Before closing your negotiations in Mexico you should consider the following: Broadcast TV ratings have decreased -23% in the first 10 days of 2016 while Pay TV ratings have increased +17 and Pay TV share has increased +30% -23 %
3,9%
Dec 2015
0%
Jan 2016
2%
Dec 2015
4%
60%
4,6%
43%
40%
33%
20% 0%
Pay TV
Broadcast TV
+30%
57%
Dec 2015
6%
67%
Jan 2016
+17%
6,1%
2
-15 %
80%
Dec 2015
8,0%
SHARE OF AUDIENCE
Jan 2016
8%
1
Jan 2016
RATING
Pay TV
Broadcast TV
IMPLICATIONS: 3
Pay TV now has a 43% share of total audience.
New technologies have accelerated the growth of Pay TV share of audience.
Mexicans view 4 hours of Pay TV a day. 38 minutes more than Broadcast TV.
4
5
This is a sustained trend, in the last 9 years Mexicans that have access to Pay TV have increased their viewership to Pay TV by +192%. 6
RECOMMENDATION: Before closing your negotiations,
redirect your spending where it will work the hardest for you! AUDIENCE TRENDS Broadcast TV
86%
3
Pay TV
80%
57% 43%
60% 40%
2010
2011
2012
PAY TV ATS
2013
2015
TOTAL SUBSCRIBERS PAY TV 16.000
6
12.000
4.000
2009
8.000
2008
MINUTES MORE THAN 5 BROADCAST TV
2016
2% +19
2007
38 hours minutes 4 each day M-S
2014
2015 - Nov
2009
2014
2008
2013
2007
2012
2006
2011
0%
14%
2010
20%
0
It is time to rebalance your plan and capture the audience you have lost! Source 1: Kantar IBOPE Media México, Crecimiento de Rating promedio acumulado del 1-10 de enero 2016 vs 1-10 de diciembre de 2015.Total día, lunes a domingo. Target Total Personas con Guest Viewrs. Source 2: Kantar IBOPE Media México, Crecimiento de Share del 1-10 de enero 2016 vs 1-10 de diciembre de 2015.Total día, lunes a domingo, Share calculado manualmente. Target Total Personas con Guest Viewrs. Source 3: Kantar IBOPE Media México, Share de audiencia 2006, 2007, 2008, 2009, 2010, 2011, ,2012, 2013, 2014, 2015 y del 1-10 de enero 2016.Total día, lunes a domingo, Share calculado manualmente. Target Total Personas con Guest Viewers. Source 4: Kantar IBOPE Media México, ATS de TV de Paga de 1-10 de enero de 2016.Total día, lunes a domingo. Target Total Personas con Guest Viewrs. Source 5: Kantar IBOPE Media México, Diferencia de ATS de TV de Paga vs ATS de TV Abierta de 1-10 de enero de 2016.Total día, lunes a domingo. Target Total Personas con Guest Viewrs. Source 6: LAMAC, con base en datos de IFETEL y datos proporcionados por canales miembros.
Member Channels Groups:
