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La Transformación Digital del Talento (Caso Affinity) Teresa Niubó


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Affinity Digital transformation

@TeresaNiubo AffinityPetcare,2017. All rights reserved

www.teresaniubo.com

3 Febrero 2017

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Somos Somos #PETLOVERS #PET-LOVERS

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•Somos #PET-LOVERS

© Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

2

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Somos #INCONFORMISTAS

© Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

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MIAU MEOW MIAOU MIAO OUAF OUAF WUFF WUFF GUAU GUAU WOOF WOOF BUP BUP AU AU BAU BAU AU AU MIAU

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Somos #INTERNACIONALES

© Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

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Affinity hoy…

Affinity today 24 count ries

+ €4 0 0 m illion sales

st

1 - Sp ain 2 nd - France 2 nd - It aly 5 th - In Europ e 6 t h - World w id e

+ 1.230 Em p loyees Source: Euromonitor 2014, data at RRP value 2013, in dry food

Source: Euromonitor 2014, data at RRP value 2013, in dry food.

© Affinity Petcare, 2016. All rights reserved

AffinityPetcare,2017. All rights reserved

5

Affinity hoy…

Internacionalización

Crecimiento

• Mentalidad internacional • Movilidad • Nuevas formas de trabajo

• Estructura organizativa • Retos de negocio • Modelo de liderazgo

Talento • Employer Branding • Talent Brand • Talent engagement

© Affinity Petcare, 2016. All rights reserved

AffinityPetcare,2017. All rights reserved

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It’s not about Technology it is about Change Management…

AffinityPetcare,2017. All rights reserved

AffinityPetcare,2017. All rights reserved

¡Pon un nombre al

PROYECTO! AffinityPetcare,2017. All rights reserved

AffinityPetcare,2017. All rights reserved

Transformación digital = Transformación del NEGOCIO

© Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

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23 julio 2013

Begin Anywhere… by John Cage

© Affinity Petcare, 2014. All rights reserved

Petcare,2017. All rights reserved

# Claves del

ÉXITO

Compromiso Dirección

Equipos multifuncionales Ejecución

Ganas de aprender

Compartir & celebrar Rol CIO © Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

Compromiso Dirección

© Affinity Petcare, 2014. All rights reserved

Equipos multifuncionales © Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

Ejecución © Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

Ganas de aprender © Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

Rol CIO © Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

Compartir & Celebrar © Affinity Petcare, 2014. All rights reserved

AffinityPetcare,2017. All rights reserved

Evolución organizativa

Digital Expertise

Digital Integration

Digital Engagement

© Affinity Petcare, 2016. All rights reserved

AffinityPetcare,2017. All rights reserved

“Expertos digitales que actúan como consultores internos dentro de la org.”

“Roles digitales integrados en todas las áreas de la organización”

Desarrollo capacidades digitales

⌃ ⌃ ⌃

⌃ ⌃ ⌃

“Equipos multifuncionales que lideran iniciativas digitales”

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Visión AffinityPetcare,2017. All rights reserved

Roadmap AffinityPetcare,2017. All rights reserved

Mobilizing the organization AffinityPetcare,2017. All rights reserved

Change Management AffinityPetcare,2017. All rights reserved

Roles digitales AffinityPetcare,2017. All rights reserved

Organización Digital AffinityPetcare,2017. All rights reserved

AffinityPetcare,2017. All rights reserved

Digital Capabilities

Mi nuevo Blog :)

AffinityPetcare,2017. All rights reserved

www.teresaniubo.com