Chivas Meet & Greet Table of Contents: Print and Digital Marketing….2 PSA …. 6 Social Media Engagement …10 Event Photos ….15 Summary of Public Coverage … 20
PRINT & DIGITAL MARKETING
Poder 97.5FM Radio produced graphics that were used for various digital outlets.
Azteca TV Chicago absorbed the cost to print ten 22x28 doublesided posters that were displayed at all mall entrances July 1-7.
DIGITAL MARKETING
www.northriversideparkmall.com Event Page
www.northriversideparkmall.com homepage
www.northriversideparkmall.com Home Page
DIGITAL MARKETING
Azteca TV ran paid Facebook ad the week of the event. $300 Total Spent ~ 4,346 Total Reach ~ 1,127 Total Responses The North Riverside Park Mall Facebook Event page generated 75,000 impressions.
ELECTRONIC READER BOARD
The event was posted on the North Riverside Park Mall reader board, which is a 17’W x 8.4’H, 16MM Full Color LCD display located at the Harlem Avenue and 25th Street mall entrance. The post generated 93,500 impressions the week of the event.
AZTECA TV COMMERCIAL
Azteca TV produced a :30 second PSA which aired 72 times the week of the event. The promo spots generated 339,000 media impressions valued at $20,870.
AZTECA TV COMMERCIAL TRANSCRIPT Azteca TV Chicago PSA Translation: Spanish Azteca Chicago y Seguros Amigo.com te invitan este Viernes 7 de Julio de 5 a 7 de la noche a la firma de Autografos con dos de tus jugadores favoritos del Equipo Chivas de Guadalajara Angel Zaldivar y Michael Perez. Te esperamos Viernes 7 de Julio 5pm de la tarde en el North Riverside Park Mall 7501 W Cermak Rd. Esta es una invitacion de Seguros Amigo.com y Azteca Chicago.
English Azteca Chicago and Amigo Insurance invite you this Friday, July 7 from 5 to 7pm to get autographs from two of your favorite players from the Guadalajara Chivas Team, Angel Zaldivar and Michael Perez. We are waiting for you Friday July 7th at 5pm at North Riverside Park Mall 7501 W Cermak Rd. This is an invitation from Amigo.com Insurance and Azteca Chicago.
Azteca TV produced a :30 second PSA which aired 72 times the week of the event. The promo spots generated 197,000 impressions 3+ and 142,000 impressions 18-49 valued at $20,870.
AZTECA TV AIR SCHEDULE
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
14:12:10 a.6./p.6.
14:13:04 a.6./p.6. LO QUE CALLAMOS LAS MUJERES AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
14:46:50 a.6./p.6.
14:45:57 a.6./p.6. LO QUE CALLAMOS LAS MUJERES AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017 3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm 9:00:00 am-11:00:00 pm
15:14:20 a.6./p.6. 15:46:00 a.6./p.6.
15:11:59 a.6./p.6. MUJERES ROMPIENDO EL SILENCIO 15:46:42 a.6./p.6. MUJERES ROMPIENDO EL SILENCIO
AZA- NRPMall Auto AZA- NRPMall Auto
00:00:30 00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
16:21:20 a.6./p.6.
16:21:31 a.6./p.6. VENTANEANDO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
16:47:10 a.6./p.6.
16:47:04 a.6./p.6. VENTANEANDO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:18:30 a.6./p.6.
17:22:04 a.6./p.6. HECHOS NACIONAL TARDE AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:46:00 a.6./p.6.
17:47:04 a.6./p.6. AL EXTREMO EN 30 AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:13:00 a.6./p.6.
18:13:51 a.6./p.6. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:51:40 a.6./p.6.
18:50:32 a.6./p.6. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:16:00 a.6./p.6.
19:15:52 a.6./p.6. VERDADES SECRETAS AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:51:10 a.6./p.6.
19:50:09 a.6./p.6. VERDADES SECRETAS AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:16:30 a.6./p.6.
20:17:47 a.6./p.6. AL EXTREMO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:39:45 a.6./p.6.
20:39:54 a.6./p.6. AL EXTREMO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:52:30 a.6./p.6.
20:50:44 a.6./p.6. AL EXTREMO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:08:00 a.6./p.6.
21:11:03 a.6./p.6. COMBATE AMERICAS AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:23:30 a.6./p.6.
21:39:54 a.6./p.6. COMBATE AMERICAS AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:55:40 a.6./p.6.
22:10:07 a.6./p.6. OLVIDE QUE TE QUERIA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:17:30 a.6./p.6.
22:22:01 a.6./p.6. OLVIDE QUE TE QUERIA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017 3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm 9:00:00 am-11:00:00 pm
22:38:00 a.6./p.6. 22:48:30 a.6./p.6.
22:45:12 a.6./p.6. OLVIDE QUE TE QUERIA AA 22:56:59 a.6./p.6. OLVIDE QUE TE QUERIA AA
AZA- NRPMall Auto AZA- NRPMall Auto
00:00:30 00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
14:16:10 a.7./p.7.
14:17:40 a.7./p.7. DIFICIL DE CREER AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
14:53:25 a.7./p.7.
14:55:56 a.7./p.7. HABLEMOS DE CINE AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
15:23:25 a.7./p.7.
15:21:27 a.7./p.7. SHAK AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
15:53:25 a.7./p.7.
15:51:36 a.7./p.7. SHAK 1 AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
16:11:00 a.7./p.7.
16:10:21 a.7./p.7. LUCHA AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:34:25 a.7./p.7.
17:42:10 a.7./p.7. AL EXTREMO FIN DE SEMANA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:11:30 a.7./p.7.
18:13:45 a.7./p.7. CINEMA AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:33:30 a.7./p.7.
18:33:59 a.7./p.7. CINEMA AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:04:45 a.7./p.7.
19:05:08 a.7./p.7. CINEMA AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:47:10 a.7./p.7.
19:44:59 a.7./p.7. CINEMA AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:51:40 a.7./p.7.
20:48:11 a.7./p.7. KNOCKOUT AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:34:30 a.7./p.7.
22:07:35 a.7./p.7. BOXEO AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:49:00 a.7./p.7.
22:08:05 a.7./p.7. BOXEO AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:26:00 a.7./p.7.
22:28:14 a.7./p.7. BOXEO AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:45:00 a.7./p.7.
22:46:42 a.7./p.7. BOXEO AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
13:49:30 a.7./p.7.
13:55:36 a.7./p.7. PASION DEPORTIVA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
15:21:30 a.7./p.7.
15:19:06 a.7./p.7. VENGA EL DOMINGO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017 3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm 9:00:00 am-11:00:00 pm
15:59:59 a.7./p.7. 16:22:39 a.7./p.7.
16:00:54 a.7./p.7. VENGA EL DOMINGO AA 16:28:32 a.7./p.7. VENGA EL DOMINGO AA
AZA- NRPMall Auto AZA- NRPMall Auto
00:00:30 00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:12:30 a.7./p.7.
17:13:31 a.7./p.7. AL EXTREMO FIN DE SEMANA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:15:00 a.7./p.7.
18:51:41 a.7./p.7. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:52:10 a.7./p.7.
18:54:40 a.7./p.7. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:15:30 a.7./p.7.
19:14:12 a.7./p.7. ESPECIAL ASESINOS SERIALES
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:52:10 a.7./p.7.
19:50:56 a.7./p.7. ESPECIAL ASESINOS SERIALES
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:12:30 a.7./p.7.
20:17:47 a.7./p.7. EXTRANORMAL AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:48:10 a.7./p.7.
20:52:18 a.7./p.7. EXTRANORMAL AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:18:00 a.7./p.7.
21:12:31 a.7./p.7. OJOS SIN CULPA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:48:00 a.7./p.7.
21:41:33 a.7./p.7. OJOS SIN CULPA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:14:15 a.7./p.7.
22:17:25 a.7./p.7. DEPORTV AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:46:30 a.7./p.7.
22:30:39 a.7./p.7. DEPORTV AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
16:35:10 a.7./p.7.
16:40:01 a.7./p.7. VENTANEANDO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:18:30 a.7./p.7.
17:21:24 a.7./p.7. HECHOS NACIONAL TARDE AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:46:00 a.7./p.7.
17:47:29 a.7./p.7. AL EXTREMO EN 30 AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:14:30 a.7./p.7.
18:15:01 a.7./p.7. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:39:30 a.7./p.7.
18:38:52 a.7./p.7. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:42:30 a.7./p.7.
19:38:13 a.7./p.7. UN DIA CUALQUIERA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
20:27:30 a.7./p.7.
20:26:58 a.7./p.7. AL EXTREMO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:39:30 a.7./p.7.
21:35:36 a.7./p.7. RELATOS MISTERIOSOS AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:18:30 a.7./p.7.
22:13:32 a.7./p.7. OLVIDE QUE TE QUERIA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:39:00 a.7./p.7.
22:35:32 a.7./p.7. OLVIDE QUE TE QUERIA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
13:13:50 a.7./p.7.
13:13:05 a.7./p.7. A CADA QUIEN SU SANTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
16:14:10 a.7./p.7.
16:18:01 a.7./p.7. VENTANEANDO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:12:00 a.7./p.7.
17:16:12 a.7./p.7. HECHOS NACIONAL TARDE AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
10:24:10 a.7./p.7.
10:30:55 a.7./p.7. SIEMPRE TUYA ACAPULCO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
17:12:30 a.7./p.7.
17:15:50 a.7./p.7. HECHOS NACIONAL TARDE AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
18:13:00 a.7./p.7.
18:11:13 a.7./p.7. ESCAPE PERFECTO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:18:30 a.7./p.7.
21:16:01 a.7./p.7. EXTRANORMAL AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
16:34:40 a.7./p.7.
16:38:21 a.7./p.7. VENTANEANDO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
19:17:00 a.7./p.7.
19:19:07 a.7./p.7. UN DIA CUALQUIERA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
10:25:40 a.7./p.7.
10:23:33 a.7./p.7. SIEMPRE TUYA ACAPULCO AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
21:13:15 a.7./p.7.
21:11:43 a.7./p.7. COMBATE AMERICAS AZTECA AA
AZA- NRPMall Auto
00:00:30
3088 FRIENDLY 2017
9:00:00 am-11:00:00 pm
22:18:30 a.7./p.7.
22:13:14 a.7./p.7. OLVIDE QUE TE QUERIA AA
AZA- NRPMall Auto
00:00:30
The PSA ran 72 times on Azteca TV between July 1 and July 7, 2018 and generated 339,000 impressions.
RADIO PSA Radio PSA Transcript: Spanish: Poder 97.5FM, Amigo Insurance Agency Chicago y Azteca Chicago te invitan a conocer a los jugadores de Chivas, Ángel Zaldivar y Michael Pérez en North Riverside Park Mall, 7501 W Cermak Rd, en North Riverside este viernes, 7 de julio de 5pm-7pm. Tendras la oportunidad de ganar boletos para el partido de Chivas Guadalajara v. Monarcas Morelia Julio 8 en Toyota Park y muchos más premios de PODER. Acompaña a Alex Ramos y Wonder Gris este viernes. Translation: Poder 97.5FM, Amigo Insurance Agency Chicago and Azteca Chicago invite you to meet the players of Chivas, Ángel Zaldivar and Michael Pérez at North Riverside Park Mall, 7501 W Cermak Rd, in North Riverside this Friday, July 7 from 5 pm-7pm . You will have the opportunity to win tickets for the match of Chivas Guadalajara v. Monarcas Morelia July 8 at Toyota Park and many more prizes from PODER. Join Alex Ramos and Wonder Gris this Friday.
The radio PSA ran on Poder 97.5FM Radio July 1 and July 7, 2018 and generated 435,000 impressions.
SOCIAL MEDIA ENGAGEMENT
All partners used their social and digital channels aggressively to promote the event.
SOCIAL MEDIA ENGAGEMENT
Amigo Insurance utilized their website, Instagram and Facebook to promote the event.
SOCIAL MEDIA ENGAGEMENT
Shoppers also spread the word and engaged!
Liz Liz Dama Deporte, Sports Personality from local radio station Chicago La Ley 107.9 attended the event!
SOCIAL MEDIA ENGAGEMENT Poder 97.5FM was live on site engaging fans in line and broadcasting from the event.
SOCIAL MEDIA ENGAGEMENT Poder 97.5FM was live on site engaging fans in line
Poder 97.5FM was live on site engaging fans in line.
EVENT PHOTOS
Chivas player autographs a fan’s jersey
Chivas players Angel Zaldivar and Michael Perez, who are like rock stars to the Hispanic community, were greeted by huge crowds at North Riverside Park Mall.
EVENT PHOTOS
Dora the Explorer, who was provided by mall tenant Digital Hot Spots, poses with fan in their Chivas jersey.
Chivas player autographs a fan’s jersey.
Chivas player poses for a photo with a newborn baby.
EVENT PHOTOS
Attendee comments were 100% positive. “We are happy to be able to meet our favorite football players with the whole family in a safe and comfortable environment,” comments one of the families that attended.
EVENT PHOTOS
EVENT PHOTOS
Summary of Publicity Coverage
North Riverside Park Mall Chivas Meet & Greet Web Publicity Summary Outlet
Date
Impressions
Eventbu
July 1-7, 2017
2,500
All Events
July 1-7, 2017
1,500
EventSoja
July 1-7, 2017
750
Where Event
July 1-7, 2017
12,500
Chicago Autographs.com
July 1-7, 2017
150
Where 2 Go Chicago
July 1-7, 2017
7,500
IMGrid
July 7, 2017
14
Poder 97.5 Facebook Page
July 7, 2017
1, 492
Poder 97.5 Facebook Page
July 7, 2017
85
Consumer Facebook
July 7, 2017
933
Pictagram
July 7, 2017
22
Poder 97.5 Twitter
July 5-7, 2018
17,262
Poder 97.5 Facebook Page
July 5, 2017
843
Poder 97.5 Facebook Page
July 7, 2017
857
Poder 97.5 Facebook Page
July 7, 2017
1,857
Poder 97.5 Facebook Page
July 7, 2017
856
Poder 97.5 Facebook Page
July 7, 2017
1,393
Poder 97.5 Facebook Page
July 7, 2017
2,271
Poder 97.5 Facebook Page
July 7, 2017
2,731
Poder 97.5 Facebook Page
July 25, 2017
1,800
Poder 97.5 Facebook Page
July 4, 2017
3,979
Poder 97.5 Facebook Page
July 8, 2017
341
Facebook - AmigoInsurance
July 10, 2017
209
Facebook - AmigoInsurance
July 11, 2017
321
Facebook - AmigoInsurance
July 1, 2017
213
Facebook - AmigoInsurance
July 13, 2017
227
Instagram - Liz Liz Damadeporte
July 7, 2017
243
Instagram - AmigoInsurance
July 7, 2017
23
Instagram - AmigoInsurance
July 10, 2017
25
Instagram - AmigoInsurance
July 5, 2017
32
Instagram - AmigoInsurance
July 5, 2017
27
Total
61,464
URL
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