MOBILE BARCODE TREND REPORT from
POWERED BY SCANBUY
| Q2 2013
Why would four million new users jump on the
TOTAL SCANS Q1 2009 - Q2 2013
QR Code bandwagon in one quarter alone? Because mobile engagement marketing is
24 MM
21 MM
OVER
relevant, entertaining, and instantaneous. QR
IN CONSECUTIVE MONTHS THIS QUARTER
as they gaze into store windows, pick up new
Codes appear just when consumers need them– products, or shop in boutiques and supermarkets.
Q2 20
18 MM
13
15 MM
Our Q2 2013 Mobile Barcode Trend Report
12 MM
provides the inside scoop on who’s scanning,
9 MM
what attracts them, and why these connections
6 MM
are revolutionizing the way people interact.
3 MM
QR Codes are a common sight in the worldwide
0 2010
2009
market—with scanning activity continuing to
2013
2012
2011
grow, especially among value shoppers. In fact, statistics show that users scan over three times per month on average— that’s up 22
TABLET SCANNING
percent from this time last year. And tablet scanning increased a whopping 1300 percent in the same time period. To get the latest insights on QR Codes and
1300 % GROWTH
the people who interact with them, just check out the charts and Infographics in our
FROM A YEAR AGO
quarterly trend report. As always, be sure to let us know if you’d like to discover new ways to connect with consumers using the ScanLife Mobile Engagement Platform.
Q2 2012
Q2 2013
USER STATISTICS
USERS SCAN
NEARLY 6 MILLION ACTIVE USERS
OVER 3x
4 MILLION NEW USERS
PER MONTH
ON AVERAGE
22% GROWTH
FROM A YEAR AGO
People that scanned for the first time.
People that scanned at least once in Q2 2013.
DEMOGRAPHICS r 18 unde
18-2 4
55 +
13%
le
6%
Fem a
ale M
45-54
15%
Age
18%
25-34
23%
36%
Gender 64%
25% 3 5-44
Other 3%
GENDER BY AGE
APPLE iOS USER INTERESTS: le iOS App
• Value Shoppers • Catalogue Shoppers • Casual & Social Gamers • Social Influencers • Entertainment Enthusiasts
Android
ANDROID USER INTERESTS:
OS
60%
37%
• Value Shoppers • Casual & Social Gamers • Auto Enthusiasts • Music Lovers • Social Influencers
FEMALE
scanning tends to
SKEW HIGHER towards younger age groups
53%
47%
under 18
40%
60%
62%
18-24
38%
25-34
67%
33%
34%
66%
35-44
71%
45-54
29%
55+
MOST LIKED QR CODES Rewards
Coupon
Video
Survey
Product Info
Generated from ScanLife app which allows people to "like" their favorite content.
MOST SCANNED QR CODE CAMPAIGNS TOP CONTENT
TOP INDUSTRIES
Video
Food & Beverage
App Download
Wireless
Product Info
LE SA
Retail
Print
Social
Latest News
Toy
TOP 5 COUNTRIES SCANNING
United States
Spain
S. Korea France
Brazil POWERED BY SCANBUY
The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your QR Code campaign intelligence, please contact us today at
[email protected] or visit us at www.scanlife.com to learn more.
