Mapa ecreto #2

De Un Negocio Millonario

Anota:

Plan de Negocio Simplificado 1. Resumen Ejecutivo Escribe una breve reseña de tu empresa, que hace, quién eres, qué vas a hacer, cuánto necesitas, en qué mercado y cuáles son tus proyecciones. ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 2. Descripción de la Empresa Misión: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Historia: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Mercado y Productos: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Objetivos: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Situación Actual: ______________________________________________________________________________ ______________________________________________________________________________ MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

1

Anota: 3. Productos y Servicios Descripción: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Producción: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Distribución: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Nuevos Productos: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 4. Plan de Mercadeo Análisis del Mercado: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Investigación del Mercado: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Proyecciones: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Tendencias: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 2

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

Anota: Análisis de Competencia: Factor

Mi Empresa Fortaleza Debilidad

Competidor A Competidor B

Cliente

Producto Precio Cualidad Selección Servicio Fiabilidad Estabilidad Experiencia Reputación Locación Apariencia Método de Venta Política de Crédito

Publicidad Imágen

Análisis DOFA: Debilidades Oportunidades Fortalezas Amenazas Estrategia de Marketing: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Demografía: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

3

Proyección de Ventas: Mes

2011

2012

2013

2014

2015

Enero Febrero Marzo Abril Mayo Junio Julio Agosto Septiembre Octubre Noviembre Diciembre

Anota: 5. Plan de Desarrollo Estado Actual: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Planes de Desarrollo: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Expansión: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Cronograma: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Riesgos: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 4

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

Anota: 5. Plan Operacional Locación: ______________________________________________________________________________ ______________________________________________________________________________ Seguros: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Ambiente Legal: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Producción: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

Anota: 7. Administración y Organización Personal: ______________________________________________________________________________ ______________________________________________________________________________ Personal Externo: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Outsoursing: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

8.Plan Financiero : Descarga las plantillas en Hojas de cálculo con los Estados Financieros debajo de este archivo pdf en la página del Video #2:

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

5

Anota: 9. Fianciación Personal: ______________________________________________________________________________ ______________________________________________________________________________ Garantía: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Préstamos: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

Anota: 10. Plan de Salida Plan B: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Venta: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Sucesión: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Observaciones: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

6

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

Anota: 1. Negocios con Futuro Escribe los 5 negocios o actividades a los que les ves más futuro en los próximos 5 años 1. ______________________________________________________________________________ 2. ______________________________________________________________________________ 3. ______________________________________________________________________________ 4. ______________________________________________________________________________ 5. ______________________________________________________________________________ 2. Lo que más me gusta hacer Escribe las 5 actividades que más te gusta hacer 1. ______________________________________________________________________________ 2. ______________________________________________________________________________ 3. ______________________________________________________________________________ 4. ______________________________________________________________________________ 5. ______________________________________________________________________________ 2. Lo que mejor hago Escribe las 5 actividades que sabes hacer 1. ______________________________________________________________________________ 2. ______________________________________________________________________________ 3. ______________________________________________________________________________ 4. ______________________________________________________________________________ 5. ______________________________________________________________________________

Actividades con Futuro

Lo que me gusta hacer

Lo que mejor hago

1. ______________________________________________________________________________ 2. ______________________________________________________________________________

1. ______________________________________________________________________________ 2. ______________________________________________________________________________

1. ______________________________________________________________________________ 2. ______________________________________________________________________________

3. ______________________________________________________________________________ 4. ______________________________________________________________________________

3. ______________________________________________________________________________ 4. ______________________________________________________________________________

3. ______________________________________________________________________________ 4. ______________________________________________________________________________

5. ______________________________________________________________________________

5. ______________________________________________________________________________

5. ______________________________________________________________________________

Activiades que más se repiten

1. ______________________________________________________________________________ Nicho 2. ______________________________________________________________________________

______________________________________________________________________________

3. ______________________________________________________________________________ 4. ______________________________________________________________________________

______________________________________________________________________________

5. ______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

______________________________________________________________________________

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

7

Anota: Qué producto o Servicio vendo? ______________________________________________________________________________ ______________________________________________________________________________ A qué mercado “hambriento”?

______________________________________________________________________________

______________________________________________________________________________

Anota: Qué productos o servicios ofrecerle a mis clientes como valor agregado? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

Anota: Qué productos o servicios puedo crear como Fast Cash Product para generar dinero rápido? ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

Anota: Cliente Ideal Cómo es?: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Dónde lo busco?: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ Qué Estrategia voy a implementar para alcanzar más clientes ideales: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ 8

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

Cuándo la voy a implementar: ______________________________________________________________________________ Cómo voy a medir los resultados?: ______________________________________________________________________________ ______________________________________________________________________________

Anota: Cómo es tu Marca ______________________________________________________________________________ ______________________________________________________________________________ Qué colores usas? ______________________________________________________________________________ Cómo es tu logotipo? ______________________________________________________________________________ Cómo quieres que sea tu imagen? ______________________________________________________________________________ ______________________________________________________________________________

Anota: Proposición Única de Ventas Cuál es mi PUV?: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________

Anota: Proposición Única de Ventas Cuál es mi PUV?: ______________________________________________________________________________ ______________________________________________________________________________

Anota: Cuántos libros leíste? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Audiolibros?__ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Seminarios? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Cursos? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Qué vas a hacer para mejorar tu situación?: ______________________________________________________________________________ ______________________________________________________________________________ Cuándo?: ______________________________________________________________________________

MAPA SECRETO #2 Copyright © 2011 www.LasClavesSecretas.com

9