publicidad empresas - latribuna

24 ago. 2017 - René Padilla, gerente comercial; Gabriel. Midence, jefe regional del centro sur-centro de servicio LTH. quienes anualmente compra más de.
NAN Größe 0 Downloads 0 vistas


/D7ULEXQD-XHYHVGHDJRVWR

QVCMJDJEBEFNQSFTBT (Q6DQ3HGUR6XOD

0HJD0DOOHOHGLILFLRFRPHUFLDOPiV PRGHUQR\GHPD\RULQYHUVLyQHQOD]RQD

-DFRER+HUQiQGH]GH5DGLR+RXVH\0DXULFLR'iYLODVXEJHUHQWHGH FRPXQLFDFLyQ\SXEOLFLGDGGH&ODURHVWUHFKDQVXPDQRGXUDQWHOD LQDXJXUDFLyQGHODIDQWiVWLFD&DELQD&ODUR)DQiWLFRV

,QQRYDFLyQ )DFKDGDGHORTXHVHUiHOLPSRQHQWH0HJD0DOO

*

UDFLDVDODFRQILDQ]DH LQYHUVLyQHQQXHVWURSDtV ,QYHUVLRQHV$OLDGDVUHDOL]yHO DFWRVLPEyOLFRGHODFRORFDFLyQGHOD SULPHUDSLHGUDDOQXHYRLFRQRGHO GHVDUUROORGH6DQ3HGUR6XODHOQXHYR &HQWUR&RPHUFLDO0HJD0DOO &RQHOREMHWLYRSULQFLSDOGHEULQGDUD ODVFRPXQLGDGHVGHOVHFWRU\DORV YLVLWDQWHVQDFLRQDOHV\H[WUDQMHURVXQ FHQWURFRPHUFLDOPRGHUQRFRQIRUWDEOH IXQFLRQDOVHJXUR\DWUDFWLYRHO DQWHULRUPHQWHFRQRFLGRFRPR 0HJDSOD]DHOSULPHUFHQWURFRPHUFLDO GHOD]RQDQRUWHGH+RQGXUDVGHVSXpV GHH[LWRVRVDxRVHQRSHUDFLyQLQLFLD VXUHPRGHODFLyQGHPDQHUDLQWHJUDO FRQYLUWLpQGRVHDVtUHDOPHQWHHQXQ 0HJD0DOO (OQXHYR0HJD0DOOHVWDUi LQFUHPHQWDQGRVXVVHUYLFLRV\HOiUHD DUUHQGDEOHGHPLOPHWURVFXDGUDGRV DPLOFRQHVWRHOQXHYRFHQWUR FRPHUFLDOSRGUiEULQGDUDVXVYLVLWDQWHV HOGREOHGHHVSDFLRFRPHUFLDOSDUDTXH GHXQDPDQHUDFRQYHQLHQWHSXHGDQ UHDOL]DUVXVFRPSUDVRSHUDFLRQHV ILQDQFLHUDV\HQWUHWHQLPLHQWRHQXQ VROROXJDUTXHFRQWDUiFRQiUHDV FRPSOHWDPHQWHFOLPDWL]DGDVJUDGDV HOpFWULFDVHOHYDGRUHVDFDEDGRV PRGHUQRV\XQDWRUUHGHQLYHOHVFRQ

PiVGHPLOHVWDFLRQDPLHQWRV&RPR SDUWHGHOGLVHxRLQQRYDGRUGHHVWH FHQWURFRPHUFLDOFDGDQLYHOFRQWDUi FRQHVWDFLRQDPLHQWRGLUHFWR KDFLpQGRORDFFHVLEOHSDUDORVYLVLWDQWHV \DWUDFWLYRSDUDORVLQYHUVLRQLVWDV (O0HJD0DOOVHUiGHQLYHOHV FRPHUFLDOHV\FRQWDUiFRQWLHQGDVSRU GHSDUWDPHQWRORFDOHV FRPHUFLDOHVNLRVFRViUHD ILQDQFLHUDFLQHPDVUHVWDXUDQWHV IRRGFRXUWVXSHUPHUFDGRiUHDGH HYHQWRV\XQDPRGHUQDHLQQRYDGRUD iUHDGHMXHJRVSDUDORVQLxRV /DDFHSWDFLyQGHOSUR\HFWRKDVLGR WDQSRVLWLYDTXH\DFXHQWDFRQHO SRUFLHQWRGHORVORFDOHVUHVHUYDGRV(O SUR\HFWRVHHMHFXWDUiHQYDULDVHWDSDV SDUDPLQLPL]DUHOLPSDFWRHQOD RSHUDFLyQSRUORTXHVHKDSUHYLVWR XQDRSHUDFLyQFRQWLQXDSDUDQXHVWURV YLVLWDQWHV\FOLHQWHV 6HWLHQHSURJUDPDGRTXHHOPDOOHVWp SRUFLHQWRUHPRGHODGRDILQDOHVGH DJRVWRGHEHQHILFLDQGRDPLOHV GHIDPLOLDVKRQGXUHxDVDWUDYpVGHO HPSOHRGLUHFWRHLQGLUHFWR0HJD0DOO RIUHFHUiWRGRHQXQVROROXJDUWLHQGDV QDFLRQDOHVHLQWHUQDFLRQDOHVVHUYLFLRV UHVWDXUDQWHV\GLYHUVLyQVDQDSDUDWRGD ODIDPLOLD

(OiUHDFRPHUFLDOVHUDGHDPLOPHWURVFXDGUDGRV

$EUHQ&DELQD&ODUR)DQiWLFRVSDUDVHJXLU LQIRUPDQGRVREUHORPHMRUGHOGHSRUWH

&

ODUR+RQGXUDVSUHVHQWDOD QXHYDLQQRYDFLyQ³&DELQD &ODUR)DQiWLFRV´HQFRQMXQWR FRQXQRGHORVSURJUDPDVUDGLDOHVPiV LPSRUWDQWHVGHOSDtVHQHOiPELWR GHSRUWLYR (VWDFDELQDFXHQWDFRQWRGDVODV KHUUDPLHQWDVSDUDORJUDUGHVDUUROODUHO SURJUDPDH[LWRVDPHQWHSRQLpQGRODD ODGLVSRVLFLyQGHORVSUHVHQWDGRUHV KDFLHQGRGHHVWDXQDGHODVPiV WHFQROyJLFDVHQVXFODVH (OHTXLSRGH5DGLR+RXVH FRQIRUPDGRSRU-DFRER+HUQiQGH] -LPP\5RGUtJXH]-U0DXULFLR.DZDV 5RVD$OYDUDGR(GXDUGR%HQQHW5D~O *XWLpUUH]\1HSWDOt9DOOHKDQORJUDGR SRVLFLRQDUHVWHSURJUDPDFRPRXQRGH ORVPiVLQIOX\HQWHVHQWRGDVODV SODWDIRUPDVTXHVHSUR\HFWDGHVGHHO GHGLFLHPEUHGHOTXHIXH LQDXJXUDGD 0DXULFLR'iYLODVXEJHUHQWHGH FRPXQLFDFLyQ\SXEOLFLGDGGH&ODUR LQGLFy³(VWDPRVVXPDPHQWH RUJXOORVRVGHORTXHVHKDORJUDGRFRQ HVWDFDELQD\DTXHFXHQWDFRQ WHFQRORJtDGHSXQWDHLQQRYDFLyQ

GDQGRFRPRUHVXOWDGRHVWDJUDQGLRVD FDELQDOODPDGD&DELQD&ODUR )DQiWLFRV´/HVLQYLWRDWRGRVORV SUHVHQWHVDTXHYHQJDQ\FRQR]FDQ HVWHJUDQOXJDUHLJXDODTXHHQYtHQ )$1DO´ /D³&DELQD&ODUR)DQiWLFRV´HVWi XELFDGDHQHOUHVWDXUDQWH5DGLR+RXVH HQODFRORQLD7HSH\DFGH7HJXFLJDOSD

-DFRER5RVD\0XULFLRVHKDFHQXQDVHOILH

-DFRER+HUQiQGH]0DUXLFLR.DZDV5RVD$OYDUDGR5D~O*XWLpUUH]-LPP\$UWXUR5RGUtJXH]\ (GXDUGR%HQQHWGHOHTXLSRGH5DGLR+RXVH



/D7ULEXQD-XHYHVGHDJRVWR

QVCMJDJEBEFNQSFTBT (QVXFXUVDOGH(O/RDUTXHHQ&RPD\DJHOD

%DWHUtDV/7+UHQXHYDVXLPDJHQ

&

RQHOREMHWLYRGHRIUHFHUXQ PHMRUVHUYLFLRDVXVPLOHVGH FOLHQWHVEDWHUtDV/7+ LQDXJXUyVXUHQRYDGDVDODGHYHQWDVHQ ODFRORQLD(O/RDUTXHGH &RPD\DJHODXQHYHQWRTXHFRQWyFRQ ODSUHVHQFLDGHHMHFXWLYRVFOLHQWHV LQYLWDGRVHVSHFLDOHV\UHSUHVHQWDQWHVGH ORVPHGLRVGHFRPXQLFDFLyQ ³+R\QRVUHXQLPRVSDUDFHOHEUDUOD UHPRGHODFLyQGHHVWDVDODGHYHQWDV FX\DREUDWLHQHGRVJUDQGHVREMHWLYRV\ SRUORVFXDOHVVLHPSUHVHKD FDUDFWHUL]DGRQXHVWUDPDUFDGDUXQ JUDQDSRUWHDORVUHVXOWDGRVGHYHQWDD ODRUJDQL]DFLyQ\VHUYLUGHHQRUPH DSR\RDQXHVWURVHUYLFLRSRVWYHQWD´ GLMR5HQp3DGLOODJHUHQWHFRPHUFLDOGH /7+ (OHMHFXWLYRUHFRUGyTXH/7+HVXQD HPSUHVDTXHHVWiGHWUiVGHXQD SUHVWLJLRVDPDUFDTXHFRPHQ]yHQ FRQODYHQWDGHPDWHULDSULPD SDUDEDWHUtDV\SRVWHULRUPHQWHVH GHGLFyDIXQGLUSORPR\DHODERUDU EDWHUtDVSHURHQHODxRVHREWLHQHOD UHSUHVHQWDFLyQGHODPDUFD/7+SDUD +RQGXUDV\VHFUHDURQODVSULPHUDV HPSUHVDVGHOJUXSR ³+R\SRUKR\JUDFLDVDODSUHIHUHQFLD GHQXHVWURVFRQVXPLGRUHVHODUGXR WUDEDMRODHQWUHJD\GHGLFDFLyQGH QXHVWURVFRODERUDGRUHV\DODSR\RGH XQDMXQWDGLUHFWLYDYLVLRQDULD RFXSDPRVHOSULPHU\VHJXQGROXJDUHQ YHQWDVFRQQXHVWUDVPDUFDV/7+\ &URQRVRSHUDPRVHQORV GHSDUWDPHQWRVGHOSDtVDWHQGHPRVXQD UHGGHPiVGHGLVWULEXLGRUHV FRQWDPRVFRQSXQWRVGHYHQWD SURSLRV\YDPRVSRUPiVHQHO PHGLDQRSOD]R2SHUDPRVDFWXDOPHQWH HQORVFDQDOHVGHYHQWDDHPSUHVDV FXHQWDVFODYHVQXHVWUDUHGGH GLVWULEXLGRUHV\SRUVXSXHVWRQXHVWUR FHQWURGHVHUYLFLR´HQIDWL]y3DGLOOD

6XODRIUHFHDVXVFRQVXPLGRUHVXQDJUDQYDULHGDGGHSURGXFWRVSDUD VDWLVIDFHUVXVJXVWRV\QHFHVLGDGHV

$WUDYpVGHVXFDPSDxD´7RPDV/HFKH7RPDV9LGD

6XODSURPXHYHODQXWULFLyQ\ VDOXGGHORVKRQGXUHxRV 5HQp3DGLOODJHUHQWHFRPHUFLDO*DEULHO 0LGHQFHMHIHUHJLRQDOGHOFHQWURVXUFHQWUR GHVHUYLFLR/7+

(OHMHFXWLYRFRQWyTXHDGHPiV UHSUHVHQWDQRUJXOORVDPHQWHODVPDUFDV -&,XQDFRPSDxtDJOREDOGLYHUVLILFDGD HQODVLQGXVWULDVGHHGLILFLRV\ DXWRPRWUL]FRQDxRVGH H[SHULHQFLDHQHOUXEURFXHQWDFRQ PiVGHPLOHPSOHDGRVTXH DWLHQGHQDFOLHQWHVHQPiVGH SDtVHV\QRVRWURVUHSUHVHQWDPRVOD PDUFDLQVLJQLD/7+TXHFXHQWDFRQ DxRVGHKLVWRULDHQHOPHUFDGR PH[LFDQR\DxRVHQ+RQGXUDV VLHQGRODEDWHUtDGHPD\RUFRQVXPRHQ +RQGXUDV ³3RUWRGRHVWHPDUFDGROLGHUD]JRQRV REOLJDDPRYHUQRVPiVUiSLGRD PHMRUDUQXHVWURVHUYLFLRGtDFRQGtDD HMHFXWDUPiVUiSLGRHLQQRYDUHQXQ PHUFDGRGHFRQVXPLGRUHVPiV LQIRUPDGRV\PiVH[LJHQWHV´GLMR ³6RPRVOD~QLFDHPSUHVDHQ +RQGXUDVTXHGHPDQHUDGHVLQWHUHVDGD EULQGDUHYLVLyQGLDJQyVWLFR\ PDQWHQLPLHQWRGHFXDOTXLHUEDWHUtDQR LPSRUWDODPDUFDGHPDQHUDJUDWXLWD HVRHVVRORXQDSHTXHxDPXHVWUDGH TXHVHUYLU\DSR\DUVRQSLODUHVGH QXHVWURp[LWR´ILQDOL]y3DGLOOD

/RVHMHFXWLYRVEULQGDQSRUODUHQRYDFLyQGHODVDODGHYHQWDV

6

XODGLYLVLyQGH/DFWKRVD ODQ]yXQDQXHYDHGLFLyQGHOD FDPSDxD³7RPiV/HFKH 7RPiV9LGD´FRQHOILQGHSURPRYHU HOFRQVXPRGHOHFKHQDFLRQDO HQWUHODVIDPLOLDVKRQGXUHxDV LQFOX\HQGRQLxRVDGROHVFHQWHV PXMHUHV\DGXOWRVPD\RUHV 6XODFRQDxRVGHWUD\HFWRULDHQ HOPHUFDGRQDFLRQDOGHVDUUROOyHVWD FDPSDxDLQVWLWXFLRQDOGLULJLGDDORV PLOHVGHIDPLOLDVTXHEXVFDQVLHPSUH HOELHQHVWDUHQWRGDVODVHWDSDVGHVX YLGD/DFDPSDxD³7RPiV/HFKH 7RPiV9LGD´EXVFDIRPHQWDUHO FRQVXPRGHOHFKH\UHVDOWDUVXV EHQHILFLRVTXHFRQWULEX\HQDOD QXWULFLyQDGHFXDGD /DOHFKHHVXQOtTXLGRQDWXUDOTXH DOLPHQWDDWRGDODIDPLOLDHVXQD IXHQWHGHHQHUJtDOOHQDGHYLWDPLQDV FDOFLRPLQHUDOHVIyVIRURPDJQHVLD SURWHtQDV\GHPiVFRPSRQHQWHV YLWDOHVSDUDHOEXHQGHVDUUROOR\ FUHFLPLHQWRGHOVHUKXPDQR &DEHUHVDOWDUTXHODOHFKH6XODGH ODUJDGXUDFLyQHVOD~QLFDDYDODGDSRU OD$VRFLDFLyQ3HGLiWULFD+RQGXUHxD $3+ SRUFRQVLGHUDUORXQSURGXFWR VDOXGDEOHTXHFXPSOHHQWRGRVVXV SURFHVRVGHSURGXFFLyQFRQORVPiV DOWRVHVWiQGDUHVGHFDOLGDGH LQRFXLGDG 6XODRIUHFHDVXVFRQVXPLGRUHVXQD DPSOLDYDULHGDGGHOHFKHVSDUD VDWLVIDFHUORVKiELWRVGHFRQVXPR HQWUHHOODV/HFKHHQWHUDOHFKH GHVFUHPDGDOHFKHVHPLGHVFUHPDGD OHFKHFRQILEUDOHFKHH[WUDFDOFLR OHFKHGHVODFWRVDGDOHFKH GHVFUHPDGD±GHVODFWRVDGD &DGHQDGHYDORU 'HWUiVGHXQYDVRGHOHFKHHVWiHO HVIXHU]RGHFLHQWRVGHJDQDGHURVD QLYHOQDFLRQDOODFDGHQDGHYDORUGH 6XODFRPLHQ]DHQHOFDPSR\ILQDOL]D HQODVPHVDVGHIDPLOLDVKRQGXUHxDV $FWXDOPHQWH/DFWKRVDWUDEDMDGHOD PDQRGHPiVGHJDQDGHURVD

TXLHQHVDQXDOPHQWHFRPSUDPiVGH PLOORQHVGHOLWURVGHOHFKH $OFRQVXPLUOHFKH6XODVHDSR\DDO SURGXFWRUQDFLRQDO\VHFRQWULEX\HD EHQHILFLDUDPLOHVGHIDPLOLDVGHODV ]RQDVUXUDOHV³&RPRHPSUHVD KRQGXUHxDLQYLWDPRVDORVDGXOWRV\ QLxRVDFRQVXPLUOHFKH6XODXQ DOLPHQWRVDOXGDEOH\QHFHVDULRSDUD HOFUHFLPLHQWRGHOVHUKXPDQR$ WUDYpVGHODFDPSDxD7RPDV/HFKH 7RPDV9LGDWUDWDPRVGHOOHJDUDO FRUD]yQGHORVKRQGXUHxRV IRUWDOHFLHQGRODFRQILDQ]DGHWRPDU ODPHMRUOHFKHGH+RQGXUDV´DILUPy %HYHUO\5LYHUDMHIHGH&DWHJRUtD

/DOHFKH6XODGHODUJDGXUDFLyQHVOD~QLFD DYDODGDSRUOD$VRFLDFLyQ3HGLiWULFD +RQGXUHxD $3+ SRUFRQVLGHUDUORXQ SURGXFWRVDOXGDEOHTXHFXPSOHHQWRGRVVXV SURFHVRVGHSURGXFFLyQFRQORVPiVDOWRV HVWiQGDUHVGHFDOLGDGHLQRFXLGDG



/D7ULEXQD-XHYHVGHDJRVWR

QVCMJDJEBEFNQSFTBT 3RUSRFRVGtDV 9HQD'LXQVD\DSURYHFKDODJUDQSURPRFLyQ GH´(OVHJXQGRDPLWDGGHSUHFLRDOHPSLUDVµ

(O7HFK'D\FRQWyFRQODSDUWLFLSDFLyQGHH[SRVLWRUHVQDFLRQDOHVHLQWHUQDFLRQDOHV HQWUHHOORV$OHMDQGUR*DOHDQR

7LJRSUHVHQWHHQHO7HFK'D\ 0LOHVGHSURGXFWRVHQHOGHSDUWDPHQWRGHGDPDVTXHSXHGHVFRPSUDU

'

LXQVDSHQVDQGRHQOD HFRQRPtDGHORVKRQGXUHxRV WUDHQXHYDPHQWHVXJUDQ SURPRFLyQGHOVHJXQGRDOHPSLUDV TXHFRQVLVWHDOFRPSUDUXQSURGXFWR\HO VHJXQGRGHLJXDORPHQRUSUHFLRVHOOHYD SRUWDQVROROHPSLUDV (VWDIDEXORVDRIHUWDDSOLFDHQPLOHVGH DUWtFXORVHQWRGDODWLHQGDHQORV GHSDUWDPHQWRVGHKRJDUPRGDGHSRUWHV EHEpIHUUHWHUtDPRELOLDULRMDUGtQ GHFRUDFLyQKRJDUDOIRPEUDV\FRUWLQDV UHFLSLHQWHVSDUDFRFLQDPHQDMHGHVDOD\ FRPHGRUURSDGHFDPDV\WRDOODV YDMLOODV\YDVRVPRFKLODVPDOHWDV YHUDQRFDPSLQJKLHOHUDVHWF 'LXQVDGDDFRQRFHUDWRGRVORV KRQGXUHxRVVXHVSHFWDFXODUSURPRFLyQD QLYHOQDFLRQDO\OHVLQYLWDDYLVLWDUODV VHLVWLHQGDV\GLVIUXWDUGHHVWRV LQFUHtEOHVSUHFLRV ³&RQHVWDHVSHFWDFXODUSURPRFLyQ DJUDGHFHPRVODSUHIHUHQFLDGHWRGRV QXHVWURVFOLHQWHVTXHDORODUJRGHHVWRV DxRVQRVKDQDFRPSDxDGR\SDUDTXH GLVIUXWHQ\OHVULQGDPiVVXGLQHUROHV

EULQGDPRVH[FHOHQWHVRSRUWXQLGDGHV GHDGTXLULUORTXHQHFHVLWDQ´ DILUPy0DXULFLR&RQWUHUDVJHUHQWH GHPHUFDGHRGH'LXQVD /RVFOLHQWHVGHODWLHQGDSRU GHSDUWDPHQWRVPiVJUDQGHGH +RQGXUDVSRGUiQDSURYHFKDUHVWD LQFUHtEOHSURPRFLyQGHOVHJXQGRD OHPSLUDVSRUWLHPSROLPLWDGRHQ FXDOTXLHUDGHODVVHLVWLHQGDV 'LXQVDDQLYHOQDFLRQDOHQ 7HJXFLJDOSD'LXQVD0HWURPDOO 0LUDIORUHV\/RV3UyFHUHVHQ6DQ 3HGUR6XOD'LXQVD6DQ)HUQDQGR\ 3OD]D3HGUHJDO\HQ/D&HLED 'LXQVD3OD]D7RURQMDO &RQHOVHJXQGRDOHPSLUDV 'LXQVDUHDILUPDVXPLVLyQGHVHUOD HPSUHVDKRQGXUHxDTXH EULQGDORVPHMRUHVSUHFLRV\ODV PHMRUHVPDUFDVFRQYLUWLpQGRVHDVt HQODPHMRURSFLyQGHFRPSUDD QLYHOGHSDtVFRQORVPHMRUHV SUHFLRVGHOPHUFDGR

&RQODLQLJXDODEOHSURPRFLyQGHOVHJXQGRDOHPSLUDVSXHGHVFRPSUDUPiV\PiVEDUDWR

7

LJRFRPRSULQFLSDO LPSXOVDGRUGHO HPSUHQGLPLHQWR\OD LQQRYDFLyQIRUPySDUWHGHO7HFK 'D\ODJLUDWHFQROyJLFD HPSUHVDULDOPiVUHOHYDQWHGH $PpULFD&HQWUDO\5HS~EOLFD 'RPLQLFDQDTXHUHFLEHDQXDOPHQWHD PiVGHPLOHMHFXWLYRVGH 7HFQRORJtDGHOD&RPXQLFDFLyQ 7,  \DSURYHHGRUHVWHFQROyJLFRV 'XUDQWHHOHYHQWRVHEULQGDURQ HVSDFLRVSDUDSURIXQGL]DUVREUHODV GLIHUHQWHVYHUWLFDOHVGHODLQGXVWULDGH WHFQRORJtDGHODUHJLyQHVWRGHOD PDQRGHH[SHUWRVGHOVHFWRUTXHKDQ WHQLGRp[LWRHQVXODERU/DLQLFLDWLYD FRQYRFyDJHUHQWHVGHWHFQRORJtDDVt FRPRDRWUDVMHIDWXUDVRJHUHQFLDVGH ODVFRPSDxtDVTXHSRGUtDQ DFWXDOL]DUVHVREUHODVPHMRUHV SUiFWLFDVGH7,DWUDYpVGH FRQIHUHQFLDVRIUHFLGDVSRUGLYHUVRV OtGHUHV (O7HFK'D\FRQWyFRQOD SDUWLFLSDFLyQGHH[SRVLWRUHV LQWHUQDFLRQDOHVHQWUHHOORV:LOO 0DGGHQ&(2GH%ULGJH

HVSHFLDOLVWDHQILQWHFK KHUUDPLHQWD GHWUDQVIHUHQFLDVGLJLWDOHV  /DJLUDWHFQROyJLFDWDPELpQ UHFLELyFRQDWHQFLyQODVHQVHxDQ]DV GHFRQIHUHQFLVWDQDFLRQDOHVFRPR $OHMDQGUR*DOHDQRMHIHGH 6ROXFLRQHVGH1HJRFLRVFRODERUDGRU GH7LJR\TXLHQGLFWyXQD FRQIHUHQFLDPDJLVWUDOVREUH ³1HJRFLRVGLJLWDOHV´EDVDGRVHQOD YLVLyQGH7LJRVREUHFyPRKD LQQRYDGR\VHJXLUiLQQRYDQGROD LQGXVWULDKRQGXUHxD\ODSURSXHVWD TXHVHWLHQHKDFLDORVFOLHQWHVD GLVHxDUVROXFLRQHVDODPHGLGD WRPDQGRHQFXHQWDVXH[SHULHQFLD (O7HFK'D\FHOHEUDGRHQHOKRWHO -XDQ&DUORVGH7HJXFLJDOSDHVXQD LQLFLDWLYDSULYDGDTXHWLHQHQFRPR REMHWLYRIRUPDULQIRUPDU\UHXQLUD ODFRPXQLGDGGH7,GH$PpULFD &HQWUDO\(O&DULEHHQWRUQRDODV WHQGHQFLDV\PHMRUHVSUiFWLFDV WHFQROyJLFDVSDUDXVRHPSUHVDULDOHO FXDOSUHVHQWyHQ+RQGXUDV6WDQGV SDQHOHVILQDQFLHURV\HQUHWDLO VKRZFDVHWUHQGDOHUWVKLVWRULDVGH GLVUXSWRUHVGHPRVWUDFLRQHVGH GURQHV\PiV

(MHFXWLYRVGH7LJR