The Color makes the Difference

“We are not the green of environmental damage. We are the turquoise of responsibility.” No somos el verde de las promesas ambientales. Somos el turquesa de.
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2015 REED AWARDS

Best Use of Outdoor Advertising in a Latin American Campaign

THE COLOR MAKES THE DIFFERENCE To distinguish Nueva Alianza from other political parties, it was decided to compare its institucional color with the competitors’, adding them positive and negative attributes respectively. Throughout this strategy we were able to highlight our client’s beneficial characteristics in a simpler and more effective way.

MASTER PIECE

No somos el gris de los secuestros.

Somos el turquesa de la seguridad.

EL COLOR HACE LA DIFERENCIA

¿ERES TURQUESA? TRANSLATION: “We are not the grey of kidnapping. We are the turquoise of safety.”

MASTER PIECE

No somos el morado de los que prometen.

Somos el turquesa de tus derechos.

¡Bla! ¡Bla!

¡Bla! ¡Bla! EL COLOR HACE LA DIFERENCIA

¿ERES TURQUESA? TRANSLATION: “We are not the purple of promises. We are the turquoise of your rights.”

MASTER PIECE

No somos el verde de las promesas ambientales

Somos el turquesa de la responsabilidad

EL COLOR HACE LA DIFERENCIA,

¿ERES TURQUESA?

TRANSLATION: “We are not the green of environmental damage. We are the turquoise of responsibility.”

BILLBOARD

TRANSLATION: “We are not the grey of impunity. We are the turquoise of whom ask for justice.”

BILLBOARD

TRANSLATION: “We are not the red-black of bad professors. We are the turquoise of public education.”

ILLUMINATED OUTDOOR ADVERTISING

TRANSLATION: “We are not the green of dirty dealings. We are the turquoise of responsible people.”

ILLUMINATED OUTDOOR ADVERTISING

TRANSLATION: “We are not the red-black of violence. We are the turquoise of the people who wants peace.”

ILLUMINATED OUTDOOR ADVERTISING

TRANSLATION: “We are not the blue of scandals. We are the turquoise of accomplishments.”

STREET MK

TRANSLATION: “We are not the green of bribery. We are the turquoise of responsible people.”

STREET MK

TRANSLATION: “We are not the blue of scandals. We are the turquoise of accomplishments.”

STREET MK

TRANSLATION: “We are not the yellow of violent people. We are the turquoise of the people who wants peace.”

STREET MK

TRANSLATION: “We are not the green of bribery. We are the turquoise of responsible people.”

STREET MK

TRANSLATION: “We are not the grey of impunity. We are the turquoise of whom ask for justice.”

STREET MK

TRANSLATION: “We are not the purple of promises. We are the turquoise of facts.”

STREET MK

TRANSLATION: “We are not the grey of impunity. We are the turquoise of whom ask for justice.”

STREET MK

“We are not the red-black of bad professors. We are the turquoise of public education.”

STREET MK

“We are not the yellow of dirty game. We are the turquoise of clean race.”

STREET MK

“We are not the grey of the same old politicians. We are the turquoise of citizens like you.”