The Evolution & Future of

Social Commerce PRESENTED BY SUMO HEAVY INDUSTRIES

A Brief Timeline 2012

2014 O C TO B E R

APRIL

J U LY

SEPTEMBER

DECEMBER

Facebook Collections Feature

Facebook Autofill Checkout

Facebook Buy Button

Twitter Buy Now

Tumblr Buy Button

2015 J U LY

J U LY

JUNE

Facebook Twitter Instagram Shoppable Expands Buy Now Shop Page Partnerships Now

JUNE

MARCH

Pinterest Buyable Pins

Facebook Messenger Payments

2016 MARCH

JUNE

J U LY

Pinterest Buyable Pins Open to all SMBs

Pinterest Shopping Cart

Facebook Buy Event Tickets

Social media users who follow businesses online to learn more about their products

56%

47%

of Facebook users (185M)

47%

of Twitter users (66M)

of Pinterest users (76M)

*MAU in the U.S. alone

Social media referral traffic to ecommerce sites

.5% Directed

1.5% Directed

Increase

2015

2014

56% 40% 33% 32%

Purchases that are most influenced by social media

198%

Baby Products Home Furnishings Health and Wellness Automotive

But how do today’s consumers feel about social commerce? Social commerce hasn’t quite taken off yet

But it still remains a promising channel

• 75% are familiar with social buy buttons but...

• 73% of those who’ve tried social buy buttons would do so again

• Only 1 in 10 have used social buy buttons before

• 1 in 5 are open to the idea but haven’t had a chance to try it yet.

• And just 1.8% of all holiday ecommerce sales in 2015 were driven by social media channels

How the major social media sites have fared so far

? FAILED

TESTING

SUCCESSFUL

TWITTER Shut down their 25-person ecommerce team in 2016

FACEBOOK Still in beta and only available to select brands and retailers

PINTEREST 10,000+ merchants have joined to use buyable pins

Emerging Opportunities at the Intersection of Social Media and Commerce

Live Streaming 500 million

Number of people watching a collective 100 million hours of video on Facebook

200 million

Number of broadcasts on Twitter’s livestreaming service, Periscope

26%

Percentage of young mobile users who would live stream videos from brands and companies

3x

Amount of time spent watching live streaming videos compared to pre recorded videos

Chatbots 11,000

Number of chatbots added to Facebook Messenger

6,000

Number of chatbots launched on Kik

2 Billion +

Number of active daily messaging app users

75%

Percentage of smartphone owners who use messaging apps

Sources: http://www.sumoheavy.com/survey http://sproutsocial.com/insights/key-statistics-social-shopping/ https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-navigating-the-new-digital-divide-051315.pdf http://www.businessinsider.com/social-commerce-2015-report-2015-6 http://blog.custora.com/2016/01/2015-e-commerce-holidata-recap/ http://fortune.com/2016/03/23/fidji-simo-facebook-live/ http://www.globalwebindex.net/blog/trends-2016-rise-of-live-streaming http://www.socialmediatoday.com/marketing/top-5-facebook-video-statistics-2016-infographic https://medium.com/periscope/year-one-81c4c625f5bc#.oxkqv7ygq http://venturebeat.com/2016/06/30/facebook-messenger-now-has-11000-chatbots-for-you-to-try/ https://techcrunch.com/2016/05/11/kik-already-has-over-6000-bots-reaching-300-million-registered-users/ http://www.businessinsider.com/messaging-apps-have-completely-overtaken-social-networks-to-become-the-dominant-platforms-on-phones-2015-4 http://www.emarketer.com/Article/Mobile-Messaging-Reach-14-Billion-Worldwide-2015/1013215

PRESENTED BY

SUMO HEAVY INDUSTRIES www.sumoheavy.com