Before closing your negotiations in Mexico you should ... - LAMAC

1 ene. 2016 - Mexicans view 4 hours of Pay TV a day. 38 minutes more than Broadcast TV. This is a sustained trend, in the last 9 years Mexicans that have ...
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Before closing your negotiations in Mexico you should consider the following: Broadcast TV ratings have decreased -23% in the first 10 days of 2016 while Pay TV ratings have increased +17 and Pay TV share has increased +30% -23 %

3,9%

Dec 2015

0%

Jan 2016

2%

Dec 2015

4%

60%

4,6%

43%

40%

33%

20% 0%

Pay TV

Broadcast TV

+30%

57%

Dec 2015

6%

67%

Jan 2016

+17%

6,1%

2

-15 %

80%

Dec 2015

8,0%

SHARE OF AUDIENCE

Jan 2016

8%

1

Jan 2016

RATING

Pay TV

Broadcast TV

IMPLICATIONS: 3

Pay TV now has a 43% share of total audience.

New technologies have accelerated the growth of Pay TV share of audience.

Mexicans view 4 hours of Pay TV a day. 38 minutes more than Broadcast TV.

4

5

This is a sustained trend, in the last 9 years Mexicans that have access to Pay TV have increased their viewership to Pay TV by +192%. 6

RECOMMENDATION: Before closing your negotiations,

redirect your spending where it will work the hardest for you! AUDIENCE TRENDS Broadcast TV

86%

3

Pay TV

80%

57% 43%

60% 40%

2010

2011

2012

PAY TV ATS

2013

2015

TOTAL SUBSCRIBERS PAY TV 16.000

6

12.000

4.000

2009

8.000

2008

MINUTES MORE THAN 5 BROADCAST TV

2016

2% +19

2007

38 hours minutes 4 each day M-S

2014

2015 - Nov

2009

2014

2008

2013

2007

2012

2006

2011

0%

14%

2010

20%

0

It is time to rebalance your plan and capture the audience you have lost! Source 1: Kantar IBOPE Media México, Crecimiento de Rating promedio acumulado del 1-10 de enero 2016 vs 1-10 de diciembre de 2015.Total día, lunes a domingo. Target Total Personas con Guest Viewrs. Source 2: Kantar IBOPE Media México, Crecimiento de Share del 1-10 de enero 2016 vs 1-10 de diciembre de 2015.Total día, lunes a domingo, Share calculado manualmente. Target Total Personas con Guest Viewrs. Source 3: Kantar IBOPE Media México, Share de audiencia 2006, 2007, 2008, 2009, 2010, 2011, ,2012, 2013, 2014, 2015 y del 1-10 de enero 2016.Total día, lunes a domingo, Share calculado manualmente. Target Total Personas con Guest Viewers. Source 4: Kantar IBOPE Media México, ATS de TV de Paga de 1-10 de enero de 2016.Total día, lunes a domingo. Target Total Personas con Guest Viewrs. Source 5: Kantar IBOPE Media México, Diferencia de ATS de TV de Paga vs ATS de TV Abierta de 1-10 de enero de 2016.Total día, lunes a domingo. Target Total Personas con Guest Viewrs. Source 6: LAMAC, con base en datos de IFETEL y datos proporcionados por canales miembros.

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