Support efforts that encourage walking & biking to school. TA C O S
Align efforts to support activity throughout the day.
SCHOOL
Media Awareness Promote events and provide education across media outlets.
Safety Patrol Local residents trained in traffic & crowd safety to support events.
Open Streets & Cyclovias
Local leaders from cross-sector entities – government, schools, businesses/places of work, universities, and the community at-large – should collaborate to promote walking and biking in ways that align with their existing priorities.
Businesses & Worksites Programs like Make Your Move Experience challenge worksites to increase employees’ physical activity, and provide support & incentives. Promote local businesses in “Open Streets” event advertising.
Safety Patrol The patrol, trained by local law enforcement, reduces event costs and engages community members. The patrol can help deliver free helmets to kids from low-income families.
Media Awareness Use the media to promote “Open Streets” events and provide bike safety education. Ensure advertisements and messages appear across a range of media outlets: local TV stations, newspapers, and social media platforms.
Shared responsibility among diverse stakeholders.
Infrastructure
Pedestrian and biking friendly traffic-free times and zones in town.
Leadership
Leadership
Create an environment that supports physical activity.
Infrastructure Ensure the physical environment supports active programs and initiatives. Ex: bike racks & repair stations at offices/schools, pedestrian walkways, and “Open Streets” events in areas that stimulate local businesses.
Open Streets & Cyclovias These events encourage the entire community to be active and provide a safe environment in which kids can learn and gain confidence on their bikes. Brownsville’s “CycloBia” program is held six times per year and draws up to 10,000 new and returning participants.
Schools Promote activities along “Open Streets” routes that would encourage the community to learn how to ride their bike safely as well as see cycling as both a transportation and leisure activity.
Creando una cultura de
CAMINAR Y ANDAR EN BICICLETA Empresas y lugares de trabajo
Escuelas
Coordinar actividades que promuevan la actividad física en el día.
Fomentar ir en bicicleta o caminar a la escuela.
TA C O S
ESCUELA
Conciencia en los medios Promover eventos y brindar educación a través de los medios de comunicación.
Liderazgo
Patrulla de seguridad Vecinos entrenados en control de tráfico y seguridad apoyando eventos masivos.
Calles y ciclovías abiertas
Infraestructura
Zonas y horarios determinados libres de tráfico y amigables a peatones y ciclistas.
Liderazgo Líderes locales de diversas entidades – gubernamentales, escuelas, empresas/lugares de trabajo, universidades, y comunidad en general – deben colaborar para promover caminar y andar en bicicleta de manera que estas se alineen con prioridades ya existentes. ABIERTO
Empresas y lugares de trabajo
Programas como “Make Your Move Experience”/ “Experiencia haz tu movida” desafían a lugares de trabajo para incrementar el nivel de actividad física de sus empleados proveyendo apoyo e incentivos. Promueven negocios locales en la publicidad de los eventos “Open streets”/“Calles abiertas”.
Patrulla de seguridad La patrulla, entrenada por las autoridades locales, reduce el costo de los eventos e involucra a los miembros de la comunidad. La patrulla puede ayudar en la distribución de cascos para niños de familias que no tienen acceso a uno.
Conciencia en los medios Utilizar los medios de comunicación para promover los eventos “Open Streets”/“Calles abiertas” y proporcionar educación en seguridad vial para ciclistas. Asegurar que los mensajes publicitarios sean distribuidos en una amplia gama de medios de comunicación como estaciones de televisión locales, periódicos y redes sociales.
Distribuir responsabilidades entre las diversas partes interesadas.
Crear un entorno que promueva la actividad física.
Infraestructura Asegurar que el entorno físico promueva programas e iniciativas activas. Por ejemplo: estacionamiento para bicicletas y estaciones de reparación en escuelas y oficinas, paseos peatonales, eventos “Open Streets”/ “Calles abiertas” en lugares donde ayuden a promover negocios locales.
Calles y ciclovías abiertas Estos eventos incitan a toda la comunidad a ser mas activos y promueven un ambiente seguro en el que los niños pueden aprender a andar en bicicleta y ganar confianza manejándola. El programa “CycloBia” de Brownsville se lleva a cabo 6 veces al año y atrae a 10,000 participantes nuevos y otros que regresan por segunda vez.
Escuelas Promueven actividades que inviten a la comunidad a aprender a montar sus bicicletas de manera segura alrededor de las rutas de eventos “Open streets”/“Calles abiertas” y a ver el ciclismo como un medio de transporte y entretenimiento.
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