2017 JUST Capital Ranking Methodology

18 Appendix A: Survey Methodology

Copyright © 2017 JUST Capital Foundation, Inc. All rights reserved.

Appendix A: Survey Methodology

TECHNICAL OVERVIEW OF THE AMERISPEAK® PANEL NORC’S PROBABILITY-BASED RESEARCH PANEL Updated May 9, 2017 Prepared by J. Michael Dennis, Ph.D. Overview Funded and operated by NORC at the University of Chicago, AmeriSpeak® is a probability-based panel designed to be representative of the US household population. Randomly selected US households are sampled with a known, non-zero probability of selection from the NORC National Frame, and then contacted by US mail, telephone interviewers, overnight express mailers, and field interviewers (face to face). AmeriSpeak panelists participate in NORC studies or studies conducted by NORC on behalf of NORC’s clients. In 2016, the AmeriSpeak Panel expanded to 20,000 households, with a large oversample of young AfricanAmerican, Hispanic, and Asian adults (age 18 to 30). AmeriSpeak will expand to 25,000 households in 2017 by creating new panels specific to Latino and teen research. Sample Frame In order to provide a nationally representative sample, AmeriSpeak leverages the NORC National Frame, which provides sample coverage for over 97 percent of the U.S. households. The 2010 National Frame used a two-stage probability sample design to select a representative sample of households in the United States. The first stage—the sampling unit—is a National Frame Area (NFA), which is either an entire metropolitan area (made up of one or more counties) or a county (some counties were combined so that each NFA contains a population of at least 10,000). The largest NFAs with a population of at least 1,543,728 (0.5 percent of the 2010 Census U.S. population) were selected with certainty; these areas have a high-population density, and are dominated by tracts with street-style addresses. These areas contain 56 percent of the population within 8 percent of the geographic area of the United States. The remaining areas were stratified into areas where street-style addresses predominate, and the remaining areas, which are less likely to have street -style addresses. The latter stratum (“rural” areas) comprises 81 percent of the geographic area, but only 14 percent of the population. Within the selected NFAs, the second stage sampling unit is a segment, defined either in terms of Census tracts or block groups, containing at least 300 housing units according to the 2010 Census. A stratified probability sample of 1,514 segments was selected with probability proportional to size. For most of the 1,514 segments, the U.S. Postal Service Delivery Sequence File (DSF) provided over 90 percent coverage of the segments in terms of city-style addresses that are geo-codeable. For the 123 segments where the DSF provided insufficient coverage, we enhanced the DSF address list with in-person listing. The National Frame contains almost 3 million households, including over 80,000 rural households added through the in-person listing. The National Frame involves addresses in almost every state. For the remaining states, AmeriSpeak added some address-based sampling (ABS) addresses in 2016 and 2017 from the USPS DSF to assure AmeriSpeak

sample representation for all US States and Washington, DC. As of October 2016, 0.9% of AmeriSpeak Panel recruited adults were sourced from the ABS and 99.1% from the National Frame. Proper weights allow the full use of the combined sample. In 2017, a targeted address-based sample was added to AmeriSpeak recruitment in order to develop a new Latino Panel with adequate representation of Spanish-language-dominant Hispanics. Census tracts with high incidence (at least 30%) of Spanish-dominant Hispanics were targeted for this recruitment. Furthermore, within these Census tracts, households that were flagged as Hispanic based on consumer vendor data (that are typically used for direct-mail marketing) were oversampled. This new Latino Panel will have at least 5,000 Hispanic panelists with approximately 30% of those panelists being Spanish-language dominant. Sample Selection for Panel Recruitment The 2014-2016 AmeriSpeak Panel sample consists of nationally representative housing units drawn from the 2010 NORC National Sample Frame and less than 1% from address-based sampling. The 2010 NORC National Sample Frame is stratified based on segment (Census tract or Census block group) characteristics such as age and race/ethnicity composition of the segment, and then, a stratified simple random sample of housing units is selected. Specifically, based on Census tract-level data, segments were classified as having a higher concentration of 18-24 year old adults or not, and a higher concentration of Hispanics, non-Hispanic African Americans, and other. Based on these strata definitions, 6 strata (2 based on age times 3 based on race/ethnicity) were used to oversample housing units in segments higher in young adults and/or Hispanics and non-Hispanic African-Americans. This is referred to as the initial sample or first stage of panel recruitment. In the second stage of panel recruitment, initially sampled but nonresponding housing units are subsampled for a nonresponse follow-up (NRFU). At this stage, consumer vendor data are matched to housing units, and housing units that are flagged (based on consumer vendor data) as having a young adult or minority (Hispanic and non-Hispanic African American) are oversampled for the NRFU. Overall, approximately one in five initially nonresponding housing units are subsampled for NRFU. However, as mentioned previously, selection of housing units for NRFU is a stratified simple random sample based on consumer vendor data. Due to NRFU, these initially nonresponding housing units have a much higher selection probability compared to the housing units that were recruited during the first stage of panel recruitment. Note that a small fraction of initially nonresponding housing units are not eligible for NRFU due to these housing units being classified as “hard refusals” or having an appointment for a call back from NORC. In summary, there are two reasons why the sampling design for AmeriSpeak Panel recruitment deviates from Equal Probability of Selection Method (EPSEM) sampling: (a) oversampling of housing units in segments with a higher concentration of young adults and minorities results in the sample selection probabilities being higher for housing units in these segments; and (b) the nonresponse follow-up effort results in initially nonresponding housing units having a much higher selection probability. Furthermore, oversampling associated with NRFU results in higher selection probabilities for initially nonresponding housing units that are flagged (based on consumer vendor data) as having a young adult or minority. AmeriSpeak Panel Recruitment Procedures Recruitment is a two-stage process: initial recruitment using less expensive methods and then non-response follow-up using personal interviewers. For the initial recruitment, sample units are invited to join AmeriSpeak online by visiting the panel website AmeriSpeak.org or by telephone (in-bound/outbound supported). English and Spanish language are supported for both online and telephone recruitment. Study invitations are communicated via an over-sized pre-notification postcard, a USPS recruitment package in a 9”x12” envelope (containing a cover letter, a summary of the privacy policy, FAQs, and a study brochure), two follow-up post cards, and also contact by NORC’s telephone research center for sample units matched to a telephone number.

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The second-stage non-response follow-up targets a stratified random sub-sample of the non-responders from the initial recruitment. Stratification is based on consumer vendor data and stratification variables from the initial recruitment stage in order to increase sample representation of young adults, non-Hispanic African Americans, and Hispanics. Units sampled for the non-response follow-up are sent by Federal Express a new recruitment package with an enhanced incentive offer. NORC field interviewers then make personal, face-toface visits to the respondents’ homes to encourage participation. NORC field interviewers administer the recruitment survey in-person using CAPI or else encourage the respondents to register at AmeriSpeak.org or call the toll-free AmeriSpeak telephone number to register. Recruiting Non-Internet and “Net Averse” Households Under certain conditions, AmeriSpeak gives respondents a choice regarding their preferred mode for future participation in AmeriSpeak surveys. For the 2014-2016 recruitment, 79% of the recruited panelists were enrolled in AmeriSpeak to receive online surveys, while 21% of the recruited adults agreed to participate in AmeriSpeak telephone mode surveys. For the 2016 recruitment, respondents provided an option of online or telephone modes include: persons without internet access, persons whose only internet access is via a smartphone, and persons with internet access but unwilling to share an email address. A recruited household can consist of both web-mode and phone-mode panelists residing in the same household. Impact of Non-Response Follow-up The non-response follow-up (NRFU) reduces non-response bias significantly by improving the representativeness of the AmeriSpeak panel sample with respect to certain demographic segments, including but not limited to rural and/or lower income households, cell-phone only households, persons age 18 to 34, African Americans, Hispanics, and persons without a high school degree or have only a high school degree (no college). Even though NRFU panelists are more reluctant to complete surveys, the addition of NRFU panelists reduced absolute bias on average 35-40% when compared to the initial stage recruits (among examined surveys). Compared to panelists recruited in the initial stage, panelists recruited via the nonresponse follow-up campaign are more politically conservative, are less knowledgeable about science, report less interest in current events and topics in the news (such as climate change and energy resources), and are less likely to read a print newspaper (more likely to read the news online and use social media). They are also more likely to attend church, be against gun control, and more likely to eat at a fast food restaurant than the initial stage recruits. Accordingly, NRFU panelists make the substantive estimates in any AmeriSpeak study more representative and accurate. AmeriSpeak Panel Recruitment Response Rate and Other Sample Metrics Between October 2014 and October 2016, 20,939 households were recruited to the AmeriSpeak Panel. The AAPOR RR3 (response rate) for the panel recruitment during this time frame is 34.3% (weighted to take into account selection probabilities).1 The estimated cumulative AAPOR RR3 for client surveys is 10% to 20% (varying according to study parameters and taking into account all sources of non-response including panel recruitment, panel household attrition, and survey participation).2 NORC documented the AAPOR response rate calculation methodology for 2014-2015 recruitment.3

The response rate calculation incorporates the selection probabilities of the samples for the initial recruitment and non-response follow-up stages, as calculated by the US Bureau of the Census for the American Community Survey. 2 A properly calculated AAPOR response rate for panel-based research takes into account all sources of nonresponse at each stage of the panel recruitment, management, and survey administration process. A common misapplication of the term “response rate” in online panel surveys is represent the survey-specific cooperation rate as the “survey response rate.” 3 See “Response Rate Calculation Methodology for Recruitment of a Two-Phase Probability-Based Panel: The Case of AmeriSpeak” authored by Robert Montgomery, J. Michael Dennis, Nada Ganesh. The paper is available at amerispeak.norc.org on the “research” page. 1

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Key statistics with respect to the 2014-2016 recruited households are as follows: 51% recruited via the nonresponse follow-up recruitment using overnight Federal Express mailers and face-to-face methodology (with NORC field staff visiting households); 21% indicated a preference for the telephone mode of data collection for participating in AmeriSpeak studies; 25% of the recruited households are non-Internet; 71% are cellphone only or cell-phone mostly; 18% are African-American and 15% Hispanic; and 33% have household income below $30,000 (compared to ACS benchmark of 29%). Mixed-Mode Data Collection Panelists may participate in two to three AmeriSpeak Panel studies per month via online (computer, tablet, or smartphones) or by CATI phone. CATI phone mode respondents represent a population currently underrepresented in web panels that exclude non-internet households or “net averse” persons. NORC’s telephone interviewers administer the phone mode of survey questionnaires using a data collection system supporting both the phone and web modes of data collection, providing an integrated sample management and data collection platform. For panelists using smartphones for web-mode AmeriSpeak surveys, the NORC survey system renders an optimized presentation of the survey questions for these mobile users. For general population client studies, approximately 20% of the completed interviews are completed by the telephone mode. Panel Management Policies NORC maintains strict rules to limit respondent burden and reduce the risk of panel fatigue. On average, AmeriSpeak panel members typically participate in AmeriSpeak web-based or phone-based studies two to three times a month. Because the risk of panel attrition increases with the fielding of poorly constructed survey questionnaires, the AmeriSpeak team works with NORC clients to create surveys that provide an appropriate user experience for AmeriSpeak panelists. AmeriSpeak will not field surveys that in our professional opinion will result in a poor user experience for our panelists and in panel attrition. ABOUT NORC AT THE UNIVERSITY OF CHICAGO As one of the world’s foremost independent research institutions, NORC at the University of Chicago delivers objective data and meaningful analysis to help decision-makers and leading organizations make informed choices and identify new opportunities. Since 1941, NORC has applied sophisticated methods and tools, innovative and cost-effective solutions, and the highest standards of scientific integrity and quality to conduct and advance research on critical issues. Today, NORC expands on this tradition by partnering with government, business, and nonprofit clients to create deep insight across a broad range of topics and to disseminate useful knowledge throughout society. Headquartered in downtown Chicago, NORC works in over 40 countries around the world, with additional offices on the University of Chicago campus, the DC metro area, Atlanta, Boston, and San Francisco. ADDITIONAL RESOURCES To learn more about AmeriSpeak or to share an RFP, please contact AmeriSpeak at [email protected]. Information about AmeriSpeak capabilities and research papers are available online at AmeriSpeak.NORC.org.

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YouGov Sampling Methodology Sampling and Sample Matching Sample matching is a methodology for selection of representative samples from non-randomly selected pools of respondents. It is ideally suited for Web access panels, but could also be used for other types of surveys, such as phone surveys. Sample matching starts with an enumeration of the target population. For general population studies, the target population is all adults, and can be enumerated through the use of the decennial Census or a high quality survey, such as the American Community Survey. In other contexts, this is known as the sampling frame, though, unlike conventional sampling, the sample is not drawn from the frame. Traditional sampling, then, selects individuals from the sampling frame at random for participation in the study. This may not be feasible or economical as the contact information, especially email addresses, is not available for all individuals in the frame and refusals to participate increase the costs of sampling in this way. Sample selection using the matching methodology is a two-stage process. First, a random sample is drawn from the target population. We call this sample the target sample. Details on how the target sample is drawn are provided below, but the essential idea is that this sample is a true probability sample and thus representative of the frame from which it was drawn. Second, for each member of the target sample, we select one or more matching members from our pool of opt-in respondents. This is called the matched sample. Matching is accomplished using a large set of variables that are available in consumer and voter databases for both the target population and the opt-in panel. The purpose of matching is to find an available respondent who is as similar as possible to the selected member of the target sample. The result is a sample of respondents who have the same measured characteristics as the target sample. Under certain conditions, described below, the matched sample will have similar properties to a true random sample. That is, the matched sample mimics the characteristics of the target sample. It is, as far as we can tell, “representative” of the target population (because it is similar to the target sample). The Distance Function When choosing the matched sample, it is necessary to find the closest matching respondent in the panel of opt-ins to each member of the target sample. Various types of matching could be employed: exact matching, propensity score matching, and proximity matching. Exact matching is impossible if the set of characteristics used for matching is large and, even for a small set of characteristics, requires a very large panel (to find an exact match). Propensity score matching has the disadvantage of requiring estimation of the propensity score. Either a propensity score needs to be estimated for each individual study, so the procedure is automatic, or a single propensity score must be estimated for all studies. If large numbers of variables are used the estimated propensity scores can become unstable and lead to poor samples. 1

YouGov employs the proximity matching method. For each variable used for matching, we define a distance function, d(x,y), which describes how “close” the values x and y are on a particular attribute. The overall distance between a member of the target sample and a member of the panel is a weighted sum of the individual distance functions on each attribute. The weights can be adjusted for each study based upon which variables are thought to be important for that study, though, for the most part, we have not found the matching procedure to be sensitive to small adjustments of the weights. A large weight, on the other hand, forces the algorithm toward an exact match on that dimension. Theoretical Background for Sample Matching To understand better the sample matching methodology, it may be helpful to think of the target sample as a simple random sample (SRS) from the target population. The SRS yields unbiased estimates because the selection mechanism is unrelated to particular characteristics of the population. The efficiency of the SRS can be improved by using stratified sampling in place of simple random sampling. SRS is generally less efficient than stratified sampling because the size of population subgroups varies in the target sample. Stratified random sampling partitions the population into a set of categories that are believed to be more homogeneous than the overall population, called strata. For example, we might divide the population into race, age, and gender categories. The cross-classification of these three attributes divides the overall population into a set of mutually exclusive and exhaustive groups or strata. Then an SRS is drawn from each category and the combined set of respondents constitutes a stratified sample. If the number of respondents selected in each strata is proportional to their frequency in the target population, then the sample is selfrepresenting and requires no additional weighting. The intuition behind sample matching is analogous to stratified sampling: if respondents who are similar on a large number of characteristics tend to be similar on other items for which we lack data, then substituting one for the other should have little impact upon the sample. This intuition can be made rigorous under certain assumptions. Assumption 1: Ignorability. Panel participation is assumed to be ignorable with respect to the variables measured by survey conditional upon the variables used for matching. What this means is that if we examined panel participants and non-participants who have exactly the same values of the matching variables, then on average there would be no difference between how these sets of respondents answered the survey. This does not imply that panel participants and non-participants are identical, but only that the differences are captured by the variables used for matching. Since the set of data used for matching is quite extensive, this is, in most cases, a plausible assumption.

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Assumption 2: Smoothness. The expected value of the survey items given the variables used for matching is a “smooth” function. Smoothness is a technical term meaning that the function is continuously differentiable with bounded first derivative. In practice, this means that that the expected value function doesn’t have any kinks or jumps. Assumption 3: Common Support. The variables used for matching need to have a distribution that covers the same range of values for panelists and non-panelists. More precisely, the probability distribution of the matching variables must be bounded away from zero for panelists on the range of values (known as the “support”) taken by the non-panelists. In practice, this excludes attempts to match on variables for which there are no possible matches within the panel. For instance, it would be impossible to match on computer usage because there are no panelists without some experience using computers. Under Assumptions 1-3, it can be shown that if the panel is sufficiently large, then the matched sample provides consistent estimates for survey measurements. The sampling variances will depend upon how close the matches are if the number of variables used for matching is large. In this study, over 150,000 respondents to YouGov’s Internet surveys were used for the pool from which to construct the matches for the final sample. Current Sampling Frame and Target Sample YouGov has constructed a sampling frame of U.S. Citizens from the 2012 American Community Survey, including data on age, race, gender, education, marital status, number of children under 18, family income, employment status, citizenship, state, and metropolitan area. The frame was constructed by stratified sampling from the full 2012 ACS sample with selection within strata by weighted sampling with replacement (using the person weights on the public use file). Data on reported 2012 voter registration and turnout from the November 2012 Current Population Survey was matched to this frame using a weighted Euclidean distance metric. Data on religion, church attendance, born again or evangelical status, interest in politics, party identification and ideology were matched from the 2007 Pew U.S. Religious Landscape Survey. Characteristics of target samples vary based on the requirements of the projects. Typical general population target samples are selected by stratification by age, race, gender, education, and voter registration, and by simple random sampling within strata. At the matching stage, the final set of completed interviews are matched to the target frame, using a weighted Euclidean distances metric.

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Weighting The matched cases are weighted to the sampling frame using propensity scores. The matched cases and the frame are combined and a logistic regression is estimated for inclusion in the frame. The propensity score function may include a number of variables, including age, years of education, gender, race/ethnicity, predicted voter registration, interest in politics, born again status, ideological self-placement and inability to place oneself on an ideological scale, and baseline party identification (i.e., the profiled party identification that was collected before the survey was conducted). The propensity scores are then grouped into deciles of the estimated propensity score in the frame and post-stratified according to these deciles. The final weights may then be post-stratified by gender, race, education, and age. Large weights are trimmed and the final weights are normalized to equal sample size.

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2017 JUST Capital Ranking Methodology

19 Appendix B: Qualitative Report

Copyright © 2017 JUST Capital Foundation, Inc. All rights reserved.

Appendix B: Qualitative Report

FINAL REPORT

JUST Capital Focus Groups Final Report DATE: AUGUST 16, 2017

PRESENTED TO: NATALIE JACKSON ANGELA AKINYEMI

PRESENTED BY: NORC

NORC

| JUST Capital Focus Groups

Table of Contents Table of Contents ....................................................................................................................... i I.

Introduction ....................................................................................................................... 1

II.

Session Flow ..................................................................................................................... 1

III.

Findings ............................................................................................................................. 3 Driver Categories ................................................................................................................ 3 Component Categories ....................................................................................................... 4 New Component Recommendations ................................................................................... 6 Component Categories ....................................................................................................... 7

IV.

Appendix A – Lobby Exercise & Discussion Guides...................................................... 8

V.

Appendix B – Participants .............................................................................................. 18

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Introduction

On April 10-20, 2017, NORC conducted 12 focus groups in six location in order to understand whether any modifications were needed to the existing Drivers and Components framework. Additionally, the research investigated some specific issues raised in the development of the measurement framework. Focus Group Objectives 1) Develop a set of Drivers and Components to be included in the 2017 Ranking Model. a. Identify the specific or more detailed ‘components’ that should be included under the broad general buckets ‘drivers’. b. Validate existing Components. c. Explore whether there are Components we should add that were not included in the 2016 model. 2) Develop an approach that can be conducted year after year to understand modifications that may need to be made to the existing Driver/Component framework. 3) In line with this approach, ask participants about their concerns about corporate behavior broadly. Compare new ideas to the existing list of Components. Potential differences will be explored, and participants will be asked to react to both the concepts represented by the Components, as well as the language. NORC conducted 12 focus groups in six locations: New York, Chicago, Albuquerque, Wichita, San Francisco, and Atlanta. These groups provided representation of a wide variety of Americans. Each group included between eight and fifteen participants. In each location we hosted two groups, alternating between Drivers and Components. NORC developed a moderator protocol that started broadly, asking participants their thoughts about corporate just behavior. High level thinking was promoted by asking participants to imagine a business as a superhero. Themes, stakeholders, and broad categories were noted. The result of these focus groups was an initial set of Drivers (ranging between 5-8) and Components (we anticipated 35-45) for testing quantitatively.

II.

Session Flow

Lobby Exercise While waiting for the groups to start in the lobby, respondents were given a sheet of paper with an activity to do in order to get them in the right mindset and get them thinking about the topics. Participants were instructed to think of three businesses which they had a favorable impression of and to write down five characteristics or things about those businesses that drive their impression of them. Participants were then instructed to do the same for three business of which they had an unfavorable impression.

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Introduction NORC explained that the participants had been invited to participate in a focus group about what it means for a business to do “the right thing”. Participants were informed that the group discussion would be managed in order to stay on schedule. NORC moderators explained that, at times, discussions may have to be cut short and that some participants may be called on in order to capture feedback from all participants. Participants were also instructed to avoid interrupting one another and to be respectful of viewpoints with which they disagreed. Finally, participants were asked to introduce themselves and list one event they were looking forward to in the next few months. Lobby Exercise Discussion Participants were asked to share the businesses they had listed on the lobby exercise and to explain why those businesses were favorable. Participants were then asked to think about businesses with which they had never conducted business, but had a favorable impression of nevertheless. The same exercise was conducted for businesses of which participants had an unfavorable opinion. Introduction of “Just” The moderators asked the group to describe what “doing the right thing” related to in a broad sense. After discussing participant ideas, NORC moderators introduced the concept of just. Just was explained as a business operating justly, with a concept of justice and justness. NORC moderators made it clear that just did NOT mean “merely” or “only”. NORC moderators noted that participants found it helpful to think of a just business behaving as how a superhero might, in order to avoid focusing on profitable behavior versus just behavior. Participants were instructed to prioritize what they considered to be just behavior, even if they believed that behavior might impact a businesses’ profit. Driver Focus Group NORC began the Driver focus group discussion themes, stakeholders, and broad categories of just behaviors. These themes were noted and then removed in order to let participants discuss concepts of justness unstructured. NORC wrote down participant ideas and placed them on a wall. After several rounds of idea generation, participants discussed how best to organize their concepts. Finally, the name and language used to describe each Driver was discussed. Components Focus Group NORC conducted a group focused on Components, and the mapping of Components to Drivers. Consistent with the previous approach, participants were asked about their concerns about corporate just behavior. The existing Components were introduced along with the name and language used to describe each Component. Participants were asked if any changes should be made to the existing Components or if there were any Components which had not been covered. Again, themes, stakeholders, and broad categories were noted. Finally, participants were asked to name the categories into which they had organized the Components. Close out

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Participants were thanked and informed that their input would be used in JUST Capital’s research into America’s Most Just Businesses.

III.

Findings

Driver Categories

NEW YORK CITY Groups: 1a. Employee/Worker rights 1b. Fairness in pay/compensation (could go with rights #1) 2. Social responsibility/impact - we have domestic and international 3a. Customer rights/relations 3b. Product integrity 4. Ethical business practices 5. Environmental responsibility/conscience

SAN FRANCISCO Groups (did not name): 1. Workers 2. Products/pollution/pricing/advertising 3. Leaders/taxes/financials/laws 4. Customers/charitable 5. Resources/environmentally resp. 6. Supply chain 7. Profit

ATLANTA Groups: 1. Integrity/Business Ethics 2. Environmentally responsible/conscience 3. Work life balance/Human resources/Employees/People 4. Company values 5. Politics/Political awareness 6. Responsibility

CHICAGO Groups: 1. Business practices 2. Customers 3. Worker/Employee

WICHITA Groups: 1. Financial integrity 2. Environmental conciseness 3. Money/Bottom line 4. Overseas affairs/international 5. Good neighbors 6. Customer service/care 7. Transparent/quality control 8. Employee Relations

ALBUQUERQUE Groups: 1. Great for Employees 2. Law abiding 3. Social responsibility 4. Respects customers 5. Quality products 6. Environmentally responsible

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Component Categories

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New Component Recommendations

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Component Categories

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IV.

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Appendix A – Lobby Exercise & Discussion Guides

LOBBY EXERCISE: Today we’re going to be talking about businesses, what people think about them, what their role in society should be, and what they should and should not do. PART 1: 1. Can you think of three businesses that you have a favorable impression of or that you think generally do the right thing? Put their names at the top of each column below. 2. In the column underneath each name, write down five characteristics or things about them that drives your impression of them. 3. Circle any of the businesses that you either follow in the news, go out of your way to purchase products or services from or, if you invest, choose to invest in (either directly or as part of a portfolio).

Business 1:

Business 2:

Business 3:

1.

1.

1.

2.

2.

2.

3.

3.

3.

4.

4.

4.

5.

5.

5.

FLIP OVER FOR PART 2

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Part 2: 1. Can you think of three businesses that you have an unfavorable impression of or that you think generally DO NOT do the right thing? Put their names at the top of each column below. 2. In the column underneath each name, write down five characteristics or things about that business that drives your impression of them. 3. Circle any of the businesses if, because of your impression of it, you AVOID buying its products and services or, if you invest, AVOID investing in its stock.

Business 1:

Business 2:

Business 3:

1.

1.

1.

2.

2.

2.

3.

3.

3.

4.

4.

4.

5.

5.

5.

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Just Capital Research Components Discussion Guide – Focus Group Objectives: 1) Develop a set of Components to be included in the 2017 Ranking Model a. Identify the specific or more detailed ‘components’ that should be included under the broad general buckets ‘drivers’ b. Validate existing Components Explore Components not represented in the 2016 model c. 2) Develop an approach that can be conducted year after year to understand modifications that may need to be made to the existing Driver/Component framework 3) Consistent with the previous approach, ask participants about their concerns about corporate behavior broadly. Compare new ideas to the existing list of Components. Potential differences will be explored, and participants will be asked to react to both the concepts represented by the Components, as well as the language. Lobby Exercise: While waiting for the groups to start in the lobby, respondents will be given a sheet of paper with an activity to do in order to get them in the right mindset and get them thinking about the topics we want to engage on. FRONT: We’re going to be talking today about businesses, what people think about them, what their role in society should be, and what they should and should not do. 1. Can you think of three businesses that you have a favorable impression of or that you think generally do the right thing? Put their names at the top of each column below. 2. In the column underneath each name, write down five characteristics or things about them that drives your impression of them. 3. Put a star under any of the businesses that you either follow in the news, go out of your way purchase products or services from or, if you invest, choose to invest in (either directly or as part of a portfolio). 4. Where do you get information you can trust about these businesses? Flip your paper over. BACK: 5. Can you think of three businesses that you have an unfavorable impression of or that you think generally do not do the right thing? Put their names at the top of each column below. 6. In the column underneath each name, write down five characteristics or things about that business that drives your impression of them. 7. Put a star under any of the businesses if, because of your impression of it, you avoid buying its products and services or, if you invest, investing in its stock. 8. Where do you get information you can trust about these businesses? Please take your paper into the group with you.

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Introduction — ~5 Mins o o

Have 2 component cards face-down on table in front of each participant’s seat (so you do NOT have to take time handing out cards) Group general overview:

o Please turn off your cell phones. o There’s a tendency in these groups for some people to speak at length when there’s an issue they know about or are particularly passionate about. However, we have a lot to get through in the next 90 minutes so we will be moving along at a fairly quick pace. I may have to cut some of you off in order to move us on to another topic. If that happens, please do not take it personally. We are not looking to embarrass you. It’s just that we have limited time and a lot of material to cover. o Additionally, there may be some of you who do not speak up much at all. I may call on you to get your opinion. Again, if I do this, it is not to embarrass you. We value your opinion and would like to hear from everyone. o Please do not interrupt the other person when they are talking. o Lastly, and most importantly, there are no right or wrong answers. If you disagree with one another, please feel free to verbalize that, but be respectful of the other person’s feelings. Lobby Exercise Discussion — ~10 Mins 1) Conversation: discussion of lobby exercise  Thinking about the businesses you are favorable toward … o Why did you include these businesses? o What is it about these businesses that leads you to feel good about them? (Probe if needed: What characteristics do they have?) o What things do they do that are good or admirable? (Probe if needed: What specific behaviors?) o What about a business that you may not have ever dealt with, for example – a business that deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have a favorable impression of) 

Thinking about the businesses you are unfavorable toward … o Why did you include these businesses? o Again what are the key overall characteristics of these businesses that lead you to have a negative opinion? o What are the things they do that lead you to feel unfavorably about them? [Probe if necessary: What specific behaviors?) o What are some of the things you wrote down on your list that we haven’t mentioned? [Moderator will specifically ask this question to respondents who have been silent, to bring them into the conversation] o What about a business that you may not have ever dealt with, for example – a business that deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have an unfavorable impression of)

●

How do you know if they are doing the right thing? o Where do you get information about these businesses? o Why do you trust these sources? o Which sources do you NOT trust? FINAL REPORT | 11

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Introduce “Just” — ~ 10 Mins Does the way businesses operate matter? That is, should we care that businesses reflect the values of the American public? 1) Understand how the public would define “just” ● ●

What words would you use to describe businesses that generally do the right thing? What do you think about the word “just” as a description of these businesses and behaviors? How would you define the word just in this context? What about that word fits or doesn’t? ● IF NEEDED: By “just” we don’t mean “only,” we mean fair, equitable, balanced – that kind of thing. ● So we use this term ‘JUST’ to describe business that operate this way – as in a concept of Justice or Justness. Tonight, we’re interested in understanding what YOU think a JUST business might look like. One thing to keep in mind as we talk, is that there are several groups of stakeholders that we might think about in terms of JUST behavior: Consumers, Employees, Investors, Communities, Environment, Business leadership ● ● ● ●

Is it important for a businesses to be just? Why or why not? Are the businesses you are favorable toward “just” businesses? Are the businesses you are unfavorable toward “unjust” businesses? Are the characteristics of “just” and “unjust” businesses the same as what you have listed? What is the same or different?

Components — ~60 Mins For the rest of the conversation we are specifically interested in discussing large businesses, such as those that have over 5,000 employees and are among the thousand or so largest in the U.S. I’m going to hand out slips of paper that have “components” of justness, that is – these components might be considered something a business does that makes it qualified to be labeled “just”. What we’d like to do is discuss what these components mean and then group these components in to broad, high level categories. When I call on you, I’d like you read the component on your first slip, and then we can discuss, as a group, how to categorize it. After a few we’ll start putting our slips on the wall in to the categories we determine, but we can always moving things around as we’d like. One last item before we start: there’s a tendency in these conversations to think about how a business would behave in order to be PROFITABLE. That is NOT what we are looking to discuss here. In this room, for our remaining time, we can “have our cake and eat it too.”  We want to almost think about a business if it were a superhero – fighting for truth and justice. How would THAT type of business behave?  What does your showcard say? o What does that mean to you? o Does anyone else have a different idea of what that means? After 15 (or so) components have been placed, start talking about fitting the components into categories:  So, let’s stop for a second and think about the categories that these components fit into. Once all showcards are on the wall, repeat the component exercise above. Then go category by category:  Do we like these items categorized together? Are there any that don’t belong? Are there any duplicates?  What might we call or name this category?  What’s missing in this category? Are there any items that should be here that aren’t?

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Close out MODERATOR:  Have respondents fill out any additional profiling  Conclusion and thanks  Provide background info on JUST Capital’s purpose and interest in creating a measurement of the most just businesses in America.

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Just Capital Research Discussion Guide - Drivers

Focus Group Objectives: 1) Develop a set of high level themes (currently referred to as Drivers) to be included in the Ranking Model 2) Develop an approach that can be conducted year after year to understand modifications that may need to be made to the existing Driver/Component framework 3) Consistent with the previous approach, ask participants about their concerns about corporate behavior broadly. Lobby Exercise: While waiting for the groups to start in the lobby, respondents will be given a sheet of paper with an activity to do in order to get them in the right mindset and get them thinking about the topics we want to engage on. FRONT: We’re going to be talking today about businesses, what people think about them, what their role in society should be, and what they should and should not do. 1. Can you think of three businesses that you have a favorable impression of or that you think generally do the right thing? Put their names at the top of each column below. 2. In the column underneath each name, write down five characteristics or things about them that drives your impression of them. 3. Put a star under any of the businesses that you either follow in the news, go out of your way purchase products or services from or, if you invest, choose to invest in (either directly or as part of a portfolio). 4. Where do you get information you can trust about these businesses? Flip your paper over. BACK: 5. Can you think of three businesses that you have an unfavorable impression of or that you think generally do not do the right thing? Put their names at the top of each column below. 6. In the column underneath each name, write down five characteristics or things about that business that drives your impression of them. 7. Put a star under any of the businesses if, because of your impression of it, you avoid buying its products and services or, if you invest, investing in its stock. 8. Where do you get information you can trust about these businesses? Please take your paper into the group with you. Introduction — ~5 Mins Group general overview:

o Please turn off your cell phones. o There’s a tendency in these groups for some people to speak at length when there’s an issue they know about or are particularly passionate about. However, we have a lot to get through in the next 90 minutes so we will be moving along at a fairly quick pace. I may have to cut some of you off in order to move us on to another topic. If that happens, please do not take

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it personally. We are not looking to embarrass you. It’s just that we have limited time and a lot of material to cover. o Additionally, there may be some of you who do not speak up much at all. I may call on you to get your opinion. Again, if I do this, it is not to embarrass you. We value your opinion and would like to hear from everyone. o Please do not interrupt the other person when they are talking. o Lastly, and most importantly, there are no right or wrong answers. If you disagree with one another, please feel free to verbalize that, but be respectful of the other person’s feelings. Lobby Exercise Discussion — ~10 Mins 1) Conversation: discussion of lobby exercise  Thinking about the businesses you are favorable toward … o Why did you include these businesses? o What is it about these businesses that leads you to feel good about them? (Probe if needed: What characteristics do they have?) o What things do they do that are good or admirable? (Probe if needed: What specific behaviors?) o What about a business that you may not have ever dealt with, for example – a business that deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have a favorable impression of) – does anyone have an example of a business like this? 

Thinking about the businesses you are unfavorable toward … o Why did you include these businesses? o Again what are the key overall characteristics of these businesses that lead you to have a negative opinion? o What are the things they do that lead you to feel unfavorably about them? [Probe if necessary: What specific behaviors?) o What are some of the things you wrote down on your list that we haven’t mentioned? [Moderator will specifically ask this question to respondents who have been silent, to bring them into the conversation] o What about a business that you may not have ever dealt with, for example – a business that deals with other businesses or the government (give an example of a business that operates somewhere else in the country which you’ve never dealt with – but that you have an unfavorable impression of) – does anyone have an example of a business like this?

●

How do you know if they are doing the right thing? o Where do you get information about these businesses? o Why do you trust these sources? o Which sources do you NOT trust?

Introduce “Just” — ~ 10 Mins 2) Understand how the public would define “just” ● ● ●

Is doing the right thing important? What words would you use to describe businesses that generally do the right thing? What do you think about the word “just” as a description of these businesses and behaviors? How would

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you define the word just in this context? What about that word fits or doesn’t? ● IF NEEDED: By “just” we don’t mean “only,” we mean fair, equitable, balanced – that kind of thing. ● So we use this term ‘JUST’ to describe business that operate this way – as in a concept of Justice or Justness. Tonight, we’re interested in understanding what YOU think a JUST business might look like. ● Is it important for a businesses to be just? Why or why not? ● Are the businesses you are favorable toward “just” businesses? ● Are the businesses you are unfavorable toward “unjust” businesses? Drivers — ~60 mins 

In thinking about JUSTness, we can first start to think about who might care if a company is JUST. That is, who are the stakeholders in JUSTness? What groups of people might care? [probe until group mentions all or most: Consumers, Employees, Investors, Communities, Environment, Business leadership] [MODERATOR – write on white board or half sheets and post on wall as group mentions stakeholders]

[MODERATOR READ] For the rest of the conversation we are specifically interested in discussing large businesses, such as those that have over 5,000 employees and are among the thousand or so largest in the U.S. One item before we start: there’s a tendency in these conversations to think about how a business would be behave in order to be PROFITABLE. That is NOT what we are looking to discuss here. In this room, for our remaining time, we can “have our cake and eat it too.” We want to almost think about a business if it were a superhero – fighting for truth and justice. How would THAT type of business behave? 1) Brainstorm: create a list of all the issues that go into making a business just or unjust [as participants name items, write on half sheets and tape to wall]  Imagine that you were writing a news story about businesses that were ‘doing the right thing’. What kinds of things would those be? What would be the most important thing these business could be doing?  Imagine you were writing an advertisement about your JUST company – what would be the 2-3 high level JUST things you’d want to brag about? [Additional prompts] ● What makes a business “just”? ● What kinds of issues would you take into consideration? ● What characteristics and behaviors does a “just” business have? ● What makes a business “unjust”? ● What kinds of issues would you take into consideration? ● What characteristics and behaviors does an “unjust” businesses have? ● How about a member of the surrounding community? ● How about an employee? ● How about a customer? ● How about from an environmental perspective? ● If you are a stockholder is there anything different you would want to see on this list? Why is that important? Final Prompt: Thinking of all of the groups that businesses serve and impact—shareholders, consumers, communities, government, and employees—what’s missing from our lists?

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2) Group Brainstorm items[move half sheets in to groups] Start putting the ideas into categories (Drivers) 

We have quite a few issue here. Are there any of these that could be grouped together, in a single larger category? [as group directs, move half sheets in to categories on the wall] For issues within each category that remain uncategorized, ask the following questions:  Why do you consider this issue important?  Does a business’s performance on this issue have any impact on your view of the business as “just”? Why or why not? 3) Name groups  If we wanted to come up with names of these broad categories of JUST behaviors, what would they be? [Once groups have been named]  Do these names appropriately describe these groups?  Are these groups/group names different enough from each other?  If this group name was mentioned in a news article, would you think of these items we grouped together?

Closing Question and Conclusion — ~5 Mins Final   

Thinking about everything we have discussed is there anything about JUSTness that we’ve missed? What would that be? Conclusion and thanks Provide background info on JUST Capital’s purpose and interest in creating a measurement of the most just businesses in America.

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Appendix B – Participants

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2017 JUST Capital Ranking Methodology

20 Appendix C: Weighting Survey Questionnaires

Copyright © 2017 JUST Capital Foundation, Inc. All rights reserved.

Appendix C: Weighting Survey Questionnaires

7. Appendix C - Driver.docx



Client Project Name Project Number Survey length (median) Population Pretest Main MODE Language Incentive PIMS description Eligibility Rate



JUST Capital Driver Study 2017 8099 8 minute survey 18+ general population N/A N=4100 Phone and Web English and Spanish 7,000 AmeriPoints Driver Study 2017 100%



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7. Appendix C - Driver.docx Standard demographic preloads: Variable Name Variable Type Variable Label AGE Numeric Age GENDER String Gender RACETHNICITY Numeric Race/ethnicity EDUC Numeric Education MARITAL Numeric Marital Status EMPLOY Numeric Current employment status INCOME Numeric Household income STATE String State METRO Numeric Metropolitan area flag INTERNET Numeric Household internet access HOUSING Numeric Home ownership HOME_TYPE Numeric Building type of panelist’s residence PHONE_SERVICE Numeric Telephone service for the household HHSIZE Numeric Household size (including children) HH01 Numeric Number of HH members age 0-1 HH25 Numeric Number of HH members age 2-5 HH612 Numeric Number of HH members age 6-12 HH1317 Numeric Number of HH members age 13-17 HH18OV Numeric Number of HH members age 18+ These populated as a pre-load when the panelists get sampled into the survey Standard sample preloads Variable Name Variable Type Variable Label Username Numeric Analogous to Member_PIN P_Batch Numeric Batch Number (if only one assignment, then everyone will be 1) Dialmode Numeric CATI Dialmode (predictive, preview, etc) P_LCS Numeric Life cycle stage, 0=released but not touched LANG String Survey language (EN, ES) Y_FCELLP String S_RES Numeric Surveylength Numeric Estimated length of survey SurveyId Numeric Survey ID# in A4S Incentwcomma String 1,000 or 2,000 P_Hold01 Numeric Prevents dialing cases without phone numbers Custom survey-specific preloads Variable Name Variable Type Variable Label P_VERSION NUMBERIC

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7. Appendix C - Driver.docx

This survey will use the following RND_xx variables: Note, these are randomized in the script (NOT preloads) RND_xx Associated survey Qs RND_00 RND_01 Q21 RND_02 Q50 RND_03 Q50 RND_04 Q47 RND_05 Q30 RND_06 Q31 RND_07 Q32 RND_08 Q34 RND_09 Q40 RND_10 RND_11 Q51 RND_12 Q52

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7. Appendix C - Driver.docx PHONE SCRIPTS [CATI - OUTBOUND] INTRO Hello, my name is $I. I'm calling from AmeriSpeak by NORC. May I please speak with [FIRSTNAME]? Hola, mi nombre es $I. Lo estoy llamando de AmeriSpeak del NORC. ¿Podría hablar con [FIRSTNAME]? [IF RESPONDENT IS AVAILABLE] Thank you for your continued participation in AmeriSpeak. I am calling to let you know that your next survey is available. The survey takes approximately [SURVEYLENGTH] minutes to complete. If you complete the survey, you will receive [INCENTWCOMMA] AmeriPoints for your time. We will keep all of your answers confidential. Shall we proceed? Gracias por su participación continúa en AmeriSpeak. Le estoy llamando para informarle que su próxima encuesta está lista. La encuesta toma aproximadamente [SURVEYLENGTH] minutos para completar. Si completa la encuesta, recibirá [INCENTWCOMMA] AmeriPoints por su tiempo. Mantendremos todas sus respuestas confidenciales. ¿Desea que procedamos? Great. As always, for quality assurance purposes, this call may be recorded or monitored. Excelente. Esta llamada puede ser grabada o monitoreada. [CATI-INBOUND] INTRO Thank you for calling AmeriSpeak by NORC. My name is $I. How are you today? Gracias por llamar a AmeriSpeak de NORC. Mi Nombre es $I. ¿Cómo está hoy? And are you calling to take your next survey? ¿Y está llamando para tomar su próxima encuesta?

I just need to confirm that I'm speaking with [FIRSTNAME] [LASTNAME]. Is that you? Sólo necesito confirmar que estoy hablando con [FIRSTNAME] [LASTNAME]. ¿Sería usted? Great. This survey takes approximately [SURVEYLENGTH] minutes to complete over the phone and you will earn [INCENTPOINTS] AmeriPoints for your time. We will keep all of your answers confidential. Excelente. Esta encuesta dura aproximadamente [SURVEYLENGTH] minutos para completar a través del teléfono y usted ganará [INCENTWCOMMA] AmeriPoints por su tiempo. Mantendremos todas sus respuestas confidenciales. As always, for quality assurance purposes, this call may be recorded or monitored. Esta llamada puede ser grabada o monitoreada. Shall we proceed? ¿Desea que procedamos? [CATI-CALLBACK] CBINTRO Page 4

7. Appendix C - Driver.docx Hello, my name is $I. I'm calling from AmeriSpeak by NORC. We previously spoke with [FIRSTNAME] about completing an AmeriSpeak survey. Is [FIRSTNAME] available? Hola, mi nombre es $I. Estoy llamando de AmeriSpeak de NORC. Previamente hablamos con [FIRSTNAME] acerca de completar una encuesta de AmeriSpeak. ¿Esta [FIRSTNAME] disponible? [IF RESPONDENT IS AVAILABLE] Hello, my name is $I, calling from AmeriSpeak by NORC. We previously spoke with you about completing an AmeriSpeak survey. Are you available now to continue? As always, for quality assurance purposes, this call may be recorded or monitored. Hola, mi nombre es $I, y estoy llamando de AmeriSpeak de NORC. Previamente hablamos con usted acerca de completar una encuesta de AmeriSpeak. ¿Está usted disponible ahora para continuar? Esta llamada puede ser grabada o monitoreada. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE>1 DAY] [CATI-MISSED OUTBOUND, ANSWERING MACHINE] AM1 Hello, this message is [FIRSTNAME] [LASTNAME]. I'm calling from AmeriSpeak from NORC to let you know that you have a survey waiting for you. The survey will take approximately [surveylength] minutes and you will receive [INCENTWCOMMA] AmeriPoints for your time. Call us toll-free at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete your survey and earn rewards. Thank you. Hola, este mensaje es para [nombre y apellido del panelista]. Estoy llamando de AmeriSpeak de NORC para informarle que tiene una encuesta esperando. La encuesta le tomará aproximadamente [surveylength] minutos y recibirá [INCENTWCOMMA] AmeriPoints por su tiempo. Llámenos al número gratuito 888-326-9424 e introduzca su número PIN, [MEMBER_PIN], para completar la encuesta y ganar premios. Gracias. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE>1 DAY] [CATI-ANSWERING MACHINE MISSED APPOINTMENT CALLBACK] AMHARD Hello, this message is for [FIRSTNAME] and I'm calling from AmeriSpeak from NORC. When we spoke previously, you requested that we call you back . I'm sorry that we've missed you. We'll try to contact you again soon but please feel free to return our call any time at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete your survey and earn rewards. Thank you. Hola, este mensaje es para [FIRSTNAME] y estoy llamando de AmeriSpeak de NORC. Cuando hablamos anteriormente, solicitó que le llamaramos de nuevo . Siento no haber podido contactarlo/a. Intentaremos ponernos en contacto con usted otra vez pronto, pero no dude en devolver nuestra llamada en cualquier momento al 888-326-9424 e introduzca su número PIN, [MEMBER_PIN], para completar su encuesta y ganar premios. Gracias. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE>1 DAY] [CATI-ANSWERING MACHINE MISSED CALLBACK] AMSOFT Page 5

7. Appendix C - Driver.docx Hello, this message is for [FIRSTNAME]. I am calling from AmeriSpeak from NORC. We are calling you back to complete your AmeriSpeak survey. Remember, you will earn rewards for completing this survey. I'm sorry that we've missed you. We'll try to contact you again soon but please feel free to return our call any time at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete this survey. Thank you. Hola, este mensaje es para [FIRSTNAME]. Estoy llamando de AmeriSpeak de NORC. Le estamos regresando la llamada para completar su encuesta de AmeriSpeak. Recuerde, usted ganará premios por completar esta encuesta. Siento no haber podido contactarlo/a. Intentaremos ponernos en contacto con usted otra vez pronto, pero no dude en devolver nuestra llamada en cualquier momento al 888-3269424 e introduzca su número PIN, [MEMBER_PIN], para completar esta encuesta. Gracias. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE=1 DAY] [CATI-NEARING END OF FIELD, ANSWERING MACHINE] AMEND Hello, this message is for [FIRSTNAME]. I'm calling from AmeriSpeak from NORC to let you know that a survey will be ending tomorrow. We’d love to hear from you so please call us toll-free at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete your survey and earn rewards. Thank you. Hola, este mensaje es para [FIRSTNAME]. Estoy llamando de AmeriSpeak de NORC para informarle que una encuesta terminará mañana. Nos encantaría saber de usted, así que por favor llámenos al número gratuito 888-326-9424 e introduzca su número de PIN, [MEMBER_PIN], para completar su encuesta y ganar premios. Gracias.

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7. Appendix C - Driver.docx Please include the following options for all questions in CATI: 77 DON’T KNOW 99 REFUSED Please code refusals in CAWI: 98 IMPLICIT REFUSAL, WEB SKIP Do not code 77 Don’t Know/99 Refused options in CAWI unless written in item response options Text shown in green includes researcher notes and should not be included in the programming. Text shown in purple indicates Spanish translation that should be incorporated into the Spanish version of the survey [START OF SURVEY] CREATE DATA-ONLY VARIABLE: QUAL 1=Qualified Complete 2=Not Qualified 3=In progress AT START OF SURVEY COMPUTE QUAL=3 “IN PROGRESS” CREATE MODE_START 1=CATI 2=CAWI JUST CAPITAL Driver Draft Date: 6/6/2017 [SP] [IF RACETHNICITY=4] LANGSWITCH. [CAWI VERSION] Would you like to take this survey in English or Spanish? ¿A usted le gustaría tomar esta encuesta en inglés o español? 1. English/Inglés 2. Spanish/Español [CATI VERSION] We are offering this survey in both English and Spanish. Which would you prefer? Estamos ofreciendo esta encuesta en inglés y español. ¿Cuál preferiría?

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7. Appendix C - Driver.docx 1. Continue 1. Continuar IF LANGSWITCH=1, 77, 98, 99 continue in English (EN) IF LANGSWITCH=2, switch to Spanish language version of the survey (ES) [DISPLAY – WINTRO_1] Thank you for agreeing to participate in our new AmeriSpeak survey! To thank you for sharing your opinions, we will give you a reward of [INCENTWCOMMA] AmeriPoints after completing the survey. As always, your answers are confidential. ¡Gracias por participar en nuestra nueva encuesta de AmeriSpeak! Para agradecerle por compartir su opinión, le daremos una recompensa de [INCENTWCOMMA] AmeriPoints después de completar esta encuesta. Como siempre, sus respuestas son confidenciales. Please use the "Continue" and "Previous" buttons to navigate between the questions within the questionnaire. Do not use your browser buttons. Por favor utilice los botones “Continuar” y “Anterior” para navegar entre las preguntas del cuestionario. No utilice los botones de su navegador. PREVIOUSLY PROGRAMMED AS EVAL IN LCA17 DISPLAY – EVAL Thank you for taking this survey on evaluating corporate behavior. The survey will take approximately 8 minutes. The results of the survey will be used anonymously and only in aggregate. Gracias por participar en esta encuesta de evaluación de las empresas sobre cuán justos son los comportamientos. La encuesta tomará aproximadamente 15 minutos. Los resultados de la encuesta serán utilizados de forma anónima y sólo de forma agregada. [SP] Q30. Is your overall opinion of companies very favorable, mostly favorable, mostly unfavorable, or very unfavorable? RESPONSE OPTIONS: [SHOW IF RND_05=0] 1. Very favorable 2. Mostly favorable 3. Very unfavorable 4. Mostly unfavorable [SHOW IF RND_05=1] 1. Mostly unfavorable

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7. Appendix C - Driver.docx



2. Very unfavorable 3. Mostly favorable 4. Very favorable

[SP] Q31. How satisfied or dissatisfied are you with the size and influence of companies in the U.S.? RESPONSE OPTIONS: [SHOW IF RND_06=0] 1. Very satisfied 2. Somewhat satisfied 3. Somewhat dissatisfied 4. Very dissatisfied [SHOW IF RND_06=1] 1. Very dissatisfied 2. Somewhat dissatisfied 3. Somewhat satisfied 4. Very satisfied [SP] Q35. Do you think the top priority for companies in this country right now is their stockholders, their employees, or their customers? ROTATE RESPONSE OPTIONS: 1. Their stockholders 2. Their employees 3. Their customers CATI RESPONSE OPTIONS: 1. THEIR STOCKHOLDERS 2. THEIR EMPLOYEES 3. THEIR CUSTOMERS [DISPLAY – IntroMaxdiff] In this survey, we’ll ask you questions about what makes a company just. A just company does the right thing when it comes to its employees, customers, the environment, and investors, as well as the communities it impacts locally and around the world. [SPACE] In the next section, you will be shown several categories of ways a company can exhibit just behavior. For each question, please indicate which of the three categories of behaviors is most

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7. Appendix C - Driver.docx important in evaluating how just a company is, and which category is least important in evaluating how just a company is. [SPACE] There are 7 questions in this section. While these questions might seem repetitive, please review each one carefully. Thank you. MAXDIFF DESIGN – see driver_maxdiff_maxdiff_Design.csv 10 VERSIONS – Stats will preload P_VERSION however CS team needs to have testing-only page Each version has 7 sets (questions Q4A-Q4N) Each of the 7 sets will insert 3 of the 7 drivers below: WORKERS: How a company treats its employees, including pay, benefits and working conditions CUSTOMERS: How a company treats its customers, including protecting their privacy and providing a positive experience MANAGEMENT & SHAREHOLDERS: How leadership manages the company and treats its investors ENVIRONMENT: A company’s impact on the environment, including pollution and overall environmental responsibility COMMUNITIES: How a company supports communities in the US and how it behaves internationally on human rights and working with overseas suppliers PRODUCTS: Characteristics of the company’s products and services, including price, quality, benefit or harm to the consumer, and importance to their daily life JOBS: The effect a company has on the number of jobs in the US NOTE: THE BELOW IS AN EXAMPLE OF HOW THE MAXDIFF QUESTION SHOULD LOOK ON SCREEN [GRID, SP VERTICAL; prompt twice for each Q4A_Most/Q4A_Least] [custom prompt if “most important” column is left blank: “We would really like your answer for the most important behavior question.”] [custom prompt if “least important” column is left blank: “We would really like your answer for the least important behavior question.”] [custom prompt if both columns are left blank: “We would really like your answer to this question.”] Q4 (example). In your opinion, which of these behavior categories is most important in evaluating how JUST a company is, and which of these behavior categories is least important? [CAWI – remove bold] Select one response in each column. Page 10

7. Appendix C - Driver.docx Q4A_Most Most important o o

o

Which item is most important and which item is least important? WORKERS: How a company treats its workforce, including pay, benefits and working conditions SHAREHOLDERS & MANAGEMENT: How leadership manages the company and treats its investors CUSTOMERS: How a company treats its customers, including protecting their privacy and overall experience

Q4A_Least Least important o o

o

[GRID; SP] Q47. Imagine that you’re considering [INSERT IF RND_04=0: accepting a job] [INSERT IF RND_04=1: buying a product] from a company. Does it matter to you that: GRID ITEMS: A. The company is environmentally responsible B. The company focuses on creating jobs in the U.S. C. The company has a mission you believe in D. The [INSERT IF RND_04=0: job] [INSERT IF RND_04=1: product] makes a positive difference in your community E. The [INSERT IF RND_04=0: job] [INSERT IF RND_04=1: product] makes a positive difference in the world CAWI RESPONSE OPTIONS: 1. Yes 2. No CATI RESPONSE OPTIONS: 1. YES 2. NO [SP] Q33. Which one of the following statements comes closest to your view: ROTATE RESPONSE OPTIONS: 1. Most companies make too much profit 2. Most companies make a fair and reasonable amount of profit [ANCHOR AS RESPONSE OPTION 2] 3. Most companies make too little profit Page 11

7. Appendix C - Driver.docx [SP] Q34. Do you think that companies operate today with more concern or less concern for average Americans than they did in previous generations, or about the same? RESPONSE OPTIONS: [SHOW IF RND_08=0] 1. More concern 2. About the same 3. Less concern [SHOW IF RND_08=1] 1. Less concern 2. About the same 3. More concern [SP] Q36. Which one of the following statements comes closest to your view? ROTATE RESPONSE OPTIONS: 1. Companies do not share enough of their success with their employees 2. Companies generally share a fair amount of their success with their employees 3. Companies share too much of their success with their employees [SP] Q40. How effective do you think ordinary citizens can be when they act together to try to change companies’ behaviors? RESPONSE OPTIONS: [SHOW IF RND_09=0] 1. Very effective 2. Somewhat effective 3. Not very effective 4. Not effective at all [SHOW IF RND_09=1] 1. Not effective at all 2. Not very effective Page 12

7. Appendix C - Driver.docx 3. Somewhat effective 4. Very effective [SHOW IF RND_02=0] [SP] Q50A. Remember that a just company does the right thing when it comes to its employees, customers, the environment, investors, as well as the communities it impacts locally and around the world. [SPACE] Imagine that you’re considering [INSERT IF RND_03=0: accepting a job] [INSERT IF RND_03=1: buying a product] from two different companies. How much [INSERT IF RND_03=0: less pay are you willing to accept ] [INSERT IF RND_03=1: more are you willing to pay] in order to [INSERT IF RND_03=0: work for] [INSERT IF RND_03=1: buy from] the company that is more just – that is, the company that is more consistently fair and does the right thing more often? RESPONSE OPTIONS: 1. I’m not willing to [INSERT IF RND_03=0: accept less pay] [INSERT IF RND_03=1: pay more] 2. A little [INSERT IF RND_03=0: less pay] [INSERT IF RND_03=1: higher price] 3. A moderate amount [INSERT IF RND_03=0: less pay] [INSERT IF RND_03=1: higher price] 4. A lot [INSERT IF RND_03=0: less pay] [INSERT IF RND_03=1: higher price] [SHOW IF RND_02=1] [SP] Q50B. Remember that a just company does the right thing when it comes to its employees, customers, the environment, investors, as well as the communities it impacts locally and around the world. [SPACE] Imagine that you’re considering [INSERT IF RND_03=0: accepting a job] [INSERT IF RND_03=1: buying a product] from two different companies. How much [INSERT IF RND_03=0: more would you have to be paid] [INSERT IF RND_03=1: less would the product have to cost] in order to [INSERT IF RND_03=0: work for] [INSERT IF RND_03=1: buy from] the company that is less just – that is, the company that is less consistently fair and does the right thing less often? RESPONSE OPTIONS: 1. I’m not willing to [INSERT IF RND_03=0: accept less pay] [INSERT IF RND_03=1: pay more] 2. A little [INSERT IF RND_03=0: more pay] [INSERT IF RND_03=1: lower price] 3. A moderate amount [INSERT IF RND_03=0: more pay] [INSERT IF RND_03=1: lower price] 4. A lot [INSERT IF RND_03=0: more pay] [INSERT IF RND_03=1: lower price] [SP] Q51. Which one of the following statements comes closest to your view?

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7. Appendix C - Driver.docx RESPONSE OPTIONS: [SHOW IF RND_11=0] 1. Companies have a responsibility to advocate for policies that would improve society as a whole. 2. Companies have a responsibility to advocate for policies that would improve the company, but not society as a whole. 3. Companies have a responsibility to advocate for policies that would improve their operations and society as a whole. 4. None of the above [SHOW IF RND_11=1] 1. None of the above 2. Companies have a responsibility to advocate for policies that would improve their operations and society as a whole. 3. Companies have a responsibility to advocate for policies that would improve the company, but not society as a whole. 4. Companies have a responsibility to advocate for policies that would improve society as a whole. [SP] Q53. If you were able to vote in the recent presidential election that occurred in 2016, did you vote for: ROTATE RESPONSE OPTIONS: 1. The Republican candidate, Donald Trump 2. The Democratic candidate, Hillary Clinton 3. Someone else [ANCHOR] 4. Unable to vote in the election [ANCHOR] [SP] Q55. Under the new presidential administration, some of the policy changes President Donald Trump has been advocating affect how companies operate, including how they treat employees, customers, investors, and the environment. As far as you know, would those policies mostly help companies, mostly hurt companies, or have no effect on companies? CAWI RESPONSE OPTIONS: 1. Mostly help 2. Mostly hurt 3. No effect CATI RESPONSE OPTIONS: 1. MOSTLY HELP 2. MOSTLY HURT 3. NO EFFECT

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7. Appendix C - Driver.docx [MEDIUM TEXTBOX] Q26. What does it mean to you for a company to be just? [MEDIUM TEXTBOX] [NUMBOXES][RANDOMIZE ORDER OF ITEMS] [RANDOMIZE ORDER OF Q27 AND Q28; SHOW ON SEPARATE SCREENS] [ADD IN TOTAL DOLLAR ALLOCATION AT THE BOTTOM OF THE GRID][ALLOW 777/999 TO BE ENTERED INTO NUMBOX IF R SAYS DON’T KNOW OR REFUSED FOR THE QUESTION; TOTAL WILL NOT SUM TO $100, BUT ALLOW TO CONTINUE] Custom prompt; force response if total does not sum to $100: “Please check that your total allocation entries sum to $100. [CATI CUSTOM PROMPT: MUST ADD TO $100.] [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 777/999 FOR EACH NUMBER BOX TO CONTINUE Q27. If you could spend $100 to make a company more just, how would you divide that money across the following categories? 1. WORKERS: How a company treats its employees, including pay, benefits and working conditions $_____[NUMBOX] 2. CUSTOMERS: How a company treats its customers, including protecting their privacy and providing a positive experience $_____[NUMBOX] 3. MANAGEMENT & SHAREHOLDERS: How leadership manages the company and treats its investors $_____[NUMBOX] 4. ENVIRONMENT: A company’s impact on the environment, including pollution and overall environmental responsibility $_____[NUMBOX] 5. COMMUNITIES: How a company supports communities in the US and how it behaves internationally on human rights and working with overseas suppliers $_____[NUMBOX] 6. PRODUCTS: Characteristics of the company’s products and services, including price, quality, benefit or harm to the consumer, and importance to their daily life $_____[NUMBOX] 7. JOBS: The effect a company has on the number of jobs in the US $_____[NUMBOX]

Total Spent: $_____[SUM THE AMOUNT AS R ENTERS RESPONSES] [NUMBOXES ACCEPT 1-7][RANDOMIZE ORDER OF ITEMS] [RANDOMIZE ORDER OF Q27 AND Q28; SHOW ON SEPARATE SCREENS] [DO NOT ALLOW MORE THAN 1 SELECTION TO BE RANKED THE SAME NUMBER, 1-7 ARE EXCLUSIVE]

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7. Appendix C - Driver.docx Custom prompt; force response if ranked numbers are not exclusive: “You ranked two behaviors with the same importance. Please review your answers” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q28. Please rank the following from 1-7, with 1 being most important to just company behavior and 7 being least important to just company behavior. 1. WORKERS: How a company treats its employees, including pay, benefits and working conditions [NUMBOX] 2. CUSTOMERS: How a company treats its customers, including protecting their privacy and providing a positive experience [NUMBOX] 3. MANAGEMENT & SHAREHOLDERS: How leadership manages the company and treats its investors [NUMBOX] 4. ENVIRONMENT: A company’s impact on the environment, including pollution and overall environmental responsibility NUMBOX] 5. COMMUNITIES: How a company supports communities in the US and how it behaves internationally on human rights and working with overseas suppliers NUMBOX] 6. PRODUCTS: Characteristics of the company’s products and services, including price, quality, benefit or harm to the consumer, and importance to their daily life [NUMBOX] 7. JOBS: The effect a company has on the number of jobs in the US [NUMBOX]

PREVIOUSLY PROGRAMMED AS Q24 IN MAXDIFF2016 [SP] Q24. In general, which do you consider yourself to be? En general, ¿qué se considera usted ser? 1 Very liberal 2 Liberal 3 Moderate 4 Conservative 5 Very conservative 6 None of the above 1 Muy liberal 2 Liberal 3 Moderado 4 Conservador 5 Muy conservador 6 Ninguna de las anteriores

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7. Appendix C - Driver.docx PREVIOUSLY PROGRAMMED AS Q26A IN MAXDIFF2016 [SP] Q26A. Generally speaking, do you usually think of yourself as a Republican, Democrat, Independent, or something else? En términos generales, ¿normalmente usted se considera como Republicano, Demócrata, Independiente, o alguna otra cosa? [CAWI] 1. Republican 2. Democrat 3. Independent 4. Something else 1. Republicano/a 2. Demócrata 3. Independiente 4. Otra [CATI] 1. REPUBLICAN 2. DEMOCRAT 3. INDEPENDENT 4. SOMETHING ELSE 1. REPUBLICANO/A 2. DEMÓCRATA 3. INDEPENDIENTE 4. OTRA PREVIOUSLY PROGRAMMED AS Q26B IN MAXDIFF2016 PARTY_STRENGTH [SHOW IF Q26A=1, 2] [SP] Q26B. Would you call yourself a strong [if Q26A=1, insert: Republican; if Q26A=2, insert: Democrat] or not so strong [if Q26A=1, insert: Republican; if Q26A=2, insert: Democrat]? ¿Se consideraría usted un [if Q26A=1, insert: Republicano/a; if Q26A=2, insert: Demócrata] firme o un[if Q26A=1, insert: Republicano/a; if Q26A=2, insert: Demócrata] no tan firme? [CAWI] 1. Strong 2. Not very strong Page 17

7. Appendix C - Driver.docx 1. Firme 2. No muy firme [CATI] 1. STRONG 2. NOT VERY STRONG 1. FIRME 2. NO MUY FIRME PREVIOUSLY PROGRAMMED AS Q26C IN MAXDIFF2016 PARTY_CLOSER [SHOW IF Q26A=3, 77, 98, 99] [SP] Q26C. Do you think of yourself as closer to the Republican or Democratic Party? ¿Usted piensa que es más cercano al partido Republicano o Demócrata? [CAWI] 1. Closer to the Republican Party 2. Closer to the Democratic Party 3. Neither 77. Don’t know 1. Más cerca al Partido Republicano 2. Más cerca al Partido Demócrata 3. Ninguno 77. No lo sé [CATI] 1. CLOSER TO REPUBLICAN PARTY 2. CLOSER TO DEMOCRATIC PARTY 3. NEITHER 77. DON’T KNOW 1. MÁS CERCANO AL PARTIDO REPUBLICANO 2. MÁS CERCANO AL PARTIDO DEMÓCRATA 3. NINGUNO 77. NO LO SÉ PREVIOUSLY PROGRAMMED AS Q29 IN MAXDIFF2016 [SP] Q29. At work, do you have significant decision-making authority for a team, division, or organization? Page 18

7. Appendix C - Driver.docx 1 Yes 2 No En el trabajo, ¿usted tiene significativo poder de decisión para un equipo, división, u organización? 1 Sí 2 No PREVIOUSLY PROGRAMMED AS Q30 IN MAXDIFF2016 (If R has significant decision-making authority) [SHOW IF Q29=1] [SP] Q60. At which level do you have significant decision-making authority? 1 Your organization as a whole 2 Multiple departments or divisions 3 Your own department or division only 4 A team within your department or division ¿En qué nivel usted tiene una autoridad significativa en la toma de decisiones? 1 Su organización como un conjunto 2 Varios departamentos o divisiones 3 Sólo su propio departamento o división 4 Un equipo dentro de su departamento o división PREVIOUSLY PROGRAMMED AS Q31 IN MAXDIFF2016 (if they are employed) [SHOW IF EMPLOY=1] [SP] Q61. Which industry do you work in? ¿En cuál sector industrial usted trabaja? 1. Automobiles & Components 2. Banks 3. Capital Goods 4. Commercial & Professional Services 5. Consumer Durables & Apparel 6. Consumer Services Page 19

7. Appendix C - Driver.docx 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

Diversified Financials Energy Food & Staples Retailing Food Beverage & Tobacco Health Care Equipment & Services Household & Personal Products Insurance Materials Media Pharmaceuticals, Biotechnology & Life Sciences Real Estate Retailing Semiconductors & Semiconductor Equipment Software & Services Technology Hardware & Equipment Telecommunication Services Transportation Utilities Other, please specify: [SMALL TEXTBOX] Automóviles y Componentes Bancario Bienes de Capital Servicios Comerciales y Profesionales Bienes de Consumo Duraderos y Confección Servicio al Consumidor Financieros Diversificados Energía Distribución de Comida y Alimentos Básicos Alimentación, Bebidas y Tabaco Servicios y Equipos de Cuidado de la Salud Productos Domésticos y Personales Seguros Materiales Medios de Comunicación Farmacéuticos, Biotecnología y Ciencias Biológicas Inmobiliario Minorista Semiconductores y Equipo Semiconductor Software y Servicios Tecnología Informática y Equipo Servicios de Telecomunicación Transporte Servicios Otro, por favor, especifíquelo: [SMALL TEXTBOX]

PREVIOUSLY PROGRAMMED AS Q32 IN MAXDIFF2016 Page 20

7. Appendix C - Driver.docx [SP] Q62. Do you currently invest in stocks, bonds or mutual funds through a brokerage account, IRA or 401K account? 1 Yes 2 No 77 Don’t know ¿En la actualidad usted invierte en acciones, bonos o fondos mutuos a través de una cuenta de corretaje, IRA o cuentas 401K? 1 Sí 2 No 77 No lo sé PREVIOUSLY PROGRAMMED AS Q33 IN MAXDIFF2016 (R currently invests in stocks, bonds, etc.) [SHOW IF Q62=1] [SP] Q63. How much in total assets do you currently have invested, whether in stocks, bonds, or other types of investments? 1. Less than $99,999 2. $100,000 – $249,999 3. $250,000 – $499,999 4. $500,000 – $999,999 5. $1,000,000 or greater 77. Don’t know/prefer not to answer ¿Qué cantidad en activos totales tiene actualmente usted invertidos, bien sea en acciones, bonos, u otro tipo de inversiones? 1. Menos de $99,999 2. $100,000 – $249,999 3. $250,000 – $499,999 4. $500,000 – $999,999 5. $1.000.000 o más 77. No sé / Prefiero no contestar RE-COMPUTE QUAL=1 “COMPLETE” Page 21

7. Appendix C - Driver.docx SET CO_DATE, CO_TIME, CO_TIMER VALUES HERE CREATE MODE_END 1=CATI 2=CAWI

SCRIPTING NOTES: PUT QFINAL1, QFINAL2, QFINAL3 in the same screen. [SINGLE CHOICE] QFINAL1. Thank you for your time today. To help us improve the experience of AmeriSpeak members like yourself, please give us feedback on this survey. QFINAL1. Gracias por su tiempo hoy. Para ayudarnos a mejorar la experiencia de los miembros de AmeriSpeak como usted, por favor envíenos sus comentarios sobre esta encuesta. [RED TEXT – CAWI ONLY] If you do not have any feedback for us today, please click “Continue” through to the end of the survey so we can make sure your opinions are counted and for you to receive your AmeriPoints reward. [RED TEXT – CAWI ONLY] Si usted no tiene ningún comentario para nosotros hoy, por favor haga clic en "Continuar" hasta el final de la encuesta para que podamos hacer que sus opiniones sean contadas y para que usted pueda recibir su recompensa de AmeriPoints. Please rate this survey overall from 1 to 7 where 1 is Poor and 7 is Excellent. Por favor califique esta encuesta en términos generales del 1 al 7, siendo 1 Pobre y 7 Excelente. Poor Excellent 1 2 3 4 5 6 7 Pobre Excelente 1 2 3 4 5 6 7 [SINGLE CHOICE – CAWI ONLY] QFINAL2. Did you experience any technical issues in completing this survey? Yes – please tell us more in the next question No QFINAL2. ¿Experimentó algún inconveniente técnico al completar esta encuesta? Sí - por favor, cuéntenos más en la próxima pregunta No [TEXT BOX] [CATI version needs “no” option] QFINAL3. Do you have any general comments or feedback on this survey you would like to share? If you would like a response from us, please email [email protected] or call (888) 326-9424. QFINAL3. ¿Tiene algún comentario u observación sobre esta encuesta que le gustaría compartir con nosotros? Si desea recibir una respuesta de nosotros, por favor envíe un mail a [email protected] o llámenos al (888) 326-9424. [DISPLAY]

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7. Appendix C - Driver.docx END. [CATI version] Those are all the questions we have. You have earned a reward of [INCENTWCOMMA] AmeriPoints for completing the survey. If you have any questions at all for us, you can email us at [email protected] or call us toll-free at 888-326-9424. Let me repeat that again: email us at [email protected] or call us at 888-326-9424. Thank you for participating in our new AmeriSpeak survey! Esas fueron todas las preguntas. Usted ha ganado una recompensa de [INCENTWCOMMA] Ameripoints por completar esta encuesta. Si tiene alguna pregunta, puede enviarnos un correo electrónico a [email protected] o llamarnos al número gratuito 888-326-9424. Permítame repetirlo nuevamente: envíenos un correo electrónico a [email protected] o llámenos al 888-326-9424. ¡Gracias por participar en nuestra nueva encuesta AmeriSpeak! [CAWI version] Those are all the questions we have. You have earned a reward of [INCENTWCOMMA] AmeriPoints for completing the survey. If you have any questions at all for us, you can email us at [email protected] or call us toll-free at 888-326-9424. Thank you for participating in our new AmeriSpeak survey! Esas fueron todas las preguntas. Usted ha ganado una recompensa de [INCENTWCOMMA] Ameripoints por completar esta encuesta. Si tiene alguna pregunta, puede enviarnos un correo electrónico a [email protected] o llamarnos al número gratuito 888-326-9424. ¡Gracias por participar en nuestra nueva encuesta AmeriSpeak! You can close your browser window now if you wish or click Submit below to be redirected to the AmeriSpeak member website. Ya puede cerrar la ventana de su explorador si lo desea o puede hacer clic en Enviar para ser redireccionado al sitio de usuario de AmeriSpeak.

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8. Appendix C - Component.docx



Client Project Name Project Number Survey length (median) Population Pretest Main MODE Language Incentive PIMS description Eligibility Rate



JUST Capital Component Study 2017 8099 15 minute survey 18+ general population N/A N=4100 Phone and Web English and Spanish 10,000 AmeriPoints Component Study 2017 100%



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8. Appendix C - Component.docx Standard demographic preloads: Variable Name Variable Type Variable Label AGE Numeric Age GENDER String Gender RACETHNICITY Numeric Race/ethnicity EDUC Numeric Education MARITAL Numeric Marital Status EMPLOY Numeric Current employment status INCOME Numeric Household income STATE String State METRO Numeric Metropolitan area flag INTERNET Numeric Household internet access HOUSING Numeric Home ownership HOME_TYPE Numeric Building type of panelist’s residence PHONE_SERVICE Numeric Telephone service for the household HHSIZE Numeric Household size (including children) HH01 Numeric Number of HH members age 0-1 HH25 Numeric Number of HH members age 2-5 HH612 Numeric Number of HH members age 6-12 HH1317 Numeric Number of HH members age 13-17 HH18OV Numeric Number of HH members age 18+ These populated as a pre-load when the panelists get sampled into the survey Standard sample preloads Variable Name Variable Type Variable Label Username Numeric Analogous to Member_PIN P_Batch Numeric Batch Number (if only one assignment, then everyone will be 1) Dialmode Numeric CATI Dialmode (predictive, preview, etc) P_LCS Numeric Life cycle stage, 0=released but not touched LANG String Survey language (EN, ES) Y_FCELLP String S_RES Numeric Surveylength Numeric Estimated length of survey SurveyId Numeric Survey ID# in A4S Incentwcomma String 1,000 or 2,000 P_Hold01 Numeric Prevents dialing cases without phone numbers Custom survey-specific preloads **NOTE THE BELOW ARE EXAMPLES, DELETE IF UNEEDED** Variable Name Variable Type Variable Label GROUP NUMERIC 1 = VERSION 1 2 = VERSION 2 P_VERSION1 NUMERIC P_VERSION2 NUMERIC P_VERSION3 NUMERIC

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8. Appendix C - Component.docx P_VERSION4 P_VERSION5 P_VERSION6

NUMERIC NUMERIC NUMERIC





This survey will use the following RND_xx variables: Note, these are randomized in the script (NOT preloads) RND_xx Associated survey Qs RND_00 RND_01 Q1 RND_02 Q50 RND_03 RND_04 Q2 RND_05 Q51 RND_06

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8. Appendix C - Component.docx PHONE SCRIPTS [CATI - OUTBOUND] INTRO Hello, my name is $I. I'm calling from AmeriSpeak by NORC. May I please speak with [FIRSTNAME]? Hola, mi nombre es $I. Lo estoy llamando de AmeriSpeak del NORC. ¿Podría hablar con [FIRSTNAME]? [IF RESPONDENT IS AVAILABLE] Thank you for your continued participation in AmeriSpeak. I am calling to let you know that your next survey is available. The survey takes approximately [SURVEYLENGTH] minutes to complete. If you complete the survey, you will receive [INCENTWCOMMA] AmeriPoints for your time. We will keep all of your answers confidential. Shall we proceed? Gracias por su participación continúa en AmeriSpeak. Le estoy llamando para informarle que su próxima encuesta está lista. La encuesta toma aproximadamente [SURVEYLENGTH] minutos para completar. Si completa la encuesta, recibirá [INCENTWCOMMA] AmeriPoints por su tiempo. Mantendremos todas sus respuestas confidenciales. ¿Desea que procedamos? Great. As always, for quality assurance purposes, this call may be recorded or monitored. Excelente. Esta llamada puede ser grabada o monitoreada. [CATI-INBOUND] INTRO Thank you for calling AmeriSpeak by NORC. My name is $I. How are you today? Gracias por llamar a AmeriSpeak de NORC. Mi Nombre es $I. ¿Cómo está hoy? And are you calling to take your next survey? ¿Y está llamando para tomar su próxima encuesta?

I just need to confirm that I'm speaking with [FIRSTNAME] [LASTNAME]. Is that you? Sólo necesito confirmar que estoy hablando con [FIRSTNAME] [LASTNAME]. ¿Sería usted? Great. This survey takes approximately [SURVEYLENGTH] minutes to complete over the phone and you will earn [INCENTPOINTS] AmeriPoints for your time. We will keep all of your answers confidential. Excelente. Esta encuesta dura aproximadamente [SURVEYLENGTH] minutos para completar a través del teléfono y usted ganará [INCENTWCOMMA] AmeriPoints por su tiempo. Mantendremos todas sus respuestas confidenciales. As always, for quality assurance purposes, this call may be recorded or monitored. Esta llamada puede ser grabada o monitoreada. Shall we proceed? ¿Desea que procedamos? [CATI-CALLBACK] CBINTRO Page 4

8. Appendix C - Component.docx Hello, my name is $I. I'm calling from AmeriSpeak by NORC. We previously spoke with [FIRSTNAME] about completing an AmeriSpeak survey. Is [FIRSTNAME] available? Hola, mi nombre es $I. Estoy llamando de AmeriSpeak de NORC. Previamente hablamos con [FIRSTNAME] acerca de completar una encuesta de AmeriSpeak. ¿Esta [FIRSTNAME] disponible? [IF RESPONDENT IS AVAILABLE] Hello, my name is $I, calling from AmeriSpeak by NORC. We previously spoke with you about completing an AmeriSpeak survey. Are you available now to continue? As always, for quality assurance purposes, this call may be recorded or monitored. Hola, mi nombre es $I, y estoy llamando de AmeriSpeak de NORC. Previamente hablamos con usted acerca de completar una encuesta de AmeriSpeak. ¿Está usted disponible ahora para continuar? Esta llamada puede ser grabada o monitoreada. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE>1 DAY] [CATI-MISSED OUTBOUND, ANSWERING MACHINE] AM1 Hello, this message is [FIRSTNAME] [LASTNAME]. I'm calling from AmeriSpeak from NORC to let you know that you have a survey waiting for you. The survey will take approximately [surveylength] minutes and you will receive [INCENTWCOMMA] AmeriPoints for your time. Call us toll-free at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete your survey and earn rewards. Thank you. Hola, este mensaje es para [nombre y apellido del panelista]. Estoy llamando de AmeriSpeak de NORC para informarle que tiene una encuesta esperando. La encuesta le tomará aproximadamente [surveylength] minutos y recibirá [INCENTWCOMMA] AmeriPoints por su tiempo. Llámenos al número gratuito 888-326-9424 e introduzca su número PIN, [MEMBER_PIN], para completar la encuesta y ganar premios. Gracias. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE>1 DAY] [CATI-ANSWERING MACHINE MISSED APPOINTMENT CALLBACK] AMHARD Hello, this message is for [FIRSTNAME] and I'm calling from AmeriSpeak from NORC. When we spoke previously, you requested that we call you back . I'm sorry that we've missed you. We'll try to contact you again soon but please feel free to return our call any time at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete your survey and earn rewards. Thank you. Hola, este mensaje es para [FIRSTNAME] y estoy llamando de AmeriSpeak de NORC. Cuando hablamos anteriormente, solicitó que le llamaramos de nuevo . Siento no haber podido contactarlo/a. Intentaremos ponernos en contacto con usted otra vez pronto, pero no dude en devolver nuestra llamada en cualquier momento al 888-326-9424 e introduzca su número PIN, [MEMBER_PIN], para completar su encuesta y ganar premios. Gracias. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE>1 DAY] [CATI-ANSWERING MACHINE MISSED CALLBACK] AMSOFT Page 5

8. Appendix C - Component.docx Hello, this message is for [FIRSTNAME]. I am calling from AmeriSpeak from NORC. We are calling you back to complete your AmeriSpeak survey. Remember, you will earn rewards for completing this survey. I'm sorry that we've missed you. We'll try to contact you again soon but please feel free to return our call any time at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete this survey. Thank you. Hola, este mensaje es para [FIRSTNAME]. Estoy llamando de AmeriSpeak de NORC. Le estamos regresando la llamada para completar su encuesta de AmeriSpeak. Recuerde, usted ganará premios por completar esta encuesta. Siento no haber podido contactarlo/a. Intentaremos ponernos en contacto con usted otra vez pronto, pero no dude en devolver nuestra llamada en cualquier momento al 888-3269424 e introduzca su número PIN, [MEMBER_PIN], para completar esta encuesta. Gracias. [DISPLAY THIS AM LANGUAGE IF SurveyAccessEnd-CALLDATE=1 DAY] [CATI-NEARING END OF FIELD, ANSWERING MACHINE] AMEND Hello, this message is for [FIRSTNAME]. I'm calling from AmeriSpeak from NORC to let you know that a survey will be ending tomorrow. We’d love to hear from you so please call us toll-free at 888-326-9424 and enter your PIN number, [MEMBER_PIN], to complete your survey and earn rewards. Thank you. Hola, este mensaje es para [FIRSTNAME]. Estoy llamando de AmeriSpeak de NORC para informarle que una encuesta terminará mañana. Nos encantaría saber de usted, así que por favor llámenos al número gratuito 888-326-9424 e introduzca su número de PIN, [MEMBER_PIN], para completar su encuesta y ganar premios. Gracias.

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8. Appendix C - Component.docx Please include the following options for all questions in CATI: 77 DON’T KNOW 99 REFUSED Please code refusals in CAWI: 98 IMPLICIT REFUSAL, WEB SKIP Do not code 77 Don’t Know/99 Refused options in CAWI unless written in item response options Text shown in green includes researcher notes and should not be included in the programming. Text shown in purple indicates Spanish translation that should be incorporated into the Spanish version of the survey [START OF SURVEY] CREATE DATA-ONLY VARIABLE: QUAL 1=Qualified Complete 2=Not Qualified 3=In progress AT START OF SURVEY COMPUTE QUAL=3 “IN PROGRESS” CREATE MODE_START 1=CATI 2=CAWI JUST Component 2017 Draft Date: June 15, 2017 [SP] [IF RACETHNICITY=4] LANGSWITCH. [CAWI VERSION] Would you like to take this survey in English or Spanish? ¿A usted le gustaría tomar esta encuesta en inglés o español? 1. English/Inglés 2. Spanish/Español [CATI VERSION] We are offering this survey in both English and Spanish. Which would you prefer? Estamos ofreciendo esta encuesta en inglés y español. ¿Cuál preferiría?

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8. Appendix C - Component.docx 1. Continue 1. Continuar IF LANGSWITCH=1, 77, 98, 99 continue in English (EN) IF LANGSWITCH=2, switch to Spanish language version of the survey (ES) [DISPLAY – WINTRO_1] Thank you for agreeing to participate in our new AmeriSpeak survey! To thank you for sharing your opinions, we will give you a reward of [INCENTWCOMMA] AmeriPoints after completing the survey. As always, your answers are confidential. ¡Gracias por participar en nuestra nueva encuesta de AmeriSpeak! Para agradecerle por compartir su opinión, le daremos una recompensa de [INCENTWCOMMA] AmeriPoints después de completar esta encuesta. Como siempre, sus respuestas son confidenciales. Please use the "Continue" and "Previous" buttons to navigate between the questions within the questionnaire. Do not use your browser buttons. Por favor utilice los botones “Continuar” y “Anterior” para navegar entre las preguntas del cuestionario. No utilice los botones de su navegador. [SP] Q1. [SHOW IF RND_01=0] Is your opinion of large companies in the U.S. right now very favorable, mostly favorable, mostly unfavorable, or very unfavorable? [SHOW IF RND_01=1] Is your opinion of large companies in the U.S. right now very unfavorable, mostly unfavorable, mostly favorable, or very favorable? RESPONSE OPTIONS: [CAWI] SHOW IF RND_01=0: 1. Very favorable 2. Mostly favorable 3. Mostly unfavorable 4. Very unfavorable [CAWI] SHOW IF RND_01=1: 1. Very favorable 2. Mostly favorable 3. Mostly unfavorable 4. Very unfavorable [CATI] SHOW IF RND_01=0: 1. VERY FAVORABLE 2. MOSTLY FAVORABLE 3. MOSTLY UNFAVORABLE Page 8

8. Appendix C - Component.docx 4. 1. 2. 3. 4.

VERY UNFAVORABLE MUY FAVORABLE MAYORMENTE FAVORABLE MAYORMENTE DESFAVORABLE MUY DESFAVORABLE

[CATI] SHOW IF RND_01=1: 1. VERY FAVORABLE 2. MOSTLY FAVORABLE 3. MOSTLY UNFAVORABLE 4. VERY UNFAVORABLE 1. MUY FAVORABLE 2. MAYORMENTE FAVORABLE 3. MAYORMENTE DESFAVORABLE 4. MUY DESFAVORABLE [SP] Q2. How satisfied or dissatisfied are you with the size and influence of companies in the U.S.? RESPONSE OPTIONS: SHOW IF RND_04=0: 1. Very satisfied 2. Somewhat satisfied 3. Somewhat dissatisfied 4. Very dissatisfied SHOW IF RND_04=1: 1. Very dissatisfied 2. Somewhat dissatisfied 3. Somewhat satisfied 4. Very satisfied [SP] Q3. Do you think the top priority for companies in this country right now is their stockholders, their employees, or their customers? CAWI (ROTATE RESPONSE OPTIONS): 1. Their stockholders 2. Their employees 3. Their customers Page 9

8. Appendix C - Component.docx CATI (ROTATE RESPONSE OPTIONS): 1. THEIR STOCKHOLDERS 2. THEIR EMPLOYEES 3. THEIR CUSTOMERS CATI (ROTATE RESPONSE OPTIONS): 1. SUS ACCIONISTAS 2. SUS EMPLEADOS 3. SUS CLIENTES ******The next section will have two versions******* All MaxDiff design files live here: \\norc.org\Projects\NPPC\Common\AmeriSpeak\ClientServices\Projects\JUST Capital\8099 Component 2017\Quex\MaxDiff Design Files Version 1 (Workers, Environ, Products) GROUP=1 Version 1 (Workers, Environ, Products) [SHOW IF GROUP=1] [DISPLAY – IntroMaxdiff] In this survey, we’ll ask you questions about what makes a company just. A just company does the right thing when it comes to its employees, customers, the environment, and investors, as well as the communities it impacts locally and around the world. En esta encuesta, le realizaremos preguntas sobre qué hace que una empresa sea justa. Una empresa justa hace lo correcto en lo que respecta a sus empleados, clientes, el medio ambiente, e inversores, así como con la comunidad en la que impacta local y mundialmente. [SPACE] In the next section, you will be shown several categories of ways a company can exhibit just behavior. For each question, please indicate which of the categories of behaviors is most important in evaluating how just a company is, and which category is least important in evaluating how just a company is. En la próxima sección, le mostraremos diversas categorías de formas en la que una empresa puede mostrar su justo comportamiento. Para cada pregunta, por favor indique cuál de las categorías de comportamientos es más importante al evaluar cuán justa es una empresa, y cuál categoría es menos importante al evaluar cuan justa es una empresa. [SPACE] There are 18 questions in this section. While these questions might seem repetitive, please review each one carefully. Thank you. Hay 18 preguntas en esta sección. Aunque estas preguntas puedan parecerle repetitivas, por favor revise cuidadosamente cada una de ellas. Gracias.

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8. Appendix C - Component.docx Version 1 (Workers, Environ, Products)

[SHOW IF GROUP=1] USE P_VERSION1 MAXDIFF DESIGNS – There are three maxdiffs (Worker, Products, Environ) ****WORKERS needs to be first*****

Q4. 1. Does not discriminate in hiring, firing, and promotion: Company does not base personnel decisions on race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic and actively recruits a diverse workforce 2. Does not discriminate in pay: Company does not consider race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic in determining worker pay 3. Handles grievances and layoffs fairly: Company provides balanced and appropriate responses to grievances, and treats workers with respect during layoffs. 4. Communicates openly and transparently with employees: Company communicates effectively about their mission, employees’ job performance, and overall governance of the organization 5. Helps workers prepare for retirement: Company offers retirement planning and savings support, and honors financial promises made to employees 6. Pays a fair wage for industry and job level: Company pays wages appropriate for qualifications, experience, performance, and employee contribution in line with industry average 7. Pays a living wage: Company pays wages that cover local needs for food, housing, and medical care, as well as adjusting for increases in cost of living 8. Pays workers fairly compared to CEO: Company does not pay CEO excessively or disproportionately compared to workers 9. Promotes work-life balance: Company supports worker needs around flexible working arrangements, workplace health and wellness and balance with personal life situations. 10. Provides a safe workplace: Company protects its workers from hazardous or harmful conditions in the workplace 11. Provides paid time off: Company provides paid sick leave, vacation days, and leave for new parents 12. Provides access to health insurance: Company provides or promotes access to affordable health insurance for all of its workers 13. Encourages employee career development: Company provides opportunities for career advancement, skills development, and educational attainment NOTE: THE BELOW IS AN EXAMPLE OF HOW THE MAXDIFF QUESTION SHOULD LOOK ON SCREEN [GRID, SP VERTICAL; prompt twice for each Q4A_Most/Q4A_Least] [custom prompt if “most important” column is left blank: “We would really like your answer for the most important behavior question.”]

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8. Appendix C - Component.docx [custom prompt if “least important” column is left blank: “We would really like your answer for the least important behavior question.”] [custom prompt if both columns are left blank: “We would really like your answer to this question.”] Q4a-j (example). In your opinion, which of these behavior categories is most important in evaluating how just a company is, and which of these behavior categories is least important? [CAWI – remove bold] Select one response in each column. Q4A_Most Which item is most important and which item is Q4A_Least Most Least least important? important important Does not discriminate in hiring, firing, and promotion: o o Company does not base personnel decisions on race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic and actively recruits a diverse workforce Handles grievances and layoffs fairly: o o Company provides balanced and appropriate responses to grievances, and treats workers with respect during layoffs. Does not discriminate in pay: o o Company does not consider race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic in determining worker pay Promotes work-life balance: o o Company supports worker needs around flexible working arrangements, workplace health and wellness and balance with personal life situations. ____________________________________________________________________________________ Version 1 (Workers, Environ, Products) [SHOW IF GROUP=1] DISPLAY – MAX2 In the next section, you will be shown several categories of ways a company can exhibit just behavior. For each question, please indicate which of the categories of behaviors is most important in evaluating how just a company is. [SPACE] There are nine questions in this section. While these questions might seem repetitive, please review each one carefully. Thank you. Version 1 (Workers, Environ, Products) ***** Then present Environ or Products in random order***********

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8. Appendix C - Component.docx

[SHOW IF GROUP=1] In your opinion, which of these behavior categories is most important in evaluating how just a company is? RANDOMLY DISPLAY ITEMS 1-3 OR 4-7 FIRST. NOTE: THE BELOW IS AN EXAMPLE OF HOW THE MAXDIFF QUESTION SHOULD LOOK ON SCREEN [GRID, SP VERTICAL; prompt twice for each Q4A_Most/Q4A_Least] [custom prompt if “most important” column is left blank: “We would really like your answer for the most important behavior question.”] [custom prompt if both columns are left blank: “We would really like your answer to this question.”] Q6/7a-j (example). Q6/7A_Most Which item is most important? Q6/7A_Least Most Least important important Makes products that are beneficial o to health, environment or society: Company produces products that improve life and do not harm human health or the environment Makes quality products: o Company produces products that are reliable, safe, and durable

USE P_VERSION2 *******Environ items*******

Q6. 1. Has environmentally responsible management: Company leadership acts to protect

environmental resources affected by the company 2. Minimizes pollution: Company minimizes the impact of its operations on the

environment and cleans up after itself if it damages the environment 3. Uses environmental resources efficiently: Company minimizes use of nonrenewable

energy and resources, and reduces product-related waste

USE P_VERSION3 ********Products items********

Q7. 4. Makes products that are beneficial to health, environment or society: Company

produces products that improve life and do not harm human health or the environment 5. Makes quality products: Company produces products that are reliable, safe, and

durable

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8. Appendix C - Component.docx 6. Provides fair pricing: Company prices products reasonably for their value and does not

take advantage of customers 7. Makes products or provides services that are important to everyday life: Company

produces products or provides services which are considered by the public to be essential for daily life Version 1 (Workers, Environ, Products) GROUP=1

RANDOMIZE THE ORDER OF Q8 TO Q12 [SHOW IF GROUP=1] [RANK 1-6] [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q8. Please rank the following from 1-6, with 1 being most important to just company behavior and 6 being least important to just company behavior. RANDOMIZE RESPONSE OPTIONS: 1. Contributes to charitable causes: Company contributes a portion of its profits to charities and other organizations that benefit society [NUMBOX] 2. Maintains strong relationships with communities: Company communicates effectively with its local communities and listens to community input [NUMBOX] 3. Uses local products and resources: Company makes use of local suppliers and raw materials when available [NUMBOX] 4. Does not cause or contribute to international conflicts: Company does not cause conflict when using or obtaining materials from other countries [NUMBOX] 5. Does not do business with companies with abusive conditions: Company does not use materials from other companies that use child labor, forced labor, or otherwise abuse workers [NUMBOX] 6. Does not do business with governments that oppress their people: Company does not cooperate with governments or operate in countries in which people are repressed or denied freedom [NUMBOX] NUMBOXES ACCEPT RANGE 0-6, 77,98,99 [SHOW IF GROUP=1] [RANK 1-6] [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q10.

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8. Appendix C - Component.docx Please rank the following from 1-6, with 1 being most important to just company behavior and 6 being least important to just company behavior. RANDOMIZE RESPONSE OPTIONS: 1. Follows laws and regulations: Company complies with all applicable international, federal, state, and local legal requirements and regulations [NUMBOX] 2. Maintains integrity in financial reporting: Company reports all financial matters thoroughly and keeps clear and accessible financial statements [NUMBOX] 3. Pays fair share of taxes: Company pays taxes on US income at a rate that is in line with most American companies [NUMBOX] 4. Leaders act and communicate with integrity: Company maintains clear policies for leadership behavior consistent with its mission, and leaders take responsibility for issues within the company as well as external to the company [NUMBOX] 5. Provides investor return: Company maintains reliable stock returns, dividend and bond payments [NUMBOX] 6. Makes a profit over the long term: Company successfully manages operations throughout the business cycle to remain profitable [NUMBOX] NUMBOXES ACCEPT RANGE 0-6, 77,98,99 [SHOW IF GROUP=1] [RANK 1-6] [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q12. Please rank the following from 1-6, with 1 being most important to just company behavior and 6 being least important to just company behavior. RANDOMIZE RESPONSE OPTIONS: 1. Does not discriminate in customer treatment: Company treats customers fairly and equally regardless of race, religion, gender, age, ethnicity, sexual orientation, or disability status [NUMBOX] 2. Protects customer privacy: Company respects customer privacy and stores customer data securely [NUMBOX] 3. Provides positive customer experiences: Company assists customers with helpful and knowledgeable staff as well as easy-to-access information before and after a sale [NUMBOX] 4. Is truthful in advertising: Company does not mislead or overpromise about its products or services in public communications [NUMBOX] 5. Provides fair sales terms: Company abides by product and service contracts and has transparent sales and return policies [NUMBOX] 6. Accurate in labelling: Company ensures products have accurate and informative labeling [NUMBOX] NUMBOXES ACCEPT RANGE 0-6, 77,98,99 ____________________________________________________________________________________

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8. Appendix C - Component.docx

Version 2 (Workers, Environ, Products) GROUP=2 Version 2 (Workers, Environ, Products) [SHOW IF GROUP=2] DISPLAY – IntroMaxdiff2 In this survey, we’ll ask you questions about what makes a company just. A just company does the right thing when it comes to its employees, customers, the environment, and investors, as well as the communities it impacts locally and around the world. [SPACE] In the next section, you will be shown several categories of ways a company can exhibit just behavior. For each question, please indicate which of the three categories of behaviors is most important in evaluating how just a company is, and which category is least important in evaluating how just a company is. [SPACE] There are 18 questions in this section. While these questions might seem repetitive, please review each one carefully. Thank you. Version 2 (Workers, Environ, Products)

[SHOW IF GROUP=2] MAXDIFF DESIGNS – There are three maxdiffs (Customers, LeadInvest, Comm) that should be presented in random order.

USE P_VERSION4 CUSTOMERS

Q34. 1. Does not discriminate in customer treatment: Company treats customers fairly and

2. 3. 4. 5. 6.

equally regardless of race, religion, gender, age, ethnicity, sexual orientation, or disability status Protects customer privacy: Company respects customer privacy and stores customer data securely Provides positive customer experiences: Company assists customers with helpful and knowledgeable staff as well as easy-to-access information before and after a sale Is truthful in advertising: Company does not mislead or overpromise about its products or services in public communications Provides fair sales terms: Company abides by product and service contracts and has transparent sales and return policies Accurate in labelling: Company ensures products have accurate and informative labeling

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8. Appendix C - Component.docx

USE P_VERSION5 Leadership/Investors

Q35. 1. Follows laws and regulations: Company complies with all applicable international,

federal, state, and local legal requirements and regulations 2. Maintains integrity in financial reporting: Company reports all financial matters

thoroughly and keeps clear and accessible financial statements 3. Pays fair share of taxes: Company pays taxes on US income at a rate that is in line

with most American companies 4. Leaders act and communicate with integrity: Company maintains clear policies for

leadership behavior consistent with its mission, and leaders take responsibility for issues within the company as well as external to the company 5. Provides investor return: Company maintains reliable stock returns, dividend and bond payments 6. Makes a profit over the long term: Company successfully manages operations throughout the business cycle to remain profitable

USE P_VERSION6 COMMUNITIES

Q36. 1. Contributes to charitable causes: Company contributes a portion of its profits to

charities and other organizations that benefit society 2. Maintains strong relationships with communities: Company communicates

effectively with its local communities and listens to community input 3. Uses local products and resources: Company makes use of local suppliers and raw

materials when available 4. Does not cause or contribute to international conflicts: Company does not cause conflict when using or obtaining materials from other countries 5. Does not do business with companies with abusive conditions: Company does not use materials from other companies that use child labor, forced labor, or otherwise abuse workers 6. Does not do business with governments that oppress their people: Company does not cooperate with governments or operate in countries in which people are repressed or denied freedom

Version 2 (Workers, Environ, Products) GROUP=2



RANDOMIZE THE ORDER OF Q16 TO Q20 Version 2 (Workers, Environ, Products)

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8. Appendix C - Component.docx [SHOW IF GROUP=2] [MP, ALLOW 4 SELECTIONS] [RANDOMIZE ORDER OF ITEMS SHOWN] Q14. [CAWI] Next, you’ll see a list of 13 items. From this list, please select the four LEAST important items to just company behavior. [CATI] Next I’m going to read a list of 13 items. From this list, please tell me the four LEAST important ítems in just company behavior. I know there are a lot of items here, but feel free to tell me off the top your head which items seem less important. 1. Does not discriminate in hiring, firing, and promotion: Company does not base personnel decisions on race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic and actively recruits a diverse workforce 2. Does not discriminate in pay: Company does not consider race, religion, gender, age, ethnicity, sexual orientation, disability status, or any other personal characteristic in determining worker pay 3. Handles grievances and layoffs fairly: Company provides balanced and appropriate responses to grievances, and treats workers with respect during layoffs. 4. Communicates openly and transparently with employees: Company communicates effectively about their mission, employees’ job performance, and overall governance of the organization 5. Helps workers prepare for retirement: Company offers retirement planning and savings support, and honors financial promises made to employees 6. Pays a fair wage for industry and job level: Company pays wages appropriate for qualifications, experience, performance, and employee contribution in line with industry average 7. Pays a living wage: Company pays wages that cover local needs for food, housing, and medical care, as well as adjusting for increases in cost of living 8. Pays workers fairly compared to CEO: Company does not pay CEO excessively or disproportionately compared to workers 9. Promotes work-life balance: Company supports worker needs around flexible working arrangements, workplace health and wellness and balance with personal life situations. 10. Provides a safe workplace: Company protects its workers from hazardous or harmful conditions in the workplace 11. Provides paid time off: Company provides paid sick leave, vacation days, and leave for new parents 12. Provides access to health insurance: Company provides or promotes access to affordable health insurance for all of its workers 13. Encourages employee career development: Company provides opportunities for career advancement, skills development, and educational attainment [CATI ADD ON-SCREEN 77,99] [IF Q14=77,98,99 GO TO Q16] [SHOW IF GROUP=2 AND Q1477,98,99] [SHOW THE 9 ITEMS NOT SELECTED IN Q14] [RANDOMIZE ORDER OF ITEMS SHOWN] Page 18

8. Appendix C - Component.docx [MP, ALLOW 4 SELECTIONS] Q14B. [CAWI] Please select the four tems you think are LEAST important to just company behavior. [CATI] Now I’m going to present a list of the nine Items you didn’t select. Out of these nine items, which four are LEAST important to just company behavior? [CATI] READ THE LIST OF 9 ITEMS NOT SELECTED IN Q14 [CATI ADD ON-SCREEN 77,99] [SHOW IF GROUP=2 AND Q14B77,98,99] [SHOW REMAINING 5 ITEMS NOT SELECTED IN Q14 OR Q14B] [RANK 1-5][RANDOMIZE ORDER OF ITEMS SHOWN] [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE [CATI] R ONLY NEEDS TO RANK 5 ITEMS. IF MORE THAN 5 ITEMS ARE DISPLAYED, INSTRUCT R TO RANK 1-5 ONLY. Q14C. Please rank the following from 1-5, with 1 being most important to just company behavior and 5 being least important to just company behavior. NUMBOXES ACCEPT RANGE 0-5, 77,98,99 [SHOW IF GROUP=2 AND Q14B77,98,99] [SHOW ITEMS SELECTED IN Q14][RANDOMIZE ORDER OF ITEMS] [RANK 1-4] [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE [CATI] R ONLY NEEDS TO RANK 4 ITEMS. IF MORE THAN 4 ITEMS ARE DISPLAYED, INSTRUCT R TO RANK 1-4 ONLY. Q14D. Please rank the following from 1-4, with 1 being most important to just company behavior and 4 being least important to just company behavior. NUMBOXES ACCEPT RANGE 0-4, 77,98,99 [SHOW IF GROUP=2 AND Q14B77,98,99] [SHOW ITEMS SELECTED IN Q14B][RANDOMIZE ORDER OF ITEMS] [RANK 1-4]

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8. Appendix C - Component.docx [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE [CATI] R ONLY NEEDS TO RANK 4 ITEMS. IF MORE THAN 4 ITEMS ARE DISPLAYED, INSTRUCT R TO RANK 1-4 ONLY. Q14E. Please rank the following from 1-4, with 1 being most important to just company behavior and 4 being least important to just company behavior. NUMBOXES ACCEPT RANGE 0-4, 77,98,99 Version 2 (Workers, Environ, Products) [SHOW IF GROUP=2] RANK 1-3 [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q16. Please rank the following from 1-3, with 1 being most important to just company behavior and 3 being least important to just company behavior. RANDOMIZE RESPONSE OPTIONS: 1. Has environmentally responsible management: Company leadership acts to protect environmental resources affected by the company [NUMBOX] 2. Minimizes pollution: Company minimizes the impact of its operations on the environment and cleans up after itself if it damages the environment [NUMBOX] 3. Uses environmental resources efficiently: Company minimizes use of nonrenewable energy and resources, and reduces product-related waste [NUMBOX] NUMBOXES ACCEPT RANGE 0-3, 77,98,99 Version 2 (Workers, Environ, Products) [SHOW IF GROUP=2] RANK 1-4 [Custom prompt; if ranked numbers are not exclusive] “You ranked two behaviors with the same importance. Please review your answers.” [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q18. Please rank the following from 1-4, with 1 being most important to just company behavior and 4 being least important to just company behavior. Page 20

8. Appendix C - Component.docx RANDOMIZE RESPONSE OPTIONS: 1. Makes products that are beneficial to health, environment or society: Company produces products that improve life and do not harm human health or the environment [NUMBOX] 2. Makes quality products: Company produces products that are reliable, safe, and durable [NUMBOX] 3. Provides fair pricing: Company prices products reasonably for their value and does not take advantage of customers [NUMBOX] 4. Makes products or provides services that are important to everyday life: Company produces products or provides services which are considered by the public to be essential for daily life [NUMBOX] NUMBOXES ACCEPT RANGE 0-4, 77,98,99 Version 2 (Workers, Environ, Products) [SHOW IF GROUP=2] [NUMBOXES] [CATI] IF R SAYS DON’T KNOW OR REFUSED, YOU MUST ENTER IN 77/99 FOR EACH NUMBER BOX TO CONTINUE Q19. If you could spend $100 to make a company more just, how would you divide that money across the following categories? RANDOMIZE RESPONSE OPTIONS: 1. Creates jobs in the US: Company focuses on growing its US-based workforce [NUMBOX] 2. Number of jobs in the US: Company has a sizeable US-based workforce [NUMBOX] NUMBOXES ACCEPT RANGE 0-100, 777,998,999 ADDING RUNNING TOTAL SUM BOX – THE 2 NUMBOX SHOULD SUM TO 100 Version 2 (Workers, Environ, Products) [SHOW IF GROUP=2] [SP] Q20. Which of the following two ítems are most important to just company behavior? RANDOMIZE RESPONSE OPTIONS: 1. Creates jobs in the US: Company focuses on growing its US-based workforce 2. Number of jobs in the US: Company has a sizeable US-based workforce

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8. Appendix C - Component.docx ****** Here we go back to all respondents******* PREVIOUSLY PROGRAMMED AS Q24 IN MAXDIFF2016 [SP] Q24. In general, which do you consider yourself to be? En general, ¿qué se considera usted ser? 1 Very liberal 2 Liberal 3 Moderate 4 Conservative 5 Very conservative 6 None of the above 1 Muy liberal 2 Liberal 3 Moderado 4 Conservador 5 Muy conservador 6 Ninguna de las anteriores PREVIOUSLY PROGRAMMED AS Q26A IN MAXDIFF2016 [SP] Q26A. Generally speaking, do you usually think of yourself as a Republican, Democrat, Independent, or something else? En términos generales, ¿normalmente usted se considera como Republicano, Demócrata, Independiente, o qué? [CAWI] 1. Republican 2. Democrat 3. Independent 4. Something else 1. Republicano/a 2. Demócrata 3. Independiente 4. Otra [CATI] 1. REPUBLICAN 2. DEMOCRAT Page 22

8. Appendix C - Component.docx 3. 4. 1. 2. 3. 4.

INDEPENDENT SOMETHING ELSE REPUBLICANO/A DEMÓCRATA INDEPENDIENTE OTRA

PREVIOUSLY PROGRAMMED AS Q26B IN MAXDIFF2016 PARTY_STRENGTH [SHOW IF Q26A=1, 2] [SP] Q26B. Would you call yourself a strong [if Q26A=1, insert: Republican; if Q26A=2, insert: Democrat] or not so strong [if Q26A=1, insert: Republican; if Q26A=2, insert: Democrat]? ¿Se consideraría usted un [if Q26A=1, insert: Republicano/a; if Q26A=2, insert: Demócrata] firme o un[if Q26A=1, insert: Republicano/a; if Q26A=2, insert: Demócrata] no tan firme? [CAWI] 1. Strong 2. Not very strong 1. Firme 2. No muy firme [CATI] 1. STRONG 2. NOT VERY STRONG 1. FIRME 2. NO MUY FIRME PREVIOUSLY PROGRAMMED AS Q26C IN MAXDIFF2016 PARTY_CLOSER [SHOW IF Q26A=3, 77, 98, 99] [SP] Q26C. Do you think of yourself as closer to the Republican or Democratic Party? ¿Usted piensa que es más cercano al partido Republicano o Demócrata? [CAWI] 1. Closer to the Republican Party 2. Closer to the Democratic Party 3. Neither Page 23

8. Appendix C - Component.docx 77. Don’t know 1. Más cerca al Partido Republicano 2. Más cerca al Partido Demócrata 3. Ninguno 77. No lo sé [CATI] 1. CLOSER TO REPUBLICAN PARTY 2. CLOSER TO DEMOCRATIC PARTY 77. DON’T KNOW 1. MÁS CERCANO AL PARTIDO REPUBLICANO 2. MÁS CERCANO AL PARTIDO DEMÓCRATA 77. NO LO SÉ PREVIOUSLY PROGRAMMED AS Q29 IN MAXDIFF2016 [SP] Q29. At work, do you have significant decision-making authority for a team, division, or organization? 1 Yes 2 No En el trabajo, ¿usted tiene significativo poder de decisión para un equipo, división, u organización? 1 Sí 2 No PREVIOUSLY PROGRAMMED AS Q30 IN MAXDIFF2016 (If R has significant decision-making authority) [SHOW IF Q29=1] [SP] Q30. At which level do you have significant decision-making authority? 1 Your organization as a whole 2 Multiple departments or divisions 3 Your own department or division only 4 A team within your department or division ¿En qué nivel usted tiene una autoridad significativa en la toma de decisiones? Page 24

8. Appendix C - Component.docx 1 2 3 4

Su organización como un conjunto Varios departamentos o divisiones Sólo su propio departamento o división Un equipo dentro de su departamento o división

PREVIOUSLY PROGRAMMED AS Q31 IN MAXDIFF2016 (if they are employed) [SHOW IF EMPLOY=1] [SP] Q31. Which industry do you work in? ¿En cuál sector industrial usted trabaja? 1. Automobiles & Components 2. Banks 3. Capital Goods 4. Commercial & Professional Services 5. Consumer Durables & Apparel 6. Consumer Services 7. Diversified Financials 8. Energy 9. Food & Staples Retailing 10. Food Beverage & Tobacco 11. Health Care Equipment & Services 12. Household & Personal Products 13. Insurance 14. Materials 15. Media 16. Pharmaceuticals, Biotechnology & Life Sciences 17. Real Estate 18. Retailing 19. Semiconductors & Semiconductor Equipment 20. Software & Services 21. Technology Hardware & Equipment 22. Telecommunication Services 23. Transportation 24. Utilities 25. Other, please specify: [SMALL TEXTBOX] 1. Automóviles y Componentes 2. Bancario 3. Bienes de Capital 4. Servicios Comerciales y Profesionales 5. Bienes de Consumo Duraderos y Confección 6. Servicio al Consumidor Page 25

8. Appendix C - Component.docx 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

Financieros Diversificados Energía Distribución de Comida y Alimentos Básicos Alimentación, Bebidas y Tabaco Servicios y Equipos de Cuidado de la Salud Productos Domésticos y Personales Seguros Materiales Medios de Comunicación Farmacéuticos, Biotecnología y Ciencias Biológicas Inmobiliario Minorista Semiconductores y Equipo Semiconductor Software y Servicios Tecnología Informática y Equipo Servicios de Telecomunicación Transporte Servicios Otro, por favor, especifíquelo: [SMALL TEXTBOX]

PREVIOUSLY PROGRAMMED AS Q32 IN MAXDIFF2016 [SP] Q32. Do you currently invest in stocks, bonds or mutual funds through a brokerage account, IRA or 401K account? 1 Yes 2 No 77 Don’t know ¿En la actualidad usted invierte en acciones, bonos o fondos mutuos a través de una cuenta de corretaje, IRA o cuentas 401K? 1 Sí 2 No 77 No lo sé (R currently invests in stocks, bonds, etc.) [SHOW IF Q32=1] [SP] Q33. How much in total assets do you currently have invested, whether in stocks, bonds, or other types of investments? Page 26

8. Appendix C - Component.docx 1. Less than $99,999 2. $100,000 – $249,999 3. $250,000 – $499,999 4. $500,000 – $999,999 5. $1,000,000 or greater 77. Don’t know/prefer not to answer ¿Qué cantidad en activos totales tiene actualmente usted invertidos, bien sea en acciones, bonos, u otro tipo de inversiones? 1. Menos de $99,999 2. $100,000 – $249,999 3. $250,000 – $499,999 4. $500,000 – $999,999 5. $1.000.000 o más 77. No sé / Prefiero no contestar RE-COMPUTE QUAL=1 “COMPLETE” SET CO_DATE, CO_TIME, CO_TIMER VALUES HERE CREATE MODE_END 1=CATI 2=CAWI

SCRIPTING NOTES: PUT QFINAL1, QFINAL2, QFINAL3 in the same screen. [SINGLE CHOICE] QFINAL1. Thank you for your time today. To help us improve the experience of AmeriSpeak members like yourself, please give us feedback on this survey. QFINAL1. Gracias por su tiempo hoy. Para ayudarnos a mejorar la experiencia de los miembros de AmeriSpeak como usted, por favor envíenos sus comentarios sobre esta encuesta. [RED TEXT – CAWI ONLY] If you do not have any feedback for us today, please click “Continue” through to the end of the survey so we can make sure your opinions are counted and for you to receive your AmeriPoints reward. [RED TEXT – CAWI ONLY] Si usted no tiene ningún comentario para nosotros hoy, por favor haga clic en "Continuar" hasta el final de la encuesta para que podamos hacer que sus opiniones sean contadas y para que usted pueda recibir su recompensa de AmeriPoints. Please rate this survey overall from 1 to 7 where 1 is Poor and 7 is Excellent. Por favor califique esta encuesta en términos generales del 1 al 7, siendo 1 Pobre y 7 Excelente. Poor Excellent 1 2 3 4 5 6 7

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8. Appendix C - Component.docx Pobre 1

2

3

4

5

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Excelente 7

[SINGLE CHOICE – CAWI ONLY] QFINAL2. Did you experience any technical issues in completing this survey? Yes – please tell us more in the next question No QFINAL2. ¿Experimentó algún inconveniente técnico al completar esta encuesta? Sí - por favor, cuéntenos más en la próxima pregunta No [TEXT BOX] [CATI version needs “no” option] QFINAL3. Do you have any general comments or feedback on this survey you would like to share? If you would like a response from us, please email [email protected] or call (888) 326-9424. QFINAL3. ¿Tiene algún comentario u observación sobre esta encuesta que le gustaría compartir con nosotros? Si desea recibir una respuesta de nosotros, por favor envíe un mail a [email protected] o llámenos al (888) 326-9424. [DISPLAY] END. [CATI version] Those are all the questions we have. You have earned a reward of [INCENTWCOMMA] AmeriPoints for completing the survey. If you have any questions at all for us, you can email us at [email protected] or call us toll-free at 888-326-9424. Let me repeat that again: email us at [email protected] or call us at 888-326-9424. Thank you for participating in our new AmeriSpeak survey! Esas fueron todas las preguntas. Usted ha ganado una recompensa de [INCENTWCOMMA] Ameripoints por completar esta encuesta. Si tiene alguna pregunta, puede enviarnos un correo electrónico a [email protected] o llamarnos al número gratuito 888-326-9424. Permítame repetirlo nuevamente: envíenos un correo electrónico a [email protected] o llámenos al 888-326-9424. ¡Gracias por participar en nuestra nueva encuesta AmeriSpeak! [CAWI version] Those are all the questions we have. You have earned a reward of [INCENTWCOMMA] AmeriPoints for completing the survey. If you have any questions at all for us, you can email us at [email protected] or call us toll-free at 888-326-9424. Thank you for participating in our new AmeriSpeak survey! Esas fueron todas las preguntas. Usted ha ganado una recompensa de [INCENTWCOMMA] Ameripoints por completar esta encuesta. Si tiene alguna pregunta, puede enviarnos un correo electrónico a [email protected] o llamarnos al número gratuito 888-326-9424. ¡Gracias por participar en nuestra nueva encuesta AmeriSpeak! You can close your browser window now if you wish or click Submit below to be redirected to the AmeriSpeak member website.

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8. Appendix C - Component.docx Ya puede cerrar la ventana de su explorador si lo desea o puede hacer clic en Enviar para ser redireccionado al sitio de usuario de AmeriSpeak.

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