CITROËN OUR LIVES INSIDE OUR CARS

EUROPEAN SURVEY – AUGUST 2016 – SPANISH RESULTS

THE PURPOSE

CARS ... There has always been much talk about their performance, their engines, their beauty, their body shapes or even their technological innovations, which are constantly becoming more sophisticated. But have we ever truly been interested in what is happening inside a car? What we do in it, what we experience in it, how we live in it. Not really. This is why Citroën, a brand imprinted in the heart of millions of motorists, recognised for the comfort it offers to its clients and committed within the PSA group in defining tomorrow’s motoring, wanted to mark its difference on the subject. Citroën has therefore conducted an exclusive study with CSA Research in seven European countries* on the relationship between Europeans and cars: how much time do we spend in a car? How many times do we make love in it? How many times do we have to repeat "we’ll be there soon"? How many times do we argue in it? How many times do we clear our mind in it? How many times do we laugh histerically? Etc. Citroën lets you discover in this file everything Spanish people do in a car over the course of their life! *Study carried out July-August 2016 on samples of around 500 people aged 15 years and above in seven countries in Europe: France, Germany, Italy, Poland, Portugal, Spain, United Kingdom.

CSA Research / Citroën – Our lives inside our cars – August 2016

A SAMPLE OF ABOUT 500 PEOPLE AGED 15 AND UP IN EACH OF THE 7 EUROPEAN COUNTRIES SELECTED FOR THE SURVEY

THE RESULTS COUNTRY BY COUNTRY

Questionnaire self-administered online in a sample METHODOLOGY

UNITED KINGDOM

501

18 28 July 2016

July 2016

501

500

THE "EUROPE" RESULTS,

501

PORTUGAL

August 2016

POLAND

FRANCE

and Poland

23 25

GERMANY

501

SPAIN

ITALY

503

501

August 2016

CSA Research / Citroën – Our lives inside our cars – August 2016

obtained using the results of each country, weighted in terms of its population..

HELP FOR THE READER

SPANISH RESULTS OVERALL : DRIVERS AND PASSENGERS

SPANISH RESULTS OF PEOPLE WHO OWN CARS

SPANISH RESULTS OF PEOPLE WHO DRIVE EVERYDAY OR NEARLY EVERYDAY

CSA Research / Citroën – Our lives inside our cars – August 2016

THE EUROPEAN KEY FIGURE

4 YEARS AND 1 MONTH IS THE AMOUNT OF TIME THAT EUROPEANS SPEND IN A CAR DURING THEIR LIFE. Find the Spanish results in the following description.

CSA Research / Citroën – Our lives inside our cars – August 2016

OVER THE COURSE OF THEIR LIFETIME, SPANISH PEOPLE SPEND AN AVERAGE OF 3 YEARS AND 11 MONTHS INSIDE A CAR ON AVERAGE, THE NUMBER OF YEARS IN A LIFETIME...

THE SPANISH FIGURES

… SPENT DRIVING

24 720hours EQUATING TO MORE THAN 2 YEARS AND 9 MONTHS

26 781 hours EQUATING TO MORE THAN 3 YEARS

32 573 hours EQUATING TO MORE THAN 3 YEARS AND 8 MONTHS

… SPENT AS A PASSENGER 3 YEARS AND 11 MONTHS INSIDE A CAR

10 222hours EQUATING TO MORE THAN 1 YEAR AND 2 MONTHS

10 497 hours EQUATING TO MORE THAN 1 YEAR AND 2 MONTHS

10 044 hours EQUATING TO MORE 1 YEAR AND 1 MONTH

… SPENT IN A CAR WITH FAMILY OR FRIENDS

18 247hours EQUATING TO MORE THAN 2 YEARS

19 469 hours EQUATING TO MORE THAN 2 YEARS AND 2 MONTHS

20 983 hours EQUATING TO MORE THAN 2 YEARS AND 4 MONTHS

CSA Research / Citroën – Our lives inside our cars – August 2016

… SPENT IN A CAR AT NIGHT

6 202 hours

SPAIN

EQUATING TO MORE THAN 8 MONTHS

6 907 hours

OWNS A CAR

EQUATING TO MORE THAN 9 MONTHS

7 725 hours EQUATING TO MORE THAN 10 MONTHS

DRIVES EVERYDAY

SINGING, THANKING ANOTHER DRIVER ON THE ROAD AND LISTENING TO LOUD MUSIC ARE THE THREE THINGS WE DO THE MOST IN CARS 3875

SING

4125

THE NUMBER OF TIMES IN A LIFETIME (1/3)

3986

2994

THANK ANOTHER DRIVER ON THE ROAD

3100

3379

2925

LISTEN TO LOUD MUSIC

3169

3320

2182 2284

2539

1973 2069

1948

1690

KISS SOMEONE (ON THE MOUTH OR THE CHEEK)

1798

1987 EUROPE SPAIN

1444

TALK TO YOURSELF BEHIND THE WHEEL

1491

1752

1094

EAT A MEAL

OWNS A CAR

1152

1252

1080 1103

1273

APPLY MAKE-UP, DO YOUR HAIR OR SHAVE

610 646 544

CSA Research / Citroën – Our lives inside our cars – August 2016

DRIVES EVERYDAY

SINGING, THANKING ANOTHER DRIVER ON THE ROAD AND LISTENING TO LOUD MUSIC ARE THE THREE THINGS WE DO THE MOST IN CARS 1123

THE NUMBER OF TIMES IN A LIFETIME (2/3)

LOOK FOR SOMETHING UNDER THE SEAT (GLASSES, KEYS, WALLET, ETC.)

1194 1389

1079

SAY: "OH NO! DO I HAVE TO FILL UP AGAIN?" SAY "WE’LL BE THERE SOON" TO SOMEONE WHO ASKED "ARE WE THERE YET?" SEE SOMETHING SURPRISING (A SCENE, LANDSCAPE, ETC.) SPILL A DRINK (WATER, SODA, FRUIT JUICE, ETC.) CAR POOLING WITH SOMEONE HAVE AN ARGUMENT THINK TO YOURSELF THAT ALL CARS LOOK ALIKE LAUGH HYSTERICALLY BRAKE ABRUPTLY TO AVOID AN ACCIDENT

1167 1379

249 275 381

179 189 199

169 187 316

117 115 133

109

SPAIN

118 134

101

OWNS A CAR

110 93

98 104 127

96 105 121

CSA Research / Citroën – Our lives inside our cars – August 2016

DRIVES EVERYDAY

SINGING, THANKING ANOTHER DRIVER ON THE ROAD AND LISTENING TO LOUD MUSIC ARE THE THREE THINGS WE DO THE MOST IN CARS

THE NUMBER OF TIMES IN A LIFETIME (3/3)

ASK SOMEONE FOR DIRECTIONS FORGET WHERE YOU PARKED THE CAR DOZE OFF LEND YOUR CAR ARGUE WITH ANOTHER DRIVER PLAY A GAME WITH OTHER PASSENGERS (20 QUESTIONS, TRUTH OR DARE, ETC.) REGRET HAVING PARKED IN THE WRONG SPOT (TICKET, SCRATCH, ETC.) CRY MAKE UP WITH SOMEONE AFTER AN ARGUMENT

117 122 145

107 117 120

92 92 94

75 83 92

67 70 87

59 64 87

SPAIN EUROPE

57 61 74

47 51 56

35 38 62

CSA Research / Citroën – Our lives inside our cars – August 2016

OWNS A CAR

DRIVES EVERYDAY

THE NOTABLE SITUATIONS

IN A CAR, THE NUMBER OF TIMES ON AVERAGE OVER THE COURSE OF A LIFETIME…

4,0

4,3

5,4

MAKE LOVE

3,7

3,9

4,8

SAY OR THINK: "A SMALLER CAR WOULD BE EASIER TO PARK"

3,5

3,8

3,9

WANT TO TELL YOUR MECHANIC WHAT YOU REALLY THINK (DUE TO A FAULTY REPAIR OR TOO-COSTLY SERVICE)

3,5

3,6

3,0

SAY OR THINK: "WOULDN’T IT BE NICE IF CARS COULD DRIVE THEMSELVES"

2,2

2,3

2,2

SAY OR THINK: "THIS WILL NEVER FIT! WE NEED A BIGGER BOOT"

1,9

1,9

1,9

SAY OR THINK: "I WISH WE HAD MORE SPACE"

1,4

1,5

1,7

0,8

0,8

0,7

0,7

0,7

0,7

SAY OR THINK: "IT WOULD BE NICE TO HAVE A CONVERTIBLE CAR TO TAKE ON HOLIDAY"

0,2

0,3

0,4

HAVE A LIFE-CHANGING CONVERSATION: "WE NEED TO TALK!" (MARRIAGE PROPOSAL, PREGNANCY ANNOUNCEMENT,COMING OUT, BREAK UP, ETC.)

SPOT A WILD ANIMAL SLEEP FOR A WHOLE NIGHT

CSA Research / Citroën – Our lives inside our cars – August 2016

Citroën Press Contact : Nathalie Roussel / [email protected] / +33 (0) 1 58 79 78 15 / +33 (0) 6 87 77 41 82 CSA Research Press Contact : Léda Bontosoglou / [email protected] / +33 (0) 1 57 00 58 50