Affinity Digital transformation
@TeresaNiubo AffinityPetcare,2017. All rights reserved
www.teresaniubo.com
3 Febrero 2017
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Somos Somos #PETLOVERS #PET-LOVERS
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•Somos #PET-LOVERS
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AffinityPetcare,2017. All rights reserved
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2
Somos #INCONFORMISTAS
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AffinityPetcare,2017. All rights reserved
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MIAU MEOW MIAOU MIAO OUAF OUAF WUFF WUFF GUAU GUAU WOOF WOOF BUP BUP AU AU BAU BAU AU AU MIAU
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Somos #INTERNACIONALES
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AffinityPetcare,2017. All rights reserved
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Affinity hoy…
Affinity today 24 count ries
+ €4 0 0 m illion sales
st
1 - Sp ain 2 nd - France 2 nd - It aly 5 th - In Europ e 6 t h - World w id e
+ 1.230 Em p loyees Source: Euromonitor 2014, data at RRP value 2013, in dry food
Source: Euromonitor 2014, data at RRP value 2013, in dry food.
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AffinityPetcare,2017. All rights reserved
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Affinity hoy…
Internacionalización
Crecimiento
• Mentalidad internacional • Movilidad • Nuevas formas de trabajo
• Estructura organizativa • Retos de negocio • Modelo de liderazgo
Talento • Employer Branding • Talent Brand • Talent engagement
© Affinity Petcare, 2016. All rights reserved
AffinityPetcare,2017. All rights reserved
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It’s not about Technology it is about Change Management…
AffinityPetcare,2017. All rights reserved
AffinityPetcare,2017. All rights reserved
¡Pon un nombre al
PROYECTO! AffinityPetcare,2017. All rights reserved
AffinityPetcare,2017. All rights reserved
Transformación digital = Transformación del NEGOCIO
© Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
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23 julio 2013
Begin Anywhere… by John Cage
© Affinity Petcare, 2014. All rights reserved
Petcare,2017. All rights reserved
# Claves del
ÉXITO
Compromiso Dirección
Equipos multifuncionales Ejecución
Ganas de aprender
Compartir & celebrar Rol CIO © Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
Compromiso Dirección
© Affinity Petcare, 2014. All rights reserved
Equipos multifuncionales © Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
Ejecución © Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
Ganas de aprender © Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
Rol CIO © Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
Compartir & Celebrar © Affinity Petcare, 2014. All rights reserved
AffinityPetcare,2017. All rights reserved
Evolución organizativa
Digital Expertise
Digital Integration
Digital Engagement
© Affinity Petcare, 2016. All rights reserved
AffinityPetcare,2017. All rights reserved
“Expertos digitales que actúan como consultores internos dentro de la org.”
“Roles digitales integrados en todas las áreas de la organización”
Desarrollo capacidades digitales
⌃ ⌃ ⌃
⌃ ⌃ ⌃
“Equipos multifuncionales que lideran iniciativas digitales”
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Visión AffinityPetcare,2017. All rights reserved
Roadmap AffinityPetcare,2017. All rights reserved
Mobilizing the organization AffinityPetcare,2017. All rights reserved
Change Management AffinityPetcare,2017. All rights reserved
Roles digitales AffinityPetcare,2017. All rights reserved
Organización Digital AffinityPetcare,2017. All rights reserved
AffinityPetcare,2017. All rights reserved
Digital Capabilities
Mi nuevo Blog :)
AffinityPetcare,2017. All rights reserved
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