¡Ciao! i´m

G ra p h i c P a c k a g i n g ,

d e s i g n e r

b ra n d i n g

a n d

c o ff e e

l ove r

Curriculum Vitae

Full name: Julieth Stefanny Díaz Laguna Nationality: Colombian Date of birth: 18 - sep -1991

Patterns

Travel

Pizza

Coffee

Bicycle

Approach

Movies

P r o f e s s i o n a l

I n t e r e s t s

My approach is related to the areas of editorial design, packaging and brading; I still want to go deeper into the web part which is an exciting topic and very useful t o d a y.

L a n g u a g e

About me

Spanish

Native

English

Level b2

Italian

Level B1

language

British Council Itacursos

_branding

_packaging

_editorial

_infographic

Curriculum Vitae

2012

2013

2015

2016-2017

Work experience

30 nov 2012_ Jorge Tadeo Lozano University Graphic Designer

1 jan - 14 apr 2013 Aïta Barcelona Graphic designer

may 2012 Foundation “Un Litro de Luz” (Freelance) Graphic designer

15 apr. 2013 - 14 apr. 2015 Saatchi & Saatchi Jr. Art director

2013 - 2014 Andina P.O.P (Freelance) Graphic designer packaging and branding.

15 apr. - 6 nov 2015 Norte Gráfico Art director

S o f t w a r e & abilities Campaigns Typographic Photo edition Merchandisign Pictograms Illustration Handcraft

10 nov 2016 - 8 nov 2017 Coljuegos Art director (Current) 10 sep 2017 Contenidos el Rey ATL leader (Current)

P ro j e c t B ra n d i n g

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0 1 p a c k a g i n g

cascabello Young company pastry and coffee, which take up the idea of mobile bakery products.

P ro j e c t cascabello

0 1 ·Introduction· The goal of this company is to get customers to take a walk, have coffee with a cake, or buy different products for special dates. The creation of the brand identity for this company, the packages that are made to implant the traditional sense of what is done at home, without neglecting the contemporary details that are a predetermined symbol of this coffee company.

P ro j e c t cascabello

0 1

The identifier of “Cascabello” is a logo-symbol which is personified by a brown opossum was created by fine lines. This animal symbolizes teamwork to overcome their goals. It ’s supported by the name of the company that is made up of serifed letters in order to seriously.

CASCABELLO Más barato que un cascabel

Matchbook Serif Avenir LT Std

P ro j e c t cascabello

0 1

Icon

Pantone 3245 C C: 57% , M: 0% , Y: 31 %, K: 0% R : 1 75 , G: 41 , B : 77 Hexad eci m al # 73c4b e

Pantone B l ack 4 C C: 57% , M: 70% , Y:72%, K: 73% R : 49, G: 32, B : 26 Hexad ecim al : # 31 201a

Cheaper than a bell

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P ro j e c t B ra n d i n g

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02 p a c k a g i n g

tila

TILA or as they used to call it "Nectar of the Kings"

P ro j e c t

tila ·Introduction· TILA or also known as "Nectar of the Kings" is a line of amenities. It is based on the Tila fl ower which extracts great benefits through all time, and is used to calm the nerves, helps with respiratory diseases, induces sleep and generates tranquility in times of agitation.

Drawing of the plant based on illustration by Daniel Martinez B

P ro j e c t

tila

PISTILI Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

That's Font Folks! Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Ññ Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

“Nectar de los Reyes”

P ro j e c t

tila

Panto ne 3245 C C: 67 %, M: 1%, Y: 82%, K: 0% R: 87, G: 176 , B: 85 Hexadec imal #57 b055

Panto ne Blac k 4 C C: 9 0%, M: 6 0%, Y: 63%, K: 80% R: 8, G: 31, B: 3 0 Hexadec imal: #081f1e

“Nectar of the Kings”

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03 p a c k a g i n g

urban Healthy fasdt food

P ro j e c t urban

03 ·Introduction· URBAN was a design proposal for a restaurant in the city of Bogota; Their goal was to sell fast food with healthy ingredients. They wanted a colorful image that was easy to identify, so they created a series of icons that represented the foods that were to be sold and typographic games that gave dynamism to the brand.

healthy fast food -2016-

P ro j e c t urban

03 Liberator

Pantone 7625C C3.M85.Y58.K30 R234.G82.B0

Pantone 7638C C36.M87.Y58.K30 R129.G49.B68.

Antonio healthy fast food -2 016-

Pacifico Antipasto

Pantone 151C C0.M60.Y100.K0 R255.G131.B0

P ro j e c t urban

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I n f o g ra p h i c

litro de luz Young company pastry and coffee, which take up the idea of mobile bakery products.

P ro j e c t un litro de luz

0 4 ·Introduction· The Foundation “Un litro de luz” was created by Illac Díaz from Philippines. Through recycled bottles they illuminate homes that don’t have this public service. On August of 2010 the foundation arrived to Duitama - Colombia, with the aim of helping the population of this town. Few people knew about of this way of generating light and the scope that it had. In orden to this was created a graphical way to teach the methodology of the foundation and create several pieces that inform the scope that has had it and in the same way the form of construction of this light bottles. Thank to the foundation “Un litro de luz” for all the information and support in the elaboration of this project.

30 cm

11 cm

20 cm

A new way to save energy and help people

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P ro j e c t B ra n d i n g

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05 m e r c h a d i s i n g

creacción Multiple views

P ro j e c t creacción

05 ·Introduction· “Creacción” is the biannual event organized by the Faculty of Arts and Design of the Jorge Tadeo Lozano University in Bogota. The fourth version, distinguished Colombian and foreign speakers from different disciplines were invited to present their vision and experiences in the fields of knowledge and creation.

P ro j e c t creacción

05

Gotham bold Panto ne Blac k 4 C C: 57 %, M: 70%, Y: 72%, K: 73% R: 49, G: 32, B: 26 Hexadec imal: # 3 1201a

Panto ne Blac k 4 C C: 57 %, M: 70%, Y: 72%, K: 73% R: 49, G: 32, B: 26 Hexadec imal: # 3 1201a

22 Y 23

Panto ne Blac k 4 C C: 57 %, M: 70%, Y: 72%, K: 73% R: 49, G: 3 2, B: 26 Hexadec imal: # 3 1201a

SEPTIEMBRE 2015 AUDITORIO FABIO LOZANO

CARRERA 4 NO. 22-40

ENTRADA LIBRE

Gotham book

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P ro j e c t B ra n d i n g

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06 we b

d e s i g n

coljuegos State industrial and commercial company

P ro j e c t coljuegos

06 ·Introduction· Coljuegos is a Colombian state-owned company that regulates the gambling and lotteries, contributes resources from illegal gambling and promotional games to the health of Colombians. It has a communication problem because people don’t recognize this company and its visual branding doesn’t generate impact or recall. For that reason, several digital campaigns have been created that have promoted the recognition and appropriation to its employees.

P ro j e c t coljuegos

06

One of the first strategies was the website redesign, for make it easier to people; the most important is that the users can do paperwork or find the sections faster and make it more friendly.

P ro j e c t coljuegos

06

This is an internal campaing for workers to encourage them to share their cars. Reducing parking congestion and helping the mobility and environment of the city was the main objetive for the camping “Voy con cupo”.

Internal campaign designed to raise awareness about water saving.

P ro j e c t coljuegos

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"De primera" is a quarterly newsletter that is sent to a specialized public and some citizens interested in Coljuegos and gambling in Colombia. The main objective is to inform about the activities that the companing is doing, new regulations, new goals and new games.

P ro j e c t coljuegos

This is an internal campaign that promotes the evaluation of employees. The objective was to measure thei r achievements, their weaknesses and to create new strategies for strengthening the institution.

06