RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 30 DE JUNIO DE 2017 TELEVISION

COBERTURA

CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN) CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO) ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA) TOTAL TELEVISION

Nacional Nacional Nacional Nacional Nacional

OTROS SERVICIOS (AUDIOVISUALES)

COBERTURA

CINEMARK S.A. ESTRELLACORP S.A. CONTINEGOCIOS S.A. TOTAL OTROS SERVICIOS AUDIOVISUALES

RADIOS RADCRISTAL (RADIO CRISTAL) TECFORMATIC S.A. (RADIO SUCRE) TECFORMATIC S.A. (RADIO SISTEMA DOS) TECFORMATIC S.A. (RADIO CUPIDO) RADIO CARAVANA S.A. GOLFCORP S.A. (RADIO ATALAYA) MORENA TELESCUCHA S.A. RADIO MORENA SPIN S.A. RADIO TROPICANA 96.5 FM VIP GOLDEN (RADIO CENTRO) NERITAR S.A. RADIO IMPACTO FM FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER RADIOELITE 99.7 S.A. CORPORACION INTERNACIONAL CORINT S.A. (CITY) TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE ANDIVISION S.A. RADIO TROPICALIDA-RED TV MEGACOMUNICATIONS S.A. RADIO FABU FUNDASEN RADIO SANTIAGO ECUADORADIO S.A. (RADIO QUITO) ECUADORADIO S.A. (RADIO PLATINIUM) RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO PROFUEGO S.A. RADIO FUEGO CANAL CIENTO SIETE S.A. RADIOSA RUMBA LESHOTO S.A. LA OTRA LESHOTO S.A. CANELA SUBTOTAL RADIOS ESPACIOS Y/O PROGRAMAS COMUNICACIONALES VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE) GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2) FERNANDO FEDERICO AGUAYO (RADO ATALAYA) ALCIDES EZEQUIEL MONTILLA GARCIA CONSUELO LORENA CRIOLLO VALLEJO WILLIAM EDUARDO LUDEÑA ARIAS ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) VILLAMAR CUADRARO DAYSI CECILIA JORGE RUBEN GARCÍA MUÑOZ DANIEL ENRIQUE SOLORZANO SALAZAR GARCIA SALGUERO ROBERTO COLON CARLOS ABRAHAM LOPEZ LEON SALUSTIO CLEMENTE GARCÉS RENDON GUAYAQUIL SALAZAR JORGE LUIS NERITAR (ME TIME) SORIA YUPANQUI EGUNDO LAUTARO SANCHEZ PILLA MARIA ESTELILIA (RADIO UNO) JAVIER COELLO ULLOA SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A. GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA) COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO) EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS ARQUIDICOESANA JUSTICIA Y PAZ GRUPO EL COMERCIO TORRES VELEZ MARITZA DAMARIS RUTA DE FE Y ESPERANZA PAAROQUIA EL SAGRARIO ORGANIZACIÓN RELIGIOSA NUESTRA CATEDRAL

QUIDEST S.A. VIP GOLDEN S.A PPC REVISTA ENCONTEXTO TOTAL IMPRESOS DIGITALES ALFONSO PEREZ TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES

LOCAL LOCAL LOCAL

DIAL

COBERTURA

830 AM Regional 700 AM Nacional 1.080 AM Local 95.3 FM Local 750 AM Nacional 680 AM Nacional 640 AM Local 96.5 FM Local 101.3 FM Local 99.7 FM Local 92.5FM Local 98.9FM Local 89.3 FM Local/regional 88,5 FM Nacional 91,3 FM Nacional 104,5 FM Nacional 540 AM Regional 960 AM Local 90.9 FM Nacional 97.7 FM Local 106.5 FM Regional 107.3 FM Local 94.9 FM Regional 90.5 FM Local

DIAL

700 AM 1.080 AM 680 AM 680 am 680 AM 93.3 FM 640 AM 99.7 fm 101.3 FM 640 AM 830 AM 680 AM 830 AM 92.1 FM 99.7 FM 1230 AM 580 AM 640 AM

COBERTURA

Nacional Local Local Local Local Regional Local Local Local Local Regional Local Regional Local Local Local Nacional Local

COBERTURA

Local Nacional Nacional Local Local Nacional Local Local Nacional Nacional Regional

COBERTURA

TOTAL

TOTAL

TOTAL

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

26,746.30 31,044.52 22,364.00 11,366.67 1,150.00 92,671.49

37.50 41.00 34.50 13.00 7.20 133.20

75.00 82.00 69.00 26.00 13.00 265.00

-

DISTRIBUCION NACIONAL

9.10% 10.56% 7.61% 3.87% 0.39% 31.54%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

691.00 2,340.00 27,000.00 30,031.00

1,382.00 9,360.00

5,000.00 2,700.00 5,000.00 12,700.00

10,742.00

1.70% 0.92% 1.70% 4.32%

-

TOTAL

TOTAL

TOTAL

DISTRIBUCION

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

NACIONAL

4,389.00 6,528.00 1,055.00 1,477.00 6,515.00 4,365.59 11,083.50 4,113.98 5,079.72 3,260.84 6,068.00 5,061.00 1,400.00 2,242.50 2,242.50 2,012.50 2,500.00 650.00 650.00 1,000.00 1,500.00 1,852.50 1,952.00 1,982.90 78,981.53

290.09 207.63 175.29 175.29 283.71 270.59 247.21 359.66 225.78 236.33 251.53 138.92 152.73 152.73 136.90 204.38 26.53 26.53 103.47 81.63 152.73 77.10 72.83 4,049.59

275.00 145.00 271.00 271.00 280.00 246.00 613.00 216.00 386.00 207.00 205.00 227.00 221.00 245.00 245.00 220.00 169.00 44.00 44.00 172.00 132.00 245.00 122.00 116.00 5,317.00

1.49% 2.22% 0.36% 0.50% 2.22% 1.49% 3.77% 1.40% 1.73% 1.11% 2.07% 1.72% 0.48% 0.76% 0.76% 0.68% 0.85% 0.22% 0.22% 0.34% 0.51% 0.63% 0.66% 0.67% 18.52%

8.36% DISTRIBUCION

TOTAL

TOTAL

TOTAL

DISTRIBUCION

INVERSION

MINUTOS

IMPACTOS

LOCAL/REGIONAL

904.00 1,000.00 1,250.00 600.00 1,000.00 1,000.00 500.00 700.00 429.69 1,500.00 250.00 1,200.00 700.00 277.78 377.62 300.00 300.00 900.00 13,189.09 92,170.62

70.55 91.67 112.20 55.20 91.60 41.05 37.81 48.23 30.73 79.37 19.57 107.67 64.20 20.53 34.11 39.32 38.65 94.33 1,076.79 5,126.38

113.00 143.00 180.00 86.00 143.00 66.00 62.00 78.00 55.00 125.00 32.00 174.00 100.00 40.00 54.00 60.00 60.00 147.00 1,718.00 7,035.00

0.34% 0.43% 0.20% 0.34% 0.34% 0.17% 0.24% 0.15% 0.51% 0.09% 0.41% 0.24% 0.09% 0.13% 0.10% 0.10% 0.31% 2.96% 21.48%

1.53% 9.88% DISTRIBUCION

TOTAL

TOTAL

TOTAL

DISTRIBUCION

INVERSION

CENTIMETROS

AVISOS

LOCAL/REGIONAL

17,700.00 11,776.65 36,181.55 1,750.00 2,166.67 12,432.00 700.00 250.00 3,750.00 5,000.00 1,500.00 93,206.87

13,900.00 12,566.88 17,499.61 26.60 30.00 2,002.80 623.70 165.00 623.70 2,494.80 623.70 50,556.79

7.00 16.00 26.00 4.00 4.00 2.00 1.00 4.00 1.00 4.00 1.00 70.00

4.01% 12.31% 0.60% 0.74% 4.23% 0.24% 0.09% 1.28% 1.70% 0.51% 8.19%

TOTAL

TOTAL

TOTAL

DISTRIBUCION

PIXELES

VISITAS

LOCAL/REGIONAL

293,848.98

NACIONAL

6.02%

INVERSION

3,100.00 3,100.00

NACIONAL

0.31%

34.00%

23.53%

DISTRIBUCION NACIONAL

1.05% 1.05% 66.00%

92,671.49 92,170.62 93,206.87 278,048.98

7,722.62 7,680.89 7,767.24 23,170.75 ######### #########

92,671.49 92,170.62 93,206.87 278,048.98

7,722.62 7,680.89 7,767.24 23,170.75

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

IMPACTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

ENLACES

IMPACTOS

26,746.30

37.50

75

31,044.52

41.00

82

22,364.00

34.50

11,366.67

13.00

1,150.00

7.20

92,671.49

13

133.20

265.00

5,000.00

691.00

1,382.00

2,700.00

2,340.00

9,360.00

5,000.00

27,000.00

12,700.00

100.00%

69 26.00

30,031.00

10,742.00

VALOR

MINUTOS

IMPACTOS

VALOR

MINUTOS

CAMPAÑAS

CAMPAÑAS

CAMPAÑAS

ENLACES

ENLACES

1,589.00 2,528.00 1,055.00 1,477.00 2,515.00 1,565.59 7,083.50 1,313.98 2,279.72 1,160.84 2,468.00 1,861.00 1,400.00 2,242.50 2,242.50 2,012.50 1,000.00 650.00 650.00 1,000.00 1,500.00 1,852.50 1,952.00 1,982.90 45,381.53

174.09 90.63 175.29 175.29 175.71 153.59 388.51 130.21 244.66 127.78 118.33 134.53 138.92 152.73 152.73 136.90 107.38 26.53 26.53 103.47 81.63 152.73 77.10 72.83 3,318.10

271.00 141.00 271.00 271.00 276.00 242.00 609.00 212.00 382.00 204.00 201.00 223.00 221.00 245.00 245.00 220.00 166.00 44.00 44.00 172.00 132.00 245.00 122.00 116.00 5,275.00

904.00 1,000.00 1,250.00 600.00 1,000.00 1,000.00 500.00 700.00 429.69 1,500.00 250.00 1,200.00 700.00 277.78 377.62 300.00 300.00 900.00 13,189.09 58,570.62

70.55 91.67 112.20 55.20 91.60 41.05 37.81 48.23 30.73 79.37 19.57 107.67 64.20 20.53 34.11 39.32 38.65 94.33 1,076.79 4,394.89

113.00 143.00 180.00 86.00 143.00 66.00 62.00 78.00 55.00 125.00 32.00 174.00 100.00 40.00 54.00 60.00 60.00 147.00 1,718.00 6,993.00

92,170.62

5,632.89

7,035.00

ENLACES

2,800.00 4,000.00

116.00 117.00

4.00 4.00

4,000.00 2,800.00 4,000.00 2,800.00 2,800.00 2,100.00 3,600.00 3,200.00

108.00 117.00 118.00 117.00 115.00 98.00 118.00 117.00

4.00 4.00 4.00 4.00 4.00 3.00 4.00 4.00

1,500.00

97.00

3.00

33,600.00

1,238.00

42.00

33,600.00

1,238.00

42.00

-