials ( PPT, Collaterals, Packaging, Newsletters, Installation Guides, Catalogs, and Manuals ) translations & Marketing Funds Processing handling the budgets, claims, credit notes for 22 countries and 180 accounts. Organization, Coordination and Supervision of Latin Events for International Distys and Retailers in Miami/Mexico. Worked as a lead in the development and implementation of important web projects as the Latin Store Locator for Logitech.com setting up (20 accounts/300 points of sale) strategic Retailers and Distributors

Micro Innovations Sales Manager Latin America Oct 2004- Sept 2006 Responsible for market’s opening/growth by implementing sales & marketing programs, working closely with distributors and customers to generate demand at client and end user levels. Mexican market’s development and management, for computer products under the licenses of: HP, Compaq, Crayola and Micro Innovations, located in US, Asia and Mexico. Negotiation of the distribution contract with some of Mexico’s experts on retail and distribution channels, to serve the retail market throughout major accounts such as: Wal-Mart, Office Depot, Office Max, Comercial Mexicana, Radio Shack, Soriana, Sam´s, Costco, Lúmen & Compudabo. Distys: Microtel, Ingram, Comercializadora Intcomex, Daisytek, DC Mayorista and GPV Internacional. Generated record revenue within three continuous semesters: 113% in 2SFY05, 107% in 1SFY06, and 119% in 2SFY06. Follow-up with business partners on open orders, status, validity of promotions and order tracking. Business opportunities closer for vendor line products. Monitor deals, bids, and achievement of competitive vendor pricing. Brought on to resolve customer issues such as lost freight, returns, order tracking and vendor warranties Growth of 30% over 30% YoY due B2B deal with SEP (First deal of the region) of the Hp and Compaq Mice and Keyboards Category Built from ground up Asia direct business to fulfill containers to distributors and retailer throughout Mexico. Product trainings and demonstration to retail, distributors, sales force and customers. Translated Spanish and English documentation and packaging for all lines. Built mutually beneficial customer relationships offering, full time service to internal and external clients. Liaison between customer – finance – marketing – sales – logistics functions.

2016 BERENICE MONTES ENRIQUEZ (442) 22859-11/(442) 2076138 [email protected] Skype anamon6

Salesout Latin America Sales Manager México Aug 2002-Oct 2004 Responsible for market share growth by implementing sales & marketing programs and working closely with distributors and retail chains to generate demand at client and end user levels for a Multi-brand IT catalog. Development and management of the Mexican market for American Brands such as: Logitech, Monster Cable, Micro Innovations, Visioneer, Hauppauge, Cyber Acoustics, Alera Technologies, Cyber Power, ADS, Easy Disk and others. Product launching, trainings to retail, distributors, sales force and customers at Latin Channels shows in the US. Negotiation of the distribution contract with some of Mexico’s experts on retail and distribution channels, to serve the retail market throughout major accounts such as: Wal-Mart, Office Depot, Office Max, Comercial Mexicana, Radio Shack, Soriana, Sam´s, Costco, Lúmen, Compudabo. Contract Deals with major Distributors such as: Ingram Micro, Intcomex/Centel, Ct International, Daisytek, Tonivisa, Topdata, Microtel, CVA, Global Computer Systems, DC Mayorista, Sumicom ,PC Hardware. Retailers: Wal-Mart, Office Depot, Office Max, Elektra, Sears, Comercial Mexicana, Radio Shack, Soriana, Sam´s, Costco, Lúmen, Compudabo. Coordination and organization of US events for Latin American Distys and Retailers.

Ingram Micro Mexico Sales Leader Queretaro Branch Dec 2001- Aug 2002 http://www.ingrammicro.com.mx/ Opening Responsible for Satellite Offices for Queretaro, San Luis Potosi, Guanajuato & Aguascalientes’s driving the growth by implementing sales & marketing programs and working closely with local distributors generate demand at client and end user levels for a Multi-brand IT catalog.

Latinrep & Salesout Latin America Sales Manager México Oct 2000-Dec 2001 Responsible for market growth by implementing sales & marketing programs and working closely with distributors and retail chains to generate demand at client and end user levels for a Multi-brand IT catalog. Development and management of the Mexican market for American Brands such as: Logitech, Monster Cable, Micro Innovations, Visioneer, Hauppauge, Cyber Acoustics, Alera Technologies, Cyber Power, ADS, Easy Disk and others. Product launching, trainings to retail, distributors, sales force and customers at Latin Channels shows in the US. Negotiation of the distribution contract with some of Mexico’s experts on retail and distribution channels, to serve the retail market throughout major accounts such as: Wal-Mart, Office Depot, Office Max, Comercial Mexicana, Radio Shack, Soriana, Sam´s, Costco, Lúmen, Compudabo.

Levi Strauss de México S.A de CV. Sales Executive Sr Nov 1996-Oct 1998 Responsible for market share growth of Dockers y Levi´s lines for Liverpool around the country and Franchises Levi’s/Docker’s stores in downtown México City, Hidalgo and Estado de México states by implementing sales & marketing programs and working closely with local distributors and customers to generate demand at client and end user levels H.R. Administration (24 Promoters), Finance Department support Openings all around the country for Sears, El Palacio de Hierro, Liverpool & Franchises, Seasonal Launch Events.