RESUMEN INVERSION MEDIOS AUDIOVISUALES, IMPRESOS Y DIGITALES DESDE EL 01 AL 28 DE FEBRERO DE 2017 TELEVISION
COBERTURA
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CADENA ECUATORIANA DE TELEVISIÓN (TC TELEVISIÓN)
Nacional
78,860.52
103.49
302.00
18.29%
CORPORACIÓN ECUATORIANA DE TELEVISIÓN S.A. ECUAVISA
Nacional
84,819.84
114.00
334.00
19.67%
TELECUATRO GUAYAQUIL C.A. RTS-TV-RED TELESISTEMA BERNABEUCORP S.A. (CANAL UNO)
Nacional Nacional
51,589.03 24,886.67
65.33 26.16
196.00 72.00
11.96% 5.77%
CENTRO DE RADIO Y TELEVISIÓN TELEAMAZONAS
Nacional
19,691.52
33.42
92.00
4.57%
ARTEAGA SERRANO PRODUCCIONES CIA (CARA A CARA)
Nacional
862.50
4.14
11.00
0.20%
OPTIMIZACION DE MEDISO DIRECTOS DEL ECUADOR OMD (TELERAMA)
Nacional
1,283.33
2.57
7.00
0.30%
MUVESA C.A. UNIMAX TV-RADIO COSTANERA (RTU )
Nacional
1,024.10
4.40
12.00
0.24%
TORRES AGUILAR LILIAN (VIDA NUEVA) TC-CN PLUS
Nacional
300.00
1.93
5.00
263,317.51
355.44
1,031.00
TOTAL TELEVISION
OTROS SERVICIOS (AUDIOVISUALES)
COBERTURA
0.07%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
CINEMARK S.A.
LOCAL
5,000.00
543.00
1,086.00
1.16%
ESTRELLACORP S.A.
LOCAL
2,700.00
2,184.00
8,736.00
0.63%
GRAN COMERCIO S.A.
LOCAL
7,253.00
3,720.00
7,560.00
CONTINEGOCIOS S.A.
LOCAL
5,000.00
23,400.00
19,953.00
29,847.00
TOTAL OTROS SERVICIOS AUDIOVISUALES
RADIOS
DIAL
COBERTURA
61.06%
-
17,382.00
1.68% 1.16%
4.63%
-
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
RADCRISTAL (RADIO CRISTAL)
830 AM
Regional
8,811.23
451.52
470.00
TECFORMATIC S.A. (RADIO SUCRE)
700 AM
Nacional
8,000.00
334.47
308.00
TECFORMATIC S.A. (RADIO SISTEMA DOS)
1.080 AM
Local
2,430.00
387.05
564.00
0.56%
TECFORMATIC S.A. (RADIO CUPIDO)
95.3 FM
Local
1,134.00
147.40
198.00
0.26%
RADIO CARAVANA S.A.
750 AM
Nacional
7,918.00
399.97
413.00
1.84%
K&PRTV PRODUCTIONS S.A. (RADIO HUANCAVILCA)
830 AM
Nacional
6,069.00
443.70
466.00
1.41%
GOLFCORP S.A. (RADIO ATALAYA)
680 AM
Nacional
5,987.09
475.80
484.00
MORENA TELESCUCHA S.A. RADIO MORENA
640 AM
Local
13,293.46
696.75
821.00
3.08%
SPIN S.A. RADIO TROPICANA 96.5 FM
96.5 FM
Local
5,660.23
457.35
471.00
1.31%
VIP GOLDEN (RADIO CENTRO)
101.3 FM
Local
5,500.36
445.70
466.00
1.28%
NERITAR S.A. RADIO IMPACTO FM
99.7 FM
Local
4,619.12
351.73
336.00
1.07%
FOREVER MUSIC S.A. FOREMUSIC RADIO FOREVER
92.5FM
Local
8,357.00
443.08
462.00
1.94%
RADIOELITE 99.7 S.A.
98.9FM
Local
8,075.00
460.08
462.00
1.87%
CORPORACION INTERNACIONAL CORINT S.A. (CITY)
89.3 FM
Local/regional
1,600.00
154.17
250.00
0.37%
TELEVISION INDEPENDIENTE INDETEL RADIO GALAXIA - LA TELE
88,5 FM
Nacional
3,984.00
338.83
512.00
0.92%
ANDIVISION S.A. RADIO TROPICALIDA-RED TV
91,3 FM
Nacional
3,823.00
328.97
496.00
0.89%
MEGACOMUNICATIONS S.A. RADIO FABU
104,5 FM
Nacional
3,869.00
331.43
500.00
FESTATI S.A. RADIO ONDA POSITIVA SOCIEDAD ANÓNIMA
94.1 FM
Local
5,635.00
407.68
605.00
1.31%
FUNDASEN RADIO SANTIAGO
540 AM
Regional
3,000.00
261.57
170.00
0.70%
ECUADORADIO S.A. (RADIO QUITO)
960 AM
Local
1,000.00
119.38
167.00
0.23%
ECUADORADIO S.A. (RADIO PLATINIUM)
90.9 FM
Nacional
650.00
32.08
45.00
RADIO CENTRO FM CIA LTDA. RADIO CENTRO 97.7 FM QUITO
97.7 FM
Local
650.00
32.08
45.00
0.15%
RADIODIFUSORA AYAX S.A. ALFA PROFUEGO S.A. RADIO FUEGO
104.1 FM 106.5 FM
Nacional Regional
1,500.00
95.78
127.00
0.35%
111,565.49
7,596.57
8,838.00
SUBTOTAL RADIOS
ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
DIAL
COBERTURA
700 AM
GÓMEZ GILER WALTER ANGEL (RADIO SISTEMA 2)
1.080 AM
FERNANDO FEDERICO AGUAYO (RADO ATALAYA)
680 AM
Nacional
AYALA SERRA JULIO OSWALDO (RADIO ATALAYA)
680 AM
Nacional
ALCIDES EZEQUIEL MONTILLA GARCIA
680 am
Local
CONSUELO LORENA CRIOLLO VALLEJO
680 AM
WILLIAM EDUARDO LUDEÑA ARIAS ROBERTO ENRIQUE FIGUEROA CEDEÑO (RADIO MORENA) VILLAMAR CUADRARO DAYSI CECILIA
1.86%
1.39%
0.90%
0.15% 0.00%
16.53%
9.35%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
MINUTOS
IMPACTOS
LOCAL/REGIONAL
NACIONAL
Nacional
VARELA GUEVARA LUIS EDUARDO (RADIO SUCRE)
2.04%
Local
901.97
83.40
112.00
1,000.00
93.28
125.00
-
-
1,000.00
105.07
141.00
600.00
-
63.67
86.00
Nacional
1,000.00
93.45
125.00
93.3 FM
Nacional
1,000.00
49.30
66.00
640 AM 99.7 fm
Local Local
500.00 589.28
47.02 48.68
63.00 65.00
Local
500.00
47.45
63.00
Nacional
300.00
44.87
60.00
0.21% 0.23% 0.00% 0.23% 0.14% 0.23% 0.23% 0.12% 0.14%
JORGE RUBEN GARCÍA MUÑOZ
101.3 FM
SHIRLA CHIRIBOGA ZURITA
580 AM
DANIEL ENRIQUE SOLORZANO SALAZAR
640 AM
Local
1,500.00
93.32
125.00
0.35%
GARCIA SALGUERO ROBERTO COLON
830 AM
Regional
250.00
26.87
36.00
0.06%
GINO FREIRE BONIOFACINI
107.3 FM
Nacional
600.00
63.67
86.00
9,741.25
860.05
1,153.00
1.12%
1.14%
121,306.74
8,456.62
9,991.00
17.65%
10.48%
SUB TOTAL ESPACIOS Y/O PROGRAMAS COMUNICACIONALES
TOTAL RADIOS Y/O PROGRAMAS COMUNICAIONALES IMPRESOS METROECUADOR S.A. GUIASA S.A.
COBERTURA
Local
0.12% 0.07%
0.14%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
CENTIMETROS
AVISOS
LOCAL/REGIONAL
NACIONAL
15,084.00
4,782.00
6.00
3.50%
GRAFICOS NACIONALES S.A. GRANASA /EXPRESO-EXTRA)
Nacional
957.95
559.88
3.00
COMPAÑÍA ANONIMA EL UNIVERSO (EL UNIVERSO)
Nacional
3,923.40
1,113.99
5.00
Local
1,400.00
21.28
4.00
0.32%
Local
2,166.67
26.60
5.00
0.50%
EDITORIAL DON BOSCO LIBRERIAS NACIONALES SALESIANAS
ARQUIDICOESANA JUSTICIA Y PAZ GRUPO EL COMERCIO
ALFONSO PEREZ
TOTAL DIGITALES TOTAL MEDIOS AUDIVISUALES, IMPRESOS Y DIGITALES
0.91%
Nacional
TOTAL IMPRESOS
DIGITALES
0.22%
0.00%
23,532.02
COBERTURA
6,503.75
23.00
4.33%
1.13%
TOTAL
TOTAL
TOTAL
DISTRIBUCION
DISTRIBUCION
INVERSION
PIXELES
VISITAS
LOCAL/REGIONAL
NACIONAL
3,100.00
3,210.0
0.72%
3,100.00 431,209.27
26.60%
0.72% 73.40%
263,317.51 121,306.74 23,532.02 408,156.27
21,943.13 10,108.90 1,961.00 34,013.02 ######### #########
263,317.51 121,306.74 23,532.02 408,156.27
21,943.13 10,108.90 1,961.00 34,013.02
VALOR
MINUTOS
IMPACTOS
VALOR
MINUTOS
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
MINUTOS
78,860.52
103.49
84,819.84
114.00
334
51,589.03 24,886.67
65.33 26.16
196 72.00
19,691.52
33.42
92
862.50
4.14
11
1,283.33
2.57
7
1,024.10
4.40
12
300.00
1.93
263,317.51
543.00
1,086.00
2,184.00
8,736.00
7,253.00
3,720.00
7,560.00
5,000.00
23,400.00
17,382.00
MINUTOS
IMPACTOS
VALOR
CAMPAÑAS
CAMPAÑAS
CAMPAÑAS
ENLACES
ENLACES
6,011.23
325.52
466
2,800.00
126
4,000.00
210.47
304
4,000.00
124
2,430.00
387.05
564
1,134.00
147.40
198
3,918.00
280.97
409
4,000.00
119
3,269.00
321.70
462
2,800.00
122
3,187.09
332.80
480
2,800.00
143
9,293.46
556.75
817
4,000.00
140
2,860.23
323.35
467
2,800.00
134
2,700.36
319.70
462
2,800.00
126
1,819.12
225.73
332
2,800.00
126
4,757.00
316.08
458
3,600.00
127
4,875.00
316.08
458
3,200.00
144
1,600.00
154.17
250
3,984.00
338.83
512
3,823.00
328.97
496
3,869.00
331.43
500
407.68
605
123.57
166
1,000.00
119.38
167
650.00
32.08
45
650.00
32.08
1,500.00
73,965.49
95.78
6,027.57
8,790.00
83.40
112.00
93.28
125.00
1,000.00
105.07
141.00
600.00
63.67
86.00
1,000.00
93.45
125.00
1,000.00
49.30
66.00
500.00 589.28
47.02 48.68
63.00 65.00
500.00
47.45
63.00
300.00
44.87
1,500.00
93.32
125.00
250.00
26.87
36.00
600.00
63.67
(1,113.99) 1.4 3.00
138.00
45
901.97
860.05 6,887.62
2,000.00
127
1,000.00
9,741.25 83,706.74
100.00%
29,847.00
VALOR
1,000.00
(23,532.02)
1,031.00
2,700.00
5,635.00
3.8
5
355.44
5,000.00
19,953.00
2.00
302
37,600.00
1,569.00
37,600.00
1,569.00
60
86
1,153.00 9,943.00
IMPACTOS ENLACES
IMPACTOS ENLACES 4 4
4 4 4 4 4 4 4 4 4
4
48.00
48.00
#¡REF!
