Datos Adicionales de Investigación

Formulario Datos Antecedentes Esta información es para fines de investigación y base de datos. Estas respuestas no son vistas por los jueces.

ANTECEDENTES DEL ESFUERZO Sector industrial Seleccione el sector industrial de su marca a través del menú desplegable. Negocios & Industrial Bebidas Servicios Financieros Alimentos Gobierno & Sin fines de lucro Hogar & Domesticco Ocio & Entretenimiento Medios & Publicaciones

Motor & Automoviles Farmaceutico & Cuidado Salud Retail / Minorista Telecomunicaciones Artículos de tocador & Cosmeticos Viajes, transporte & Turismo Servicios Vestuario

Mercado donde se desarrollo el esfuerzo B2B vs. B2C Effie está abierto a los esfuerzos de B2B y B2C. Seleccione el tipo con el que se alinea su esfuerzo. Pro-Bono Status ¿Fue este esfuerzo hecho pro-bono? Premios Enumere todos los demás premios ganados por su esfuerzo o cualquier componente de un esfuerzo mayor del cual esta presentación sea parte o indique "no aplicable".Annual Agency Facturación (Para fines de investigación unicamente) Prefiero no responder Sobre $500 millones $100 millones – 500 millones $50 millones – 100 millones $10 millones – 50 millones $1 millones – 10 millones Debajo de $1 millon Competidores Indique los tres principales competidores, o indique "sin competidores". •

Competidor 1: ______________________

•

Competidor 2: ______________________

•

Competidor 3: ______________________

Datos Adicionales de Investigación

RESEARCH & DATABASE INFORMATION Creative Examples Presented in the Creative Reel - Select All Check off the overarching communications touchpoints featured on your reel Branded content Cinema Consumer involvement/user generated Direct Ecommerce Events Guerilla Interactive/online Internal marketing Mobile/tablet OOH Packaging Point of care (POC)

PR Print Product design Professional engagement Radio Retail experience Sales promotion Search engine marketing (SEM/SEO) Social media Sponsorship Trade shows TV Other

Social Media Platforms Select social media platforms used (Facebook, Twitter, Instagram, etc.) Blog (Tumblr, WordPress etc) Facebook Flickr Foursquare Google+ Instagram LinkedIn MySpace Pandora

Pinterest Reddit Shazam Snapchat Spotify Twitter YouTube Not Applicable Other

Media Touchpoint Hero Touchpoint The hero touchpoint is the most important channel that brought your marketing communications effort to life. From the list provided, select the overarching hero touchpoint. Then, select the specific touchpoint within that hero touchpoint that was the most important. (Example: If you selected TV as your Overarching Hero Touchpoint, your Specific Hero Touchpoint should be one of the following: TV - Spots; TV - Branded Content; etc.) o o

Overarching Hero Touchpoint: ______________________ Specific Hero Touchpoint: ______________________

Main Touchpoints

Datos Adicionales de Investigación

Indicate the three most important communications touchpoints, beyond the hero touchpoint selected above. If you only used one touchpoint beyond your hero medium, simply select "Not Applicable" for Main Touchpoints 2 & 3. o o o o

Main Touchpoint 1: ______________________ Main Touchpoint 2: ______________________ Main Touchpoint 3: ______________________ Main Touchpoints - Other/Additional Details (Optional)

Branded Content Cinema Consumer Involvement / User Generated

Mobile/Tablet App

Consumer Generated Viral WOM

Closed Loop Marketing (CLM)

In-App or In-Game Ad Location-based Communications / Real Time Marketing

Congresses

Detail/E-Detail / Interactive Visual Aids (IVAs) Informational/Documentary Video In-Office

OOH Airport Billboard Place-Based Transit Other

Radio Merchandizing Program/Content Spots

Retail Experience

Packaging Point of Care (POC) Brochures Coverwraps Electronic Check-In Video (HAN, Accent Health) Wallboards Other

Interactive/Online Brand Website/Microsite Contests

In-Store Merchandizing In-Store Video Pharmacy POP Retailtainment Store within a Store Other

Custom Publication Magazine - Digital

Sales Promotion Search Engine Marketing (SEM/SEO) Social Media Sponsorship Trade Shows

Magazine – Print

TV

Digital Video

PR

Display Ads Gaming Geo-based Ads Mobile/Tablet Optimized Website Podcasts

Print

Newspaper - Digital

Video Skins/Bugs

Newspaper – Print

Other

Trade/Professional

Internal Marketing Other:

Continuing Engagement

Other

Ecommerce Events Guerrilla Ambient Media Buzz Marketing Sampling/Trial Street Teams Tagging Wraps

Display Ad

Messaging/Editorial/Content

Direct Email Mail

Product Design Professional Engagement

Branded Content Interactive TV/Video on Demand Product Placement Sponsorship

Spots

Datos Adicionales de Investigación

CASE DETAILS BACKGROUND Sponsorship Select the types of sponsorship used in your case. Unique property Product placement - ongoing Product placement - occasional Sports sponsorship - at venue

Sports sponsorship - player/car Sports sponsorship – live activation Not Applicable Other (specify)

Research Research Partner Indicate research partners used for this effort. Up to three companies. o o o

Research Partner 1: ______________________ Research Partner 2: ______________________ Research Partner 3: ______________________

Research – Primary & All Select the most important research done for your case. Additionally, select all research done for your case. Strategic (segmentation, market structure, U&A) Copy testing Positioning/concept testing Tracking

Focus groups Neuroscience Not Applicable Other (specify)

Audience – Primary & All Entrants will be asked to select their primary audience. Additionally, select all targeted audiences from the below list. Boomers (45+) Brand Influencers Children (12 and under) Cultural or Ethnic Group Employees Families Fathers Men Objectives – Primary & All Entrants will be asked to select their primary objective. Additionally, select all objectives from the below list.

Mothers New Audience Teens (13-20) Women Young Men (20-35) Young Women (20-35) Other

Datos Adicionales de Investigación

Attract, support distribution Attract, support suppliers Brand launch Brand relaunch, reposition Build brand equity Build, change corporate image Build, defend brand position Change brand image Develop, revitalize market Financial, shareholder relationships Fund-raising Gain new customers Gain trial Global branding Government and social aims

Increase awareness Increase brand loyalty Increase sales, volume Increase web traffic, bookings IPOs Maintain price premium Market share - increase Political campaigns Recruitment Retain existing customers Staff relationships, motivation Support event, exhibition Support promotion Support sponsorship Other

Results – Primary & All Select the most important results achieved by your case. Then, select all results achieved by your case. Revenue gain Share gain Defend market share/arrest decline Customer retention/loyalty increase New customer acquisition/penetration gain

Profit gain ROI Awareness shift Strategic Perception shift Other (specify)