www.lavanguardiaus.com
SOUTHWEST - OHIO
513 - 808 - 3680
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WEB PRESENCE
PRINT
EVENTS MARKETING
DEDICATE NEWSLETTERS
EDITORIAL C A L E N D A R
01
JANUARY
VOL 1. - TOPICS MARTIN LUTHER KING DAY
VOL 2. - TOPICS BELLY LAUGH DAY
04
APRIL
VOL. 7 - TOPICS
TAX DAY MINORITY HEALTH MONTH
SU CASA ANNUAL SILENT AUCTION & AWARDS DINNER
VOL. 8 - TOPICS EARTH DAY MONTH
CHILDREN'S DAY BOOK DAY STRANGE ALIMENTS
02
FEBRUARY
VOL. 3 - TOPICS
AMERICAN HEART MONTH VALENTINE’S DAY
NATIONAL WEAR RED DAY
VOL. 4 - TOPICS TAX PREPARATION TIPS GO RED FOR WOMEN
05
ELL FOUNDATION ANNUAL RECOGNITION BREAKFAST AL NKU
MAY
VOL. 9 - TOPICS
CINCY-CINCO LATINO FESTIVAL MENTAL HEALTH MONTH
BATALLA DE PUEBLA MOTHER DAY
VOL. 10 - TOPICS
WORLD DAY FOR CULTURAL DIVERSITY
MEMORIAL DAY
VOL. 11 - TOPICS BETTER HEARING & SPEECH MONTH
03
MARCH
VOL. 5 - TOPICS
ST. PATRICK’S DAY
SPRING
VOL. 6 - TOPICS EASTER SPRING ALLERGIES
06
CESAR CHAVEZ CELEBRATION
JUNE
VOL . 12 - TOPICS
IMMIGRANT HERITAGE MONTH
FESTIVAL HISPANOS DAYTON MEN’S HEALTH MONTH
VOL . 13 - TOPICS MEN’S HEALTH MONTH
EDITORIAL C A L E N D A R
07
JULY
VOL. 14 - TOPICS
INDEPENDENCE DAY PARK AND RECREATION MONTHS SAFE SUMMER
NATIONAL MINORITY MENTALHEALTH AWARENESS MONTH UV
VOL. 15 - TOPICS SUMMER SAFE SUMMER
10
OCTOBER
VOL. 20 - TOPICS
NATIONAL BREAST CANCER
COLUMBUS DAY
VOL. 21 - TOPICS
SWEETEST DAY DISTINGUISHED HISPANIC
DINNER ANNUAL HISPANIC CHAMBER CINCINNATI
OSTEOPOROSIS DAY
VOL. 22 - TOPICS
DAY OF THE DEAD NATIONAL DENTAL
HALLOWEEN HYGIENE MONTH
08
AUGUST
VOL. 16 - TOPICS
BACK TO SCHOOL CHILDREN’S EYE & SAFETY MONTH
BACK PAIN
VOL. 17 - TOPICS BACK TO SCHOOL
11
COMBONI MISSIONARIES FESTIVAL
NOVEMBER
VOL. 23 - TOPICS
GREAT AMERICAN VETERANS DAY SMOKEOUT DIABETES DAY AWARENESS MONTH
NATIONAL ALZHEIMER’S DISEASE
VOL. 24 - TOPICS THANKSGIVING DAY
BLACK FRIDAY THANKSGIVING SURVIVAL
09
SEPTEMBER
VOL. 18 - TOPICS
HISPANIC HERITAGE MONTH (PART 1)
DAYTON HISPANIC CINCINNATI HERITAGE FESTIVAL HISPANIC FESTIVAL SAVING FOR AWARENESS COLLAGE MONTH, SINDROME MIGRAINES DOWN
VOL. 19 - TOPICS
HISPANIC HERITAGE MONTH (PART 2) FALL PROSTATE CANCER
12
DECEMBER
VOL 25 - TOPICS
CHRISTMAS DAY NUESTRA SEÑORA DE GUADALUPE POSADA NAVIDEÑA SAFE TOYS & GIFTS MONTH
ANNUAL DINNER GALA HISPANIC CHAMBER DAYTON NATIONAL INFLUENZA
WINTER VACCINATION WEEK
VOL 26 - TOPICS NEW YEAR’S HEALTH RESOLUTIONS
SPECIAL 2017
ISSUE #
MONTH
ISSUE DATE
DEAD LINE
VOL. #
209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234
January January February February March March April April May May May June June July July August August September September October October October November November December December
01/09/2017 01/23/2017 02/06/2017 02/20/2017 03/06/2017 03/20/2017 04/03/2017 04/01/2017 05/01/2017 05/15/2017 05/29/2017 06/12/2017 06/26/2017 07/10/2017 07/24/2017 08/06/2017 08/20/2017 09/04/2017 09/18/2017 10/02/2017 10/16/2017 10/30/2017 11/13/2017 11/27/2017 12/11/2017 12/26/2017
01/03/2017 01/17/2017 02/01/2017 02/14/2017 03/01/2017 03/14/2017 03/28/2017 04/11/2017 04/25/2017 05/09/2017 05/23/2017 06/06/2017 06/20/2017 07/04/2017 07/18/2017 08/01/2017 08/15/2017 08/29/2017 09/12/2017 09/26/2017 10/10/2017 10/24/2017 11/07/2017 11/21/2017 12/05/2017 12/19/2017
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
ISSUE #
MONTH
ISSUE DATE
DEAD LINE
VOL. #
235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260
January January February February March March April April April May May June June July July August August September September October October October November November December December
01/08/2018 01/22/2018 02/05/2018 02/19/2018 03/05/2018 03/19/2018 04/02/2018 04/16/2018 04/30/2018 05/14/2018 05/28/2018 06/11/2018 06/25/2018 07/09/2018 07/23/2018 08/06/2018 08/20/2018 09/03/2018 09/17/2018 10/01/2018 10/15/2018 10/29/2018 11/12/2018 11/26/2018 12/10/2018 12/24/2018
01/02/2018 01/15/2018 01/29/2018 02/12/2018 02/26/2018 03/12/2018 03/26/2018 04/09/2018 04/23/2018 05/07/2018 05/21/2018 06/04/2018 06/18/2018 07/02/2018 07/16/2018 07/30/2018 08/13/2018 08/27/2018 09/10/2018 09/24/2018 10/08/2018 10/22/2018 11/05/2018 11/19/2018 12/03/2018 12/17/2018
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
CIRCULATION La Vanguardia Newspaper distribution targets areas where most Hispanic people live, work, worship and shop. We deliver to Hispanic supermarkets, restaurants, bakeries, travel agencies, beauty salons, barber shops, libraries, law offices, business offices, medical and dental clinics, churches and may more location throughout Southwest Ohio and Northern Kentucky areas. With 10,000 copies every two weeks La Vanguardia reaches over 32 cities and surrounding communities in two states.
Hamilton Butle Warren Chambell
COUNTIES
GEOGRAPHIC AREA
Clermount Kenton Boone
PERCENTAGE DISTRIBUTION
Hamilton 28,00% Butler County 20,00% Warren County 7,00% Clermont County 4,00% Kenton County 6,00% Boone County 6,00% Campbell County 2,00% Montgomery County 17,00% Greene County 5,00% Clark 5,00% TOTAL 100,00%
Montgomery Greene Clark
AMOUNT DISTRIBUTED 2800 2000 700 400 600 600 200 1700 500 500 10000 COPIES
LA VANGUARDIA READERSHIP
Circulation 10.000 Bi-Weekly Average readers per copy “4 readers”
EDUCATION
High school Undergraduates Graduated / Attended collage Professional / Managerial Business Owners
MARKET
Average household income $37,500 Average age 25
HISPANICS:
A GROWING POPULATION “According to de US Census, There will be an increase of 92.2 millions Hispanics in the US from 2000 to 2050 - that’s 4 news Hispanics added to the US population every minute” The median income of Hispanic Ohioans is lower that Ohioanstaken as whole. the median household income for Hispanics is under $37,500; for all Ohio households, the median household income is $44,500. The median income for Mexican immigrants, which comprise the majority of recent arrivals, is $34,700. Ohio Hispanics have a median age of 25 years in part due to an increase in the number of young adult immigrants. For comparison, the median age of Ohioans taken as a whole is 37.6 years Sources: Cincinnati Hispanic Chamber, La Verdad Marketing, (OCHLA) and the US Census.
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www.lavanguardiaus.com
SOUTHWEST - OHIO
513 - 808 - 3680
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Standard Size Full page ½ page Horizontal ½ page Vertical ¼ page Vertical 1/8 page 1/16 page Business card
Width 9.89” 9.89” 4.89” 4.89” 4.89” 4.89” 3.22”
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Price $2.041,20 $1020,60 $1020,60 $510,30 $255,16 $127,57 $64,80
Junior Size ½ page Horizontal ¼ page Vertical 1/8 page
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STANDARD PRICE Column X inch $16.2 Classifieds X inch $16.2
FREQUENCY DISCOUNTS 4 X 08% 8 X 12% 13 X 16% 26 X 20 %
Non Profit Rates: 10% Discount 20% to recognized advertising
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Contact Mauricion Bach. / Publisher
[email protected] Cell: 513-808-3680 FAX: 513-217-9495
General: Format: Broadsheet Language (s) Bilingual-Spanish and English Circulacion: 10,000 Frequency: Bi-Weekly, every other Monday Free Standing Insert Charges $75.00 (net) per thousand Full Run Only – No zoning by zip code permitted Deadlines Space and Camera-ready: One (1) week prior to publication date W/ translation: Two (2) weeks prior to publication date Production Formats PDF, JPEG and EPS Translation Services Provided Please contact your Account Executive AD Production Delivery, Please email your ad directly to your Account Executive. Payable upon receipt. We accept checks, cash, and credit card. Please make checks payable to La Vanguardia LLC P.O BOX 751673 Dayton, OH 45475
