18

BrandZ™ Top 50 Most Valuable Latin American Brands 2014

BrandZ™ Top 50 Most Valuable Latin American Brands 2014

BrandZ™ Top 50 Most Valuable Latin American Brands 2014 #

Brand

Brand Value (US$ Mil.) 2014

1

2013

Brand Contribution Index

8,025 6,620

4

Brand Value Change 2013-2014

21%

#

14

Beer

2

7,055

6,084

6,520

4

8%

15

5,308

5,611

4

8%

16

4,177

6,577

2

-19%

17

4,107

5,492

2

-24%

18

3,625

3,537

5

16%

19

3,281

2

11%

20

3,585 3,803

3

-6%

21

3,565 3,903

3,477

5

-9%

22

3,446

2,301

4

51%

23

3,426

5,137

1

-33%

24

4

-1%

28

3,175

3,097

3,058

3,632

2,768

3,274

2,804 2,992

2,687

2,608

2,494

4,454

1

-23%

25

3,376 4,006 Financial Institutions

2

2,486

3

-13%

29

26

2,466 Food

2013

2,457

2,466

3

Brand Value Change 2013-2014

0%

#

Brand

40

2,365

2,487

2,236

2

12%

30

4

4

-5%

41

31

3,707

4

0%

32

1,630

4

-40%

42

3

-1%

43

-6%

33

1,545

2,091

1

-16%

44

1

35%

34

1,540

1,401

5

16%

45

3

30%

35

1,379

1,272

2

21%

46

3

-12%

36

1,262

1,636

3

-6%

47

2

59%

37

1,932

1,182

1,281

4

8%

48

29%

38

1,145

1,558

4

-19%

49

2

24%

39

1,109 Retail

-

3

N/A

1,010

4

8%

-

5

N/A

1,465

2

-28%

1,095

3

-5%

1,036

2

-3%

992

3

0%

-

4

N/A

-

2

N/A

1,248

4

-25%

-

3

N/A

1,094

1,076

1,058

1,037

1,005

988

987

969

932 Retail

-

2

N/A

50

931

Communication Providers

1,284

3

-11%

1,187

2

-7%

Beer

1,933

1,103

Financial Institutions

Food

4

2013

Retail

Retail

1,567

2014

Financial Institutions

Financial Institutions

2,976

Brand Value Change 2013-2014

Brand Contribution Index

Food

Financial Institutions

2,066

Peru

Financial Institutions

Energy

2,034

Mexico

Retail

Beer

2

Brand Value (US$ Mil.)

Colombia

Beer

2,084 2,094

1,759

Chile

Beer

Financial Institutions

-7%

Brazil

Retail

Cosmetics

Retail

-16%

2014

Brand Contribution Index

Financial Institutions

3,006 3,009

2,748

Brand Value (US$ Mil.)

Beer

Financial Institutions

Communication Providers

13

3,204

Food

Energy

12

3,181

Brand

Financial Institutions

Retail

Beer

11

27

Industrial

Beer

10

-44%

Retail

Beer

9

1

Financial Institutions

Communication Providers

8

5,762

Airlines

Retail

7

3,252

#

Communication Providers

Financial Institutions

6

2013

Brand Value Change 2013-2014

Financial Institution

Communication Providers

5

2014

Brand Contribution Index

Energy

Retail

4

Brand Value (US$ Mil.)

Energy

Beer

3

Brand

Argentina

19

Source: Millward Brown Vermeer and