Latino Victory Fund Digital Report for FL-09 Primary Campaign
¡Si Darren Soto gana el 30 de agosto, será el primer Puertorriqueño en ser elegido para el Congreso! Es hora que elijamos a uno de los nuestros y que nuestra ...
Latino Victory Fund Digital Report for FL-09 Primary Campaign Dates: Start: 08/10/2016 End: 08/30/2016 Platforms: Display Everywhere :30 with Standard 300x250 Banner Audio Everywhere :30 with Standard 300x250 Banner Targeted Pandora Users: Ages 18+, Spanish preferred music channels, Hispanic-bilingual, Congressional district FL-9 residents Example of Campaign:
*Spanish example shown above, English version of the display ad was also used
Audio Script: English script: Hey Pandora listener! th
Did you know there is a primary on Tuesday, August 30 ? th
Why wait until Election Day to vote when Early Voting starts on Saturday, August 20 ! We have an opportunity to elect one of our own. th
If Darren Soto wins on August 30 , he will be the first Puerto Rican from Florida elected to Congress! It’s time for us to elect one of our own and make our voice heard. Paid for by the Latino Victory Fund. Not authorized by any candidate or candidate’s committee.
Spanish script: ¡Hola oyente de Pandora! ¿Sabías que hay una elección primaria el martes, 30 de agosto? ¡Para que esperar hasta el dia de la elección cuando puedes votar con anticipación empezando el sabado, 20 de agosto! Tenemos la oportunidad de elegir a uno de los nuestros. ¡Si Darren Soto gana el 30 de agosto, será el primer Puertorriqueño en ser elegido para el Congreso! Es hora que elijamos a uno de los nuestros y que nuestra voz sea escuchada. Pagado por Latino Victory Fund. No esta autorizado por ningun candidato o comite de candidato.
Campaign Highlights: - This campaign reached 63,563 unique visitors with a 28.16 frequency and garnered a total of 11,605 clicks - Across the campaign the Spanish-language creative outperformed the Englishlanguage versions. For Audio, the Spanish ad had a 0.49% click-through rate (compared to English 0.45%) and for Display, the Spanish creative had a 0.75% CTR (vs. 0.74% for English) - Men were slightly more engaged with this campaign and had a 0.66% CTR (vs. 64% for women) - Engagement for this campaign was great! All placements performed on par with Pandora’s benchmarks for success.
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Next week, our second collection will be for the Catholic Campaign for Human. Development. Over 46 million people in the United States live in poverty.
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