PAY TV OU! Y CAPTIVATES

¡ Penetration

1

October 2014

5.6 out of 10 people in Latin America (56%) have access to Pay TV. 44% Growth in the past 5 years.

Reach

Audience Share

Pay TV reaches 31 million homes and 97 million people in Latin America.

People in Latin America spend 30% of their time watching Pay TV channels.

Benefits

Advertising Pan-regionally in Pay TV allows advertisers to promote their messages efficiently, centrally controlled and the opportunity of activating creative solutions.

2

#PayTVCaptivates

3:09 hours a day

3

is the average time spent viewing of Pay TV channels. Consumption during the weekend is 18% greater than M-F (3:32 vs. 3:00).

AUDIENCE

the

in LATIN AMERICA

Favorite Channel

Content Development

4

51% of people in Latin America state that at least one of their favorite channels is a Pay TV channel.

The Pan-regional offer gives advertisers more opportunities to develop contents integrating products.

SOI vs SOA

Growth opportunity for Pay TV investment is vast. Although Pay TV has an audience share of 30%, the share of investment is just 11%. . SOURCE 1: Pay TV Penetration Variation 2014 vs 2009 IBOPE data from the Establishment Survey 2008 for universe reporting 2014. Pay TV Penetration Total People. IBOPE measured regions: Argentina (includes BsAs: Capital & GBA, Interior: Gran Rosario, Gran Córdoba y Gran Mendoza). Brazil (2009 a 2012= 8 cities, 2013= 9 cities, 2014= 15 cities). Chile (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities & includes Tv por Suscripción and Comunitaria). Mexico (28 cities). Peru (Lima). Central America (includes: Costa Rica= Central Region (districts in San Jose, Alajuela, Cartago, Heredia.). Guatemala= 2009 to 2011: Capital, Pinula, Sta.Catarian Pinula, Chinautla, Villa Nueva, Villa Canales, Sn.Miguel Petapa, Mixto. 2012 to 2014: Capital, Pinula, Sta.Catarian Pinula, Chinautla, Villa Nueva, Villa Canales, Sn.Miguel Petapa, Mixto, Quetzaltenango, Retalhuleu, Suchitepequez, Escuintla. Panama= Panama City, Colon, San Miguelito, La Chorrera, Arraijan.). SOURCE 2: IBOPE Media, Pan-regional. Average Aggregate Share Jan-Aug 2014. Total day, Mon-Sun. (Share is manually calculated, base DOES NOT include other sources such as videogames, DVD, etc). IBOPE measured regions: Argentina (includes BsAs: Capital y GBA, Interior: Gran Rosario, Gran Córdoba and Gran Mendoza). Brazil (15 cities). Chile (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities and includes Tv por Suscripción y Comunitaria. Base includes visitors). Mexico (28 cities. Base includes visitors). Perú (Lima. Base includes visitors). Central America (includes: Costa Rica= Central Region (some districts in San Jose, Alajuela, Cartago, Heredia.). Guatemala= Capital city, Pinula, Sta.Catarian Pinula, Chinautla, Villa Nueva, Villa Canales, Sn.Miguel Petapa, Mixto, Quetzaltenango, Retalhuleu, Suchitepequez, Escuintla. Panama= Panama City, Colon, San Miguelito, La Chorrera, Arraijan.). SOURCE 3: IBOPE Media, Pan-regional. ATS Jan-Aug 2014. Total day, Mon-Sun, Mon-Fri and Sat-Sun. IBOPE measured regions: Argentina (includes BsAs: Capital y GBA, Interior: Gran Rosario, Gran Córdoba y Gran Mendoza). Brazil (15 cities). Chile (includes Gran Santiago, Antofagasta, Valparaíso-Viña del Mar, Concepción- Talcahuano, Temuco). Colombia (22 cities and includes Tv por Suscripción y Comunitaria. Base includes visitors). México (28 cities. base includes visitors). Perú (Lima. Base includes visitors.). Central America (includes: Costa Rica= Central region (some districts in San Jose, Alajuela, Cartago, Heredia.). Guatemala= Capital, Pinula, Sta.Catarian Pinula, Chinautla, Villa Nueva, Villa Canales, Sn.Miguel Petapa, Mixto, Quetzaltenango, Retalhuleu, Suchitepequez, Escuintla. Panama= Panama City, Colon, San Miguelito, La Chorrera, Arraijan.). SOURCE 4: TGI LATINA 2012 Wave II + 2013 Wave I (Y13w2_Y14w1) v.08.29.2013 - Persons Sample Weights. Base: Total Sample. PAY TV: Cable/Satellite Channels: Opinion - One of my favorites/very good. Target: Total People.

Businness

Contacts LAMAC (Latin American Multichannel Advertising Council) is a non-profit association comprised and financed by 49 Pay TV channels, representing the 8 industry leaders in Latin America (A+E Networks Latin America, AMC Networks International Latin America, Discovery Networks, E! Entertainment Television, FOX, Sony Pictures Television, Turner y Universal).

More information:

Gary McBride

President & CEO [email protected] Phone: +1 (786) 228 72 27 1 Alhambra Plaza, Suite 1460 Coral Gables, FL 33134

Santiago Herrera VP Pan-Regional Ad Sales [email protected] Phone: +1(786) 388-4557 2525 Ponce de Leon Blvd., Suite 250 Coral Gables, FL 33134, USA

Edith Carranza Advertising Sales Director [email protected] Phone: +1(305) 648-5223 800 S. Douglas Road North Tower, 10th Floor Coral Gables, FL 33134 -6919, USA

Ana Herrera VP Pan-Regional and US International Ad Sales [email protected] Phone: +1(786) 273 4522 6505 Blue Lagoon Drive, Suite 190 Miami, FL 33126, USA

Maria Serrano Director of Pan-Regional Ad Sales [email protected] Phone: +1(305) 567-9788 2121 Ponce de Leon Blvd, Suite 1020, Coral Gables, Fl 33134, USA

Luis Sabal Ad Sales VP [email protected] Phone: + +1 (305) 400-3177 601 Brickell Key Dr. Suite 200 Miami, Florida 33131, USA

Marcelo Cataldi VP Pan-Regional & Brazil Ad Sales and Marketing [email protected] Phone: + 1(305) 603-2527 777 Brickell Avenue, Penthouse 1300 Miami FL 33131, USA

™

www.LAMAC.org

@LAMAC_Arg / Cl / Co / Mx

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