Chivas Meet & Greet Table of Contents: Print and Digital Marketing….2 PSA …. 6 Social Media Engagement …10 Event Photos ….15 Summary of Public Coverage … 20

PRINT & DIGITAL MARKETING

Poder 97.5FM Radio produced graphics that were used for various digital outlets.

Azteca TV Chicago absorbed the cost to print ten 22x28 doublesided posters that were displayed at all mall entrances July 1-7.

DIGITAL MARKETING

www.northriversideparkmall.com Event Page

www.northriversideparkmall.com homepage

www.northriversideparkmall.com Home Page

DIGITAL MARKETING

Azteca TV ran paid Facebook ad the week of the event. $300 Total Spent ~ 4,346 Total Reach ~ 1,127 Total Responses The North Riverside Park Mall Facebook Event page generated 75,000 impressions.

ELECTRONIC READER BOARD

The event was posted on the North Riverside Park Mall reader board, which is a 17’W x 8.4’H, 16MM Full Color LCD display located at the Harlem Avenue and 25th Street mall entrance. The post generated 93,500 impressions the week of the event.

AZTECA TV COMMERCIAL

Azteca TV produced a :30 second PSA which aired 72 times the week of the event. The promo spots generated 339,000 media impressions valued at $20,870.

AZTECA TV COMMERCIAL TRANSCRIPT Azteca TV Chicago PSA Translation: Spanish Azteca Chicago y Seguros Amigo.com te invitan este Viernes 7 de Julio de 5 a 7 de la noche a la firma de Autografos con dos de tus jugadores favoritos del Equipo Chivas de Guadalajara Angel Zaldivar y Michael Perez. Te esperamos Viernes 7 de Julio 5pm de la tarde en el North Riverside Park Mall 7501 W Cermak Rd. Esta es una invitacion de Seguros Amigo.com y Azteca Chicago.

English Azteca Chicago and Amigo Insurance invite you this Friday, July 7 from 5 to 7pm to get autographs from two of your favorite players from the Guadalajara Chivas Team, Angel Zaldivar and Michael Perez. We are waiting for you Friday July 7th at 5pm at North Riverside Park Mall 7501 W Cermak Rd. This is an invitation from Amigo.com Insurance and Azteca Chicago.

Azteca TV produced a :30 second PSA which aired 72 times the week of the event. The promo spots generated 197,000 impressions 3+ and 142,000 impressions 18-49 valued at $20,870.

AZTECA TV AIR SCHEDULE

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

14:12:10 a.6./p.6.

14:13:04 a.6./p.6. LO QUE CALLAMOS LAS MUJERES AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

14:46:50 a.6./p.6.

14:45:57 a.6./p.6. LO QUE CALLAMOS LAS MUJERES AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017 3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm 9:00:00 am-11:00:00 pm

15:14:20 a.6./p.6. 15:46:00 a.6./p.6.

15:11:59 a.6./p.6. MUJERES ROMPIENDO EL SILENCIO 15:46:42 a.6./p.6. MUJERES ROMPIENDO EL SILENCIO

AZA- NRPMall Auto AZA- NRPMall Auto

00:00:30 00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

16:21:20 a.6./p.6.

16:21:31 a.6./p.6. VENTANEANDO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

16:47:10 a.6./p.6.

16:47:04 a.6./p.6. VENTANEANDO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:18:30 a.6./p.6.

17:22:04 a.6./p.6. HECHOS NACIONAL TARDE AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:46:00 a.6./p.6.

17:47:04 a.6./p.6. AL EXTREMO EN 30 AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:13:00 a.6./p.6.

18:13:51 a.6./p.6. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:51:40 a.6./p.6.

18:50:32 a.6./p.6. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:16:00 a.6./p.6.

19:15:52 a.6./p.6. VERDADES SECRETAS AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:51:10 a.6./p.6.

19:50:09 a.6./p.6. VERDADES SECRETAS AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:16:30 a.6./p.6.

20:17:47 a.6./p.6. AL EXTREMO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:39:45 a.6./p.6.

20:39:54 a.6./p.6. AL EXTREMO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:52:30 a.6./p.6.

20:50:44 a.6./p.6. AL EXTREMO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:08:00 a.6./p.6.

21:11:03 a.6./p.6. COMBATE AMERICAS AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:23:30 a.6./p.6.

21:39:54 a.6./p.6. COMBATE AMERICAS AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:55:40 a.6./p.6.

22:10:07 a.6./p.6. OLVIDE QUE TE QUERIA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:17:30 a.6./p.6.

22:22:01 a.6./p.6. OLVIDE QUE TE QUERIA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017 3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm 9:00:00 am-11:00:00 pm

22:38:00 a.6./p.6. 22:48:30 a.6./p.6.

22:45:12 a.6./p.6. OLVIDE QUE TE QUERIA AA 22:56:59 a.6./p.6. OLVIDE QUE TE QUERIA AA

AZA- NRPMall Auto AZA- NRPMall Auto

00:00:30 00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

14:16:10 a.7./p.7.

14:17:40 a.7./p.7. DIFICIL DE CREER AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

14:53:25 a.7./p.7.

14:55:56 a.7./p.7. HABLEMOS DE CINE AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

15:23:25 a.7./p.7.

15:21:27 a.7./p.7. SHAK AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

15:53:25 a.7./p.7.

15:51:36 a.7./p.7. SHAK 1 AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

16:11:00 a.7./p.7.

16:10:21 a.7./p.7. LUCHA AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:34:25 a.7./p.7.

17:42:10 a.7./p.7. AL EXTREMO FIN DE SEMANA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:11:30 a.7./p.7.

18:13:45 a.7./p.7. CINEMA AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:33:30 a.7./p.7.

18:33:59 a.7./p.7. CINEMA AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:04:45 a.7./p.7.

19:05:08 a.7./p.7. CINEMA AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:47:10 a.7./p.7.

19:44:59 a.7./p.7. CINEMA AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:51:40 a.7./p.7.

20:48:11 a.7./p.7. KNOCKOUT AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:34:30 a.7./p.7.

22:07:35 a.7./p.7. BOXEO AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:49:00 a.7./p.7.

22:08:05 a.7./p.7. BOXEO AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:26:00 a.7./p.7.

22:28:14 a.7./p.7. BOXEO AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:45:00 a.7./p.7.

22:46:42 a.7./p.7. BOXEO AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

13:49:30 a.7./p.7.

13:55:36 a.7./p.7. PASION DEPORTIVA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

15:21:30 a.7./p.7.

15:19:06 a.7./p.7. VENGA EL DOMINGO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017 3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm 9:00:00 am-11:00:00 pm

15:59:59 a.7./p.7. 16:22:39 a.7./p.7.

16:00:54 a.7./p.7. VENGA EL DOMINGO AA 16:28:32 a.7./p.7. VENGA EL DOMINGO AA

AZA- NRPMall Auto AZA- NRPMall Auto

00:00:30 00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:12:30 a.7./p.7.

17:13:31 a.7./p.7. AL EXTREMO FIN DE SEMANA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:15:00 a.7./p.7.

18:51:41 a.7./p.7. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:52:10 a.7./p.7.

18:54:40 a.7./p.7. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:15:30 a.7./p.7.

19:14:12 a.7./p.7. ESPECIAL ASESINOS SERIALES

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:52:10 a.7./p.7.

19:50:56 a.7./p.7. ESPECIAL ASESINOS SERIALES

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:12:30 a.7./p.7.

20:17:47 a.7./p.7. EXTRANORMAL AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:48:10 a.7./p.7.

20:52:18 a.7./p.7. EXTRANORMAL AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:18:00 a.7./p.7.

21:12:31 a.7./p.7. OJOS SIN CULPA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:48:00 a.7./p.7.

21:41:33 a.7./p.7. OJOS SIN CULPA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:14:15 a.7./p.7.

22:17:25 a.7./p.7. DEPORTV AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:46:30 a.7./p.7.

22:30:39 a.7./p.7. DEPORTV AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

16:35:10 a.7./p.7.

16:40:01 a.7./p.7. VENTANEANDO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:18:30 a.7./p.7.

17:21:24 a.7./p.7. HECHOS NACIONAL TARDE AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:46:00 a.7./p.7.

17:47:29 a.7./p.7. AL EXTREMO EN 30 AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:14:30 a.7./p.7.

18:15:01 a.7./p.7. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:39:30 a.7./p.7.

18:38:52 a.7./p.7. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:42:30 a.7./p.7.

19:38:13 a.7./p.7. UN DIA CUALQUIERA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

20:27:30 a.7./p.7.

20:26:58 a.7./p.7. AL EXTREMO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:39:30 a.7./p.7.

21:35:36 a.7./p.7. RELATOS MISTERIOSOS AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:18:30 a.7./p.7.

22:13:32 a.7./p.7. OLVIDE QUE TE QUERIA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:39:00 a.7./p.7.

22:35:32 a.7./p.7. OLVIDE QUE TE QUERIA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

13:13:50 a.7./p.7.

13:13:05 a.7./p.7. A CADA QUIEN SU SANTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

16:14:10 a.7./p.7.

16:18:01 a.7./p.7. VENTANEANDO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:12:00 a.7./p.7.

17:16:12 a.7./p.7. HECHOS NACIONAL TARDE AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

10:24:10 a.7./p.7.

10:30:55 a.7./p.7. SIEMPRE TUYA ACAPULCO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

17:12:30 a.7./p.7.

17:15:50 a.7./p.7. HECHOS NACIONAL TARDE AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

18:13:00 a.7./p.7.

18:11:13 a.7./p.7. ESCAPE PERFECTO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:18:30 a.7./p.7.

21:16:01 a.7./p.7. EXTRANORMAL AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

16:34:40 a.7./p.7.

16:38:21 a.7./p.7. VENTANEANDO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

19:17:00 a.7./p.7.

19:19:07 a.7./p.7. UN DIA CUALQUIERA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

10:25:40 a.7./p.7.

10:23:33 a.7./p.7. SIEMPRE TUYA ACAPULCO AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

21:13:15 a.7./p.7.

21:11:43 a.7./p.7. COMBATE AMERICAS AZTECA AA

AZA- NRPMall Auto

00:00:30

3088 FRIENDLY 2017

9:00:00 am-11:00:00 pm

22:18:30 a.7./p.7.

22:13:14 a.7./p.7. OLVIDE QUE TE QUERIA AA

AZA- NRPMall Auto

00:00:30

The PSA ran 72 times on Azteca TV between July 1 and July 7, 2018 and generated 339,000 impressions.

RADIO PSA Radio PSA Transcript: Spanish: Poder 97.5FM, Amigo Insurance Agency Chicago y Azteca Chicago te invitan a conocer a los jugadores de Chivas, Ángel Zaldivar y Michael Pérez en North Riverside Park Mall, 7501 W Cermak Rd, en North Riverside este viernes, 7 de julio de 5pm-7pm. Tendras la oportunidad de ganar boletos para el partido de Chivas Guadalajara v. Monarcas Morelia Julio 8 en Toyota Park y muchos más premios de PODER. Acompaña a Alex Ramos y Wonder Gris este viernes. Translation: Poder 97.5FM, Amigo Insurance Agency Chicago and Azteca Chicago invite you to meet the players of Chivas, Ángel Zaldivar and Michael Pérez at North Riverside Park Mall, 7501 W Cermak Rd, in North Riverside this Friday, July 7 from 5 pm-7pm . You will have the opportunity to win tickets for the match of Chivas Guadalajara v. Monarcas Morelia July 8 at Toyota Park and many more prizes from PODER. Join Alex Ramos and Wonder Gris this Friday.

The radio PSA ran on Poder 97.5FM Radio July 1 and July 7, 2018 and generated 435,000 impressions.

SOCIAL MEDIA ENGAGEMENT

All partners used their social and digital channels aggressively to promote the event.

SOCIAL MEDIA ENGAGEMENT

Amigo Insurance utilized their website, Instagram and Facebook to promote the event.

SOCIAL MEDIA ENGAGEMENT

Shoppers also spread the word and engaged!

Liz Liz Dama Deporte, Sports Personality from local radio station Chicago La Ley 107.9 attended the event!

SOCIAL MEDIA ENGAGEMENT Poder 97.5FM was live on site engaging fans in line and broadcasting from the event.

SOCIAL MEDIA ENGAGEMENT Poder 97.5FM was live on site engaging fans in line

Poder 97.5FM was live on site engaging fans in line.

EVENT PHOTOS

Chivas player autographs a fan’s jersey

Chivas players Angel Zaldivar and Michael Perez, who are like rock stars to the Hispanic community, were greeted by huge crowds at North Riverside Park Mall.

EVENT PHOTOS

Dora the Explorer, who was provided by mall tenant Digital Hot Spots, poses with fan in their Chivas jersey.

Chivas player autographs a fan’s jersey.

Chivas player poses for a photo with a newborn baby.

EVENT PHOTOS

Attendee comments were 100% positive. “We are happy to be able to meet our favorite football players with the whole family in a safe and comfortable environment,” comments one of the families that attended.

EVENT PHOTOS

EVENT PHOTOS

Summary of Publicity Coverage

North Riverside Park Mall Chivas Meet & Greet Web Publicity Summary Outlet

Date

Impressions

Eventbu

July 1-7, 2017

2,500

All Events

July 1-7, 2017

1,500

EventSoja

July 1-7, 2017

750

Where Event

July 1-7, 2017

12,500

Chicago Autographs.com

July 1-7, 2017

150

Where 2 Go Chicago

July 1-7, 2017

7,500

IMGrid

July 7, 2017

14

Poder 97.5 Facebook Page

July 7, 2017

1, 492

Poder 97.5 Facebook Page

July 7, 2017

85

Consumer Facebook

July 7, 2017

933

Pictagram

July 7, 2017

22

Poder 97.5 Twitter

July 5-7, 2018

17,262

Poder 97.5 Facebook Page

July 5, 2017

843

Poder 97.5 Facebook Page

July 7, 2017

857

Poder 97.5 Facebook Page

July 7, 2017

1,857

Poder 97.5 Facebook Page

July 7, 2017

856

Poder 97.5 Facebook Page

July 7, 2017

1,393

Poder 97.5 Facebook Page

July 7, 2017

2,271

Poder 97.5 Facebook Page

July 7, 2017

2,731

Poder 97.5 Facebook Page

July 25, 2017

1,800

Poder 97.5 Facebook Page

July 4, 2017

3,979

Poder 97.5 Facebook Page

July 8, 2017

341

Facebook - AmigoInsurance

July 10, 2017

209

Facebook - AmigoInsurance

July 11, 2017

321

Facebook - AmigoInsurance

July 1, 2017

213

Facebook - AmigoInsurance

July 13, 2017

227

Instagram - Liz Liz Damadeporte

July 7, 2017

243

Instagram - AmigoInsurance

July 7, 2017

23

Instagram - AmigoInsurance

July 10, 2017

25

Instagram - AmigoInsurance

July 5, 2017

32

Instagram - AmigoInsurance

July 5, 2017

27

Total

61,464

URL

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